Scripted

What Scripted does

Scripted Inc. is a US-based content marketing platform founded in 2011 and headquartered in San Antonio, operating as a privately-held corporation with 11-50 employees. The company's product is an Agentic AI Content Intelligence Platform that unifies content intelligence, strategy, production, and distribution under a single system, layered with a vetted network of human Subject Matter Expert (SME) writers spanning 40+ industries and 800+ topic areas. Core modules include Content Intelligence (analytics and performance tracking), Content Strategy (AI-driven publishing calendars and recommendations), Content Production (AI-assisted creation balanced with expert human refinement), and Marketing Execution (automated publishing across CMS, social, and CRM). Supporting solutions cover content audits, brand compliance, governance, SEO, ABM, AEO/GEO, repurposing, and workflow integrations. The platform is hosted on Microsoft Azure and audited to GDPR, CCPA, and EU-US Privacy Shield standards.

Scripted serves four primary customer segments — Enterprises, Agencies, Media Publishers, and SMBs — through a hybrid GTM motion: self-serve website onboarding for long-tail and SMB buyers, plus enterprise field sales with dedicated account management for larger contracts. The company reports 4,000+ customers across enterprises, agencies, and media publishers and surfaces a logo roster that includes Adidas, Ticketmaster, LinkedIn, Adobe, L'Oreal, IBM, Healthline, and Eventbrite, alongside mid-market names such as InsideView, Zazzle, Apartment List, and Cambro.

The business model is subscription-based across SMB, Agency, Enterprise, and Media/Publisher membership tiers, with annual billing for enterprise and monthly cadence for the smaller tiers. Revenue is augmented by per-project / per-word professional services pricing for content production, where writer rates vary by experience and specialty. Marketing and distribution rely on an SEO-optimized content footprint with industry-specific landing pages, case studies, demo booking, and newsletters. No funding rounds, M&A activity, or revenue figures are disclosed in the available data; the company appears to be founder/management-owned and operationally funded.

Name

Scripted

Legal name

Scripted Inc.

Website

https://scripted.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Scripted is a US-based content marketing platform that combines an Agentic AI Content Intelligence Platform with a vetted network of human Subject Matter Expert writers. It serves enterprises, agencies, media publishers, and SMBs across 40+ industries via subscription memberships.

Ownership category

akta.pro rank

Product category

Content Marketing Software

NAICS

Software Publishers (5132), Software Publishers (513210), Newspaper, Periodical, Book, and Directory Publishers (5131), Independent Artists, Writers, and Performers (7115)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Creative, Content Production & Ad Ops Tools (BPAMALAK), Social, Community & Creator Platform Feeds (HDAAAGAD)

Keywords

• Content marketing platform
• AI content intelligence
• Freelance writer marketplace
• Content production services
• Enterprise content workflow

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership Platform Access: Subscription-based membership model providing access to vetted freelance writers and AI-powered content tools. Customers pay membership fees to access the platform, hire writers, and utilize content intelligence features.
2. Content Production Services: Per-project or per-word pricing for content creation by professional writers. Pricing varies by writer experience and content complexity, ranging from $50-$75/hour or 10-20 cents per word for retail/ecommerce writers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Scripted operates an Agentic AI Content Intelligence platform that combines AI-driven content analytics, strategy, and production tools with a network of vetted Subject Matter Expert (SME) human writers spanning 40+ industries and 800+ topic areas. The platform delivers end-to-end content marketing capabilities — content intelligence, strategy, production, marketing execution, and performance analytics — through membership tiers aimed at enterprises, agencies, media publishers, and small businesses. Customers access a self-serve platform to order content (blog posts, articles, social copy, newsletters, product descriptions) from professional writers, supported by AI tools for planning, optimization, and distribution.

Product overview

Scripted is an Agentic AI Content Intelligence platform that combines AI-driven content intelligence and execution with human Subject Matter Expert (SME) writers. The platform operates as a unified system comprising four core modules: Content Intelligence (for analytics and performance tracking), Content Strategy (for AI-driven planning and recommendations), Content Production (for AI-assisted and expert human content creation), and Marketing Execution (for automated distribution across channels). Additional solutions include Content Audit, Brand Compliance, Workflow Integrations, AEO/GEO optimization, Content Repurposing, and Content Governance. The SME writer network spans more than 40 industries and 800+ topic areas. Content deliverables include blog posts, press releases, web pages, product descriptions, newsletters, transcriptions, social media posts, video scripts, ebooks, whitepapers, and ad copies across industry-specific verticals including retail/ecommerce, relationships, real estate, and personal finance.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Production Content creation engine that optimizes production with AI-driven logic balancing budget, cadence, and expertise. Generates real-time AI content or fine-tuned models to match brand voice, with seamless integration of SME writers. Available to enterprises, agencies, media publishers, and SMBs as part of the Scripted platform.
• Content Strategy AI-powered content planning module that auto-generates dynamic publishing calendars adaptable across channels and formats. Provides AI-driven content recommendations, competitor insights, and real-time optimizations for marketing teams and content strategists.
• Content Intelligence AI-driven analytics module that analyzes entire content libraries to track performance, assess quality, and uncover competitive insights. Identifies strengths, weaknesses, gaps, and opportunities while ensuring brand, legal, and regulatory compliance.
• Marketing Execution Distribution module that automates publishing across CMS, social, and marketing platforms. Tracks audience interactions, powers campaigns with performance insights, and drives engagement through personalized content journeys.
• Performance Analytics Analytics dashboard that measures content impact and optimizes strategy using performance insights. Tracks key metrics like traffic, conversions, and engagement in real time.
• Expert Content (SME Writers) Access to Subject Matter Expert human writers spanning more than 40 industries and 800+ topic areas. Writers include strategists, analysts, writers, and editors who produce blog posts, articles, social-media copy, newsletters, product descriptions, whitepapers, and other content formats.
• Content Audit Service to audit existing content to find gaps, improve quality, and prioritize updates.
• Brand Compliance Service to keep content aligned with brand voice, style, and governance standards.
• Content Governance Service that sets rules and workflows to keep content quality and messaging consistent across teams.
• Content Repurposing Service that turns existing assets into new formats to extend reach and ROI.
• AEO / GEO Optimization Service that optimizes content for AI answers (Answer Engine Optimization) and generative search discovery (Generative Engine Optimization).
• Workflow Integrations Service that connects Scripted with customers' existing CMS, CRM, and marketing tools to simplify collaboration and delivery.
• Industry-Specific Content Production Per-project and per-word content production services tailored for specific verticals including retail/ecommerce, relationships/dating, real estate, and personal finance, with formats spanning blog posts, press releases, web pages, product descriptions, newsletters, social media posts, video scripts, ebooks, whitepapers, and ad copies.

Quantifiable outcome

• Adidas blog saw growth month over month
• +3 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Microsoft Azure CloudcoreTechnology or IntegrationHosted on Microsoft Azure Cloud providing robust, physical data center security and environmental controls. This infrastructure partnership ensures secure data storage and platform reliability.
• HubSpotcoreTechnology or IntegrationIntegration for demo booking and meeting scheduling through HubSpot meetings platform. Sales team uses HubSpot for enterprise sales meetings and demo scheduling.
• CMS/CRM/Marketing ToolscoreTechnology or IntegrationPlatform integrates with customers' existing CMS, CRM, and marketing tools enabling seamless workflow integration and automated publishing across platforms.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/getscripted
• Facebookfacebook.com/getscripted
• LinkedInlinkedin.com/company/scripted-com

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scripted