Matrix Hotels

What Matrix Hotels does

Matrix Hotels is a privately held, founder-operated hospitality management company headquartered in Clifton Park, New York. The company acquires, develops, and manages a portfolio of select-service and extended-stay franchised hotels concentrated in the Northeast region of the United States. Its managed flags span the IHG family (Holiday Inn Express, Holiday Inn, Cambria), the Hilton family (Homewood Suites, Home2 Suites, Hampton Inn, Hilton Garden Inn, Tru by Hilton), and Choice-affiliated brands, giving it multi-tier exposure across core select-service, upscale-select, and extended-stay segments.

The operating model is a third-party management platform layered on top of franchise distribution. Matrix provides full-stack hotel operations: revenue management, sales and marketing, accounting, franchise relations, human resources, design and procurement, and construction/renovation, supported by an in-house Director of Asset Management and Capital Projects. Revenue is generated through management fees (and potentially asset-level economics on owned or co-invested properties), but the firm discloses neither pricing, revenue, nor contract economics publicly. The corporate team is lean at six named executives, while on-property staffing is presumably sourced through the franchises' normal channels and Indeed-based recruiting.

Customer segments are split between (a) hotel owners and real-estate investors seeking professional management to maximize returns on select-service and extended-stay hospitality assets — the primary, revenue-bearing segment — and (b) end-traveler guests served indirectly through the franchised brand reservation systems and loyalty programs. The company self-positions as a growth operator pursuing inorganic expansion through acquisitions and development, and has added multiple new brand affiliations to its portfolio across 2023–2025, although no funding rounds, M&A transactions, or financial milestones are publicly disclosed.

Name

Matrix Hotels

Legal name

Matrix Hotels

Website

https://matrixhotels.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Matrix Hotels is a privately held hospitality management company that acquires, develops, and manages select-service and extended-stay franchised hotels under IHG, Hilton, and Choice brands in the Northeast US, serving hotel owners and real estate investors.

Ownership category

akta.pro rank

Product category

Hospitality Management Services

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel management services
• Hospitality asset management
• Franchise hotel operations
• Select-service hotels
• Extended-stay hotels

Headquarters

HQ city

Clifton Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Management Services: Manages franchised select-service and extended-stay hotels, providing full operational services including revenue management, sales & marketing, accounting, franchise relations, HR, design & procurement, and construction & renovation. Revenue derived from management fees and potentially asset management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Matrix Hotels acquires, develops, and manages high-quality select-service and extended-stay franchised hotels in the Northeast United States. The company delivers comprehensive hotel management services covering operations, revenue management, sales & marketing, accounting, franchise relations, human resources, design & procurement, and construction & renovation, operating properties under franchise agreements with IHG, Hilton, and Choice Hotels brands.

Product overview

Matrix Hotels is a hotel management company that operates a portfolio of select-service and extended-stay franchised hotels in the Northeast region of the United States. Rather than a unified software product, the company manages multiple hotel properties under franchise agreements with major hospitality brands including IHG (Holiday Inn Express, Holiday Inn), Hilton (Tru by Hilton, Home2 Suites, Homewood Suites, Hampton Inn, Hilton Garden Inn), and Cambria Hotels. The company provides comprehensive hotel management services including operations, revenue management, sales & marketing, accounting, franchise relations, human resources, design & procurement, and construction & renovation. The individual hotel brands form the core product offerings, with Matrix Hotels serving as the management company that delivers operational excellence across this brand portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Management Services
• Hotel Acquisition & Development Services
• Asset Management & Capital Projects
• Construction & Renovation Services

Quantifiable outcome

• Recognized as top performers within their family of brands

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorFranchise partnership with IHG brands including Holiday Inn Express and Cambria. Matrix Hotels manages franchised properties under IHG brand standards and reservation systems.
• HiltoncoreChannel Partner/ Reseller/ DistributorFranchise partnership with Hilton brands including Homewood Suites, Home2 Suites, and Hampton Inn. Matrix Hotels operates properties under Hilton brand standards and benefits from Hilton's loyalty program and distribution.
• Tru by Hilton (Choice Hotels)coreChannel Partner/ Reseller/ DistributorFranchise partnership for Tru by Hilton brand properties. Matrix Hotels manages select-service hotels under the Tru brand in the Northeast market.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• McKibbon Hospitality: Family-owned hotel management and development company operating franchised hotels under Marriott, Hilton, and IHG; comparable regional multi-brand operator model.
• Chartwell Hospitality: Hotel management and investment firm operating select-service and full-service franchised hotels under major brands; comparable third-party management approach targeting hotel investors.
• Crestline Hotels & Resorts: Independent hotel management company operating franchised and independent hotels across major brand families in the US; directly comparable third-party management business serving property owners.
• Hospitality Ventures Management Group (HVMG): Private hotel management and asset management firm operating select-service, full-service, and lifestyle franchised hotels; comparable mid-size third-party manager profile.
• PM Hotel Group: Hotel management company operating franchised and independent hotels under major brands in the US; similar multi-brand third-party management model targeting institutional and private owners.
• Aimbridge Hospitality: Largest third-party hotel management company in North America operating franchised and independent full- and select-service hotels across multiple brand families; directly comparable to Matrix's franchise-based, multi-brand management model.
• Concord Hospitality Enterprises: Hotel development and third-party management company operating select-service and full-service franchised hotels under Marriott, Hilton, IHG, and Hyatt brands; highly comparable multi-brand franchise management approach.
• TPG Hotels & Resorts: Third-party hotel management company operating a diversified portfolio of franchised full- and select-service hotels across the US; comparable asset-light management business.
• Highgate Hotels: Major US hotel management, investment, and development company operating franchised and independent hotels across major brand families; closely comparable in business model and target customer (hotel owners/investors).

Broad incumbents

• Hyatt Hotels Corporation: Global branded hotel operator with growing third-party management platform; broader incumbent with overlapping franchised/managed hotel exposure that competes for owner management contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MatrixHotels
• LinkedInlinkedin.com/company/matrixhotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matrix Hotels