Art Zoo Museum
Art Zoo Museum is a private contemporary art museum in Amsterdam's Cromhout Houses that exhibits artistic taxidermy by Darwin, Sinke & Van Tongeren. It serves families, tourists, school groups, and corporate event clients through admission, memberships, venue rental, and educational programs.
- Company typePrivate
- Founded2021
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Art Zoo Museum does
Art Zoo Museum is a private contemporary art museum in Amsterdam, Netherlands, that exhibits artistic taxidermy, preserved specimens, and animal displays. Founded in 2021 as an initiative of Vrije Academie (part of Amerborgh International N.V.), it is housed in one of Amsterdam's heritage Cromhout Houses on Herengracht 368, a 17th-century canal property built 1660-1662 by architect Philips Vingboons and owned by Stadsherstel. The museum's permanent collection consists of works by the artistic collective Darwin, Sinke & Van Tongeren, whose taxidermy pieces have been acquired by Damien Hirst and displayed at institutions including Stedelijk Museum Amsterdam, Naturalis, and Teylers Museum. The institution serves families, tourists, school groups, corporate event clients, and culture enthusiasts through a portfolio that includes general admission, a free 10-language audio tour, guided educator-led tours, scavenger hunts, school educational programs, venue rental, and Bar Vasari food and beverage.
The museum's core product is the Art Zoo Museum Experience, a self-guided or audio-tour-led 45-60 minute visit through exhibition spaces featuring preserved animals presented as contemporary artworks inspired by 17th-century Dutch Masters. A free 30-minute audio tour is available in Dutch, English, German, French, Spanish, Italian, Arabic, Russian, Japanese, and Mandarin, with Dutch and English versions including additional sound effects. The product surface extends to the temporary RELICS exhibition (17 April - 30 November 2026), featuring a 15-meter Basilosaurus (45 million years old), a Mosasaurus (70 million years old), and a Triceratops skull (67 million years old) transformed into contemporary artworks in collaboration with paleontological institute ZOIC. School programs support groups up to 150 students through Vrije Academie and CJP partnerships, and the venue accommodates private and corporate events for 4-120 guests across lecture halls, a studio, exhibition spaces, a historic garden, and Bar Vasari.
Revenue is generated through five streams: tiered one-time admission tickets (adult €17.50, child €12.50, family €50, plus discount card variants), annual Museum Friend memberships (€37.50 individual, €70 +1 guest), venue rental, Bar Vasari food and beverage, and educational programming. Distribution combines self-serve online ticketing via Global Ticket and walk-up admissions for individual visitors with direct enterprise sales for events ([email protected]), dedicated travel trade partnerships ([email protected]), and reseller channels including CJP and Amsterdam Stadspas. The museum operates daily 10:00-17:00 with a 1-10 employee headcount, and was selected for TIME World's Greatest Places 2026.
Art Zoo Museum firmographics
Firmographics- Name
- Art Zoo Museum
- Legal name
- Art Zoo Museum
- Website
- https://artzoo.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Art Zoo Museum is a private contemporary art museum in Amsterdam's Cromhout Houses that exhibits artistic taxidermy by Darwin, Sinke & Van Tongeren. It serves families, tourists, school groups, and corporate event clients through admission, memberships, venue rental, and educational programs.
- Ownership category
- akta.pro rank
Art Zoo Museum industry classification
Industry- Product category
- Museum & Cultural Attractions
- NAICS
- Museums (712110)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industry
- Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)
Keywords
Where Art Zoo Museum is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Art Zoo Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Admission Tickets: One-time admission fees per visitor with tiered pricing based on age and discount cards. Online time slot reservation required.
- Museum Friend Membership: Annual subscription for unlimited museum access. Two tiers: individual (€37.50/year) and +1 (€70/year allowing free guest admission per visit). Includes access to museum bar and historic garden.
- Venue Rental: Private event hosting in 17th-century canal house with multiple spaces (lecture halls, studio, exhibition spaces, historic garden, Bar Vasari). Groups of 4-120 people. Additional catering services through trusted partners.
- Bar Vasari: Museum bar serving coffee, juices, sandwiches, and drinks. Connected to historic courtyard garden. Exclusive to Art Zoo Museum and Vrije Academie visitors.
- Educational Programs: Guided tours, lectures, and workshops organized in collaboration with Vrije Academie. Scavenger hunts, audio tours with introduction, college lectures, and tailor-made programs for schools up to 150 students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult (18+) |
| Unit Pricing | Pay-as-you-go | Children (6-17 years) |
| Unit Pricing | Pay-as-you-go | Children (0-5 years) |
| Unit Pricing | Pay-as-you-go | Family Ticket (2 adults + 2 children) |
| Unit Pricing | Pay-as-you-go | Museumkaart / Student Card / ICOM / Vriendenloterij VIP-Kaart |
| Unit Pricing | Pay-as-you-go | I Amsterdam City Card |
| Unit Pricing | Pay-as-you-go | CJP / Amsterdam Stadspas |
| Subscription | Annual | Museum Friend (Individual) |
| Subscription | Annual | Museum Friend +1 |
| Other | Multi-year contract | Venue Rental |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Art Zoo Museum product offering
Product offeringCore offering
Art Zoo Museum is a contemporary art museum in Amsterdam that displays artistic taxidermy and preserved animal specimens by the collective Darwin, Sinke & Van Tongeren, along with rotating exhibitions such as RELICS featuring paleontological fossils. It operates as a cultural visitor attraction inside a 17th-century canal house (Cromhout Houses), offering timed admission tickets, multilingual audio tours, guided tours, family activities, school educational programs, and private venue hire for events.
Product overview
Art Zoo Museum is a contemporary art museum in Amsterdam, housed in a 17th-century canal house (The Cromhout Houses), offering a unified visitor experience anchored by a permanent taxidermy art collection created by Darwin, Sinke & Van Tongeren. The core product — the museum visit — is available as standard admission tickets (e-ticketing via Global Ticket) and can be extended with a Free Audio Tour (10 languages), Museum Guided Tours, scavenger hunts for kids, and school educational programmes developed with Vrije Academie and CJP. Temporary exhibitions such as RELICS (2026) run alongside the permanent collection and are included with general admission. The venue also functions as a private event space (Events Venue & Private Hire) for groups of 4–120, featuring Bar Vasari and a historic garden. Annual access is offered through the Museum Friend membership (two tiers: €37.50 and €70). Gift tickets are available via the online shop.
Differentiator
Problem solved
Functional benefit
Brands
- Bar Vasari: Museum bar located within Art Zoo Museum, featuring historic garden rooms and connection to stunning courtyard garden. Accessible exclusively to Art Zoo Museum and Vrije Academie visitors.
- RELICS
- Museum Friend
Products and services
- Art Zoo Museum Experience The core museum visit: an artistic tribute to the animal kingdom featuring taxidermy artworks by Darwin, Sinke & Van Tongeren, displayed in a 17th-century Amsterdam canal house. Includes general admission with timed entry.
- RELICS Temporary Exhibition Temporary exhibition included with general admission, featuring 45-70 million year old paleontological fossils transformed into contemporary artworks, presented under Jacob de Wit's painted ceiling in collaboration with ZOIC.
- Free Audio Tour Free 30-minute self-guided audio tour available in Dutch, English, German, French, Spanish, Italian, Japanese, Chinese (Mandarin), Arabic, and Russian. Dutch and English versions include additional sound effects.
- Museum Guided Tours Professional educator-led group tours covering artworks, explorers' discoveries, Darwin's theory, and human-animal relationships. Duration: 1 hour; includes museum entrance and a complimentary drink; offered in Dutch and English.
- Art Zoo Safari / Search & Color Map Interactive museum scavenger hunt activities for children and families. Art Zoo Safari targets ages 6-17 and Search & Color Map targets ages 1-5; available in Dutch and English; duration 30-45 minutes; free of charge.
- School Visits & Educational Programmes Tailored educational programmes for school groups up to 150 students, developed in collaboration with Vrije Academie and CJP. Includes scavenger hunts (ages 4-12), audio tours with introduction (ages 12-18), college lectures (ages 14-18), and inspiration visits (ages 18-22).
- Events Venue & Private Hire Event venue rental in the 17th-century Cromhout canal house for private gatherings, meetings, drinks, workshops, and guided tours. Includes four lecture halls, a studio, exhibition spaces, historic garden, and Bar Vasari; capacity 4-120 people; boat dock on site.
- Museum Friend Annual Pass Annual unlimited-access museum membership with two tiers: €37.50 individual (one person) and €70 (+1 guest per visit). Includes access to museum, historic garden, and Bar Vasari.
- Bar Vasari On-site museum bar serving coffee, juices, sandwiches, and drinks, connected to a historic courtyard garden. Accessible only to Art Zoo Museum and Vrije Academie visitors; open daily 10:00-17:00.
Quantifiable outcome
- Minimum 45-minute visit duration ensuring meaningful engagement
- +3 more outcomes
Companies that use Art Zoo Museum
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Art Zoo Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Art Zoo Museum partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Vrije AcademiecoreVrije Academie is the founding initiator of Art Zoo Museum, with 35+ years in art, culture, science, and philosophy education. They provide educational programming including guided tours, lectures, and workshops. Vrije Academie is part of Amerborgh International N.V.
- Darwin, Sinke & Van TongerencoreArtistic collective consisting of Jaap Sinke and Ferry van Tongeren since 2011. They create the taxidermy artworks displayed in the museum and temporary exhibitions like RELICS. Their work is featured in private collections and museums including Stedelijk Museum Amsterdam, Naturalis, and Teylers Museum. Damien Hirst acquired portions of their collection in 2015.
- CJP (Cultural Youth Passport)supportingCJP enables educational programs at Art Zoo Museum with reimbursement options for schools. Students can arrange and claim reimbursement for educational visits through this cultural pass program.
- ZOIC (Paleontological Institute)supportingPaleontology institute that discovered and prepared fossil remains used in the RELICS exhibition. Collaborated with Art Zoo's collection curator Iacopo Briano and granted artists complete artistic freedom.
- StadsherstelsupportingStadsherstel owns the historic Cromhout Canal Houses (built 1660-1662) where Art Zoo Museum is housed. Building features spectacular Rococo staircase and ceiling paintings by Jacob de Wit.
- Global TicketsupportingThird-party ticket provider powering Art Zoo Museum's online ticket sales platform at tickets.artzoo.com. Handles ticket support, date changes, and order management.
- Catering PartnerssupportingArt Zoo Museum works with a selection of trusted catering partners for events. Bar Vasari provides food and beverage service for general museum visitors.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Art Zoo Museum competitors and assessment
Company assessmentBroad incumbents
- Stedelijk Museum Amsterdam: Major Amsterdam contemporary and modern art museum. Comparable as an institution that has exhibited Darwin, Sinke & Van Tongeren works, and as a benchmark for the contemporary-art audience Art Zoo targets.
- Rijksmuseum: The Netherlands' flagship art and history museum in Amsterdam. Comparable as a heritage-rich, internationally visited Amsterdam museum and a destination competitor for cultural-tourist spend and event venue demand.
- Teylers Museum: Historic Dutch museum of art, science, and natural history in Haarlem. Comparable as a Dutch heritage museum that has exhibited Darwin, Sinke & Van Tongeren works and sits in the same Wunderkammer-meets-fine-art conceptual niche.
- NEMO Science Museum: Large Amsterdam science museum with school programming and family audience. Comparable in school-group channel, family-ticketed pricing, and educational-program business model, though at materially larger scale.
Emerging players
- Foam Amsterdam: Amsterdam photography museum. Comparable as a smaller, single-site, for-profit-feel cultural attraction in central Amsterdam competing for tourist ticket share and cultural-event venue bookings.
Direct peers
- Madame Tussauds Amsterdam: Commercial wax-figure attraction in central Amsterdam. Comparable as a for-profit, tourism-driven, visually curated museum experience using preserved/realistic figures in a high-traffic Amsterdam location.
- Naturalis Biodiversity Center: Dutch natural history museum in Leiden featuring biodiversity and paleontological collections. Directly comparable as a Netherlands-based natural-history-focused museum that also collaborates with Art Zoo Museum's collection specialist Thim Fielmich and exhibits DSVT works.
- BODY WORLDS Amsterdam: Ticketed Amsterdam museum exhibiting plastinated human specimens as educational art. Closely comparable as a for-profit, single-site Amsterdam attraction that turns scientific/anatomical preservation into a curated visitor experience.
- Micropia: Amsterdam museum dedicated to microbes and microorganisms. Comparable as a niche, for-profit, science-themed Amsterdam museum with educational programming and a unique subject positioning.
Regional players
- Amsterdam Museum: City-history museum in central Amsterdam. Comparable as a heritage-venue, tourism-anchored Amsterdam museum competing for similar visitor segments and school-group bookings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Art Zoo Museum social profiles
Digital presenceArt Zoo Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art Zoo Museum leadership team
Management profileNumber of profiles
Profiles7 records
Art Zoo Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art Zoo Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art Zoo Museum
What does Art Zoo Museum do?
Art Zoo Museum is a contemporary art museum in Amsterdam that displays artistic taxidermy and preserved animal specimens by the collective Darwin, Sinke & Van Tongeren, along with rotating exhibitions such as RELICS featuring paleontological fossils. It operates as a cultural visitor attraction inside a 17th-century canal house (Cromhout Houses), offering timed admission tickets, multilingual audio tours, guided tours, family activities, school educational programs, and private venue hire for events.
Is Art Zoo Museum a public or private company?
Art Zoo Museum is a private company. It is classified as corporate owned and is currently operating.
When was Art Zoo Museum founded?
Art Zoo Museum was founded in 2021. It employs 1 to 10 people.
Where is Art Zoo Museum based?
Art Zoo Museum is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Art Zoo Museum make money?
Five revenue lines are on record. Admission Tickets are the primary driver. The others are museum Friend Membership, venue Rental, bar Vasari and educational Programs.
Who are Art Zoo Museum's main competitors?
Broad incumbents on record are Stedelijk Museum Amsterdam, Rijksmuseum, Teylers Museum and NEMO Science Museum. Foam Amsterdam is listed as an emerging player. Direct peers are Madame Tussauds Amsterdam, Naturalis Biodiversity Center, BODY WORLDS Amsterdam and Micropia. Amsterdam Museum is listed as a regional player.
Does Art Zoo Museum have an API?
No public API is recorded for Art Zoo Museum.
What industry is Art Zoo Museum in?
Art Zoo Museum's product category is Museum & Cultural Attractions. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of THAJADAF, Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film). Its NAICS code is 712110.