InnerAction Media

What InnerAction Media does

InnerAction Media (IAM) is an integrated marketing, advertising, video production, and media buying agency founded in 2011 in Morgantown, West Virginia by Jim Matuga and Michael Arbogast. The firm offers a full-service creative stack spanning brand strategy and consulting, award-winning video and photography production, brand journalism, TV and OTT advertising, live streaming, website design and development, digital advertising (paid social, Google, display retargeting, OTT/Connected TV), media buying across TV/radio/streaming/print/outdoor, and recurring monthly retainer services covering content strategy, social media management, SEO, email marketing, and analytics. Its underlying technology is non-proprietary — comprising video production equipment (including FPV drone capability), motion graphics, digital marketing tools, and an AI-assisted workflow layer governed by a published AI Policy — rather than a software platform. The customer base is regionally diversified across healthcare (WVU Medicine, WVU Heart and Vascular Institute), banking (First United Bank, Citizens Bank of Morgantown), government (State of Maryland Department of Commerce, WV Lottery), energy (Hope Gas), higher education (WVU Wesleyan), construction/real estate, and SMB clients across West Virginia, the Pittsburgh DMA, and Western Maryland.

Name

InnerAction Media

Legal name

Inner Action Media

Website

https://inneractionmedia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

InnerAction Media is a privately held, integrated marketing, advertising, video production, and media buying agency based in Morgantown, West Virginia, serving healthcare, banking, government, and SMB clients across West Virginia, the Pittsburgh DMA, and Western Maryland since 2011.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Experiential Content Capture & Event Media Production (Photo/Video/Social) (BPAFAGAM)

Keywords

• Video production services
• Digital advertising
• Media buying
• Brand strategy consulting
• Integrated marketing agency

Headquarters

HQ city

Morgantown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Project-Based: IAM generates revenue through project-based engagements including video production, website design and development, advertising campaigns, and brand strategy consulting. These are typically one-time or episodic engagements with defined scopes.
2. Monthly Retainer Services: IAM offers ongoing monthly marketing packages that include content strategy, social media management, blog writing, SEO content, email marketing, advertising support, and analytics reporting. These recurring monthly retainer arrangements provide predictable revenue and long-term client partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

InnerAction Media is an integrated marketing, advertising, video production, and media buying agency based in Morgantown, West Virginia. They produce award-winning videos, run digital and traditional advertising campaigns, design and build websites, and offer ongoing monthly marketing retainers covering content strategy, social media management, SEO, email marketing, and analytics. Their work combines brand journalism, video production, and data-driven marketing delivered as a full-service creative partner.

Product overview

InnerAction Media is an integrated marketing, advertising, video production, and media buying agency offering a comprehensive suite of services. The core offerings include Video Production (award-winning brand films, TV commercials, testimonial videos), Digital Advertising (social media, Google, display retargeting, OTT/Connected TV), Media Buying (TV, radio, streaming, print, outdoor), Website Design & Development, and Monthly Services (ongoing content strategy, social media management, SEO content, email marketing). Supporting services include Photography, Brand Journalism, TV Advertising, Live Streaming, and Brand Strategy & Consulting. The agency also operates Positively West Virginia as a branded podcast sub-brand and has delivered campaign work such as the 'Make It. In the Mountains.' economic development campaign for Maryland.

Differentiator

Problem solved

Functional benefit

Brands

• Positively West Virginia: A weekly iTunes podcast hosted by Jim Matuga that highlights business leaders making a positive contribution to West Virginia.

Products and services

• Video Production Award-winning video production services including brand films, TV commercials, testimonial videos, and social media video content for businesses and organizations.
• Photography Professional photography services for marketing and brand content.
• Brand Journalism Journalistic brand storytelling content that presents authentic narratives for clients through a journalistic approach.
• TV Advertising Television commercial production and broadcast advertising placement services across local cable and broadcast TV.
• Live Streaming Live streaming services for events and broadcast coverage.
• Digital Advertising Targeted digital advertising campaigns including social media ads, Google search ads, display retargeting, and video ads across Facebook, Instagram, LinkedIn, TikTok, and OTT/Connected TV.
• Media Buying Strategic media buying services for TV, radio, streaming, print, outdoor, and digital placements with negotiation and management.
• Website Design & Development Custom website design and development services including story-driven copywriting, SEO optimization, video integration, mobile-friendly layouts, and ongoing maintenance.
• Monthly Services Ongoing monthly marketing retainer services including content strategy, social media management, blog writing, SEO content, email marketing, advertising support, and analytics reporting.
• Brand Strategy & Consulting Strategic brand consulting services to clarify messaging, strengthen positioning, and build brand trust.

Quantifiable outcome

• Over 850 new social media page likes gained in one month for Casselman Inn giveaway campaign
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Downstream StrategiescoreStrategic or Co-development Partner · 1 January 2023Downstream Strategies partnered with IAM on the Make It In the Mountains campaign for the State of Maryland Department of Commerce. They oversaw production of three linked reports comprising a marketing plan to retain and recruit outdoor recreation and lifestyle manufacturing businesses to Western Maryland. Their research included Manufacturing Business Attraction Analysis, Tourism Business Expansion Analysis, and Regional Strategic Plan for Business Attraction.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Gatesman: Pittsburgh-based independent full-service advertising and marketing agency offering strategy, media, digital, and creative services — the closest regional direct peer to IAM by geography and integrated agency model.
• Brunner: Long-established Pittsburgh independent agency with full-service advertising, media, PR, and digital capabilities — a direct regional comparable to IAM serving Mid-Atlantic and Midwestern brand-side clients.
• The Adcom Group: Cleveland-area independent integrated agency offering brand strategy, creative, media, and digital — comparable in size and integrated-service positioning to IAM, with similar regional Midwestern footprint.

Broad incumbents

• Barkley: Large Kansas City-based independent agency with full-service advertising, media, and content capabilities — a broad independent incumbent serving as a scaled comparable to IAM's integrated model.
• VMLY&R: Global advertising network offering brand strategy, creative, media, and digital at enterprise scale — represents the broad incumbent tier of the integrated agency category IAM operates in.
• The Richards Group: Dallas-based independent agency known for integrated brand-building, media, and creative — a broad incumbent comparable to IAM's full-service integrated offering.
• OBERLAND: Independent creative and media agency with brand storytelling and content production at its core — comparable to IAM's brand-journalism + video production positioning, but at larger scale and broader geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@inneractionmedia
• Facebookfacebook.com/InnerActionMedia
• LinkedInlinkedin.com/company/inneraction-media
• Instagraminstagram.com/inneractionmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InnerAction Media