Training in Care
Training in Care is a UK-based vocational training provider delivering accredited NCFE CACHE Child and Adult Care qualifications, bespoke employer training, and Study Programmes to unemployed learners, career changers, young people, and care-sector employers across England and India via its online learning platform.
- Company typePrivate
- Founded1998
- HeadquartersSouth Shields, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Training in Care does
Training in Care is a UK-based private vocational training company, founded circa 1998 and registered as Training in Care Limited (Company No. 07686121), headquartered in South Shields with a regional office in Sunderland. The company delivers accredited Child and Adult Care qualifications — primarily NCFE CACHE diplomas, awards, and certificates at Levels 1 through 3 — alongside one-day CPD courses and bespoke employer programmes, serving unemployed individuals, career changers, school/higher education leavers (16-19 Study Programmes), employed care workers seeking upskilling, and international learners through a partnership with Guardian Angel Institute of Caregiving in Kerala, India.
The operating model combines a proprietary online learning platform with physical classrooms. The platform supports remote enrolment, asynchronous course content, tutor messaging, assessment submission, and a virtual meeting function powered by a Poly Studio video bar that broadcasts physical classroom sessions in real time to remote learners — allowing the business to deliver its accredited curriculum to geographically dispersed cohorts from its North East base. Total learner outcomes cited exceed 3,000 people placed into UK care-sector roles and 2,500+ entries into the care sector over 26 years.
Revenue is generated across four parallel streams: government-funded vocational courses via the Adult Skills Fund, B2B training delivered under the UK Shared Prosperity Fund (UKSPF) with University of Sunderland as Lead Partner, bespoke employer training priced via Training Needs Analysis, and an international licensing/distribution arrangement with Guardian Angel Institute in India. Distribution is hybrid — direct-to-consumer through an online application portal, supplemented by channel partnerships with housing associations, local authorities, and universities — and the company is the first Skills for Care 'Centre of Excellence' in the North East (2019) and a 2025 Northern Enterprise Awards 'Best Care Sector Training Provider' recipient. The business is founder-led by Dr Angela Brown and operates in the 11-50 employee range; no revenue, headcount time-series, or external equity funding is disclosed.
Training in Care firmographics
Firmographics- Name
- Training in Care
- Legal name
- Training in Care Limited
- Website
- https://trainingincare.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Training in Care is a UK-based vocational training provider delivering accredited NCFE CACHE Child and Adult Care qualifications, bespoke employer training, and Study Programmes to unemployed learners, career changers, young people, and care-sector employers across England and India via its online learning platform.
- Ownership category
- akta.pro rank
Training in Care industry classification
Industry- Product category
- Vocational Care Training and Education
- NAICS
- Technical and Trade Schools (6115), Technical and Trade Schools (61151)
- SIC
- Services-Educational Services (8200), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Caregiver Support, Coaching & Training (HLADALAG)
- akta.pro secondary industries
- Healthcare & Life Sciences (EDAAAPAA), Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)
Keywords
Where Training in Care is headquartered
LocationHeadquarters
- HQ city
- South Shields
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Training in Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vocational Training Courses: Revenue generated from delivering accredited vocational care courses (Level 1-3) in Child and Adult Care sectors. Courses include NCFE CACHE diplomas, awards, and certificates. Revenue comes from both fully funded (government-supported) and co-funded training arrangements.
- Employer Training Services: B2B training services to employers including Training Needs Analysis (TNA), bespoke course design, and delivery. Funded through UK Shared Prosperity Fund (UKSPF) partnerships with University of Sunderland and local authorities.
- International Partnership Programme: Revenue from international partnership delivering NCFE CACHE Level 3 Diploma in Adult Care in India through Guardian Angel Institute of Caregiving partnership. Programme combines UK-regulated framework with supervised workplace experience.
- Government Funding Routes: Adult Skills Fund (ASF) and UKSPF funding streams provide revenue for training unemployed individuals and upskilling employed workers. Company aligns services with Department for Education's matrix Standard to maximize funding access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Fully Funded Training for Eligible Learners |
| Subscription | Multi-year contract | Employer Co-funded Training |
| Other | Multi-year contract | Bespoke Employer Training |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Training in Care product offering
Product offeringCore offering
Training in Care is a Skills for Care endorsed Centre of Excellence that delivers accredited vocational care qualifications (NCFE CACHE Level 1-3 diplomas, awards, and certificates) in Child and Adult Care sectors. Offerings are delivered via a proprietary online learning platform with virtual classroom integration, complemented by face-to-face and blended delivery modes, plus bespoke employer training and Continuing Professional Development (CPD) courses for the social care workforce.
Product overview
Training in Care operates as a Skills for Care endorsed Centre of Excellence offering a unified training platform comprising its proprietary Online Learning Platform and a comprehensive portfolio of vocational care courses. The portfolio spans Adult Care, Childcare, and related programmes organised into: accredited qualifications (Entry Level to Level 3+), One-Day Courses, CPD offerings, Study Programmes for 16-19 year olds, and the Sunderland UKSPF employer training programme. The company also delivers bespoke training and, via its India partnership, the NCFE CACHE Level 3 Diploma in Adult Care internationally. The Online Learning Platform serves as the delivery mechanism, enabling remote access to all courses with virtual classroom participation.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Learning Platform A proprietary online learning platform enabling remote learners to access vocational care courses, complete assessments, submit work for tutor feedback, message tutors directly, and join physical classroom sessions virtually via integrated video conferencing technology.
- Adult Care Courses Vocational qualifications in adult social care including Level 1 Award in Preparing to Work in Adult Social Care, NCFE CACHE Level 2 Diploma in Care, Level 2 Certificate in Customer Service for Health and Social Care, and NCFE CACHE Level 3 Diploma in Adult Care. Designed for individuals seeking entry or progression in the adult care sector.
- Childcare Courses Early years and children/young people's workforce qualifications including Level 1 Award in Introduction to Early Years Settings, NCFE CACHE Level 2 Award in Support Work in Schools, Level 2 Certificate for Children and Young People's Workforce, and NCFE CACHE Level 3 Diploma for Children and Young People's Workforce. Designed for individuals pursuing careers in childcare and education settings.
- Level 1 Award Courses
Quantifiable outcome
- Over 3,000 people helped secure care sector jobs in the UK
- +4 more outcomes
Companies that use Training in Care
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Training in Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Training in Care partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- University of Sunderlandcore£200,000 knowledge transfer partnership to support Training in Care's international expansion into India. University of Sunderland is Lead Partner of UKSPF programme with diverse group of Further and Higher Education Training Providers. Partnership includes delivery of business-to-business courses to employers in the North East.
- Whitmore Vale Housing AssociationcoreStrategic partnership to expand Training in Care's presence into Surrey and the South East of England. Partnership aims to upskill employees in Whitmore Vale's care homes and help more people explore a career in care. Over two dozen staff members signed up for training over three years. Whitmore Vale provides care, support and housing to people with learning disabilities and/or autism.
- Guardian Angel Institute of CaregivingcoreInternational partnership delivering NCFE CACHE Level 3 Diploma in Adult Care in India. Guardian Angel Institute of Caregiving is an initiative of Guardian Angel Homecare, one of Kerala's leading providers of professional homecare services. The institute has trained thousands of caregivers over the past decade and serves as the delivery hub responsible for student engagement and academic coordination.
- NCFE CACHE (UK)coreOfficial awarding organization providing regulated qualification framework for diplomas and certificates. NCFE CACHE (UK) ensures every learner meets established international quality and certification standards. Training in Care is an approved NCFE CACHE centre and quality partner, producing and owning study materials and lesson plans.
- Guardian Angel HomecarecoreClinical partner providing essential real-world exposure for learners in the India programme. Learners gain supervised workplace practice and internship support within active, professional care environment. Parent organization of Guardian Angel Institute of Caregiving and one of Kerala's leading providers of professional homecare services.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Training in Care competitors and assessment
Company assessmentDirect peers
- Best Practice Training: UK training provider specialising in care and clinical training, including care certificate, medication, dementia, and CPD courses. Overlaps with Training in Care's adult-care CPD catalogue and one-day courses segment.
- Lifetime Training: One of the largest independent training providers in England offering apprenticeships and vocational qualifications across adult care, childcare, and health & social care. Direct competitor for the same Adult Skills Fund and apprenticeship levy learners and employer contracts that Training in Care targets.
- Realise: UK vocational training specialist focused on adult care, childcare, and health apprenticeships via government funding routes (apprenticeship levy and Adult Education Budget). Overlaps with Training in Care on funded adult-care qualifications, employer upskilling, and placement-driven outcomes.
- The Skills Network: National online vocational training provider offering funded and self-funded qualifications across adult care, childcare, teaching, and health. Directly comparable online delivery model and funding-route strategy to Training in Care, particularly for the remote-learner segment.
- High Speed Training: UK provider of accredited CPD, mandatory, and vocational training courses for the care, childcare, and hospitality sectors, delivered online. Competitor for the same individual-learner and small-employer segments purchasing Level 2/3 care qualifications and one-day CPD courses.
- Qube Learning: UK independent training provider delivering apprenticeships and vocational qualifications in care, education, and business skills, working with employers and learners via government funding routes. Similar North-of-England presence and overlap in adult-care apprenticeships.
Broad incumbents
- NCFE (and NCFE CACHE): UK awarding organisation and regulated qualification developer whose NCFE CACHE framework underpins Training in Care's core diplomas and certificates. Acts as both a key supplier (qualification framework) and broad incumbent in vocational care training provision across the UK.
- Skills for Care: UK sector skills body for adult social care that endorses Training in Care as a Centre of Excellence. Sets workforce standards, training quality benchmarks, and influencing funding policy direction across the same care-training market Training in Care serves.
Regional players
- University of Sunderland: Lead Partner of the UKSPF programme delivering employer training in the Sunderland region through which Training in Care operates. Comparable in that it delivers higher-education and vocational training to adult learners and employers in the same North East geography, though at a different qualification tier.
- South Tyneside Council (Adult Learning): Local authority partner commissioning Study Programmes and adult skills training in the same North East catchment. Acts in part as a commissioner of, and partly a competitor for, funded adult-care and employability training delivered in South Tyneside.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Training in Care social profiles
Digital presenceTraining in Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Training in Care leadership team
Management profileNumber of profiles
Profiles4 records
Training in Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Training in Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Training in Care
What does Training in Care do?
Training in Care is a Skills for Care endorsed Centre of Excellence that delivers accredited vocational care qualifications (NCFE CACHE Level 1-3 diplomas, awards, and certificates) in Child and Adult Care sectors. Offerings are delivered via a proprietary online learning platform with virtual classroom integration, complemented by face-to-face and blended delivery modes, plus bespoke employer training and Continuing Professional Development (CPD) courses for the social care workforce.
Is Training in Care a public or private company?
Training in Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Training in Care founded?
Training in Care was founded in 1998. It employs 11 to 50 people.
Where is Training in Care based?
Training in Care is headquartered in South Shields, United Kingdom, in the Europe region.
How does Training in Care make money?
Four revenue lines are on record. Vocational Training Courses are the primary driver. The others are employer Training Services, international Partnership Programme and government Funding Routes.
Who are Training in Care's main competitors?
Direct peers on record are Best Practice Training, Lifetime Training, Realise, The Skills Network, High Speed Training and Qube Learning. Broad incumbents are NCFE (and NCFE CACHE) and Skills for Care. Regional players are University of Sunderland and South Tyneside Council (Adult Learning).
Does Training in Care have an API?
No public API is recorded for Training in Care.
What industry is Training in Care in?
Training in Care's product category is Vocational Care Training and Education. Its primary akta.pro industry code is HLADALAG, Caregiver Support, Coaching & Training, with a secondary code of EDAAAPAA, Healthcare & Life Sciences. Its NAICS code is 6115 and its SIC code is 8200.