Okanagan Wine Country Tours

What Okanagan Wine Country Tours does

Okanagan Wine Country Tours is a privately held, licensed Professional Tour Operator (PT 75617) founded in 1998 and headquartered in Kelowna, British Columbia. The company provides curated, guided wine tasting experiences across the Okanagan Valley, covering all eight wine sub-regions (Kelowna, West Kelowna, Lake Country, Summerland, Naramata, Oliver, Osoyoos, and Okanagan Falls) and access to approximately 300 vineyards. Its core products include full-day and half-day public group tours with all tasting fees and door-to-door pick-up/drop-off included, plus private and corporate tours tailored for groups such as bachelorette parties, corporate retreats, and wedding parties. The company has diversified into adjacent transportation services, including airport shuttles to Kelowna International Airport (YLW), ski resort shuttles to Big White and Silverstar, golf and corporate shuttles, and wedding/event transport, as well as a Fly & Sip package linking flight arrivals to private wine tours. Optional add-ons include professional photography packages and charcuterie boxes. The underlying technology layer is light: service operations run on climate-controlled luxury vehicles with mobile payment support and a website-based booking flow with phone/text reservations; no proprietary software, mobile app, or API is in evidence. Commercially, the business operates on a direct-to-consumer model with per-person pricing, a 25% deposit requirement, an automatic 15% gratuity, and both event-driven (weddings, bachelorette, corporate) and tourist-driven demand. Customer acquisition leans on TripAdvisor, Google, Facebook, and Instagram presence, with a cross-promotional partnership with Napa North Wine Tours. Revenue is not publicly disclosed.

Name

Okanagan Wine Country Tours

Legal name

Okanagan Wine Country Tours

Website

https://okwinetours.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Okanagan Wine Country Tours is a Kelowna, BC-based licensed tour operator, founded in 1998, providing guided wine tasting tours, private and corporate experiences, and shuttle services across all eight Okanagan Valley wine regions in Canada.

Ownership category

akta.pro rank

Product category

Wine Tour Services

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Culinary & Wine Travel Agencies (THAKAFAH), Culinary & Wine Itinerary Planning (THAKAOAJ)

Keywords

• Wine tour services
• Guided winery tours
• Shuttle transportation
• Private tour experiences
• Corporate event tours

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine Tour Experiences: Per-person tour fees for full-day and half-day wine tasting experiences across the Okanagan Valley. Includes transportation, winery tasting fees, and guide services. Deposits of 25% required to reserve dates.
2. Shuttle Services: Transportation services for airport transfers, ski resort shuttles, corporate groups, golf courses, and wedding/event transport.
3. Tour Add-ons: Optional upgrades including professional photography packages and charcuterie boxes available for purchase during tour booking.
4. Private & Corporate Tours: Customized private tour experiences for groups with tailored itineraries, commanding premium pricing for exclusivity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Okanagan Wine Country Tours is a licensed professional tour operator (PT 75617) that delivers guided wine tasting experiences and shuttle transportation services across the Okanagan Valley in British Columbia. Core offerings include full-day and half-day group winery tours, private and corporate custom tours, the Fly & Sip airport arrival package, and shuttle services for weddings, ski resorts, golf courses, and corporate groups, with door-to-door pick-up, drop-off, and all winery tasting fees included.

Product overview

Okanagan Wine Country Tours operates as a licensed professional tour operator (PT 75617) providing curated wine tour experiences across the Okanagan Valley since 1998. The company offers a portfolio of tour services centered around full and half-day guided winery experiences (with door-to-door pick-up, drop-off, and tasting fees included), private and corporate custom tours, and shuttle transportation services. Optional add-ons include charcuterie boxes and professional photography packages. The company also partners with Napa North Wine Tours to offer additional experience-driven tour options.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Napa North Wine ToursminorGTM or Marketing PartnerCross-promotional partnership offering approachable, experience-driven tours designed for spontaneous travel moments. Okanagan Wine Country Tours and Napa North Wine Tours provide complementary wine tourism experiences across different Canadian wine regions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Grape Escapes: UK-based wine tour operator running guided day tours and weekend breaks to English and European wine regions. Comparable business model (guided multi-winery tasting days with transport included) though operating in a different geography.
• VineRoutes: Canadian wine region aggregator/platform connecting travelers to wine tour operators across multiple wine regions including the Okanagan. Comparable end-customer (wine tourists) but operates as a marketplace rather than a direct tour operator.

Broad incumbents

• Cellar Tours: International wine tourism operator offering curated wine experiences across multiple regions. Comparable in operating model (guided winery visits, premium private and small-group tours) but at much broader geographic scale and with more developed corporate/private tour programming.

Direct peers

• Napa North Wine Tours: Active cross-promotional partner offering experience-driven wine tours in the Okanagan region. Directly comparable in product (guided wine tasting tours), geography (Okanagan Valley), and target customer (tourists seeking curated wine experiences).

Regional players

• Discover Canada Tours: Canadian tour operator offering guided experiences across multiple regions including British Columbia. Comparable in serving inbound tourists to BC with custom and small-group tour offerings, though not specialized exclusively in wine tours.
• Kelowna Concierge: Kelowna-based concierge and private tour service offering customized local experiences including wine tours. Comparable in serving tourists to the Okanagan with bespoke itineraries, though positioned more as a general concierge than a wine-tour specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/okwinetours
• Instagraminstagram.com/ok_wine_tours
• Xx.com/okwinetours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okanagan Wine Country Tours