Love Africa Marketing

What Love Africa Marketing does

Love Africa Marketing is a privately held, founder-owned marketing agency headquartered in KwaZulu-Natal, South Africa, founded in 2013 by Nicola Gerrard. The firm provides integrated marketing and communications services — marketing strategy, campaign management, social media management, environmental awareness campaigns, film production, professional photography, graphic design, and media strategy/press placement — exclusively for the African tourism and conservation sectors. Its client base comprises safari lodges, game reserves, wildlife NGOs, and regional tourism bodies across Southern and East Africa, including WILDTRUST, Babanango Game Reserve, Semonkong Lodge, Blood Lions Campaign, Wildlife ACT, WWF South Africa, and Foxes Safari Camps.

The agency's core 'product' is bespoke, project-based creative content production — particularly short films, documentaries, and photography — delivered by an integrated in-house team. The creative stack includes a professional photographer (Casey Pratt), a Director of Photography/Editor (Sven Musica), and account management staff, supported by a curated network of journalists for press placement. Film work is a clear technical differentiator: outputs are distributed through international tourism film festivals (ITFFA, ART&TUR, Japan World Tourism Film Festival, WTM Africa) where the agency has accumulated multiple gold and pinnacle awards since 2023.

The business operates as a B2B professional services firm on a custom-quoted, project-by-project pricing model with no publicly disclosed fees. Go-to-market is sales-led, driven by direct relationships, referrals, and demonstrated domain expertise rather than paid acquisition. Revenue streams are concentrated in marketing services, film production, professional photography, and graphic design, with operations spanning South Africa, Lesotho, Zambia, and Tanzania. The company has 1–10 employees, no external institutional investment, and no disclosed revenue.

Name

Love Africa Marketing

Legal name

Love Africa Marketing

Website

https://loveafricamarketing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Love Africa Marketing is a KwaZulu-Natal-based, founder-owned marketing agency providing strategy, campaign management, social media, film production, photography, and press placement services to safari lodges, game reserves, and wildlife conservation NGOs across Southern and East Africa.

Ownership category

akta.pro rank

Product category

Tourism and Conservation Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

Keywords

• Tourism marketing services
• Conservation communications
• Campaign management
• Film production
• Professional photography

Headquarters

HQ city

Durban

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Full-service marketing strategy and management including campaign development, social media management, and brand communications for tourism and conservation organizations.
2. Film Production: Video and film production services including short documentaries, promotional content, and campaign films.
3. Professional Photography: Professional photography services for lodges, campaigns, events, and conservation projects.
4. Artwork and Graphic Design: Graphic design services for online campaigns, print materials, advertising, and branding collateral.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Love Africa Marketing is an award-winning B2B marketing strategy and management firm that delivers integrated communications services for the African tourism, travel and conservation sectors. Its core offering spans marketing strategy, campaign management, social media management, environmental awareness campaigning, film and video production, professional photography, artwork and graphic design, and media strategy with press coverage, sold as bespoke, custom-quoted engagements to lodges, safari operators, conservation NGOs and tourism bodies.

Product overview

Love Africa Marketing is an award-winning marketing strategy and management company offering an integrated suite of services for tourism and conservation communications across Africa. The core offering encompasses Marketing Strategy, Campaign Management, Social Media Management, Environmental Awareness campaigns, Film Production, Professional Photography, Artwork Creation, and Media Strategy & Press Coverage. These services work together to provide comprehensive communication solutions, from strategic planning through creative production to media placement, specifically tailored for lodges, travel operators, NGOs, and conservation organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy
• Campaign Management
• Social Media Management
• Environmental Awareness Campaigns
• Film Production
• Professional Photography
• Artwork Creation
• Media Strategy and Press Coverage

Quantifiable outcome

• Over 1 million social media reach achieved for a single campaign in four months
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• WILDTRUSTcoreStrategic or Co-development Partner · 1 June 2024Long-standing strategic partnership for conservation communications. Collaboration includes Ocean iMPAct campaign, SEE US marine film (Pinnacle Award winner), and ongoing conservation awareness initiatives. WILDTRUST is a non-profit organization focused on marine and terrestrial conservation in southern Africa.
• Semonkong LodgecoreStrategic or Co-development Partner · 1 June 2024Long-term partnership (6+ years) for marketing management including world record abseil documentation, 'There is Power in our Mountains' film (multiple awards), and 'Raging to Nature' film production.
• Hill's Pet NutritioncoreStrategic or Co-development Partner · 1 May 2023Partnership for K9 anti-poaching documentary series 'Making CONTACT' (award-winning five-part series). Hill's Pet Nutrition has been supporting conservation K9 units since 2012.
• Babanango Game ReservecoreStrategic or Co-development Partner · 1 January 2023Strategic marketing partnership for game reserve communications including wildlife translocation documentaries ('Return of the King', 'This is Home'), Madwaleni River Lodge launch, and ongoing conservation storytelling. Multiple award-winning films produced together.
• Blood Lions CampaigncoreStrategic or Co-development PartnerLong-standing partnership since 2015 for digital media campaign raising awareness about captive lion breeding. Won WTM Africa Award for 'Most Compelling Digital Story'. Partnership continues with ongoing campaign support.
• Wildlife ACTcoreStrategic or Co-development PartnerConservation partner for species monitoring documentation, vulture conservation awareness, and K9 anti-poaching unit coverage. Ongoing collaboration since at least 2020.
• Foxes Safari CampsminorGTM or Marketing PartnerNew partnership in 2023 for marketing and photography services in Tanzania. Family-run safari company operating in southern and western Tanzania national parks.
• ALL RISEminorStrategic or Co-development PartnerNon-profit law clinic for climate and environmental justice. Partnership for bilingual Environmental Impact Assessment Guide campaign in isiZulu and English.
• Conservation OutcomesminorStrategic or Co-development PartnerNon-profit supporting land managed for biodiversity conservation outside traditional protected areas. Collaboration on conservation awareness products.
• WWF South AfricaminorStrategic or Co-development PartnerPartnership on Black Rhino Range Expansion Project with Babanango Game Reserve and other conservation partners.
• Ezemvelo KZN WildlifeminorStrategic or Co-development PartnerProvincial conservation authority in KwaZulu-Natal. Partnership on rhino dehorning operations, painted dog releases, and K9 unit support.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Boomtown: South African full-service creative and brand strategy agency with strong B2B and consumer campaign work. Comparable as a domestic competitor with overlapping services in strategy, creative, and integrated campaign execution.
• Promise (South Africa): South African purpose-driven creative and brand agency with strength in cause-related and NGO campaigns. Comparable as a competitor specializing in purpose-led and social impact communications similar to LAM's conservation advocacy work.
• Joe Public United: One of South Africa's largest independent advertising agencies with full-service creative, media, and digital capabilities. Comparable as a domestic competitor offering integrated marketing communications with greater scale than LAM.
• Penquin: South African integrated marketing and advertising agency offering brand strategy, campaign management, social media, and content production across multiple verticals. Directly comparable as a mid-sized domestic competitor in the same regional agency market.
• Trigger Isobar: South African digital-led agency within the Isobar/Dentsu network offering creative, digital, and campaign work. Comparable as a domestic competitor with strength in digital and social media execution similar to LAM's social media management offering.

Broad incumbents

• Publicis Africa: Africa operations of the global Publicis network providing advertising, digital, and PR services across the continent. Comparable as a broad incumbent with capabilities overlapping LAM's full-service offering.
• Ogilvy South Africa: Global network's South African operation offering advertising, PR, digital, and brand strategy at scale. Comparable as a broad incumbent offering overlapping capabilities (campaigns, content, PR) with much deeper media-buying and geographic reach.
• FCB Africa: Pan-African network of creative and advertising agencies under the FCB/Havas umbrella. Comparable as a broad incumbent serving multinational and African clients with integrated brand communications.

Emerging players

• Africa Geographic: Africa-focused publishing and travel brand producing wildlife, conservation, and safari content. Comparable as an adjacent specialist operating in the same tourism + conservation niche, with overlapping content and audience.
• Wild Eye: South Africa-based photographic safaris and wildlife photography training brand with strong content credentials. Comparable as an adjacent specialist operating in the African wildlife and conservation content space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/loveAfrica_
• Facebookfacebook.com/loveAfricamarketing
• LinkedInlinkedin.com/company/30670218/admin
• Instagraminstagram.com/loveafricamarketing/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Africa Marketing