What Nusuk does

Nusuk (نسك) is a Saudi Arabian government digital platform supervised by the Ministry of Hajj and Umrah and registered with the Saudi Digital Government Authority under license number 20250824783. It functions as the official digital gateway for Islamic pilgrimage services within Saudi Arabia, providing electronic Hajj permits, Umrah permits, and Rawda Sharif visit appointments, along with vaccination-compliance verification, spiritual guidance content, and a discovery guide covering 140+ historical and cultural locations in Makkah and Madinah. The platform serves both domestic Muslim pilgrims resident in Saudi Arabia and international Muslim pilgrims, and has accumulated 26+ million mobile app downloads, 17+ million Umrah permits issued, and 13+ million Rawda Sharif visit permits issued.

The core technology is a mobile-first digital-government platform consisting of a public-facing website (nusuk.sa) and native applications distributed across iOS, Android, and Huawei AppGallery. The product surface spans 130+ services covering permit acquisition, pilgrim journey management, vaccine scheduling, transportation coordination, and a curated Haramain content library. Certified third-party Hajj and Umrah service providers deliver physical pilgrimage services (accommodation, transportation, on-ground guidance) through an ecosystem model in which Nusuk acts as the coordination and permit-issuance layer.

The business model is that of a non-commercial government service platform with no directly disclosed revenue stream or pricing. Monetization, to the extent any exists, is implied through potential transaction or facilitation fees on certified service-provider packages and through government-regulated permit fees, but no pricing or revenue figures are publicly available. Customer segments are segmented by geography (domestic versus international pilgrims) and by use case (Hajj, Umrah, Rawda Sharif visits), and the go-to-market is product-led growth via app stores, the official website, and the platform's statutory designation as the mandated channel for compliant pilgrimage documentation.

Name

Nusuk

Legal name

نسك (Nusuk)

Website

https://nusuk.sa

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nusuk is the official Saudi government digital platform under the Ministry of Hajj and Umrah, providing Muslim pilgrims with electronic Hajj, Umrah, and Rawda Sharif permits plus 130+ supporting pilgrimage services across mobile and web.

Ownership category

akta.pro rank

Product category

Government Pilgrimage Services

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Hajj & Umrah Travel Agencies (THAKAHAA)

akta.pro secondary industry

Religious & Pilgrimage Retail Travel Agencies (THAKABAL)

Keywords

• Pilgrimage permit services
• Hajj Umrah booking
• Religious tourism platform
• Islamic pilgrimage management
• Government digital services

Headquarters

HQ city

Mecca

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Government Service Platform (No Direct Revenue Model Disclosed): Nusuk operates as a government digital platform supervised by the Ministry of Hajj and Umrah, facilitating pilgrimage services. Revenue generation is implied through service provider partnerships, permit processing, and package bookings rather than direct consumer subscription fees. The platform serves as a facilitation and coordination layer for certified Hajj and Umrah service providers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Nusuk is the official Saudi Arabian government digital platform, supervised by the Ministry of Hajj and Umrah, that issues electronic permits for Hajj, Umrah, and Rawda Sharif visits. It provides a mobile-first experience with 130+ pilgrimage services including permit management, vaccination compliance verification, transportation coordination through certified service providers, and a digital guide to 140+ historical and cultural locations in Makkah and Madinah.

Product overview

Nusuk is a unified mobile-first platform operated under Saudi Arabia's Ministry of Hajj and Umrah, providing digital pilgrimage services. The platform integrates the Nusuk Mobile Application as its core product, which enables pilgrims to access Hajj permit booking, Umrah permit booking, Rawdhat Al-Sharif visit appointments, and a digital tour guide covering 140+ religious and cultural sites across Makkah and Madinah. The platform also offers over 100 services including vaccine scheduling, transportation coordination, and religious guidance for Hajj, Umrah, and Rawdhat Al-Sharif visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Nusuk Mobile Application

Quantifiable outcome

• 17+ million Umrah permits issued
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Ministry of Hajj and Umrah (Saudi Arabia)coreStrategic or Co-development PartnerNusuk operates under the official supervision of the Ministry of Hajj and Umrah as the designated digital platform for pilgrimage services. The Ministry provides regulatory oversight, policy direction, and governmental authority to the platform.
• Digital Government Authority (DGA) - Saudi ArabiacoreStrategic or Co-development PartnerRegistered official government platform with the Digital Government Authority (DGA) under license number 20250824783. The DGA provides the regulatory framework and digital government standards compliance.
• Certified Hajj and Umrah Service ProviderscoreChannel Partner/ Reseller/ DistributorThird-party service providers certified by the Ministry of Hajj and Umrah offer Hajj packages and services through the Nusuk ecosystem. These providers deliver physical pilgrimage services including transportation, accommodation, and on-ground guidance.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Skyscanner: Global flight and travel search platform used by many international pilgrims to compare airfare into Jeddah/Madinah airports. Comparable as a travel discovery layer that international Muslim travelers use alongside Nusuk for trip planning.
• Trip.com Group: Global OTA offering flights, hotels, and packages with growing presence in Muslim-majority markets. Comparable as a broader travel platform that captures parts of the international pilgrim journey that Nusuk does not directly serve (flights and accommodation outside permits).
• Visit Saudi: Saudi Arabia's national tourism promotion platform operated by the Saudi Tourism Authority. Direct thematic peer as a government-backed digital platform promoting travel to Saudi Arabia, including pilgrimage-adjacent destinations like Makkah and Madinah, although broader in scope than Nusuk's Hajj/Umrah focus.
• Booking.com: Global OTA with extensive hotel inventory in Makkah and Madinah and significant inbound Muslim traveler traffic. Comparable as a broader travel platform capturing accommodation spend that sits adjacent to Nusuk's permit and journey services.

Emerging players

• Muslim Pro: Widely used Islamic lifestyle app providing prayer times, Qibla direction, Quran, and Halal travel content. Comparable as a mobile-first platform serving Muslim pilgrims globally with spiritual and travel-adjacent tools, although not focused on official permits.
• Tabung Haji (Lembaga Tabung Haji): Malaysian government-linked Hajj fund management organization that arranges pilgrimage logistics for Malaysian Muslims. Comparable as a government-linked body that aggregates and channels pilgrims toward Saudi Arabia and depends on the same Ministry of Hajj framework.

Direct peers

• HalalBooking: Online travel platform specializing in Halal-friendly accommodation and destinations, including family-friendly resorts and Muslim-friendly hotels near Makkah and Madinah. Comparable as a digital booking channel targeting Muslim travelers with pilgrimage-relevant stays.
• Al Rajhi Travel and Tourism: One of Saudi Arabia's largest Hajj and Umrah service operators, certified by the Ministry of Hajj and Umrah. Directly comparable as a certified service provider operating inside the Nusuk ecosystem, competing for the same pilgrim package bookings.
• Elaf Travel Group: Major Saudi Hajj and Umrah services company offering pilgrimage packages, accommodation, and transportation. Comparable as a certified Ministry-of-Hajj service provider delivering on-the-ground pilgrimage services that Nusuk orchestrates digitally.

Others

• Saudi Arabia Railways (SAR) - Haramain High-Speed Rail: State-owned operator of the Haramain high-speed rail connecting Makkah and Madinah. Comparable as a government-backed Saudi service in the pilgrimage ecosystem whose ticketing and scheduling interfaces complement Nusuk's journey management features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MyNusuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nusuk