Map of Life
Map of Life delivers AI-powered biodiversity intelligence to corporations, governments, and NGOs via species distribution models covering 450,000+ species across 260+ countries. Its GBF-adopted indicators and MOLRA drone assessments support supply chain risk, regulatory compliance, and conservation planning.
- Company typePrivate
- Founded2012
- HeadquartersMiddletown, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Map of Life does
Map of Life (MOL) is a biodiversity intelligence company that translates global species and ecosystem data into actionable insights for corporations, governments, NGOs, and conservation practitioners. Founded in 2012 as a research initiative at Yale University's Center for Biodiversity and Global Change under Professor Walter Jetz, the company originated as an academic platform integrating species distribution models, remote sensing data, and geospatial analytics to assess biodiversity at global scale. In May 2025, the team created Map of Life Solutions as a university spin-off (with Yale Ventures support) to commercialize the technology, with a corporate office in Middletown, Delaware and operations spanning 260+ countries and territories.
The company's platform is built around an AI-powered biodiversity intelligence stack covering 450,000+ species via a tiered SaaS architecture (CORE free tier and PRO premium tier), a programmatic API for system integration, and Consulting services for tailored assessments. Three proprietary indicators—the Species Habitat Index (SHI), Species Protection Index (SPI), and Species Information Index (SII)—were formally adopted as component indicators in the Kunming-Montreal Global Biodiversity Framework Monitoring Framework at COP15 in December 2022. The technology leverages Google Earth Engine, Google Cloud Platform, and Esri spatial analytics to run species distribution models at 1km resolution, with proprietary AI capabilities spanning computer vision, acoustic processing, and environmental DNA analysis. The MOLRA (Map of Life Rapid Assessments) sub-brand uses semi-autonomous drones with multimodal sensors for biodiversity data collection in remote locations, demonstrated by a second-place finish and $2 million prize at the 2025 XPRIZE Rainforest competition.
Map of Life generates revenue through annual PRO subscriptions, API licensing, and consulting engagements, distributed via a hybrid go-to-market combining product-led growth (free CORE tier with self-serve signup) and enterprise field sales (contact-based PRO demos and custom pricing). The company targets four customer segments: corporate enterprises seeking nature-related supply chain risk and disclosure compliance (SBTN, CSRD, TNFD), government agencies and NGOs managing protected areas and GBF reporting, local project managers conducting site-level conservation, and C-suite executives requiring strategic nature intelligence. Strategic technology and funding partners include Google, Esri, NASA, National Geographic, Sony, Microsoft, the Gordon and Betty Moore Foundation, and the National Science Foundation, alongside 500+ research and conservation organizations providing scientific credibility and data infrastructure.
Map of Life firmographics
Firmographics- Name
- Map of Life
- Legal name
- Map of Life
- Website
- https://mapoflife.ai
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Map of Life delivers AI-powered biodiversity intelligence to corporations, governments, and NGOs via species distribution models covering 450,000+ species across 260+ countries. Its GBF-adopted indicators and MOLRA drone assessments support supply chain risk, regulatory compliance, and conservation planning.
- Ownership category
- akta.pro rank
Map of Life industry classification
Industry- Product category
- Biodiversity Intelligence Software
- akta.pro primary industry
- Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM)
- akta.pro secondary industries
- Biodiversity Baseline Studies & Long-Term Monitoring Programs (EUAHAHAE), Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing) (EUAHAKAD), Ecological/Habitat & Land-Use Change Modeling (Biodiversity, Conservation Planning) (EUAHAKAI), Environmental Data QA/QC, Validation & Governance (Data Quality, Metadata, Lineage) (EUAHAKAK)
Keywords
Where Map of Life is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Map of Life business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform SaaS (CORE & PRO): Map of Life offers a tiered platform subscription model with CORE (free access with basic features) and PRO (premium tier with advanced features, custom reporting, and enterprise capabilities). PRO tier requires contacting sales for pricing and is likely sold as annual subscriptions.
- API Access: API integration services allowing customers to embed nature data into their own systems for analysis, monitoring, and reporting. Likely sold as usage-based or subscription access.
- Consulting Services: Expert support for tailored biodiversity assessments, site-level studies, and strategic guidance. Professional services sold directly to enterprise and government clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | CORE - Free access tier for basic biodiversity exploration |
| Subscription | Annual | PRO - Premium tier for advanced features and enterprise capabilities |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Map of Life product offering
Product offeringCore offering
Map of Life provides a unified biodiversity intelligence Platform that turns species-level data on 450,000+ species across 260+ countries into actionable insights for nature-related risk, supply chain resilience, and regulatory disclosure (SBTN, CSRD, TNFD). It complements the platform with a Nature Data API for system integration and Consulting services for tailored assessments, and operates MOLRA drone-based rapid biodiversity assessments for remote-area data collection.
Product overview
Map of Life offers a unified biodiversity intelligence platform with three core offerings: Platform (nature intelligence for operations and supply chains), API (for integrating nature data into existing systems), and Consulting (expert biodiversity assessments). The core platform integrates multiple product modules including Species Data Exploration, Risk & Significance Assessment, Supply Chain Intelligence, Suggested Mitigation Efforts, and Reporting Enablement. The company also provides three GBF-adopted biodiversity indicators (Species Protection Index, Species Habitat Index, Species Information Index) that serve as the technical foundation for their analytics capabilities. Additional offerings include the Regions Tool for species list generation and the MOLRA Dashboard for rapid field assessments using UAV/drone technology.
Differentiator
Problem solved
Functional benefit
Brands
- CORE: A biodiversity intelligence platform providing species data exploration, risk assessment, and reporting capabilities.
- PRO
- Map of Life Rapid Assessments (MOLRA)
Products and services
- Map of Life Platform Unified biodiversity intelligence platform delivering real-time actionable insights on nature-related risks and opportunities across operations and supply chains for businesses, governments, and NGOs.
- Map of Life API
Quantifiable outcome
- Global documented protected area networks are about halfway toward meeting protection goals for terrestrial vertebrates (SPI ~50.9) and 60% toward marine fish and mammal protection goals (SPI ~62.1) as of 2025
- +3 more outcomes
Companies that use Map of Life
Customer profileSegments4 records
Ideal customer profiles3 records
Map of Life technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature10 records
Map of Life partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- Yale Center for Biodiversity and Global ChangecoreMap of Life is the flagship initiative of the Yale Center for Biodiversity and Global Change. The center, led by Professor Walter Jetz, provides the scientific foundation, research expertise, and academic credibility for Map of Life's biodiversity intelligence platform.
- GEO BON (Group on Earth Observations Biodiversity Observation Network)coreClose collaboration on the development of biodiversity indicators (SHI, SPI, SII). GEO BON has encouraged the use of Essential Biodiversity Variables (EBVs) as core variables supporting the development of high-level biodiversity indicators adopted in the GBF Monitoring Framework.
- Half-Earth Project / E.O. Wilson Biodiversity FoundationcorePartnership with E.O. Wilson Biodiversity Foundation's Half-Earth Project for the Half-Earth Project Map, which provides National Report Cards for each nation and area-of-interest tools for biodiversity analysis. The SPI is the central metric for the Half-Earth Project's 30x30 tracking.
- GooglecoreTechnology partner providing Google Cloud Platform, Google Earth Engine, and Google BigQuery for data storage, computational, and mapping capabilities. Enables scaling of indicator calculations to tens of thousands of species globally.
- Esri (Environmental Systems Research Institute)coreTechnology partner providing spatial analytics platform and co-development of Half-Earth Project Map. Supports the GIS community and enables detailed, map-based biodiversity decision-support tools.
- The Field MuseumcoreKey partner in biodiversity dashboards development (since 2017) and XPRIZE Rainforest competition. The Field Museum provides taxonomic expertise, coordinates local species experts, and supports conservation applications through the Keller Science Action Center.
- SonysupportingTechnology partner for XPRIZE Rainforest competition, providing support for drone-based biodiversity assessment technologies.
- Rutgers University Environmental DNA LabsupportingPartner in MOLRA XPRIZE team providing environmental DNA (eDNA) processing techniques and expertise for species identification.
- Federal University of AmazonassupportingPartner in MOLRA team providing local expertise in Brazilian biodiversity and supporting conservation insights for local communities.
- eBirdsupportingBird observation data partner contributing to species occurrence information and biodiversity intelligence.
- GBIF (Global Biodiversity Information Facility)supportingData partner providing access to global biodiversity occurrence records and supporting data integration.
- Encyclopedia of LifesupportingSpecies information partner contributing to comprehensive biodiversity data and species profiles.
- Max-Planck-GesellschaftsupportingResearch partner contributing to biodiversity science and conservation research initiatives.
- National Geographic SocietysupportingResearch and conservation partner supporting biodiversity mapping and indicator development.
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
Map of Life competitors and assessment
Company assessmentDirect peers
- Global Biodiversity Information Facility (GBIF): Open-data infrastructure aggregating global biodiversity occurrence records. Comparable as a foundational data layer for species distribution intelligence, and an actual data partner of Map of Life.
- IUCN (International Union for Conservation of Nature): Author of the IUCN Red List and global authority on species conservation status. Comparable to Map of Life in producing standardized species risk indicators adopted into international policy frameworks.
- eBird (Cornell Lab of Ornithology): Citizen-science bird occurrence database with global coverage. Comparable as a real-time biodiversity occurrence data source that feeds into Map of Life's species intelligence.
- Wildlife Insights: AI-driven camera-trap analytics platform for wildlife monitoring. Comparable to MOLRA in applying machine learning to biodiversity field data and listing Map of Life as a partner.
- NatureServe: Nonprofit provider of biodiversity data, conservation status assessments, and ecosystem mapping across the Americas. Directly comparable to Map of Life in offering species distribution and habitat data to conservation and government customers.
Broad incumbents
- Esri: Dominant GIS platform provider with ArcGIS-based biodiversity, conservation, and environmental mapping solutions. Comparable as both a partner and broad incumbent that could integrate competing biodiversity intelligence layers.
- Sphera: Enterprise ESG, EHS, and sustainability software vendor covering environmental compliance and nature-related disclosures. Comparable broad incumbent in the corporate sustainability reporting category Map of Life targets.
- Microsoft (AI for Earth / Sustainability): Major cloud and sustainability-software incumbent offering biodiversity and environmental modules within its broader enterprise stack. Comparable as a hyperscaler with deeper enterprise distribution and listed as a Map of Life supporting partner.
- Google Earth Engine: Google's planetary-scale geospatial analysis platform powering Map of Life's computations. Comparable as a broad incumbent earth-observation platform that could surface biodiversity analytics directly to its own enterprise users.
Emerging players
- Watershed: Enterprise sustainability platform focused on climate and nature disclosure (CSRD/TNFD) reporting. Comparable as an emerging SaaS competitor addressing the same corporate sustainability buyer with bundled nature data offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Map of Life social profiles
Digital presenceMap of Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Map of Life leadership team
Management profileNumber of profiles
Profiles1 record
Map of Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Map of Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Map of Life
What does Map of Life do?
Map of Life provides a unified biodiversity intelligence Platform that turns species-level data on 450,000+ species across 260+ countries into actionable insights for nature-related risk, supply chain resilience, and regulatory disclosure (SBTN, CSRD, TNFD). It complements the platform with a Nature Data API for system integration and Consulting services for tailored assessments, and operates MOLRA drone-based rapid biodiversity assessments for remote-area data collection.
Is Map of Life a public or private company?
Map of Life is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Map of Life founded?
Map of Life was founded in 2012. It employs 1 to 10 people.
Where is Map of Life based?
Map of Life is headquartered in Middletown, United States, in the North America region.
How does Map of Life make money?
Three revenue lines are on record. Platform SaaS (CORE & PRO) is the primary driver. The others are API Access and consulting Services.
Who are Map of Life's main competitors?
Direct peers on record are Global Biodiversity Information Facility (GBIF), IUCN (International Union for Conservation of Nature), eBird (Cornell Lab of Ornithology), Wildlife Insights and NatureServe. Broad incumbents are Esri, Sphera, Microsoft (AI for Earth / Sustainability) and Google Earth Engine. Watershed is listed as an emerging player.
Does Map of Life have an API?
Yes. Integrate nature data directly into your own systems for analysis, monitoring, and reporting. The API enables access to Map of Life's biodiversity data and indicators including Species Habitat Index, Species Protection Index, and Species Information Index. The platform leverages Google Earth Engine for computational workflows and Google BigQuery for data aggregation. Developer documentation is at mapoflife.ai/dashboard/documentation.
What industry is Map of Life in?
Map of Life's product category is Biodiversity Intelligence Software. Its primary akta.pro industry code is EUAHAJAM, Nature & Biodiversity Reporting (TNFD, natural capital), with a secondary code of EUAHAHAE, Biodiversity Baseline Studies & Long-Term Monitoring Programs.