Wine Routes

What Wine Routes does

Wine Routes, operating under the legal entity Grapexchange LLC, is a privately held wine country trip planning platform headquartered in Santa Rosa, California. The company was founded in 2015 and publicly launched its consumer platform in October 2017. Its offering consists of a consumer-facing website (wineroutes.com), an iOS mobile app, and a separate B2B winery portal called Wine Routes for Businesses. The platform enables wine enthusiasts to discover wineries, build multi-stop wine country routes with map integration, explore interactive digital tasting menus, save wines to a personal cellar with tasting notes, and share itineraries socially. On the B2B side, wineries can claim profiles, publish wines and digital tastings, manage visitor engagement and reviews, and access brand analytics; a multi-brand management dashboard is offered for groups operating multiple properties. A Corporate & Group Events Planning service extends the offering into professional itinerary design and vendor coordination for large gatherings in wine country.

Wine Routes operates a hybrid go-to-market combining product-led consumer acquisition (freemium app, SEO, blog, social, email) with inside sales outreach to wineries for paid business accounts, supplemented by direct sales for corporate event services. Revenue is generated through three streams: recurring winery subscriptions, the freemium consumer layer (free accounts with potential paid premium features), and quote-based corporate event services. The company covers major US wine regions including Napa Valley, Sonoma County, Paso Robles, Oregon, Lake County, and additional California AVAs. Co-founder and CEO Adrian Tamblin remains the public-facing leader; the company has 1–10 employees, no institutional funding rounds on record, and no disclosed revenue.

Name

Wine Routes

Legal name

Grapexchange LLC

Website

https://wineroutes.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Wine Routes (Grapexchange LLC) operates a wine country trip planning platform with a consumer web/iOS app for discovery and route building, plus a B2B portal enabling US wineries to manage profiles, digital tastings, and visitor analytics across Napa, Sonoma, and other US wine regions.

Ownership category

akta.pro rank

Product category

Wine Tourism Travel Planning Software

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Culinary & Wine Itinerary Planning (THAKAOAJ)

akta.pro secondary industries

Culinary & Wine Travel Agencies (THAKAFAH), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine country trip planning
• Winery discovery platform
• Interactive digital tastings
• Winery marketing software
• Wine tourism maps

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Business Accounts for Wineries: Wineries can claim their profiles and gain full access to expand their winery profile with wines, tasting menus, and unique experiences. The platform offers brand analytics, user feedback management, and multi-brand management capabilities for wineries.
2. Freemium Consumer Platform: Free accounts for consumers to explore wineries and plan routes, with potential premium features or services for power users
3. Corporate and Group Event Services: Wine Routes offers planning services for corporate and group events in wine country, including itinerary planning, vendor management, and coordination services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wine Routes operates a wine country trip planning platform consisting of a consumer-facing website and iOS mobile app that lets wine enthusiasts discover wineries, build and save multi-stop routes with maps, explore interactive digital tasting menus, save wines to a personal cellar with notes, and access featured wines from DTC producers across US wine regions. A separate business portal allows wineries to claim profiles, publish wines and digital tasting menus, engage visitors, and view brand analytics. The company also provides a corporate and group event planning service for wine country gatherings.

Product overview

Wine Routes is a wine country trip planning platform consisting of a consumer-facing web and mobile application and a separate business portal for wineries. The core consumer platform enables wine lovers to discover wineries, build and save tasting routes, explore interactive digital tasting menus, purchase wine direct from producers, and share experiences. The Wine Routes for Businesses module allows wineries to claim and manage their profiles, engage visitors with interactive tastings, and access analytics. The company also offers Corporate & Group Events planning services for wine country gatherings. Key product features include Interactive Tasting Experiences (digital menus with wine profiles), Route Planner (trip building and navigation), Wine Cellar Tracking (saving wines with tasting notes), Winery Notifications (coming soon for wineries to reach followers), and Multi-brand Management (for wineries managing multiple properties).

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Routes Consumer Platform Wine country trip planning platform (web and mobile) that lets wine lovers discover wineries, build and save tasting routes, explore interactive wine menus, purchase wine direct from producers, and share experiences with friends.
• Wine Routes iOS Mobile App iPhone application enabling users to access their saved routes, wineries, and interactive tastings while traveling wine country.
• Wine Routes for Businesses (Winery Dashboard) Business portal for wineries to claim and manage profiles, update wines and tasting menus, engage visitors with interactive digital tastings, track visitor preferences, monitor brand analytics, and manage user reviews.
• Corporate & Group Events Planning Sonoma-based wine country travel planning service for large gatherings and corporate events, including itinerary planning, vendor coordination, welcome packets, and regional guides.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered media partner and featured partner.

• Forbesmedia partnerGTM or Marketing Partner · 9 October 2017Wine Routes was featured in a Forbes article titled 'Wine Routes Offers A Planning And Informational App For Tourists To Wine Country' on October 9, 2017.
• Wine Industry Advisormedia partnerGTM or Marketing Partner · 5 October 2017Wine Routes published a press release on Wine Industry Advisor titled 'Wine Routes Reinvents Wine Country Travel' on October 5, 2017.
• Croix Estatefeatured partnerGTM or Marketing PartnerCroix Estate is featured as a Featured Partner on Wine Routes blog. They are a luxury micro-production winery specializing in single-vineyard Chardonnay and Pinot Noir in Russian River Valley.
• Ledson Winery & Vineyardsfeatured partnerGTM or Marketing PartnerLedson Winery & Vineyards is featured as a Featured Partner on Wine Routes blog. Located in Dry Creek Valley, they offer handcrafted varietal wines in a distinctive tasting experience.
• Papapietro Perry Wineryfeatured partnerGTM or Marketing PartnerPapapietro Perry Winery is featured as a Featured Partner on Wine Routes blog. They specialize in handcrafted small-lot wines that are balanced, expressive, and reflective of their terroir.
• Gloria Ferrerfeatured partnerGTM or Marketing PartnerGloria Ferrer is featured as a Featured Partner on Wine Routes blog. They are the first sparkling winery in Carneros and a leader in California sparkling wine production.
• Spotify (Kris Levy Show)media partnerGTM or Marketing PartnerWine Routes was featured on the 'Everyday Wine with Kris Levy' Spotify show in June 2022, discussing planning wine country visits.
• KSRO Radio (On the Wine Road)media partnerGTM or Marketing PartnerWine Routes co-founder Adrian Tamblin appeared on KSRO's 'On the Wine Road' radio show to discuss Wine Routes.
• KSVY Morning Showmedia partnerGTM or Marketing PartnerAdrian Tamblin discussed Wine Routes on the KSVY Morning Show with Marcia Macomber & Lillian Meyers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vivino: Largest wine-focused consumer app for label scanning, ratings, and cellar tracking. Directly competes with Wine Routes on wine discovery, ratings, and personal cellar functionality, but is consumer-only and lacks winery CRM/B2B tooling.
• Tock: Reservation and experiences platform with strong winery and tasting-room booking penetration. Overlaps with Wine Routes' B2B reservation and tasting-booking motions and competes for the same winery B2B accounts.
• CellarTracker: Long-standing wine cellar management platform with tasting notes and community reviews. Overlaps directly with Wine Routes' cellar tracking and social tasting-note features for enthusiast consumers.
• Delectable: Wine rating and community app focused on enthusiast discovery and sharing tasting notes. Closely comparable to Wine Routes' consumer wine-tracking and social-sharing loop.

Broad incumbents

• OpenTable: Dominant restaurant reservation network that increasingly powers winery tasting-room and experience bookings. Competes for the same B2B winery subscription budget and end-consumer booking funnel.
• Tripadvisor: Largest travel discovery and reviews platform that already ranks highly for Napa/Sonoma queries. Competes for the same organic search traffic and mindshare at the trip-planning stage of the funnel.
• Yelp: Mass-market local discovery platform that lists wineries and tasting rooms with reviews, photos, and check-ins. Overlaps with Wine Routes on winery discovery and basic reviews even without a route-planning layer.

Emerging players

• Wine Folly: Wine education and discovery publisher with a large enthusiast audience. Competes for top-of-funnel wine country content traffic and SEO that Wine Routes relies on for user acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wineroutesusa
• Instagraminstagram.com/wineroutes
• TikToktiktok.com/@wineroutes
• Xx.com/wineroutesusa
• LinkedInlinkedin.com/company/wineroutes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine Routes