Strategic Property Group

What Strategic Property Group does

Strategic Property Group Pty Ltd is a Perth, Western Australia-based full-service property investment consultancy founded in 2018 and led by Managing Director Trent Fleskens. The firm serves everyday Australian property investors, developers, and first home buyers across the Perth metro region, with services spanning subdivision consultancy, buyer's agency, property investment advisory, building broking, property management, settlement/conveyancing (via affiliated Strategic Settlements Pty Ltd), and mortgage broking (via affiliated Strategic Broker Services under ACL 389328), with surveying delivered through partner Strategic Surveying. The company's central operational claim is being Perth's only full-service property investment advisory, integrating every stage of the property development lifecycle — site assessment, approvals, construction, finance, settlement, and ongoing rental management — under one client relationship.

Revenue is generated across multiple professional services and commission streams: subdivision consulting fees on end-to-end project management, percentage-based property management fees on rental portfolios, mortgage broking commissions sourced through development finance, settlement agency fees (with the PEXA electronic settlements system referenced as core technology enabling streamlined conveyancing), building broker fees charged to the builder rather than the client (mirroring mortgage broker economics), and buyer's agency fees on property sourcing and negotiation. Pricing is quote-based and not publicly disclosed.

Go-to-market is consultative and content-driven: a weekly podcast (The Perth Property Show) hosted by Trent Fleskens, masterclass videos, webinars, downloadable eBooks, masterclass seminars (including at Curtin University), and recurring earned media on 7News, 9News, 6PR, and The West Australian function as top-of-funnel demand generation that converts via obligation-free phone and website consultations into advisory engagements. The company cites 130+ projects with A$450M total project valuation and a management team of approximately 25+ staff across finance broking, property management, conveyancing, and executive support functions.

Name

Strategic Property Group

Legal name

Strategic Property Group Pty Ltd

Website

https://strategicpropertygroup.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Strategic Property Group is a Perth-based full-service property investment consultancy serving individual investors and developers across Western Australia with integrated subdivision, buyer's agency, mortgage broking, property management, settlement, and building broking services under Managing Director Trent Fleskens.

Ownership category

akta.pro rank

Product category

Real Estate Property Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940), Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282), Loan Brokers (6163)

akta.pro primary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)

Keywords

• Property subdivision services
• Buyer's agency services
• Property management services
• Mortgage broking services
• Settlement agency services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Building Broker Services: Building broker fees are charged directly to the builder selected by the client, not to the client directly. This model mirrors mortgage broker compensation structures.
2. Property Management: Property management fees charged to property owners for managing rental properties, ensuring consistent cashflow and maximizing rental yield.
3. Subdivision Consultancy: Consulting fees for end-to-end subdivision project management including site assessment, development approvals, construction management, and final sale.
4. Buyer's Agency Services: Fees for property sourcing, expert advice, market assessments, negotiation services, and purchase oversight for investors and home buyers.
5. Mortgage Broking: Commission-based mortgage broking services facilitated through Strategic Broker Services, finding competitive finance deals for property purchases and developments.
6. Settlement Agency: Conveyancing and settlement services provided through Strategic Settlements Pty Ltd, offering efficient electronic settlements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Strategic Property Group is a full-service property investment consultancy based in Perth, Western Australia. It delivers integrated property services including subdivision consultancy, buyer's agency representation, property management, mortgage broking, building broking, and settlement agency services for individual property investors, developers, and home buyers across the Perth metro region. The offering spans the full property development lifecycle from site assessment and finance structuring through construction management, settlement, and ongoing rental management.

Product overview

Strategic Property Group is a full-service property investment consultancy based in Perth, Western Australia, offering an integrated suite of services for property investors and developers. The core offering comprises Subdivision Consultancy (end-to-end project management for land subdivision), Buyer's Agency (exclusive property buying representation), Property Investment Advisory, Building Broker, Mortgage Broking, Property Management, Settlement Agency, and Surveying services (via partner). Educational content including The Perth Property Show podcast, masterclass videos, webinars, and downloadable eBooks support client education. The company also provides access to a client portal at spgclient.com.au for ongoing client management.

Differentiator

Problem solved

Functional benefit

Products and services

• Subdivision Consultancy End-to-end subdivision project management for individual property developers in Perth, including site assessment, government approvals, civil works coordination, construction management, and profitability optimization.
• Buyer's Agency Exclusive buyer's agent representation helping individual investors and home buyers source properties, receive expert market assessments, negotiate purchase terms, and oversee settlement.
• Property Investment Advisory Strategic property investment advice and portfolio development services, assisting individual clients in developing investment strategies and sourcing profitable properties.
• Property Management Residential rental management, tenant relations, and cashflow optimization for individual investment property owners in Perth.
• Building Broker Residential building broker service representing individual clients when selecting builders and contractors, helping negotiate contracts and avoid cost overruns, with fees paid by the builder rather than the client.
• Mortgage Broking Development-focused mortgage broking service sourcing and structuring competitive finance deals for individual property purchases and developments, delivered via affiliated Strategic Broker Services.
• Settlement Agency Property settlement and conveyancing services utilizing the PEXA electronic settlements system for efficient transaction processing, delivered via affiliated Strategic Settlements Pty Ltd.
• Surveying Services Feature and contour surveying services for subdivision projects, delivered through affiliated Strategic Surveying to support planning and approvals.

Quantifiable outcome

• 130+ projects completed with $450 million total valuation
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Strategic Settlements Pty LtdcoreStrategic or Co-development PartnerRelated entity providing settlement and conveyancing services. All Real Estate services provided by Strategic Property Group Pty Ltd while settlement services are provided by Strategic Settlements Pty Ltd (ACN 626 975 068 ABN 86 626 975 068).
• Strategic Broker ServicescoreStrategic or Co-development PartnerFinance broking subsidiary providing mortgage broking services under Australian Credit Licence 389328. All Mortgage Broking services provided by Strategic Broker Services (ABN 96 931 012 890).
• Top-tier WA BuilderscoreChannel Partner/ Reseller/ DistributorBuilding broker service accesses all top-tier builders in WA on their panel, big and small. Builders provide design expertise and economies of scale for client developments.
• Curtin UniversityminorStrategic or Co-development PartnerMasterclass seminars and educational events held at Curtin University, positioning Strategic Property Group as academic thought leaders in property development.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cohen Handler: National buyer's agency and property investment advisory based in Sydney, representing buyers across residential markets. Comparable to SPG through consultative investor advisory and buyer representation model.
• Propertyology: National property investment advisory specializing in identifying high-growth locations and assisting investors with strategy, buyer's agency and acquisition. Comparable to SPG in content-driven investor education and advisory-led buyer representation.
• Henderson Advocacy: Sydney-based buyer's agency focused exclusively on representing buyers of investment and owner-occupier property. Comparable to SPG's buyer's agency service line and investor client focus.
• Wakelin Property Advisory: Melbourne-based property advisory and buyer's agency providing investment strategy and acquisition services. Comparable to SPG through consultative, advisor-led approach to residential property investment.
• Metropole Property Strategists: Australian property investment advisory firm offering strategic advice, buyer's agency and wealth creation services. Comparable to SPG as a full-service property investment consultancy targeting everyday investors with subdivision and portfolio growth focus.
• Property Mavens: Australian buyer's agency and investment advisory assisting property investors with sourcing, negotiation and acquisition. Comparable to SPG in advisory-driven buyer representation for investors.
• BuyersRealEstate (BuyRE): National buyer's agency network representing residential and investment property buyers across Australia. Directly comparable to SPG's buyer's agency arm in service offering and target segment.
• Ironfish: Property investment advisory and buyer's agency operating nationally with focus on residential investment property. Comparable to SPG through integrated advisory, finance, and project management services for investors.

Broad incumbents

• Ray White WA: Largest Australian real estate group with significant WA footprint offering sales, property management, and project marketing services. Comparable as a broad incumbent that competes with SPG's property management and buyer representation services in Perth.
• Harcourts WA: National real estate franchise network with strong WA presence providing sales, property management and project marketing. Comparable as a broader incumbent offering overlapping property services (sales, management, new project marketing) within SPG's Perth market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PGStrategic
• YouTubeyoutube.com/channel/UCTBW0GPBiWawEzJ2WWfwe7g
• Facebookfacebook.com/StrategicPropertyGroup
• LinkedInlinkedin.com/company/strategicpropertygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic Property Group