Lake Restoration

What Lake Restoration does

Lake Restoration, Inc. is a privately held, family-owned lake and pond management company founded in 1977 and headquartered in Rogers, Minnesota. The company develops, manufactures, and distributes a comprehensive portfolio of aquatic herbicide, algaecide, nutrient reduction, muck elimination, pond dye, and aeration products under eight registered trademarks (Dibrox, Spritflo, MuckMaid, SparKlear, PhosControl, Sapphire Bay, Vitaflume, TORMADA). Its technology stack spans chemical formulations (e.g., copper sulfate-based Mizzen, fluridone-based Spritflo), biological treatments (beneficial bacteria and enzyme blends in MuckMaid and SparKlear, aluminum sulfate-based PhosControl phosphorus binder), and specialized application equipment (TORMADA remote-controlled application boat, LAKEMAID rakes, Vitaflume floating fountains in 1/2 to 1 HP sizes).

The business operates two parallel revenue streams: a direct-to-consumer e-commerce channel shipping products nationwide via ground carrier (with restrictions in 12 states requiring QAL licensing or private pond affirmations), and a regional professional services line providing lake and pond treatments in Minnesota and western Wisconsin. Product pricing ranges from $14.99 (Cape Furl algaecide) to $3,085.00 (comprehensive Pond Treatment Essentials bundle), with free shipping at $99+ and a $1,000 product guarantee. Customer segments are primarily residential pond owners and lake associations/HOAs, supplemented by professional lake managers and state-specific buyers needing regional regulatory guidance.

Go-to-market is product-led and content-driven: the company operates an extensive educational content layer including an Aquatic Plant ID tool with reverse image search, a Lake/Pond Size Calculator, state-specific regulation guides, downloadable digital catalogs (2025, 2026), and how-to resources designed to enable DIY application. Inside sales support is available via phone (1-877-428-8898) and fax. Operating geographies are primarily domestic with limited international shipping for select equipment SKUs to Canada. The company celebrated its 50th anniversary in 2025-2026 and remains under family ownership with no disclosed external funding, parent company, or institutional investors.

Name

Lake Restoration

Legal name

Lake Restoration, Inc.

Website

https://lakerestoration.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Lake Restoration is a family-owned lake and pond management company founded in 1977 that develops, manufactures, and sells aquatic herbicides, algaecides, nutrient reducers, muck removers, pond dyes, and aeration equipment direct-to-consumer via e-commerce, with regional treatment services in Minnesota and western Wisconsin.

Ownership category

akta.pro rank

Product category

Aquatic Weed Control and Pond/Lake Management Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Water Treatment & Process Specialty Chemicals (IMAEABAN)

akta.pro secondary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

Keywords

• Aquatic weed control
• Pond management products
• Lake water treatment
• Aquatic herbicides algaecides
• Pond dye aeration

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer online sales of aquatic weed control products, algaecides, pond dyes, nutrient reducers, muck removal products, fountains, and application equipment. Products are shipped nationwide via ground carrier. International shipping available for select products (fountains, TORMADA, Goose D-Fence) and to Canada.
2. Regional Treatment Services: Lake and pond treatment services provided directly in Minnesota and western Wisconsin, including lake weed control, pond weed control, aquatic invasive species management, and alum treatment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lake Restoration manufactures and sells a proprietary line of aquatic herbicides, algaecides, biological nutrient reducers, phosphorus binders, pond dyes, and aeration/application equipment for residential and small-scale pond and lake management. The company sells these products direct-to-consumer nationwide through its own e-commerce site and also provides local professional lake and pond treatment services in Minnesota and western Wisconsin.

Product overview

Lake Restoration offers a comprehensive portfolio of pond and lake management products for residential and commercial customers. The product lineup includes chemical treatments (herbicides, algaecides), nutrient reducers (MuckMaid, SparKlear, PhosControl), pond dyes (Sapphire Bay, Bright Blue, Deep Blue, Reflection Black), and mechanical equipment (Vitaflume fountains, TORMADA application boat, LAKEMAID lake rakes, Aqua StormFuro). Core products like Dibrox and Spritflo provide targeted weed control, while nutrient management products like MuckMaid and SparKlear address water quality through beneficial bacteria and enzyme formulations. Equipment products such as Vitaflume fountains provide aeration and aesthetic enhancement. The company also offers bundled solutions like Pond Treatment Essentials and Lake Weed Treatment Bundle for comprehensive pond care.

Differentiator

Problem solved

Functional benefit

Products and services

• Dibrox® Herbicide Fast-acting spray-applied herbicide for controlling weeds in dock and swim areas of ponds and lakes; for residential property owners and lake managers.
• Mizzen® Algaecide Copper sulfate-based algaecide for controlling algae in ponds and lakes; priced $25.00 to $1,280.00 depending on size.
• Cape Furl® Granular Algaecide Granular algaecide for algae control in ponds and lakes; for residential pond owners and lake managers.
• Spritflo® Herbicide Fluridone-based liquid herbicide that disperses throughout an entire enclosed pond (no outflow); priced $25.00 to $1,280.00 depending on size.
• Cattail & Water Lily Control Package Treatment package combining RestoreAccess herbicide and RestorationPRO surfactant for controlling cattails and water lilies; priced $69.00 to $419.00 depending on coverage area.
• MuckMaid® Muck Removal Pellets Muck removal pellets containing beneficial bacteria, enzymes, and trace minerals that digest organic muck at the bottom of ponds and lakes, converting it to nitrogen gas and carbon dioxide; priced $30.00 to $325.00.
• SparKlear® Nutrient Reducer Nutrient reducer containing bacteria, enzymes, and trace minerals that dissolve excess nutrients in the water column to improve water clarity; available in liquid and granular forms, priced $23.50 to $355.00.
• PhosControl® Phosphorus Binder Aluminum sulfate-based granules that bind free phosphorus in water to prevent algae and plant growth, also clarifying water by binding clays and suspended particles; priced $19.99 to $103.00.
• Sapphire Bay® Premium Pond Dye Premium pond dye containing a blend of blue and yellow pigments that blocks specific light rays critical to underwater photosynthesis, leaving water with a Caribbean blue color; food-grade and safe for wildlife; priced $21.50 to $1,408.00.
• Vitaflume® Floating Pond Fountains Floating aerating pond fountains in 1/2 HP, 3/4 HP, and 1 HP sizes for ponds up to 1 acre; stainless steel housing and filter, high-volume aeration impeller, and fountain float with mooring ropes.
• TORMADA® Product Application Boat Remote-controlled product application boat for distributing liquid treatments across ponds and lakes, enabling application without entering the water.
• Goose D-Fence® Goose Deterrent System Goose deterrent system to prevent geese from congregating in pond and lake areas; priced $86.00.
• Aqua StormFuro® Lake Muck Blower Lake muck blower equipment for mechanical removal of lake bottom sediments.
• LAKEMAID® & Lake Rakes Mechanical raking equipment for removing aquatic weeds and vegetation from ponds and lakes.
• Pond Treatment Essentials Bundle Bundled pond treatment products covering up to 22,000 sq. ft., providing a comprehensive solution for pond maintenance; priced $112.00 to $3,085.00.
• Lake Weed Control Service Professional on-site lake weed control treatment service delivered by Lake Restoration crews in Minnesota and western Wisconsin.
• Pond Weed Control Service Professional on-site pond weed control treatment service delivered by Lake Restoration crews in Minnesota and western Wisconsin.
• Aquatic Invasive Species Management Service Professional on-site aquatic invasive species identification and management service delivered by Lake Restoration crews in Minnesota and western Wisconsin.
• Alum Treatment Service Professional on-site alum (aluminum sulfate) treatment service delivered by Lake Restoration crews in Minnesota and western Wisconsin.

Quantifiable outcome

• MuckMaid digests 1-3 inches of muck per treatment with results visible in 2-4 weeks
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TetraPond: Mass-market pond care brand (under Spectrum Brands) offering algaecides, water clarifiers, and treatments through pet and garden retailers. Competes in the DIY/consumer pond treatment category where Lake Restoration also sells.
• Applied Biochemists: Long-established manufacturer of aquatic herbicides, algaecides, and water quality products sold through retail and professional channels. Closely overlaps with Lake Restoration's Dibrox, Mizzen, and Spritflo categories.
• SePRO Corporation: Leading specialty aquatic chemical manufacturer offering herbicides, algaecides, and biological products for ponds and lakes. Direct competitor in the consumable chemistry category and a benchmark for product portfolio breadth and regulatory expertise.

Direct peers

• AquaMaster: Manufacturer of floating fountain and aeration equipment for ponds and lakes. Competitor in the same Vitaflume/TORMADA-equipment space, particularly for residential and light commercial customers.
• Outdoor Water Solutions: Designs and sells wind-powered and electric aeration systems for ponds and lakes. Competes with Lake Restoration's equipment category, particularly for lakefront property owners who DIY aeration.
• BioSafe Systems: Manufacturer of environmentally responsible water treatment, algae control, and disease management products for aquaculture, pond, and lake markets. Competes directly with Lake Restoration's biological and chemistry-based algae treatments.
• Kasco Marine: Leading manufacturer of decorative and aerating fountains, surface aerators, and diffusers for ponds and lakes. Direct competitor in the Vitaflume floating fountain and aeration equipment category.
• Solitude Lake Management: Largest US lake and pond management services company, providing weed control, algae management, and aeration services to residential communities, HOAs, and golf courses. Closest direct competitor to Lake Restoration's regional treatment services arm and a shared buyer of specialty aquatic chemicals.
• Crystal Clear Waters: Regional lake and pond management services and products company in the Midwest. Closely comparable to Lake Restoration's hybrid product + regional service model in Minnesota-adjacent geographies.

Emerging players

• PondRx: Online retailer of pond and lake treatment products including beneficial bacteria, dyes, and herbicides. Direct e-commerce competitor to Lake Restoration's national shipping model with overlapping product assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LakeRestoration
• Facebookfacebook.com/100070576066278
• LinkedInlinkedin.com/company/lake-restoration-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Restoration