Kong Orange
- Company typePrivate
- Founded2014
- HeadquartersAarhus, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Kong Orange firmographics
Firmographics- Name
- Kong Orange
- Legal name
- Kong Orange
- Website
- https://kongorange.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Kong Orange industry classification
Industry- Product category
- Independent Video Games
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Doll, Toy, and Game Manufacturing (33993)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)
Keywords
Where Kong Orange is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Kong Orange business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales (Full Titles): One-time purchase revenue from selling complete game titles across multiple platforms (PC, Mac, iOS, PlayStation 4, Xbox One, Nintendo Switch). Revenue generated per unit sold through digital storefronts.
- Freemium / Tiered Game Access: Heartbeats uses a freemium model: first three levels are free, with the remaining seven levels available for a one-time purchase of $0.99. Elf Scare is free-to-play with no in-app purchases mentioned.
- Spotify Playlist Integration (Revenue Adjacent): Heartbeats bundles curated Spotify playlists from various artists as a content differentiator. Not a direct revenue stream but serves as a user acquisition and retention feature tied to the game experience.
- Educational Content Licensing: Shanghai Learning companion materials for Danish schools represent potential educational licensing revenue. Initially limited to Danish market; localization to other territories requires local partners and funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Heartbeats Free Tier — First 3 levels free |
| Freemium | Pay-as-you-go | Elf Scare — Free-to-play |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels7 records
Kong Orange product offering
Product offeringCore offering
Kong Orange is a Danish independent game development studio that designs, develops, and publishes narrative-driven video games across PC, Mac, iOS, PlayStation 4, Xbox One, Nintendo Switch, and Roblox. Its portfolio spans puzzle/adventure titles (Felix The Reaper, Heartbeats, Chadwick House, Elf Scare), a co-op stop-motion platformer (Out of Words), a Roblox rhythm title (Skullbeat), and interactive digital media projects (Shanghai 1927 Project and SHANGHAI – THE NEVER ENDING BIG BAND EXPERIENCE live concert).
Product overview
Kong Orange is a Danish game development studio that creates video games across multiple platforms. Their portfolio includes single-player puzzle and adventure games (Felix The Reaper, Heartbeats, Chadwick House, Elf Scare), multi-player co-op games (Out of Words), and narrative-driven interactive projects (Shanghai 1927 Project). They also produce live concert experiences like SHANGHAI – THE NEVER ENDING BIG BAND EXPERIENCE. The Shanghai 1927 Project includes multiple components: The Girl From Shanghai digital comic, Shanghai Modern online magazine, and Shanghai Learning educational companion material.
Differentiator
Problem solved
Functional benefit
Products and services
- Felix The Reaper A 3D adventure shadow puzzler game where players take on the role of a reaper whose job is to ensure people die. Players dance through shadows and solve puzzles while attempting to meet Betty The Maiden. Released on Xbox One, PS4, Switch, PC, Mac, and iOS.
- Heartbeats - A Galactic Requiem A graphic novel puzzler for iPhone featuring a stylish mix of classic point-and-click puzzles with a wistful narrative about a galactic emperor's legacy. No longer available on digital storefronts.
- Out of Words (Vokabulantis) A co-op stop motion platformer adventure about love, where hand-crafted puppets and game design blend seamlessly. Players explore Vokabulantis as Kurt and Karla via online cross-platform or couch co-op. Currently in development.
- Skullbeat A PVP Rhythm Rumbler game in the Felix The Reaper universe combining dance-off, battling, and rhythm gameplay on the Roblox platform.
- Chadwick House A graphic novel puzzler for mobile devices consisting of 10 point-and-click puzzles set across a century of historic events with sci-fi twists. Currently in early development.
- Elf Scare A mobile game in which players shout at elves crossing a bridge through the device's microphone to make them fall off. Uses voice-recognition input. No longer available on digital storefronts.
- Shanghai 1927 Project An interactive comic book project featuring 16-year-old Lu Ping, a fictitious privileged girl from upper-class Shanghai in 1927, exploring historical events with sci-fi twists. The project bundles The Girl From Shanghai digital comic, Shanghai Modern online magazine, and Shanghai Learning educational companion materials.
- The Girl From Shanghai A 150-page digital comic book for tablets and browsers with integrated animation films, interactive big band music soundtrack, and features that reveal source photos from Shanghai 1927.
- Shanghai Modern A fictional historical online magazine inspired by 1920s entertainment magazines like Vanity Fair, containing articles on actual events of 1927 written as entertainment journalism.
- Shanghai Learning A Danish website companion providing learning material with classroom assignments, homework, and group work guides for English, Danish, and History subjects.
- SHANGHAI – THE NEVER ENDING BIG BAND EXPERIENCE A live big band show created by composer Signe Bisgaard featuring music inspired by the animated comic book The Girl From Shanghai, with visual projections including laser harp, holograms on smoke, and 3D-mapping of stage props. Performed at Århundredets Festival in Aarhus.
Quantifiable outcome
- Time Magazine 'Games of the Month, March 2015' — Heartbeats featured as one of the top mobile games globally
- +4 more outcomes
Companies that use Kong Orange
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Kong Orange technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kong Orange partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, key and minor.
- WiredFly AnimationcoreWiredFly Animation is the co-development partner for Out of Words (Vokabulantis), a co-op stop motion platformer adventure. WiredFly is credited as the developer alongside Kong Orange on the game's official website and footer. This is a core co-production partnership for Kong Orange's flagship in-development title.
- Morten SøndergaardcoreMorten Søndergaard is credited as the originating idea source for Out of Words (Vokabulantis). He is a co-production partner alongside WiredFly Animation and Kong Orange for the project.
- Epic GamescoreEpic Games serves as the publisher for Out of Words, distributing the game through the Epic Games Store globally on PC. Epic Games is listed as the publisher on the game's official website.
- Blood, Sweat, Drum + BasskeyBlood, Sweat, Drum + Bass is one of the most modern and innovative big bands in Europe, performing the live music for SHANGHAI – THE NEVER ENDING BIG BAND EXPERIENCE. The band is a co-host of the live concerts alongside Kong Orange.
- Signe BisgaardkeySigne Bisgaard is a Danish Music Award nominee who composed the original big band music for the Shanghai 1927 project. She serves as composer and creative leader on the Shanghai concert experience, and also contributed a Spotify playlist to Heartbeats.
- Søren Hein RasmussenkeyHistorian Søren Hein Rasmussen narrates his own monologues live on stage during SHANGHAI – THE NEVER ENDING BIG BAND EXPERIENCE concerts. He collected the historical photo material used in the Shanghai 1927 project and serves as both historical consultant and on-stage performer.
- Laura RathschaukeyDigital artist and scenographer Laura Rathschau created the visual time-travel design for the Shanghai concert experience, including a cyber harp using lasers and steam, hologram projections on smoke, and 3D-mapping of stage props.
- Århundredets FestivalkeyÅrhundredets Festival in Aarhus selected the SHANGHAI – THE NEVER ENDING BIG BAND EXPERIENCE as one of its program highlights, providing festival venue and promotion for the live concert experience.
- Spotify Playlist Contributors (Heartbeats)minorVarious artists and entities contributed curated Spotify playlists to Heartbeats: Anna Lidell (electronica), Danny Kreutzfeldt (doom metal), Signe Bisgaard (jazz), All You Read Is Lover (London indie bookshop/cafe), Cav Bøgelund (comic book creator), and Dreamers' Circus (Scandinavian folk music).
- Elf Like Teen Spirit (Puzzle Macabre team)minorElf Scare was created by a group of Danish developers called Elf Like Teen Spirit — the team from Puzzle Macabre — who developed the game during a game jam held at Kong Orange's office.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Kong Orange competitors and assessment
Company assessmentDirect peers
- ThatGameCompany: Independent US studio focused on emotionally resonant, experiential games (Journey, Sky: Children of the Light). Comparable as a small studio emphasizing artistic/aesthetic differentiation and emotional player experiences over conventional mechanics.
- Playdead: Danish game studio based in Copenhagen that creates narrative puzzle platformers (Limbo, Inside). Directly comparable as a Danish indie developer producing artistically distinguished, critically acclaimed puzzle/adventure games across premium platforms.
- UsTwo Games: UK-based indie studio known for puzzle/art-driven mobile and console titles (Monument Valley, Assemblee with Care). Comparable as a small studio pioneering distinctive artistic puzzle experiences on mobile first.
- Simogo: Swedish indie studio known for narrative-driven, artistically distinctive mobile and console games (Year Walk, Device 6, Sayonara Wild Hearts). Comparable as a small Nordic studio producing premium puzzle/narrative experiences with strong art direction.
- Amanita Design: Czech indie studio creating handcrafted puzzle adventure games (Machinarium, Samorost, Creaks). Directly comparable as a small studio building distinctive hand-art puzzle experiences with no violence and story-forward design.
- Team Cherry: Australian indie team behind Hollow Knight. Comparable as a small indie studio with a distinctive hand-drawn aesthetic producing critically acclaimed adventure games on premium platforms.
Emerging players
- Die Gute Fabrik: Danish/Copenhagen-based indie studio behind Johann Sebastian Joust, Sportsfriends and Where Cards Fall. Comparable as a small Danish/Copenhagen-area indie developer producing experimental, artistically-minded multiplayer and adventure games.
- Funomena: US indie studio creating experimental playful games (Luna, Woorld). Comparable as a smaller experimental studio focused on novel-mechanic and artistic gameplay experiences, though operating in a different geography.
- D-Pad Studio: Small indie studio behind Owlboy, a handcrafted platformer with painterly art. Comparable as a small indie team producing artist-led single-player adventure platformers with long development cycles.
Broad incumbents
- Thunderful Group: Swedish/Nordic game publisher and developer portfolio (Image & Form, Zoink, SteamWorld, Planet of Lana). Comparable as a Nordic indie platformer/puzzle publisher operating at a larger scale across similar aesthetics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kong Orange social profiles
Digital presenceKong Orange financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kong Orange leadership team
Management profileNumber of profiles
Profiles1 record
Kong Orange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kong Orange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kong Orange
What does Kong Orange do?
Kong Orange is a Danish independent game development studio that designs, develops, and publishes narrative-driven video games across PC, Mac, iOS, PlayStation 4, Xbox One, Nintendo Switch, and Roblox. Its portfolio spans puzzle/adventure titles (Felix The Reaper, Heartbeats, Chadwick House, Elf Scare), a co-op stop-motion platformer (Out of Words), a Roblox rhythm title (Skullbeat), and interactive digital media projects (Shanghai 1927 Project and SHANGHAI – THE NEVER ENDING BIG BAND EXPERIENCE live concert).
Is Kong Orange a public or private company?
Kong Orange is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kong Orange founded?
Kong Orange was founded in 2014. It employs 11 to 50 people.
Where is Kong Orange based?
Kong Orange is headquartered in Aarhus, Denmark, in the Europe region.
How does Kong Orange make money?
Four revenue lines are on record. Game Sales (Full Titles) is the primary driver. The others are freemium / Tiered Game Access, spotify Playlist Integration (Revenue Adjacent) and educational Content Licensing.
Who are Kong Orange's main competitors?
Direct peers on record are ThatGameCompany, Playdead, UsTwo Games, Simogo, Amanita Design and Team Cherry. Emerging players are Die Gute Fabrik, Funomena and D-Pad Studio. Thunderful Group is listed as a broad incumbent.
Does Kong Orange have an API?
No public API is recorded for Kong Orange.
What industry is Kong Orange in?
Kong Orange's product category is Independent Video Games. Its primary akta.pro industry code is MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like). Its NAICS code is 339930 and its SIC code is 3944.