God’s True Cashmere
God's True Cashmere is a Los Angeles-based luxury cashmere apparel house, co-founded in 2019 by Brad Pitt and Sat Hari Khalsa, designing premium garments manufactured in Tuscany and sold via DTC and 50-plus luxury retailers worldwide.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What God’s True Cashmere does
God's True Cashmere is a Los Angeles-based, privately held luxury cashmere apparel house co-founded in 2019 by Brad Pitt and Sat Hari Khalsa. The company designs, sources, and sells premium cashmere garments — including shirts ($2,090-$2,850), sweaters ($690+), pants, coats, blazers, and track jackets — manufactured in Tuscany, Italy, with a signature hand-carved gemstone snap as a recurring hardware motif.
The brand operates a dual-channel model combining direct-to-consumer e-commerce with selective wholesale distribution in more than 50 luxury retailers worldwide, including Bergdorf Goodman, Mr Porter, and Just One Eye. Pricing positions the assortment firmly in the high-net-worth segment, and product extensions include the God's True Linen sub-line launched in February 2025, a cashmere homeware range, and a Harley-Davidson collaboration announced in November 2025. Reported revenue is in the eight figures, with a headcount of 11-50 employees, and the company has publicly signaled plans for a children's apparel line, indicating a deliberate broadening of the addressable surface beyond core cashmere shirting and knitwear.
God’s True Cashmere firmographics
Firmographics- Name
- God’s True Cashmere
- Legal name
- God's True Cashmere LLC
- Website
- https://godstruecashmere.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- God's True Cashmere is a Los Angeles-based luxury cashmere apparel house, co-founded in 2019 by Brad Pitt and Sat Hari Khalsa, designing premium garments manufactured in Tuscany and sold via DTC and 50-plus luxury retailers worldwide.
- Ownership category
- akta.pro rank
God’s True Cashmere industry classification
Industry- Product category
- Luxury Apparel
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF)
- akta.pro secondary industries
- Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL), Luxury Accessories (Scarves, Belts, Gloves, Hats) (CRAKAFAF)
Keywords
Where God’s True Cashmere is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
God’s True Cashmere business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct product sales: One-time purchase model for luxury cashmere and linen apparel. Products are priced as high-end fashion items with prices ranging from $330 for socks to $3,950 for track jackets. Revenue is generated through direct-to-consumer online sales and retail partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium luxury cashmere and linen apparel |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
God’s True Cashmere product offering
Product offeringCore offering
God’s True Cashmere designs and sells Italian-made luxury cashmere apparel, including shirts, tops, sweaters, pants, matching sets, coats, jackets, hats, scarves, and socks. Its assortment also includes the God’s True Linen clothing line and homeware and accessories, with hand-carved gemstone snaps used as a signature design element.
Product overview
God's True Cashmere is a luxury fashion brand founded in 2019 by actor Brad Pitt and jewellery designer Sat Hari, built around ultra-soft cashmere clothing with distinctive hand-carved gemstone snaps. The product portfolio centers on the core Cashmere collection featuring Italian-made shirts, sweaters, pants, coats, jackets, and accessories priced from $330 to $3,950. The brand expanded into the God's True Linen sub-brand (The Voyage Collection) and offers Homeware & Accessories. All products feature signature gemstone snap closures across multiple stone types (amethyst, emerald, lapis lazuli, moonstone, rose quartz, and others). The brand operates as a single product line with category extensions rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Brands
- God's True Linen: Linen clothing line launched as an expansion beyond the brand's core cashmere offerings.
Products and services
- Cashmere Shirts & Tops Italian-made 100% cashmere shirts and tops featuring hand-carved gemstone snaps, including tartan, plaid, and solid designs.
- Cashmere Cardigans & Sweaters Knit cashmere cardigans and sweaters with gemstone detailing, including the Signature Knit Cashmere T-Shirt.
- Cashmere Bottoms & Shorts Knit and woven cashmere pants and shorts, including ombré, denim-style, and knit styles.
- Cashmere Coats & Jackets Cashmere outerwear including coats, travel blazers, denim-style jackets, fly jackets, and track jackets.
- Cashmere Tracksuits & Matching Sets Coordinated cashmere tracksuits and matching sets sold as unified apparel sets.
- Hats, Scarves & Socks Cashmere accessories including tartan-patterned Fincher hats and cashmere socks, with scarves offered in the same product category.
- God’s True Linen A linen apparel line offering shirts, T-shirts, bottoms, tracksuits, and outerwear through The Voyage Collection.
- Homeware & Accessories Homeware products and fashion accessories offered in a dedicated store category.
Quantifiable outcome
- Eight figures in revenue
- +1 more outcomes
Companies that use God’s True Cashmere
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
God’s True Cashmere technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
God’s True Cashmere partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harley-DavidsonminorCollaboration featuring cashmere motorcycle apparel including cashmere knits, a plaid snap-button shirt, and a $2,600 cashmere-lined mechanic jacket. This partnership expands the brand into the motorcycle apparel category while leveraging Brad Pitt's involvement.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
God’s True Cashmere competitors and assessment
Company assessmentDirect peers
- N. Peal: British heritage cashmere brand producing cashmere knitwear, sweaters, and accessories with focus on craftsmanship. Comparable on cashmere specialization and premium positioning.
- The Elder Statesman: Los Angeles-based luxury cashmere brand offering hand-knit cashmere garments at ultra-premium prices. Comparable on product category (cashmere apparel), celebrity/founder-driven brand identity, and DTC-plus-boutique distribution.
- Brunello Cucinelli: Italian luxury apparel brand specializing in cashmere knitwear and slow-luxury philosophy with made-in-Italy production. Comparable on craftsmanship, slow-growth ethos, and ultra-premium pricing.
- Loro Piana: Italian luxury cashmere and fine fabric house, widely regarded as the benchmark for premium cashmere garments. Direct comparable to God's True Cashmere on product (cashmere shirts, knitwear), Italian provenance, and ultra-luxury price positioning.
Regional players
- Kiton: Neapolitan luxury menswear house producing ultra-premium tailored clothing and cashmere knits in Italy with strong craftsmanship credentials. Comparable on made-in-Italy luxury positioning and cashmere knitwear specialization.
Broad incumbents
- Tom Ford: Celebrity-founded luxury fashion house offering apparel, accessories, and eyewear at ultra-premium prices with selective wholesale distribution. Comparable on celebrity-founder DNA, luxury positioning, and Bergdorf/Mr Porter channel presence.
- Hermès: Global ultra-luxury maison spanning leather goods, ready-to-wear, and accessories with comparable made-in-France craftsmanship ethos and similar ultra-premium price points. Overlaps at the very top of the luxury market.
- Bottega Veneta: Italian luxury fashion house known for craft-led leather goods and ready-to-wear at premium price points with selective global retail. Comparable on Italian craftsmanship-led identity and ultra-premium positioning.
- Zegna: Italian luxury menswear house with strong cashmere and wool programs, vertically integrated textile-to-garment production. Comparable on Italian craftsmanship heritage and premium men's apparel positioning.
Emerging players
- Stone Island: Italian luxury sportswear/technical apparel brand with cult following and selective premium distribution. Comparable as an Italian-made apparel brand that has crossed from niche to luxury status through distinctive design DNA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
God’s True Cashmere social profiles
Digital presenceGod’s True Cashmere financial estimates
Financial estimateRevenue estimate
Valuation estimate
God’s True Cashmere leadership team
Management profileNumber of profiles
Profiles2 records
God’s True Cashmere funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
God’s True Cashmere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about God’s True Cashmere
What does God’s True Cashmere do?
God’s True Cashmere designs and sells Italian-made luxury cashmere apparel, including shirts, tops, sweaters, pants, matching sets, coats, jackets, hats, scarves, and socks. Its assortment also includes the God’s True Linen clothing line and homeware and accessories, with hand-carved gemstone snaps used as a signature design element.
Is God’s True Cashmere a public or private company?
God’s True Cashmere is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was God’s True Cashmere founded?
God’s True Cashmere was founded in 2019. It employs 11 to 50 people.
Where is God’s True Cashmere based?
God’s True Cashmere is headquartered in Los Angeles, United States, in the North America region.
How does God’s True Cashmere make money?
One revenue line is on record: direct product sales.
Who are God’s True Cashmere's main competitors?
Direct peers on record are N. Peal, The Elder Statesman, Brunello Cucinelli and Loro Piana. Kiton is listed as a regional player. Broad incumbents are Tom Ford, Hermès, Bottega Veneta and Zegna. Stone Island is listed as an emerging player.
Does God’s True Cashmere have an API?
No public API is recorded for God’s True Cashmere.
What industry is God’s True Cashmere in?
God’s True Cashmere's product category is Luxury Apparel. Its primary akta.pro industry code is CRAKAEAF, Luxury Scarves, Gloves & Cold-Weather Accessories, with a secondary code of CRAKAEAL, Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains). Its NAICS code is 315 and its SIC code is 2330.