What Ottawa Redblacks does

The Ottawa Redblacks are a professional Canadian Football League (CFL) franchise competing as one of nine league teams, founded in 2014 to return top-tier Canadian football to Ottawa after the dissolution of the Ottawa Rough Riders (1996) and Ottawa Renegades (2006). The franchise plays home games at TD Place stadium at 1015 Bank Street in Ottawa, Ontario, and operates as a wholly owned subsidiary of the Ottawa Sports Entertainment Group (OSEG), which also operates the Ottawa 67's junior hockey team and manages the TD Place venue. On-field results include a 2016 Grey Cup championship (defeating Calgary 39-33 in overtime) and a 2018 East Division title.

The Redblacks' product portfolio centers on live CFL game attendance and is structured around three revenue streams: ticket sales (season memberships, single-game tickets, flex packages, group packages, premium experiences, and fan bus travel packages priced at $92.51-$121.32 all-in), merchandise (jerseys, apparel, and memorabilia via Lansdowne Sports), and corporate sponsorship. Distribution is direct-to-consumer through Ticketmaster, the TD Place box office, and group sales, with no disclosed intermediary reseller channel beyond standard ticketing fees. The franchise operates a digital ticketing system via Ticketmaster and a mobile app (TD Place / OSEG Android and iOS).

The customer base is consumer-facing — individual sports fans, season seat holders, group purchasers, and merchandise buyers in the Ottawa and Eastern Canada region — supplemented by corporate sponsors. Engagement is layered with community programming (Diesel's Army for cancer patients, #EndBullying All-Stars, OSEG Foundation, coaching clinics, QB Club events). Leadership includes Adrian Sciarra as President, Ryan Dinwiddie as Head Coach and General Manager, and Shawn Burke as Vice President of Football Operations. The franchise began the 2026 CFL season with six consecutive losses and executed a trade of quarterback Dru Brown to the Winnipeg Blue Bombers for 2027 and 2028 draft picks.

Name

Ottawa Redblacks

Legal name

Ottawa REDBLACKS

Website

https://ottawaredblacks.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

The Ottawa Redblacks are a privately held Canadian Football League franchise (owned by OSEG) that plays home games at TD Place stadium in Ottawa, generating revenue from tickets, merchandise, and sponsorship for individual fans and corporate partners in Eastern Canada.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Events & Match Tickets (THAJAFAE)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

Keywords

• Professional football team
• Live sports entertainment
• Season ticket packages
• Sports merchandise
• Fan engagement programs

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from single game tickets, season seat packages, group experiences, flex packages, and premium experiences at TD Place stadium.
2. Merchandise: Sale of team merchandise including jerseys, apparel, and memorabilia through the team store.
3. Sponsorship: Corporate sponsorship deals including premium seating and sponsorship inquiries handled through [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Ottawa REDBLACKS operate as a professional Canadian Football League franchise delivering live CFL football games and related fan experiences at TD Place stadium in Ottawa. The franchise sells season tickets, single-game tickets, group packages, premium experiences, flex packages, and the Forever RNation membership program directly to fans, alongside official team merchandise through Lansdowne Sports.

Product overview

The Ottawa REDBLACKS is a professional Canadian Football League team offering a single unified product portfolio centered around live CFL football game experiences at TD Place stadium. The core offering consists of season tickets and single-game tickets, supplemented by premium experiential add-ons (Premium Experiences, Flex Packages, Group Packages) and fan engagement programs (RNation Experiences, QB Club, Coaching Clinic, Forever RNation Membership). The organization also operates a merchandise store through Lansdowne Sports and provides digital ticketing via Ticketmaster. As a sports entertainment organization, the product suite focuses on live event attendance rather than software or technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Ottawa REDBLACKS Season Tickets

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Diesel's ArmycoreStrategic or Co-development Partner · 20 June 2026The Ottawa Redblacks partnered with Diesel’s Army to provide local cancer patients and their families with unforgettable experiences at REDBLACKS games. For each home game, selected families receive four lower bowl mid-field tickets, complimentary parking, pre-game meals from Crust & Crate Fast Fired Pizza Pub, food and beverage vouchers, commemorative jerseys, and video board features.
• Canada GoldminorStrategic or Co-development Partner · 2 June 2026Canada Gold provides custom coin toss tokens for the Ottawa Redblacks throughout the 2026 season. The commemorative 1oz copper tokens are used for team coin tosses during games.
• Crust & Crate Fast Fired Pizza PubminorOthersCrust & Crate Fast Fired Pizza Pub provides complimentary pre-game meals for families participating in the Diesel's Army REDBLACKS Program at home games.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Toronto Argonauts: Largest-market CFL franchise (BMO Field) with the highest-revenue sponsorship book in the league. Operates the same revenue lines at a meaningfully larger scale, providing a useful upside benchmark for what Ottawa could achieve with the right on-field and sponsorship execution.
• Edmonton Elks: CFL franchise recently rebranded from the Edmonton Eskimos, playing at Commonwealth Stadium. Same league economics and ticket/merchandise/sponsorship model, with comparable community-engagement and season-seat membership programs.
• Montreal Alouettes: CFL franchise with a similar comeback/rebuild narrative and a comparable stadium economics profile (Molson Stadium/Montreal). Same revenue model and league-wide media rights package, making it a directly comparable franchise-level unit.
• Winnipeg Blue Bombers: CFL franchise and direct 2026 trade counterpart (acquired Dru Brown and a 2027 draft pick from Ottawa). Comparable revenue scale and recently dominant on-field performance make it a useful benchmark on what championship execution looks like inside the same league.
• BC Lions: CFL franchise playing out of a similar-sized venue (BC Place) with the same broadcast, sponsorship, and ticketing model. Geographic spread gives it different media-market dynamics but identical revenue stream composition.
• Saskatchewan Roughriders: Fellow CFL franchise sharing the same league economics, revenue mix (tickets, merchandise, sponsorship), and nine-game regular-season structure. Often cited as the strongest community-brand franchise in the CFL, making it the closest comparable on fan engagement and sponsorship depth.
• Hamilton Tiger-Cats: Eastern Division CFL rival with a comparable mid-market stadium model (Tim Hortons Field) and overlapping fan-base profile. Direct on-field competition and similar revenue scale make it a core operating benchmark for the Redblacks.
• Calgary Stampeders: Long-standing CFL franchise with a championship history (including the 2016 Grey Cup loss to Ottawa) and a McMahon Stadium model comparable to TD Place. Same league, same revenue lines, similar front-office sponsorship structure.
• Ottawa 67's: OHL junior hockey team also owned and operated by OSEG out of TD Place. While a different sport and league tier, it shares the same owner, venue, box office, sponsorship sales force, and back-office infrastructure, making it a true operating peer inside the same corporate umbrella.

Regional players

• Toronto FC: Canadian professional sports franchise (MLS) operating with the same multi-revenue-stream model (season tickets, premium experiences, merchandise, sponsorship) and competing for similar Toronto/Ottawa fan attention. Comparable scale of digital and community programming but a structurally different league, making it a useful cross-league benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/REDBLACKS
• YouTubeyoutube.com/OttawaCFL2014
• Facebookfacebook.com/CFLREDBLACKS
• Instagraminstagram.com/cflredblacks
• TikToktiktok.com/@ottawaredblacks
• LinkedInlinkedin.com/company/redblacks

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ottawa Redblacks