Ditto
Ditto is a digital sewing pattern platform offering a proprietary projector device, a subscription-based library of 1,000+ patterns, and dedicated iOS/Android apps. Operating as a subsidiary of Singer's SVP Worldwide, it serves home sewing hobbyists globally across apparel and craft categories.
- Company typePrivate
- Founded2021
- HeadquartersHudson, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Ditto does
Ditto is a digital sewing pattern platform and consumer hardware company, founded in 2021 and headquartered in Hudson, United States. The company operates as a subsidiary of Singer Sourcing Limited LLC, which sits within SVP Worldwide, the corporate parent of the Singer sewing brand. Ditto combines a proprietary pattern projector device with a digital pattern library and dedicated mobile applications (iOS and Android) to enable home sewing, garment construction, and craft projects, integrating hardware, software, and digital content into a single product ecosystem.
The company's core offering consists of three revenue-generating components: a physical pattern projector priced at approximately $199, a subscription-based digital pattern library with over 1,000 patterns, and individual pattern purchases ranging from $7.99 to $16.99. The library spans multiple established pattern brands — including Butterick, McCall's, Simplicity, and Vogue — alongside Ditto's own proprietary designs. The platform supports multiple sewing categories (Women, Men, Kids, Craft, and Gender-Inclusive) and is accessible globally via direct e-commerce. A "Bring Your Own Projector" (BYOP) mode extends the platform to users with third-party projectors, broadening addressable demand.
The business model combines consumer hardware sales with a software-style subscription layer and per-unit digital content transactions. Customer acquisition is product-led, anchored by a free trial offering three months of access to nine patterns. The company has filed patents related to its projector technology, and the brand portfolio is owned by its parent entity (SVP Worldwide/Singer), which provides distribution and IP backing. Operational scale is modest, with the company reporting between 1 and 10 employees, and no venture funding or revenue figures are publicly disclosed.
Ditto firmographics
Firmographics- Name
- Ditto
- Legal name
- Singer Sourcing Limited LLC
- Website
- https://dittopatterns.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ditto is a digital sewing pattern platform offering a proprietary projector device, a subscription-based library of 1,000+ patterns, and dedicated iOS/Android apps. Operating as a subsidiary of Singer's SVP Worldwide, it serves home sewing hobbyists globally across apparel and craft categories.
- Ownership category
- akta.pro rank
Ditto industry classification
Industry- Product category
- Digital Sewing Patterns
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Pattern & Sewing Instruction Retail (Patterns, Books, Classes) (CRALADAH)
- akta.pro secondary industry
- Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens) (CRALACAK)
Keywords
Where Ditto is headquartered
LocationHeadquarters
- HQ city
- Hudson
- HQ country
- United States
- HQ region
- North America
Markets served
Ditto business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Pattern Sales: One-time purchase of digital sewing patterns. Patterns are priced at $7.99-$16.99 depending on complexity and brand. Once purchased, patterns are permanently accessible in the user's library regardless of subscription status.
- Subscription Plans: Monthly or annual subscription providing unlimited access to hundreds of customizable Ditto brand patterns for women, men, and children. New patterns are added every month. Subscription includes access to the Ditto pattern library for the duration of the subscription.
- Ditto Hardware Sales: Sale of the Ditto pattern projector device. The hardware enables users to project patterns directly onto fabric for cutting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Pattern Purchase |
| Subscription | Monthly | Subscription Access |
| Unit Pricing | Pay-as-you-go | Ditto Pattern Projector |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Ditto product offering
Product offeringCore offering
Ditto sells digital sewing patterns through its e-commerce platform and mobile apps, paired with a proprietary hardware projector device that displays patterns directly onto fabric for cutting. Customers can purchase individual digital patterns, subscribe for unlimited access to a library of 1,000+ customizable patterns, or buy the Ditto projector hardware. The platform distributes patterns from Ditto's own brands plus major third-party sewing brands.
Product overview
Ditto is a digital sewing pattern platform offering a projector device and downloadable/customizable patterns. The core offering combines the Ditto Projector hardware with a subscription and à la carte pattern library spanning women's, men's, children's, and craft categories. Users can purchase individual patterns or subscribe for unlimited access, with free BYOP storage for uploading personal patterns. The ecosystem includes Ditto's own branded patterns (Ditto, Ditto Craft, Ditto Designer) plus distribution partnerships with major pattern brands. A companion mobile app extends access to mobile devices.
Differentiator
Problem solved
Functional benefit
Brands
- Ditto: Main brand offering digital sewing patterns and the Ditto projector device
- Ditto Craft
- Ditto Designer
Products and services
- Ditto Digital Sewing Patterns Primary digital platform offering customizable sewing patterns for women, men, children, and craft projects. Patterns can be projected using the Ditto Projector device or downloaded digitally. Available across multiple brands including Ditto, Butterick, McCall's, Simplicity, Style Arc, and others.
- Ditto Projector A specialized projector hardware device that projects sewing patterns directly onto fabric, eliminating the need for printing, pinning, or chalking. Requires calibration and is sold as low as $199. Patents pending for the projection technology.
- Pattern Subscription Monthly and annual subscription plans providing unlimited access to hundreds of customizable Ditto patterns for women, men, and children. New patterns are added every month. Subscription plans start at $12.99/month.
- Ditto App Mobile application available on iOS and Android for accessing and managing sewing patterns on the go. Connects users to their pattern library from mobile devices.
Quantifiable outcome
- Hours compressed to minutes through digital projection technology
- +1 more outcomes
Companies that use Ditto
Customer profileSegments5 records
Ideal customer profiles5 records
Ditto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ditto partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered secondary and core.
- CreativebugsecondaryCreativebug provides a library of garment sewing technique tutorials taught by Ditto educator Amanda. The partnership includes a 'Creativebug Learning Journey' specifically for garment sewing techniques. Links from the Ditto website drive users to Creativebug courses.
- Third-party Pattern Brands (Butterick, McCall's, Simplicity, Style Arc, Liesl + Co., Kwik Sew, New Look, Little Lizard King, Madalynne Intimates, Straight Stitch Society)coreDitto distributes digital patterns from major third-party pattern brands including Butterick, McCall's, Simplicity, Style Arc, Liesl + Co., Kwik Sew, New Look, Little Lizard King, Madalynne Intimates, and Straight Stitch Society. These brands' patterns are available for purchase through the Ditto platform, expanding the pattern library to over 1,000 patterns.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Ditto competitors and assessment
Company assessmentDirect peers
- McCall Pattern Company: Sister brand under SVP Worldwide; one of the largest pattern publishers in North America. Distributed through Ditto's platform, McCall's represents both a partner and direct competitor for the same DIY garment-sewing customer.
- Style Arc: Independent PDF pattern company selling digital sewing patterns directly to consumers. Style Arc competes head-to-head with Ditto on digital pattern distribution to home sewists, especially in women's wear, and is also a Ditto distribution partner.
- Vogue Patterns: Designer-tier sewing pattern brand owned by SVP Worldwide. Competes with Ditto Designer in the higher-end pattern segment and is also distributed through the Ditto platform, illustrating both partnership and overlap dynamics.
- Simplicity Pattern: A direct sister brand under SVP Worldwide, Simplicity is one of the most recognized commercial sewing pattern publishers in the US. Both sell sewing patterns through the same parent ecosystem and serve overlapping home-sewist customer segments.
- Butterick: Another SVP Worldwide-owned pattern brand distributed through the Ditto platform. Butterick offers commercial sewing patterns in the same categories as Ditto (women's, children's, crafts) and competes for the same home-sewist wallet share.
Broad incumbents
- Singer (SVP Worldwide): Parent brand and largest sewing machine maker globally. While Singer operates in adjacent hardware (sewing machines vs. pattern projectors), it owns Ditto and shares customer relationships, making it both an enabler and adjacent comparable.
- Cricut: Public crafting-machine platform with proprietary hardware, content marketplace, and subscription. Cricut is the most analogous business model to Ditto's projector-plus-content ecosystem and competes for the same DIY maker wallet, even though its core use cases (vinyl, paper) differ from garment sewing.
- Silhouette America: Cutting machine and design software maker offering hardware plus a digital content marketplace. Closely parallels Ditto's hardware-plus-software-plus-content positioning in the maker/crafter space and is the most direct competitor in the cutting/projection tool category.
Emerging players
- Lekala Patterns: Online pattern service that generates customized PDF sewing patterns based on user measurements. Competes with Ditto's customization value proposition in the digital pattern space, particularly for sewists seeking made-to-measure patterns without pattern drafting.
Regional players
- Burda Style: European sewing pattern publisher with a strong online community and digital pattern downloads. Burda competes in the same digital sewing pattern category as Ditto but is primarily known in European markets rather than North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ditto social profiles
Digital presenceDitto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ditto leadership team
Management profileNumber of profiles
Ditto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ditto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ditto
What does Ditto do?
Ditto sells digital sewing patterns through its e-commerce platform and mobile apps, paired with a proprietary hardware projector device that displays patterns directly onto fabric for cutting. Customers can purchase individual digital patterns, subscribe for unlimited access to a library of 1,000+ customizable patterns, or buy the Ditto projector hardware. The platform distributes patterns from Ditto's own brands plus major third-party sewing brands.
Is Ditto a public or private company?
Ditto is a private company. It is classified as corporate owned and is currently operating.
When was Ditto founded?
Ditto was founded in 2021. It employs 1 to 10 people.
Where is Ditto based?
Ditto is headquartered in Hudson, United States, in the North America region.
How does Ditto make money?
Three revenue lines are on record. Individual Pattern Sales are the primary driver. The others are subscription Plans and ditto Hardware Sales.
Who are Ditto's main competitors?
Direct peers on record are McCall Pattern Company, Style Arc, Vogue Patterns, Simplicity Pattern and Butterick. Broad incumbents are Singer (SVP Worldwide), Cricut and Silhouette America. Lekala Patterns is listed as an emerging player. Burda Style is listed as a regional player.
Does Ditto have an API?
No public API is recorded for Ditto.
What industry is Ditto in?
Ditto's product category is Digital Sewing Patterns. Its primary akta.pro industry code is CRALADAH, Pattern & Sewing Instruction Retail (Patterns, Books, Classes), with a secondary code of CRALACAK, Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens). Its NAICS code is 459130 and its SIC code is 5130.