Food Faith Fitness

What Food Faith Fitness does

Food Faith Fitness is a New York-based digital recipe and wellness publisher founded in 2012 by Taylor Kiser, a Certified Personal Trainer and Nutrition Coach. The company operates a WordPress-based content platform, foodfaithfitness.com, organized around three integrated editorial pillars: healthy recipes, fitness and nutrition guidance, and faith-based wellness content. The recipe library is segmented by course (breakfast, main dish, side dish, appetizers, desserts, smoothies), protein type, and at least eight dietary verticals including gluten-free, dairy-free, low-carb, keto, paleo, vegan, vegetarian, Whole30, egg-free, and nut-free. Supplementary products include a video library of recipe demonstrations, an email newsletter gated by a free 'Healthy Eating Secrets' guide, and founder Taylor Kiser's published book 'Eat the Cookie' (Zondervan), which addresses body image and Christian-based wellness.

The underlying technology stack is conventional content-publishing infrastructure: a WordPress CMS with the WP Recipe Maker (WPRM) plugin for structured recipe markup, with no proprietary platform components or AI features disclosed. Distribution runs through the owned site plus Facebook, Pinterest, and YouTube channels, optimized for SEO-led organic discovery of high-intent dietary queries.

The business model is advertising- and sponsorship-driven: all reader-facing content is free, and the company accepts cash advertising, paid insertions, and sponsored content, with paid material clearly disclosed. The company sits within the Waywith parent portfolio. No direct revenue, traffic, or advertiser data is publicly disclosed.

Name

Food Faith Fitness

Legal name

Food Faith Fitness

Website

https://foodfaithfitness.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Food Faith Fitness is a New York-based digital recipe and wellness publisher operating a free, ad-supported WordPress blog with healthy recipes across multiple diets, fitness content, faith-based material, and a video library. It targets health-conscious home cooks with dietary restrictions and a faith-driven wellness audience.

Ownership category

akta.pro rank

Product category

Recipe & Wellness Content

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ)

akta.pro secondary industries

Weight Gain & Muscle-Building Nutrition (HSADAFAC), Nutrition, Special Diets & Wellness Cooking (EDAOAKAJ)

Keywords

• Recipe blog
• Healthy cooking
• Gluten-free recipes
• Faith-based wellness
• Fitness nutrition

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising and Sponsorship: The blog accepts forms of cash advertising, sponsorship, paid insertions, and other forms of compensation. Content is clearly identified as paid or sponsored when applicable.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Food Faith Fitness is a digital recipe blog and wellness platform that publishes free, tried-and-tested healthy recipes organized by course, cuisine, protein, and dietary preference (gluten-free, dairy-free, low-carb, keto, paleo, vegan, vegetarian, Whole30, egg-free, nut-free). It supplements its recipe content with fitness and nutrition articles, faith-based devotionals, how-to recipe videos, a newsletter, and founder Taylor Kiser's book 'Eat the Cookie.'

Product overview

Food Faith Fitness is a recipe blog and wellness platform offering a comprehensive collection of healthy recipes organized by course, cuisine type, protein source, and dietary preference. The platform includes a video library for recipe demonstrations, fitness and nutrition content, faith-based inspirational material, and Taylor Kiser's book 'Eat the Cookie.' The main product is the recipe content database spanning breakfast, main dishes, side dishes, appetizers, desserts, and beverages, all emphasizing gluten-free, dairy-free, low-carb, vegetarian, keto, paleo, vegan, and Whole30 options.

Differentiator

Problem solved

Functional benefit

Products and services

• Recipe Blog A comprehensive free recipe blog offering healthy, diet-specific recipes including breakfast, main dishes, side dishes, appetizers, desserts, and smoothies. Recipes are organized by course, type, protein source, and dietary preference including Gluten Free, Dairy Free, Low Carb, Vegetarian, Keto, Paleo, Vegan, and Whole30. Targeted at home cooks seeking healthy meals.
• Video Library A collection of recipe videos demonstrating how to make various healthy, gluten-free recipes from start to finish, covering multiple dietary preferences and cuisines. Available free on the website.
• Fitness & Nutrition Content Fitness workout routines, exercise videos, and nutrition guidance including intuitive eating principles, protein intake tips, and healthy snack recommendations. Available free on the website.
• Faith Content Inspirational and faith-based content including devotionals, Bible study resources, and motivational posts supporting spiritual health alongside physical wellness. Available free on the website.
• Eat the Cookie Book
• Email Newsletter & Free Healthy Eating Guide

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WaywithcoreOthersFood Faith Fitness is part of Waywith, a parent company that owns and operates the food blog. This appears to be an acquisition or ownership structure relationship.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Love & Lemons: Love & Lemons is a recipe blog and cookbook brand focused on seasonal, vegetable-forward cooking. Comparable as a premium content-led recipe publisher with cookbook extensions and branded sponsorship partnerships.
• Cookie and Kate: Cookie and Kate is a vegetarian-leaning recipe blog offering whole-food recipes with strong photography and SEO. Comparable to Food Faith Fitness as a single-founder recipe blog with dietary-tagged content and advertising-based monetization.
• Budget Bytes: Budget Bytes is one of the largest food blogs, monetizing through ads, sponsored content, a meal planning app, and cookbooks. Comparable to Food Faith Fitness as a content-led recipe publisher with SEO-driven traffic and diversified ad/partner revenue.
• Skinnytaste: Skinnytaste is a long-running healthy recipe and meal-planning site founded by a registered dietitian. Comparable to Food Faith Fitness in targeting health-conscious home cooks through diet-tagged recipes, with founder-led authority and ad/sponsorship monetization.
• Ambitious Kitchen: Ambitious Kitchen is a healthy recipe blog run by a registered dietitian, offering gluten-free and diet-specific recipes with an engaged newsletter audience. Comparable as a dietitian/founder-led recipe site with diet-tagged SEO content and sponsorship revenue.
• Pinch of Yum: Pinch of Yum is one of the largest independent food blogs, monetizing through advertising, sponsored content, and a photography course. Like Food Faith Fitness it runs a content-led, ad-supported model on WordPress with recipe-focused SEO.
• Minimalist Baker: Minimalist Baker is a recipe blog built around simple, plant-based cooking (many recipes requiring 10 ingredients or fewer). Directly comparable as a dietary-restricted recipe publisher monetizing primarily through ads and sponsored content.
• Eating Bird Food: Eating Bird Food is a healthy recipe blog by a registered dietitian focused on simple, wholesome meals with strong dietary tagging. Comparable to Food Faith Fitness as a dietitian-led, diet-segmented recipe blog with content-led monetization.

Broad incumbents

• EatingWell: EatingWell is a major mainstream healthy-recipe and nutrition media brand (owned by Dotdash Meredith) producing diet-tagged recipes, meal plans, and nutrition content. Comparable to Food Faith Fitness in targeting health-conscious home cooks, but as a large legacy publisher across many diets and channels.
• Chowhound: Chowhound is a large, established food publication operated by Static Media covering recipes, reviews, and dining content. Comparable to Food Faith Fitness as a digital recipe/dining publisher with ad-supported content, but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/foodfaithfitnessblog
• Pinterestpinterest.com/foodfaithfitness
• Xx.com/foodfaithfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Faith Fitness