burda style
burda style is the sewing-pattern and craft-magazine brand of Verlag Aenne Burda (a Hubert Burda Media subsidiary), selling over 15,000 PDF and 5,000 paper patterns plus a portfolio of sub-brand magazines to hobbyist sewers across the DACH region.
- Company typePrivate
- Founded1949
- HeadquartersOffenburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What burda style does
burda style is the sewing-pattern and craft-magazine brand of Verlag Aenne Burda GmbH & Co. KG, a subsidiary of the German media conglomerate Hubert Burda Media. The brand operates a direct-to-consumer e-commerce platform at burdastyle.de selling over 15,000 downloadable PDF patterns (DIN A4 and A0 formats) and approximately 5,000 physical paper patterns, priced between €6 and €30. It also distributes the four major international pattern brands (McCall's, Simplicity, Butterick, Vogue) plus New Look in German-speaking markets under licensing arrangements.
The brand's product surface extends beyond patterns into a portfolio of sub-brand magazines covering beginner sewers (burda easy, burda beginner), plus sizes up to 60 (burda curvy), knitting (burda stricken), and children's and baby clothing (burda kids, burda baby). A recurring-revenue layer sits on top: the burda style Club membership bundles free monthly downloads, a 25% download discount, E-Paper access, and free shipping, while burdastyle-abo.de handles annual magazine subscriptions. Content marketing is delivered through the YouTube Nähschule (sewing school) channel, the @burdabeginner TikTok account, and an active Facebook community group.
burda style makes money through a mix of one-time pattern purchases (digital and physical), recurring magazine and Club subscriptions, sewing-accessory sales, and licensing fees from international pattern brands. The customer base is fragmented hobbyist sewers concentrated in the DACH region (Germany, Austria, Switzerland), spanning women, men, parents, plus-size consumers, beginners, and craft hobbyists. Distribution is regional, anchored by the .de storefront, with two major seasonal catalog releases per year (January and July) of approximately 700 models each driving event-driven demand cycles.
burda style firmographics
Firmographics- Name
- burda style
- Legal name
- Verlag Aenne Burda GmbH & Co. KG
- Website
- https://burdastyle.de
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- burda style is the sewing-pattern and craft-magazine brand of Verlag Aenne Burda (a Hubert Burda Media subsidiary), selling over 15,000 PDF and 5,000 paper patterns plus a portfolio of sub-brand magazines to hobbyist sewers across the DACH region.
- Ownership category
- akta.pro rank
burda style industry classification
Industry- Product category
- Sewing Patterns and Fashion Magazines
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Quilting & Patchwork Shops (CRALADAB)
- akta.pro secondary industries
- Yarn, Knitting & Crochet Supplies Retail (CRALACAF), Costume & Cosplay Sewing Supplies Retail (CRALADAJ)
Keywords
Where burda style is headquartered
LocationHeadquarters
- HQ city
- Offenburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
burda style business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- PDF Pattern Downloads: One-time purchase digital patterns available in DIN A4 and DIN A0 formats. Customers download and print patterns immediately after purchase.
- Paper Pattern Sales: Physical paper patterns shipped via post. Customers order through the online shop and receive patterns by mail.
- Magazine Subscriptions: Annual subscriptions for burda style magazine and special issues (burda easy, burda curvy, burda kids, burda stricken, etc.). Multiple subscription options available through burdastyle-abo.de.
- Club Membership: Premium membership offering 2 free downloadable patterns per month, 25% discount on all downloads, free E-Paper access, free shipping, and monthly magazine delivery option.
- Sewing Accessories: Nähzubehör (sewing accessories) including copying paper, transfer tools, thread, scissors, and other sewing supplies sold through the online shop.
- Licensed Patterns (McCall's, Simplicity, Butterick, Vogue): Distribution of international pattern brands through the platform. Burda serves as a licensed distributor for these third-party pattern brands in German-speaking markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PDF Download Patterns |
| One time/ perpetual license | Pay-as-you-go | Paper Pattern Orders |
| Subscription | Monthly | Burda Club Membership |
| Subscription | Annual | Magazine Subscription (burda style Abo) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
burda style product offering
Product offeringCore offering
burda style sells sewing patterns (as PDF downloads, paper patterns, and A0 plotter files) and a portfolio of sewing, knitting, and craft magazines to home sewing enthusiasts in the DACH region. The company operates seasonal catalogs with approximately 700 models each (Spring/Summer in January and Autumn/Winter in July), a Club membership program, and distributes licensed third-party pattern brands including McCall's, Simplicity, Butterick, Vogue Patterns, and New Look alongside its own designs.
Product overview
Burda style is a comprehensive sewing and crafting brand under Verlag Aenne Burda GmbH & Co. KG (a Hubert Burda Media company) offering a multi-platform portfolio centered on sewing patterns and magazines. The core offerings include the flagship burda style magazine (with approximately 700 seasonal models per bi-annual catalog), downloadable PDF patterns (over 15,000 titles), and paper patterns (around 5,000). The brand extends through multiple sub-brands: burda easy (beginners), burda curvy (plus sizes), burda stricken (knitting), burda kids/burda baby (children), burda beginner, burda accessoires, burda best of (compilations), and nähen, gewusst wie (instruction). Additional products include memberships (burda style Club with free downloads and discounts), subscriptions, sewing accessories, video tutorials on YouTube, and E-Paper digital editions. Third-party pattern brands (McCall's, Simplicity, Butterick, Vogue) are also distributed alongside proprietary offerings.
Differentiator
Problem solved
Functional benefit
Brands
- burda easy: Modern, young sewing projects for beginners, published four times a year
- burda curvy
- burda stricken
- burda kids
- burda baby
- burda beginner
- burda accessoires
- burda best of
Products and services
- burda style (flagship magazine) The flagship burda style magazine featuring modern fashion patterns, step-by-step sewing instructions, and seasonal collections with approximately 700 models per bi-annual catalog. Sold via subscription through burdastyle-abo.de and individual issues through burdastyle.de, targeting female sewing enthusiasts in the DACH region.
- burda easy magazine Beginner-friendly sewing magazine published four times per year with modern, youth-oriented sewing projects and detailed step-by-step instructions aimed at novice sewers in the DACH region.
- burda curvy magazine Plus-size sewing magazine with patterns in curvy sizes up to 54 and selected designs up to size 60, serving women who require larger-size fashion sewing patterns in the DACH region.
- burda stricken magazine Knitting magazine featuring knitting patterns and instructions for all seasons, aimed at hand-knitting hobbyists in the DACH region.
- burda kids magazine Children's sewing magazine offering sewing ideas and patterns for kids, targeting parents and caregivers who sew for children in the DACH region.
- burda baby magazine Baby sewing magazine with patterns for infants and newborns, targeting parents and caregivers making baby clothing in the DACH region.
- burda beginner magazine Beginner-focused sewing magazine with easy sewing projects and free PDF instructions aimed at first-time sewers in the DACH region.
- burda accessoires magazine Accessories-focused sewing magazine featuring bag patterns, home decoration items, and craft accessories for hobbyists in the DACH region.
- burda best of magazine Compilation magazine featuring curated best-of selections of sewing patterns drawn from previous issues, sold to subscribers and individual buyers in the DACH region.
- nähen, gewusst wie magazine Sewing instruction magazine focused on teaching sewing techniques, sold to learners who want to develop sewing skills.
- burda style E-Paper Digital magazine editions accessible via the burda style E-Paper portal, readable on tablets and devices, included free with Club membership and available for purchase.
- burda Nähbücher (sewing books) Sewing books and instructional publications covering various skill levels, sold through the burda style online shop.
- PDF Download Sewing Patterns (Schnittmuster) Over 15,000 downloadable PDF sewing patterns covering women's, men's, children's, and baby clothing, available in DIN A4 and DIN A0 formats for immediate printing after purchase, priced from €6.00 to €30.00.
- Paper Sewing Patterns (Papierschnittmuster) Approximately 5,000 physical paper sewing patterns shipped by postal mail to customers ordering through the burdastyle.de online shop, including licensed patterns from McCall's, Simplicity, Butterick, Vogue Patterns, and New Look.
- A0 Plotter Sewing Patterns Large-format A0 plotter patterns designed for professional cutting of full pattern pieces at print shop scale, sold as PDF downloads for users with plotter access.
- burda style Club Membership Monthly membership program granting 2 free downloadable patterns per month, 25% discount on all downloads, free E-Paper portal access, free shipping on orders, and an optional monthly magazine delivery, designed to reward loyal customers.
- burda style Abo (Magazine Subscription) Annual magazine subscription service sold through burdastyle-abo.de, offering regular delivery of burda style and related sub-brand magazines with premium incentives for new subscribers.
- Sewing Accessories (Nähzubeh\u00f6r) Sewing accessories sold through the burdastyle.de online shop including copy paper, copy film, marking tools, thread, scissors, and instructional materials, including the Heritage Kollektion line of branded accessories.
Quantifiable outcome
- Over 15,000 download patterns available
- +2 more outcomes
Companies that use burda style
Customer profileSegments6 records
Ideal customer profiles4 records
burda style technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
burda style partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- McCall'scoreBurda distributes McCall's patterns through burdastyle.de platform. McCall's is a major American pattern brand. Burda acts as authorized distributor in German-speaking markets, offering both PDF downloads and paper patterns from this brand.
- SimplicitycoreSimplicity patterns available through burdastyle.de as licensed distributor. American pattern brand offering contemporary and creative sewing designs distributed via Burda's German e-commerce platform.
- ButterickcoreBurda distributes Butterick patterns through its online shop. Butterick is a historic American pattern company whose designs are available as both downloads and paper patterns.
- Vogue PatternscoreVogue Patterns (owned by Threads magazine) distributed through burdastyle.de. Premium designer pattern collection available alongside Burda's own patterns.
- New LookminorNew Look patterns available through Burda's platform. British pattern brand offering accessible fashion patterns distributed in German markets.
- Hubert Burda MediacoreBurda Style is a brand of Hubert Burda Media. The company operates under Verlag Aenne Burda GmbH & Co. KG, a subsidiary of the Burda media group. This heritage connection provides brand authority and media industry expertise.
Scale indicators6 records
Expansion highlights6 records
burda style competitors and assessment
Company assessmentDirect peers
- Butterick: Historic American sewing pattern brand distributed by Burda under license. Offers equivalent ready-to-sew paper and PDF patterns targeting home sewists across women's, men's and children's categories.
- Vogue Patterns: Premium designer sewing pattern line distributed by Burda. Targets the same home-sewing customer but skews toward designer/fashion-forward offerings, providing a direct competitive reference point within Burda's own catalog.
- Simplicity Creative Group (McCall's): Owner of McCall's, Butterick, Vogue Patterns and New Look — the major US pattern houses. Burda is an authorized DACH distributor for these same brands, making Simplicity Creative Group the closest direct peer by product, customer, and licensing relationship.
- New Look Patterns: British accessible fashion pattern brand also distributed by Burda. Comparable customer base (beginner-to-intermediate home sewists) and similar product format (paper + PDF patterns for women's and children's apparel).
Broad incumbents
- LoveCrafts: Online craft and haberdashery retailer with broad product portfolio including sewing patterns, yarn, fabric and supplies. Overlaps with Burda across sewing patterns and accessories at a multi-category retail level.
Emerging players
- Sew Over It: Independent UK pattern designer and sewing school offering modern PDF patterns and video-led classes. Comparable product (PDF patterns + tutorials) targeting beginner-to-intermediate sewists.
- Makerist: German-language digital sewing and crafting platform selling indie patterns, tutorials, and courses. Directly competes in DACH with digital-first distribution and a younger creator-led catalog.
- Lekala: Pattern generator service producing custom-fit PDF sewing patterns from individual measurements. Offers a digitally differentiated alternative to Burda's fixed-size approach in the home-sewing market.
- By Hand London: Indie UK pattern label offering trend-driven PDF sewing patterns. Competes with Burda on style/fashion-forward design and digital-only delivery, particularly for younger sewists.
Others
- Etsy: Marketplace platform hosting thousands of indie sewing pattern sellers. Functions as an indirect competitive channel — customers seeking trendy or niche PDF patterns frequently bypass traditional publishers like Burda in favor of Etsy designers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
burda style social profiles
Digital presenceburda style financial estimates
Financial estimateRevenue estimate
Valuation estimate
burda style leadership team
Management profileNumber of profiles
burda style subsidiaries and ownership
Company hierarchySubsidiaries8 records
burda style funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
burda style M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about burda style
What does burda style do?
burda style sells sewing patterns (as PDF downloads, paper patterns, and A0 plotter files) and a portfolio of sewing, knitting, and craft magazines to home sewing enthusiasts in the DACH region. The company operates seasonal catalogs with approximately 700 models each (Spring/Summer in January and Autumn/Winter in July), a Club membership program, and distributes licensed third-party pattern brands including McCall's, Simplicity, Butterick, Vogue Patterns, and New Look alongside its own designs.
Is burda style a public or private company?
burda style is a private company. It is classified as corporate owned and is currently operating.
When was burda style founded?
burda style was founded in 1949. It employs 1 to 10 people.
Where is burda style based?
burda style is headquartered in Offenburg, Germany, in the Europe region.
How does burda style make money?
Six revenue lines are on record. PDF Pattern Downloads are the primary driver. The others are paper Pattern Sales, magazine Subscriptions, club Membership, sewing Accessories and licensed Patterns (McCall's, Simplicity, Butterick, Vogue).
Who are burda style's main competitors?
Direct peers on record are Butterick, Vogue Patterns, Simplicity Creative Group (McCall's) and New Look Patterns. LoveCrafts is listed as a broad incumbent. Emerging players are Sew Over It, Makerist, Lekala and By Hand London. Etsy is listed as an others.
Does burda style have an API?
No public API is recorded for burda style.
What industry is burda style in?
burda style's product category is Sewing Patterns and Fashion Magazines. Its primary akta.pro industry code is CRALADAB, Quilting & Patchwork Shops, with a secondary code of CRALACAF, Yarn, Knitting & Crochet Supplies Retail. Its NAICS code is 45913 and its SIC code is 5600.