Moore Brothers Wine Company

What Moore Brothers Wine Company does

Moore Brothers Wine Company is a family-owned wine retailer founded in 1996 by brothers Greg Moore, a former sommelier and general manager of the renowned Le Bec-Fin restaurant, and David Moore. The company operates three brick-and-mortar stores — in Pennsauken NJ, Wilmington DE, and Brooklyn NY (Industry City) — and curates over 900 wines from small artisan producers in France, Italy, Spain, Germany, Austria, Portugal, and the United States who practice natural, sustainable, and biodynamic farming. A differentiator is the end-to-end 56°F refrigerated cold chain: every bottle is transported and stored under temperature control from winery to shop to customer, regardless of price point.

The business runs on a BigCommerce e-commerce platform with location-specific inventory and checkout, supported by Klaviyo for email marketing and WeShipExpress for shipping logistics. Fulfillment options span in-store pickup, scheduled local van delivery in select New Jersey townships, courier service in Manhattan and Brooklyn (free above $250), and UPS/FedEx shipping — the NY location reaches 36+ states. An online account feature called My Wine Journal allows customers to record tasting notes and track purchases. The company also publishes educational blog content, runs free in-store tastings at The Tasting Table, and maintains a curated list of 40+ BYOB partner restaurants in the Philadelphia area.

Revenue is generated primarily through one-time transactional bottle sales priced between $14 and $225+, with ancillary streams from digital gift cards, event wine-planning services for weddings, showers, Bar/Bat Mitzvahs, graduations, and nonprofit fundraisers (with a 20% discount for verified 501(c)(3) organizations), and shipping fees that scale by bottle count. The company is privately held, has no disclosed institutional investors or parent entity, and serves a long-tail consumer base of wine enthusiasts, BYOB diners, event hosts, and gift buyers concentrated in the Mid-Atlantic and broader Northeast but reaching multiple US regions via direct shipping.

Name

Moore Brothers Wine Company

Legal name

Moore Brothers Wine Company

Website

https://moorebrothers.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Moore Brothers Wine Company is a family-owned, sommelier-led wine retailer founded in 1996, operating three stores in NJ, DE, and Brooklyn NY and shipping from over 900 artisan producers to 36+ US states under a 56°F cold chain.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Shops (Off-Premise) (CRANAAAB)

akta.pro secondary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Artisan wine retail
• Wine e-commerce
• Specialty wine shop
• Wine tasting events
• Biodynamic wine distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Wine Sales: Direct sales of wines to consumers through three brick-and-mortar store locations and e-commerce website. Customers can purchase for in-store pickup or home delivery. Revenue is generated through one-time transactional sales at various price points ranging from $14 to $225+ per bottle.
2. Gift Cards: Prepaid gift cards available for purchase, enabling gifting occasions and driving future sales.
3. Event Wine Planning Services: Advisory services for events including weddings, showers, Bar/Bat Mitzvahs, and graduation parties. Company helps select wines and advises on quantities, with nonprofit discount of 20% for 501(c)(3) organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Moore Brothers Wine Company is a family-owned specialty wine retailer that sells over 900 artisan wines from small, natural-farming producers worldwide through three brick-and-mortar stores in New Jersey, Delaware, and Brooklyn NY, plus a nationwide e-commerce storefront. All wines are transported and stored at 56°F to guarantee quality, and the company offers in-store tastings, event wine planning services, and BYOB restaurant recommendations as supporting offerings.

Product overview

Moore Brothers Wine Company operates as a brick-and-mortar wine retail business with three physical store locations in New Jersey, Delaware, and Brooklyn, NY, and a corresponding e-commerce platform. The company's core offering is its curated selection of over 900 artisan wines sourced directly from small family wineries committed to natural and biodynamic farming practices. Supporting services include in-store wine tastings at The Tasting Table, event wine planning, BYOB restaurant pairing recommendations, gift cards, and a personal My Wine Journal feature for customers to track their tasting experiences. The company emphasizes temperature-controlled handling, shipping all wines at 56°F to ensure quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Wine Retail Curated retail offering of over 900 wines from small artisan winegrowers in France, Italy, Spain, Germany, Austria, Portugal, and the USA, focused on natural-farming and biodynamic producers across regions such as Burgundy, Champagne, Loire, Rhône, Piemonte, and Bordeaux. Sold through three physical stores and the BigCommerce e-commerce site.
• In-Store Wine Tastings (The Tasting Table) Complimentary in-store wine tasting events held at dedicated Tasting Tables in all three store locations, featuring pours of featured wines with staff guidance.
• Event Wine Planning Service Wine planning and advisory service for special occasions including weddings, showers, Bar/Bat Mitzvahs, graduation parties, and nonprofit fundraisers, with staff providing wine selection guidance and quantity recommendations. 501(c)(3) nonprofit organizations receive a 20% discount with valid IRS documentation.
• BYOB Wine Recommendations Curated wine pairing recommendations for customers visiting BYOB (Bring Your Own Bottle) restaurants, organized by restaurant name and cuisine type, covering 40+ partner restaurants in the Philadelphia area.
• Gift Cards Digital gift cards available for purchase online, allowing recipients to select wines of their choice from Moore Brothers' inventory.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BYOB Partner RestaurantsminorGTM or Marketing PartnerMoore Brothers maintains relationships with 40+ BYOB restaurants in the Philadelphia area, providing wine pairing recommendations on their website. Restaurants include A Mano, Amma's South Indian Cuisine, Apricot Stone, Birchrunville Store, Château Rouge, and many others. These restaurants enable customers to bring Moore Brothers wines to dining occasions, creating a marketing channel and customer acquisition pathway.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wine.com: The largest online wine retailer in the US, shipping to most permitted states with broad assortment and deep marketing budget. Direct DTC competitive overlap with Moore Brothers' e-commerce channel.
• Wine Library: New Jersey-based wine retailer with strong e-commerce and content marketing heritage. Same NJ origin, overlapping customer base, and similar specialty wine curation focus.
• Zachys: NY-based wine retailer and auction house offering curated fine and rare wines through retail and online channels. Comparable premium assortment and tri-state customer overlap.
• Astor Wines & Spirits: Long-established NYC wine retailer with a single large storefront plus a robust e-commerce site shipping to multiple states. Closely comparable store-plus-online model with deep inventory and curated artisan focus.
• Chambers Street Wines: NYC wine shop specializing in natural, biodynamic, and small-producer wines with a strong e-commerce presence. Direct natural-wine curation overlap with Moore Brothers' artisan/natural farming positioning.
• Sherry-Lehmann: Iconic New York wine and spirits shop founded in 1934, operating a Park Avenue retail showroom with curated artisan selections and event services. Mirrors Moore Brothers' positioning as a destination wine retailer emphasizing expertise and premium assortment.
• Flatiron Wines: Manhattan-based wine shop with a curated natural and small-producer focus plus on-site tastings. Direct comparable in store experience, curation philosophy, and educational/ tasting emphasis.
• K&L Wine Merchants: California-based wine retailer with a large e-commerce platform plus two retail locations, known for direct-import artisan sourcing. Comparable curated, producer-focused assortment with multi-channel fulfillment.

Broad incumbents

• BevMo!: Multi-state West Coast beverage retailer with physical stores plus e-commerce, covering wine alongside beer and spirits. Broader incumbent that competes for the same DTC wine customer with a wider assortment.
• Total Wine & More: The largest US specialty wine, beer, and spirits retailer with 200+ stores nationwide plus a full e-commerce site. Competes on selection breadth, price, and multi-state reach rather than artisan curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moorebroswine
• Facebookfacebook.com/moorebrothersnewyork

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moore Brothers Wine Company