Calgary Stampeders
The Calgary Stampeders are a privately held professional Canadian Football League franchise founded in 1945, playing home games at McMahon Stadium (34,638 capacity) and monetizing live attendance, premium hospitality, corporate partnerships, broadcasting, merchandise, and youth community programs across Western Canada.
- Company typePrivate
- Founded1945
- HeadquartersCalgary, Canada
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Calgary Stampeders does
The Calgary Stampeders are a professional Canadian football franchise and one of nine member clubs of the Canadian Football League (CFL), founded in 1945 and headquartered at McMahon Stadium in Calgary, Alberta (capacity 34,638). The team generates revenue across six streams: ticket sales (single game, season memberships, and group experiences), premium hospitality (East and West executive suites, TELUS Patio, Atypique Outdoor Patio Suites, Quick Six Stable, VIP Tailgate Party, Coors Light Corral), corporate partnerships (TELUS, Coors Light, ATB Business, Mayfair Diagnostics, Ticketmaster), broadcasting rights (QR Calgary 770 CHQR radio), merchandise, and fee-based community programs (Stamps Flag Football, Football Takeover tiers, Jr. Stamps Camp, Stampeders Foundation). Pricing is event- and tier-driven, with group tickets starting at $29/person and premium hospitality SKUs ranging from roughly $61 to $405+ per person per game.
The franchise is privately held under the Calgary Sports and Entertainment Group, which also operates the Calgary Flames (NHL), Calgary Hitmen (WHL), and Calgary Roughnecks (NLL); team-level ownership sits within the CFL consortium entity CFL ENTERPRISES LP. On-field performance is led by General Manager and Head Coach Dave Dickenson, following John Hufnagel's late-2025 transition to a senior advisory role with the Toronto Argonauts. The franchise competes in the CFL West Division and has won six Grey Cup championships (1948, 1971, 1992, 1998, 2008, 2014, 2018), with 13 consecutive double-digit-win seasons since 2008 and 38 Canadian Football Hall of Fame inductees.
Go-to-market is event-driven, with ticket sales at McMahon Stadium as the primary revenue driver, complemented by a multi-channel digital and broadcast presence (stampeders.com, social platforms, Stamps TV, Stamps Insider newsletter, QR Calgary radio) and a corporate sales team under the Calgary Sports and Entertainment Group for group and premium experiences. The franchise co-hosts the Stampede Bowl with the Calgary Stampede and hosted the 113th Grey Cup festival in 2024, extending its role within Calgary's broader events and tourism ecosystem.
Calgary Stampeders firmographics
Firmographics- Name
- Calgary Stampeders
- Legal name
- Calgary Stampeders
- Website
- https://stampeders.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Short description
- The Calgary Stampeders are a privately held professional Canadian Football League franchise founded in 1945, playing home games at McMahon Stadium (34,638 capacity) and monetizing live attendance, premium hospitality, corporate partnerships, broadcasting, merchandise, and youth community programs across Western Canada.
- Ownership category
- akta.pro rank
Calgary Stampeders industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where Calgary Stampeders is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Calgary Stampeders business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Primary revenue stream from selling tickets to home games, including season tickets, single game tickets, and group tickets. Premium seating options include suites, patios, and special experiences.
- Premium Experiences & Hospitality: Revenue from corporate hospitality offerings including East Executive Suite leases, West Private Suites, TELUS Patio bookings, Quick Six Stable, Atypique Patio Suites, and VIP Tailgate parties.
- Corporate Partnerships: Partnerships with sponsors including TELUS, Coors Light, Mayfair Diagnostics, Ticketmaster, and other corporate partners for branding, advertising, and sponsorship rights.
- Broadcasting Rights: Revenue from broadcasting rights and radio broadcast partnerships with QR Calgary for game coverage.
- Merchandise & Apparel: Revenue from official merchandise and apparel sales through the team shop.
- Community Programs: Revenue-generating community programs including Flag Football, basketball programs, and football showcase events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per Game | Group Tickets - Regular Season |
| Unit Pricing | Per Game | Quick Six Stable |
| Unit Pricing | Per Game | TELUS Patio |
| Unit Pricing | Per Game | VIP Tailgate Party |
| Unit Pricing | Per Game | Atypique Outdoor Patio Suites |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Calgary Stampeders product offering
Product offeringCore offering
The Calgary Stampeders operate a professional Canadian Football League (CFL) franchise that fields a competitive team playing home games at McMahon Stadium in Calgary. The franchise sells single-game and season tickets, premium hospitality and suite experiences, official merchandise, group event packages, and runs youth football community programs. The core offering is live professional football entertainment bundled with ticketing, sponsorship activation, broadcasting rights, and ancillary fan engagement services.
Product overview
The Calgary Stampeders are a professional Canadian Football League team offering a comprehensive portfolio of products and services centered around live football entertainment. The core product is the CFL football team competing at McMahon Stadium. Ticketing includes single game tickets, season memberships, and group experiences with various pricing tiers. Premium hospitality offerings encompass executive suites (East and West), the TELUS Patio, Quick Six Stable, Atypique Patio Suites, and VIP Tailgate Party experiences. The organization operates extensive community programs including Stamps Flag Football, Football Takeover youth programs, Jr. Stamps Camp, and the Stampeders Foundation. Media content is delivered through Stamps TV (video highlights, interviews, features) and QR Calgary radio broadcasts. Additional offerings include the Stampeders Outriders equestrian team and Ralph the mascot.
Differentiator
Problem solved
Functional benefit
Brands
- Stamps Flag Football: Community flag football program operated by the Calgary Stampeders Foundation
- Coors Light Corral
- Outriders
Products and services
- Single Game Tickets
- Season Tickets
- Group Tickets & Experiences
- East Executive Suite (ATB Business Club)
- West Private Suites
- TELUS Patio
- Quick Six Stable
- Atypique Outdoor Patio Suites
- VIP Tailgate Party
- Stamps House at McMahon
- Stamps Flag Football
- Jr. Stamps Camp
- Football Takeover Programs
- Stampeders Foundation Programs
- 2026 Calgary Stampeders Uniform Collection
- QR Calgary Radio Broadcasts
- Calgary Stampeders 2026 Season Preview
- Dasha Halftime Performance at Stampede Bowl
- Stamps TV
Quantifiable outcome
- 34,638 stadium capacity for home games
- +2 more outcomes
Companies that use Calgary Stampeders
Customer profileSegments4 records
Ideal customer profiles4 records
Calgary Stampeders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Calgary Stampeders partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- McMahon Stadium SocietycoreThe Stampeders play their home games at McMahon Stadium, which is managed by the McMahon Stadium Society. The stadium was built in 1960 on land leased from the City of Calgary. This partnership provides the primary venue for all team operations and home games.
- QR Calgary (770 CHQR)coreQR Calgary serves as the official radio home of the Calgary Stampeders. The broadcast crew includes Mark Stephen (play-by-play, 28th year) and Greg Peterson (colour commentator, 27th year). Extensive pre-game and post-game coverage accompanies every game broadcast.
- TicketmastercoreOfficial ticketing partner for single game tickets and premium experiences. Provides mobile ticketing and ticket resale platforms for game attendance.
- TELUSmajorTELUS Patio naming rights partnership providing a premium field-level hospitality area at McMahon Stadium. TELUS also installed cellular signal booster technology at the stadium.
- Coors LightmajorCoors Light Corral naming rights for the endzone seating area. Provides alcoholic beverage sponsorship and branding throughout the stadium.
- Mayfair DiagnosticsminorOfficial medical imaging partner and sponsor of the injury report, providing healthcare branding visibility.
- ATB BusinessmajorATB Business Club naming rights for the East Executive Suite, providing premium corporate hospitality space.
- Calgary StampedemajorAnnual Stampede Bowl partnership kicking off The Greatest Show on Earth with the Greatest Show on Turf. The second-ever Stampede Bowl held July 2, 2026 against Toronto Argonauts with special halftime entertainment.
- CFL (Canadian Football League)coreThe Stampeders are one of nine member clubs in the CFL. The league provides scheduling, officiating, broadcasting rights coordination, and championship events including the Grey Cup.
- Calgary Sports and Entertainment GroupcoreParent organization that owns and operates the Calgary Stampeders along with Calgary Flames (NHL), Calgary Hitmen (WHL), and Calgary Roughnecks (NLL). Manages ticket sales, corporate partnerships, and venue operations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Calgary Stampeders competitors and assessment
Company assessmentDirect peers
- Montreal Alouettes: CFL East Division opponent; directly comparable professional Canadian football club playing in a similar stadium-and-hospitality revenue model.
- Edmonton Elks: CFL West Division rival and Labour Day Classic opponent; directly comparable as a professional Canadian football club competing in the same league, same division, and sharing the Alberta market.
- Winnipeg Blue Bombers: CFL West Division opponent and recent multi-Grey Cup winner; directly comparable professional football franchise with similar ticket and premium-hospitality offerings.
- Toronto Argonauts: CFL East Division opponent; directly comparable professional Canadian football club recently undergoing leadership change, similar in league structure and revenue mix.
- Hamilton Tiger-Cats: CFL East Division opponent; directly comparable professional Canadian football franchise with similar ticket, hospitality, and community-program revenue structure.
- Ottawa REDBLACKS: CFL East Division opponent; directly comparable professional Canadian football club competing in the same league with similar fan and sponsorship economics.
- BC Lions: CFL West Division opponent; directly comparable as a professional Canadian football club competing in the same league and division with similar ticket, sponsorship, and broadcasting revenue models.
- Saskatchewan Roughriders: CFL West Division rival; directly comparable as a professional Canadian football club with one of the league's strongest community/fan engagement profiles.
Broad incumbents
- Calgary Hitmen: WHL club under the same CSEC parent; comparable as a Calgary-based junior sports franchise sharing sponsorship, ticketing infrastructure, and venue operating capabilities.
- Calgary Flames: Sibling franchise under CSEC; broader-incumbent NHL peer that shares back-office, sponsorship, and venue operations with the Stampeders and represents the cross-sport synergy upside.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Calgary Stampeders social profiles
Digital presenceCalgary Stampeders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calgary Stampeders leadership team
Management profileNumber of profiles
Profiles1 record
Calgary Stampeders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calgary Stampeders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calgary Stampeders
What does Calgary Stampeders do?
The Calgary Stampeders operate a professional Canadian Football League (CFL) franchise that fields a competitive team playing home games at McMahon Stadium in Calgary. The franchise sells single-game and season tickets, premium hospitality and suite experiences, official merchandise, group event packages, and runs youth football community programs. The core offering is live professional football entertainment bundled with ticketing, sponsorship activation, broadcasting rights, and ancillary fan engagement services.
Is Calgary Stampeders a public or private company?
Calgary Stampeders is a private company. It is classified as corporate owned and is currently operating.
When was Calgary Stampeders founded?
Calgary Stampeders was founded in 1945.
Where is Calgary Stampeders based?
Calgary Stampeders is headquartered in Calgary, Canada, in the North America region.
How does Calgary Stampeders make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are premium Experiences & Hospitality, corporate Partnerships, broadcasting Rights, merchandise & Apparel and community Programs.
Who are Calgary Stampeders's main competitors?
Direct peers on record are Montreal Alouettes, Edmonton Elks, Winnipeg Blue Bombers, Toronto Argonauts, Hamilton Tiger-Cats, Ottawa REDBLACKS, BC Lions and Saskatchewan Roughriders. Broad incumbents are Calgary Hitmen and Calgary Flames.
Does Calgary Stampeders have an API?
No public API is recorded for Calgary Stampeders.
What industry is Calgary Stampeders in?
Calgary Stampeders's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.