Campa Cola
- Company typePrivate
- Founded-
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Campa Cola firmographics
Firmographics- Name
- Campa Cola
- Legal name
- Reliance Retail Limited
- Website
- https://campabeverages.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Campa Cola industry classification
Industry- Product category
- Carbonated Soft Drinks
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where Campa Cola is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Campa Cola business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Beverage Product Sales: Campa Cola generates revenue through the sale of its carbonated soft drinks including Campa Cola, Campa Orange, Campa Lemon, Campa Power Up, and Campa Cricket. Revenue is generated through one-time retail transactions across various distribution channels including general trade, quick commerce, and Reliance's retail network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rs 10 price point positioning |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Campa Cola product offering
Product offeringCore offering
Campa Cola manufactures and distributes a portfolio of carbonated soft drinks — flagship Campa Cola, Campa Orange, Campa Lemon, Campa PowerUp, and Campa Cricket — priced at the Rs 10 affordable mass-market price point. The brand is owned and operated by Reliance Consumer Products Ltd and is sold through Reliance's retail network, general trade, quick commerce, and partner distributors across India.
Product overview
Campa Cola is a portfolio of carbonated soft drinks owned by Reliance Consumer Products Ltd (RCPL), part of Mukesh Ambani's Reliance Industries. The brand revival includes five distinct products: Campa Cola (the flagship cola), Campa Orange, Campa Lemon, Campa Powerup (an energy cola fusion), and Campa Cricket (an electrolyte-enhanced rehydrator for cricket fans). The portfolio competes aggressively at the Rs 10 price point against Coca-Cola and PepsiCo, leveraging IPL sponsorship, celebrity brand ambassadors (actor Ram Charan), and Reliance's extensive retail distribution network to scale nationally.
Differentiator
Problem solved
Functional benefit
Brands
- Campa Cola: The flagship cola beverage reimagined for modern India. Marketed as 'Naye India ka Apna Thanda' (Modern India's Own Drink).
- Campa Orange
- Campa Lemon
- Campa PowerUp
- Campa Cricket
Products and services
- Campa Cola Flagship carbonated cola beverage from Campa, positioned as 'Naye India ka Apna Thanda' (Modern India's Own Drink) and priced at Rs 10 to compete against Coca-Cola and PepsiCo.
- Campa Orange Orange-flavored carbonated beverage with a playful burst of flavor profile, targeting consumers seeking fruit-flavored soft drinks in the affordable mass-market segment.
- Campa Lemon Lemon-flavored carbonated thirst quencher positioned as a refreshing, crisp drink with zingy citrus notes for mass-market consumers.
- Campa PowerUp Energizing cola fusion beverage positioned as a powerful refresher, marketed as 'AB POWER APNE HATH MEIN' (Power in Your Own Hands) for consumers seeking strength and invigoration.
- Campa Cricket Fizzy lemon-flavored rehydrator powered with electrolytes, designed for cricket fans and sports enthusiasts as a hydration drink for game-day consumption.
Quantifiable outcome
- Market share nearly doubled from 7% to 15% (combined with Lahori Zeera) during January–September 2025
- +2 more outcomes
Companies that use Campa Cola
Customer profileSegments2 records
Ideal customer profiles3 records
Campa Cola technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Campa Cola partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- JioStar/IPL 2026flagshipCampa Cola is one of three co-presenting sponsors (along with Google and Havells & Lloyd) for IPL 2026, the world's biggest cricket league with massive viewership across India.
- Google (IPL 2026 Co-presenting Sponsor)flagshipGoogle is co-presenting sponsor for IPL 2026 along with Campa Cola and Havells & Lloyd, representing a major high-visibility marketing partnership.
- Havells & Lloyd (IPL 2026 Co-presenting Sponsor)flagshipHavells & Lloyd is co-presenting sponsor for IPL 2026 along with Campa Cola and Google, representing a major high-visibility marketing partnership.
- Elephant HousecoreReliance partnered with Elephant House for beverage distribution as part of its strategy to build FMCG empire by acquiring regional legacy brands with strong local recall and plugging them into its distribution ecosystem.
- Hajoori & SonscoreReliance partnered with Hajoori & Sons for beverage distribution to extend reach in specific regional markets as part of its regional brand acquisition and distribution strategy.
- BCCI (Board of Control for Cricket in India)coreCampa Cola has a partnership with BCCI for cricket-themed marketing, featuring the Campa Cricket product line and campaigns capturing the spirit of India through cricket culture.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Campa Cola competitors and assessment
Company assessmentDirect peers
- PepsiCo India: PepsiCo's India business, producing Pepsi, Mountain Dew, 7UP, Mirinda and Slice in the same carbonated soft drink category. Direct competitor to Campa at the Rs 10 price point, having recently matched with new value packs.
- Hindustan Coca-Cola Beverages: Coca-Cola's primary bottling and distribution arm in India, producing Thums Up, Limca, Sprite, Fanta and Coca-Cola itself. Direct head-to-head competitor to Campa Cola in the same Indian mass-market carbonated soft-drink category.
- Lahori Zeera: Heritage Indian beverage brand also owned by Reliance Consumer Products Ltd, marketed jointly with Campa in shared market-share reporting (~15% combined in 2025). Operates the same value-segment pricing strategy and Reliance distribution ecosystem.
- Parle Agro: Indian-owned FMCG beverage brand behind Frooti, Appy Fizz and LMN. Closest Indian mass-market flavored soft-drink peer to Campa, similarly competing at accessible price points and scaling through aggressive distribution and marketing in India.
Broad incumbents
- Dabur India (Real & Pulse): Large Indian FMCG incumbent with a juices and drinks portfolio (Real, Pulse) that overlaps with Campa Orange/Lemon variants and competes broadly for the same Indian mass-market beverage wallet.
- Bisleri International: Heritage Indian beverage brand best known for bottled water and also a carbonated soft-drink range. Another legacy Indian brand playing in adjacent packaged-beverage categories, comparable in heritage-driven brand equity.
Emerging players
- Hector Beverages (Paper Boat): Indian beverage startup that revived traditional ethnic drinks (aam panna, jaljeera, rasam) with modern packaging, pursuing a 'legacy Indian brand for new India' positioning conceptually similar to Campa's revival playbook.
Others
- Varun Beverages: Largest bottler and distributor of PepsiCo brands in India and a key Reliance-affiliated counterparty in beverage distribution. Comparable as infrastructure and scale player in India's packaged-beverage supply chain rather than direct brand competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Campa Cola social profiles
Digital presenceCampa Cola financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campa Cola leadership team
Management profileNumber of profiles
Campa Cola funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campa Cola M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campa Cola
What does Campa Cola do?
Campa Cola manufactures and distributes a portfolio of carbonated soft drinks — flagship Campa Cola, Campa Orange, Campa Lemon, Campa PowerUp, and Campa Cricket — priced at the Rs 10 affordable mass-market price point. The brand is owned and operated by Reliance Consumer Products Ltd and is sold through Reliance's retail network, general trade, quick commerce, and partner distributors across India.
Is Campa Cola a public or private company?
Campa Cola is a private company. It is classified as corporate owned and is currently operating.
When was Campa Cola founded?
Campa Cola was founded in -1. It employs 1 to 10 people.
Where is Campa Cola based?
Campa Cola is headquartered in Mumbai, India, in the Asia region.
How does Campa Cola make money?
One revenue line is on record: beverage Product Sales.
Who are Campa Cola's main competitors?
Direct peers on record are PepsiCo India, Hindustan Coca-Cola Beverages, Lahori Zeera and Parle Agro. Broad incumbents are Dabur India (Real & Pulse) and Bisleri International. Hector Beverages (Paper Boat) is listed as an emerging player. Varun Beverages is listed as an others.
Does Campa Cola have an API?
No public API is recorded for Campa Cola.
What industry is Campa Cola in?
Campa Cola's product category is Carbonated Soft Drinks. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 312111 and its SIC code is 2086.