Beast Bites

What Beast Bites does

Beast Bites (legal entity: Beast Bites Supplements LLC) is a US-based, privately held direct-to-consumer supplement company founded in 2023 by Matt, a former chef turned personal trainer, and Chris, a sports nutritionist. The company sells creatine monohydrate supplements in two delivery formats — gummies and powder — positioned as a better-tasting, more convenient alternative to traditional chalky creatine powders. The core product is the Creatine Infused Gummies, delivering 5g of creatine per serving across six flavor variants, with a 150-count pouch, 75-count tub, and a six-flavor collection bundle. The powder SKU uses Creapure® certified creatine monohydrate sourced from Germany with 99% purity and GMP-certified manufacturing. Both formats carry NSF Certified for Sport and Clean Label Project certifications, and the gummies are Non-GMO, Vegan, and Cruelty-Free with a pectin-based plant-based formulation.

The business model combines one-time DTC e-commerce purchases through a Shopify storefront, recurring subscriptions managed via Recharge, multi-pack and bundle pricing tiers, and retail distribution through Fresh Thyme Market (120+ Midwest locations) and Raley's grocery stores. Subscription customers receive recurring credits ($5–$20 per cycle based on pack size) and free shipping on all orders. The company markets primarily through TikTok, Instagram, YouTube, and a fitness-education blog, supplemented by an affiliate program and email capture. Customer segments center on fitness enthusiasts and gym-goers, athletes seeking NSF-certified products, and vegan/health-conscious consumers, all served through a horizontal segmentation approach. Operations are US-based with manufacturing in the USA and ingredient sourcing from Germany.

Name

Beast Bites

Legal name

Beast Bites Supplements LLC

Website

https://getbeastbites.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Beast Bites is a US-based direct-to-consumer supplement brand selling NSF Certified for Sport creatine gummies (5g per serving, six flavors) and Creapure® creatine powder to fitness enthusiasts, athletes, and health-conscious consumers via Shopify, subscriptions, and Midwest grocery retail.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Creatine supplements
• Sports nutrition
• Dietary supplements
• Creatine gummies
• Fitness supplements

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel

Revenue model

1. Direct Product Sales: One-time purchases of creatine gummies and powder products through e-commerce and retail stores
2. Subscription Service: Recurring subscription model offering $5 credit on first order plus ongoing credits tied to pack size. Delivers recurring revenue with customer retention benefits. Free shipping on all subscription orders
3. Bundles and Multi-Pack: Bulk purchasing options with tiered discounts (2-pack, 3-pack, 4-pack) and the Gummy Collection bundle offering 40% savings

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Beast Bites is a direct-to-consumer supplement brand that manufactures and sells creatine-based muscle growth supplements, primarily creatine monohydrate delivered in gummy form (5g per serving) and Creapure certified creatine powder. The products target fitness enthusiasts and athletes seeking a more palatable, convenient alternative to traditional chalky creatine powders.

Product overview

Beast Bites is a direct-to-consumer supplement company offering a focused product line centered on creatine-based muscle growth supplements. The portfolio consists of three offerings: Creatine Infused Gummies (the core product in gummy form with six flavors), Creapure® Creatine Monohydrate Powder (a traditional powder format with 60 servings), and the Creatine Infused Gummy Collection (a bundle combining all flavors). Both product lines deliver 5g of creatine monohydrate per serving with NSF Certified for Sport and Clean Label Project certifications. The company emphasizes taste and convenience as differentiators versus traditional chalky supplement alternatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Creatine Infused Gummies Creatine monohydrate supplement in gummy form delivering 5g of creatine per serving. Available in 75-count tub ($24.99) and 150-count pouch ($39.99) sizes with six flavor varieties including Simply Sweet Strawberry, Sour Watermelon Splash, Pink Lemonade Squeeze, Hawaiian Fruit Punch, Sweet Blue Raspberry, and Sour Peach Rings. NSF Certified for Sport and Clean Label Project tested, vegan, non-GMO, and made in the USA.
• Creapure Creatine Monohydrate Powder Creatine monohydrate powder sourced from Creapure certified facility in Germany with 99% purity, providing 5g of creatine per serving across 60 servings (60-day supply). GMP certified, NSF certified, and available in 1-pack ($29.99), 2-pack ($55.00), 3-pack ($80.00), and 4-pack ($90.00) options.
• Creatine Infused Gummy Collection Variety bundle containing all six flavors of Creatine Infused Gummies, providing a 6-month supply at $143.99 ($0.80 per serving). Offers 40% savings compared to individual purchases of each flavor.

Quantifiable outcome

• 75% reported increased strength within 2 weeks
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fresh Thyme MarketcoreChannel Partner/ Reseller/ DistributorRetail distribution partnership with Fresh Thyme natural grocery chain. Products sold in 120+ store locations across Illinois, Indiana, and other Midwestern states. Stores operate 7:00am - 9:00pm daily.
• Raley'scoreChannel Partner/ Reseller/ DistributorRegional grocery chain partnership for retail distribution of Beast Bites supplements in stores
• Affiliate PartnersminorGTM or Marketing PartnerAffiliate marketing program allowing partners to earn commissions on referred sales. Partners can track performance through affiliate dashboard.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Athletic Greens (AG1): AG1 is a leading DTC daily nutrition brand built on subscription and high-touch digital marketing. Comparable to Beast Bites in subscription-driven DTC model and premium nutrition positioning targeting fitness enthusiasts.
• Klean Athlete: Klean Athlete is a DTC sports nutrition brand specializing in NSF Certified for Sport supplements. Closely comparable to Beast Bites in certification-led positioning, athlete-targeting, and premium supplement focus.
• 1UP Nutrition: 1UP Nutrition is a DTC sports supplements brand offering protein, creatine, and pre-workout products. Comparable to Beast Bites in DTC channel focus and creatine-inclusive product portfolio.
• Nutricost: Nutricost is a DTC supplements brand offering bulk and single-ingredient products including creatine monohydrate. Comparable to Beast Bites in single-ingredient creatine focus and direct-to-consumer e-commerce distribution.
• Onnit: Onnit is a DTC supplements and fitness brand offering a wide range of performance products. Comparable to Beast Bites in direct-to-consumer sports nutrition model and brand-led marketing approach.
• Transparent Labs: Transparent Labs is a DTC sports nutrition brand with clinically dosed, third-party-tested supplements. Comparable to Beast Bites in DTC model, quality/testing focus, and direct-to-athlete customer base.
• Bucked Up: Bucked Up is a DTC sports supplements brand with strong social media presence and influencer-driven growth. Comparable to Beast Bites in DTC positioning, social-led customer acquisition, and target demographic of fitness enthusiasts.
• Momentous: Momentous is a premium sports nutrition DTC brand focused on high-quality, third-party-tested supplements for athletes. Comparable to Beast Bites in premium positioning, certification emphasis, and direct-to-consumer distribution.

Broad incumbents

• Optimum Nutrition: Optimum Nutrition is one of the largest sports nutrition brands globally with extensive creatine and supplement lines. Comparable to Beast Bites in creatine product category and gym/fitness customer base, though at incumb
• Cellucor (C4): Cellucor is an established sports nutrition brand best known for C4 pre-workout. Comparable to Beast Bites in sports supplement category and gym-goer target market, though at significantly larger scale and broader product portfolio.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/beastbitessupplements
• YouTubeyoutube.com/@BeastBitesSupplements
• Facebookfacebook.com/BeastSports
• Instagraminstagram.com/beastbitessupplements
• TikToktiktok.com/@beastbitessupplements

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beast Bites