Wildlife Insights
Wildlife Insights is a non-profit, cloud-based conservation technology platform that uses a proprietary TensorFlow AI model trained on 35M+ camera trap images to automate species identification for researchers, conservation NGOs, government agencies, and citizen scientists worldwide.
- Company typePrivate
- Founded2019
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Wildlife Insights does
Wildlife Insights is a non-profit conservation technology platform, founded in 2019 and operated by WildMon (a Delaware entity) on behalf of a consortium of WI Core Members including Google, Conservation International, Wildlife Conservation Society, Smithsonian Institution, and WWF. The platform enables researchers, conservation organizations, government agencies, and citizen scientists to upload, store, analyze, and share camera trap imagery through a cloud-based service running on Google Cloud infrastructure. Its core technology is a proprietary TensorFlow-based computer vision model trained on over 35 million labeled images spanning 1,295 species and 237 higher taxonomic classes, which automates species identification and filters blank images. The platform also provides standardized metadata schemas, collaborative project workspaces with role-based permissions, and analytics tools including species accumulation curves, occupancy analyses, and a Wildlife Picture Index (WPI) for biodiversity monitoring at site to global scales.
The service is offered free of charge to researchers and conservation organizations; revenue and operating support flow through grants and partner contributions, most notably the World Bank/GEF Amazon Sustainable Landscapes Program supporting deployments in Colombia, Brazil, and Peru. Wildlife Insights serves as the technology backbone for several flagship initiatives: the TEAM Network (17 standardized sites across Africa, Asia, and Latin America), Snapshot USA/Europe (a nationwide-to-continental mammal survey with 200+ collaborators across nearly 3,000 locations in 15 countries), and individual NGO and government projects including WWF's jaguar corridor work, ICMBio's protected-area monitoring in Brazil, and Instituto Humboldt's national citizen science program in Colombia. Distribution is product-led and community-led, with self-serve signup, a Learning Center, Google Groups community forum, and partner-driven adoption rather than traditional sales channels. The company is tiny (1–10 employees) and recognized through Time, Fast Company, Smithsonian Magazine, and a documentary film ('Eyes in the Forest') screened at multiple international festivals.
Wildlife Insights firmographics
Firmographics- Name
- Wildlife Insights
- Legal name
- WildMon
- Website
- https://wildlifeinsights.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wildlife Insights is a non-profit, cloud-based conservation technology platform that uses a proprietary TensorFlow AI model trained on 35M+ camera trap images to automate species identification for researchers, conservation NGOs, government agencies, and citizen scientists worldwide.
- Ownership category
- akta.pro rank
Wildlife Insights industry classification
Industry- Product category
- Conservation Technology Platform
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Administration of Conservation Programs (92412)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
- akta.pro secondary industries
- Wildlife Surveys & Movement/Connectivity Studies (e.g., Avian/Bat, Telemetry) (EUAHAHAH), Terrestrial Ecology & Habitat Surveys (EUAHAHAA)
Keywords
Where Wildlife Insights is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wildlife Insights business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations
Revenue model
- Platform Services (Free for Researchers): WildLife Insights operates as a free platform for researchers and conservation organizations. The service is provided without fees to end users. Revenue may be generated through support from founding partners, grants, and program funding. Revenue generated by Wildlife Insights may be used to support Wildlife Insights staff, build, deploy and maintain WI technology and to provide products and services for Wildlife Insights users. WildMon will not impose a fee on users for their use of the Service or any advanced functionalities unless specifically agreed.
- Government and NGO Program Funding: Wildlife Insights receives support and funding through large conservation programs such as the Amazon Sustainable Landscapes Program (ASL), funded by the Global Environment Facility (GEF) and led by the World Bank. ASL provided support to projects in Colombia, Brazil and Peru to strengthen capacity of governments and communities to analyze camera trap data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for researchers and conservation organizations |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Wildlife Insights product offering
Product offeringCore offering
Wildlife Insights is a cloud-based conservation technology platform that enables researchers, conservation NGOs, government agencies, and academic institutions to upload, store, analyze, and share camera trap data. The platform integrates AI-powered species identification (trained on 35+ million images covering 1,295 species), standardized data management with user permissions, and analytics tools to generate maps, occupancy analyses, and biodiversity indicators such as the Wildlife Picture Index.
Product overview
Wildlife Insights is a unified cloud-based conservation technology platform that provides end-to-end camera trap data management. The platform consists of a core product with integrated modules: the Upload Module for data ingestion, AI Species Identification powered by computer vision models (trained on 35M+ images, supporting 1,295 species), Analytics and Visualization Tools for generating maps and biodiversity indicators, and a Data Exploration interface for browsing global wildlife data. The platform serves as the technology backbone for initiatives including the TEAM Network migration and the Snapshot USA/Europe citizen science projects. Additional offerings include the 'Eyes in the Forest' documentary and a Learning Center for user education. The platform is operated by WildMon on behalf of the WI Core Members, with data stored on Google Cloud infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Wildlife Insights Platform A unified cloud-based platform that enables wildlife researchers and conservation organizations to upload camera trap photos, run AI-powered species identification, manage collaborative projects with user permissions, and generate analytics and visualizations for evidence-based conservation.
Quantifiable outcome
- 130,000+ images processed in 1 hour by ~50 students (University of Queensland)
- +3 more outcomes
Companies that use Wildlife Insights
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Wildlife Insights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Wildlife Insights partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- GooglecoreGoogle provides cloud infrastructure (Google Cloud) for the Wildlife Insights platform and TensorFlow as the machine learning framework for AI species identification. The partnership was instrumental in the platform's launch in October 2019. Google-backed project is collecting millions of wildlife camera-trap images.
- Conservation InternationalcoreOne of the founding WI Core Members. Conservation International was an original partner in the TEAM Network and continues to support Wildlife Insights as a core institutional partner driving the platform's mission.
- Wildlife Conservation SocietycoreOne of the founding WI Core Members and original TEAM Network partners. Wildlife Conservation Society contributes to Wildlife Insights as a core member driving conservation technology adoption.
- Smithsonian InstitutioncoreOne of the founding WI Core Members and original TEAM Network partners. The Smithsonian Institution owns copyrights, trademarks, patents and proprietary rights associated with the Service (except for Core Members' own IP and user content). Jorge Ahumada serves as Director of Wildlife Insights.
- World Wildlife Fund (WWF)coreOne of the WI Core Members. WWF is actively using Wildlife Insights for multiple conservation projects including jaguar corridor work in Colombia and bear/tapir monitoring in Peru, demonstrating deep integration of the platform into WWF conservation programs.
- WildMoncoreWildMon is a WI Core Member that operates the Wildlife Insights Service on behalf of all WI Core Members. Located at 16192 Coastal Highway, Lewes, DE 19958, USA. Responsible for day-to-day operation, maintenance, and service delivery.
- Instituto HumboldtflagshipAlexander von Humboldt Biological Resources Research Institute in Colombia leads the Camera Trap Days citizen science project and national biodiversity surveys using Wildlife Insights. Partnered with Colombian Phototrapping Network to rapidly assess wildlife at national scale.
- ICMBio (Chico Mendes Institute for Biodiversity Conservation)flagshipBrazilian government agency managing protected areas including Rio Acre Ecological Station and Jamari National Forest. ICMBio conducts large-scale camera trap surveys using Wildlife Insights as part of Brazil's National Biodiversity Monitoring Program (Monitora), deploying hundreds of cameras across protected areas.
- UNDP (United Nations Development Programme)minorUNDP partnered with WWF Colombia on the jaguar corridor conservation project in Guaviare, Colombia, supporting the use of Wildlife Insights for data analysis.
- Zoological Society of London (ZSL)flagshipZSL worked with local communities in Palawan, Philippines to develop community-led camera trapping methods using Wildlife Insights, processing over 500,000 camera trap images with international teams.
- North Carolina Museum of Natural SciencescoreRoland Kays from North Carolina Museum of Natural Sciences is a co-founder of Snapshot USA and Europe projects and a Core Partner on the Wildlife Insights team, contributing expertise in wildlife monitoring.
- Max Planck Institute of Animal BehaviorminorFabiola Iannarilli from Max Planck Institute of Animal Behavior serves as a Core Partner, contributing expertise in animal behavior analysis and camera trap data interpretation.
- MITminorSara Beery from MIT serves as an Associate Partner, contributing expertise in machine learning and computer vision for conservation applications.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Wildlife Insights competitors and assessment
Company assessmentBroad incumbents
- Zoological Society of London (ZSL): Active Wildlife Insights user running community-led camera-trapping in the Philippines (500,000+ images processed). Comparable on conservation-technology adoption, camera-trap use cases, and global biodiversity-monitoring mission.
- Conservation International: One of Wildlife Insights' founding Core Members and a major conservation NGO operating globally. Comparable on mission and customer overlap (conservation programs using camera-trap data), though CI is a program operator rather than a software platform.
- World Wildlife Fund (WWF): WI Core Member and one of the largest users of Wildlife Insights (jaguar corridor in Colombia, Andean bear/tapir work in Peru). Comparable on conservation mission and program overlap, though WWF is a program operator rather than a software competitor.
- Wildlife Conservation Society: Founding Core Member of Wildlife Insights and a global conservation NGO. Comparable on mission, target users (field conservation teams), and overlap of camera-trap programs; operates field sites rather than technology platforms.
Emerging players
- TrapTagger: Camera trap image annotation and management platform popular with academic and conservation users. Comparable on core use case (tagging and managing camera-trap images) and overlapping customer base of researchers and NGOs.
- Map of Life: Biodiversity mapping and species-distribution data platform integrated with Wildlife Insights. Comparable on biodiversity analytics products, target users (researchers), and the global wildlife-data aggregation mission.
- iNaturalist: Citizen-science biodiversity platform with AI-assisted species identification across plants, animals, and fungi. Comparable on AI species-ID, citizen/community-led GTM, and conservation adjacent use cases, though broader than camera-trap-only.
- MegaDetector (Microsoft AI for Earth): Open-source AI model for detecting animals in camera-trap images, developed by Microsoft AI for Earth. Directly comparable on the core AI capability (automated species/animal detection) and increasingly on species classification; competes as an alternative backbone for conservation projects.
Direct peers
- eMammal (Smithsonian Institution): Smithsonian-run camera trap data platform that Wildlife Insights effectively succeeded and absorbed. Directly comparable on product (camera trap upload + identification), customer base (researchers and conservation organizations), and underlying mission.
- TEAM Network: Tropical Ecology Assessment and Monitoring Network — a peer camera-trap monitoring initiative now migrating onto Wildlife Insights. Comparable on use case (standardized tropical biodiversity monitoring), target customers, and data product (Wildlife Picture Index).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Wildlife Insights social profiles
Digital presenceWildlife Insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wildlife Insights leadership team
Management profileNumber of profiles
Profiles4 records
Wildlife Insights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wildlife Insights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wildlife Insights
What does Wildlife Insights do?
Wildlife Insights is a cloud-based conservation technology platform that enables researchers, conservation NGOs, government agencies, and academic institutions to upload, store, analyze, and share camera trap data. The platform integrates AI-powered species identification (trained on 35+ million images covering 1,295 species), standardized data management with user permissions, and analytics tools to generate maps, occupancy analyses, and biodiversity indicators such as the Wildlife Picture Index.
Is Wildlife Insights a public or private company?
Wildlife Insights is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wildlife Insights founded?
Wildlife Insights was founded in 2019. It employs 1 to 10 people.
Where is Wildlife Insights based?
Wildlife Insights is headquartered in Raleigh, United States, in the North America region.
How does Wildlife Insights make money?
Two revenue lines are on record. Platform Services (Free for Researchers) is the primary driver. The others are government and NGO Program Funding.
Who are Wildlife Insights's main competitors?
Broad incumbents on record are Zoological Society of London (ZSL), Conservation International, World Wildlife Fund (WWF) and Wildlife Conservation Society. Emerging players are TrapTagger, Map of Life, iNaturalist and MegaDetector (Microsoft AI for Earth). Direct peers are eMammal (Smithsonian Institution) and TEAM Network.
Does Wildlife Insights have an API?
No public API is recorded for Wildlife Insights.
What industry is Wildlife Insights in?
Wildlife Insights's product category is Conservation Technology Platform. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection, with a secondary code of EUAHAHAH, Wildlife Surveys & Movement/Connectivity Studies (e.g., Avian/Bat, Telemetry). Its NAICS code is 813312 and its SIC code is 7373.