METOS North America

What METOS North America does

METOS North America, operating legally as METOS Canada Inc., is the North American subsidiary of Austrian ag-tech company Pessl Instruments GmbH. The company sells, installs, and services wireless IoT-based agricultural sensors and weather stations across Canada and the United States. Its hardware portfolio includes the METOS 5, iMETOS 3.3, nMETOS weather stations, METOS STREMO leaf-clip plant stress sensors, iSCOUT AI-powered insect monitoring traps, CropVIEW crop cameras, HSE and METOS Level sensors, and VWS virtual weather stations. All hardware feeds into the proprietary FieldClimate cloud platform, which delivers real-time data collection every 5 minutes, disease models (80+ models for 40+ crops), yield prediction for wheat, barley, canola, soybean, maize, and durum wheat, work planning tools, water management, and precision weather forecasts.

The company generates revenue through subscription-based packages that bundle hardware, software, training, warranty, in-field services, and ongoing upgrades, plus seasonal disease model and weather forecast subscriptions. Go-to-market is predominantly indirect through a network of certified dealers and partners spanning 4 Canadian provinces and at least 23 U.S. states, supplemented by direct field sales via Regional Sales Managers and strategic partnerships with Lindsay (FIELDNET), NETAFIM, WISECONN, TALGIL, AgExpert, Agronamx, Agconnexion, Ukko Agro (predictive analytics, August 2025), and Turflogic (golf course analytics, January 2026). The FieldClimate API integrates with 100+ farm management software tools.

Primary customers are row-crop farmers across North America, with secondary segments including independent agronomists and ag retailers, dealer/distributors, and — newly via the Turflogic partnership — golf course operators. The company is privately held under Pessl Instruments and does not publicly disclose revenue or funding details.

Name

METOS North America

Legal name

METOS Canada Inc.

Website

https://metosna.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

METOS North America is the Winnipeg-based North American subsidiary of Pessl Instruments GmbH, selling subscription-based IoT weather stations, soil sensors, AI-powered insect traps, and plant stress monitors to row-crop farmers, agronomists, and — via a 2026 Turflogic partnership — golf course operators across Canada and the United States, all powered by the proprietary FieldClimate cloud platform.

Ownership category

akta.pro rank

Product category

Agricultural IoT Solutions

NAICS

Farm Machinery and Equipment Manufacturing (333111), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC)

akta.pro secondary industries

Connectivity & Data Infrastructure (Farm Networks, Edge Devices, Telemetry, Interoperability/APIs) (AFAGALAK), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Data Integration, Interoperability & APIs (ETL, Data Standards, Connectivity Hubs) (AFABAMAL), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

Keywords

• Agricultural IoT sensors
• Precision agriculture solutions
• Weather monitoring stations
• Field climate software
• Crop disease modeling

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based IoT Packages: METOS provides subscription-based packages that include integrated hardware and software technology, ongoing training, comprehensive warranty, in-field services, and regular equipment and software upgrades. Subscription plans are designed to be flexible and scalable, adapting to the needs of each farming operation.
2. Hardware Sales: Sale of IoT devices including weather stations, soil moisture probes, insect traps (iSCOUT), crop cameras (CropVIEW), and plant stress sensors (METOS STREMO). Hardware is sold as part of subscription packages with certified local partners providing installation and support.
3. Disease Model Subscriptions: Seasonal disease model subscriptions required for disease monitoring functionality. One disease model subscription needed per station/sensor set combination for proper operation.
4. Weather Forecast Subscriptions: Weather forecast subscription required for yield prediction module functionality. Provides seasonal rainfall forecast data combined with in-field measurements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

METOS North America sells subscription-based IoT precision agriculture packages combining wireless weather stations, soil moisture probes, plant stress sensors, AI-powered insect traps, and crop cameras with the FieldClimate cloud platform. The offering delivers real-time field data every five minutes and decision-support software for disease modeling, yield prediction, work planning, weather forecasting, and water management to farmers, agronomists, ag retailers, and golf courses across Canada and the USA.

Product overview

METOS North America, a subsidiary of Pessl Instruments, offers a subscription-based IoT ecosystem for precision agriculture consisting of hardware devices (weather stations, soil probes, plant stress sensors, insect traps, crop cameras) and the FieldClimate cloud platform. The portfolio includes the METOS 5, iMETOS 3.3, nMETOS, and VWS wireless field monitoring stations as the core hardware layer, complemented by iSCOUT AI-powered insect traps (including iSCOUT Mobile for digitizing manual traps), CropVIEW crop cameras, HSE sensors, and METOS Level. The FieldClimate platform serves as the central integration hub, delivering real-time alerts and supporting add-on software modules including Disease Models (80+ models for 40+ crops), Yield Prediction, Work Planning Tools, Weather Forecast, and Water Management. METOS STREMO, a real-time plant stress monitoring system using leaf-clip sensors, represents the newest addition, announced in April 2025. All products are sold as flexible, scalable subscription packages backed by certified local dealer and partner networks across Canada and the USA.

Differentiator

Problem solved

Functional benefit

Brands

• FieldClimate: Online platform for viewing and analyzing data from METOS weather stations and sensors.
• METOS 5
• iMETOS 3.3
• nMETOS
• METOS STREMO
• iSCOUT
• CropVIEW
• VWS
• HSE
• METOS Level
• iSCOUT Mobile
• FarmView

Products and services

• METOS 5 Flagship wireless weather station and data logger for field monitoring, part of the METOS IoT ecosystem providing real-time environmental and soil data to the FieldClimate platform for farmers, agronomists, and ag retailers.
• iMETOS 3.3 Compact wireless weather station and data logger designed for field monitoring, delivering sensor data to the FieldClimate platform for real-time decision support by growers and agronomists.
• METOS STREMO Real-time, affordable, permanent plant stress monitoring system using two FytoBit ultra-lightweight leaf-clip sensors monitoring leaf transpiration combined with air temperature, relative humidity, and vapor pressure deficit data, delivering proactive plant health alerts via FieldClimate. Targeted at researchers, growers, and agronomists managing high-value crops.
• nMETOS Wireless node and field monitoring device in the METOS product line providing real-time environmental and soil data to the FieldClimate platform for growers and agronomy service providers.
• VWS (Virtual Weather Station) Virtual weather station subscription service providing weather forecast and simulation data for locations without physical station coverage, integrated into the FieldClimate platform to extend field monitoring to broader geographies.
• iSCOUT AI-powered remote insect monitoring trap family (Pheromone, Fruit Fly, Bug, Color Trap, Popillia Add-on). High-resolution cameras capture daily images; AI identifies and counts insects and an in-house entomologist reviews data, with results delivered via FieldClimate for growers and agronomists managing pest pressure.
• CropVIEW In-field crop camera system providing visual monitoring of crop conditions, integrated into the FieldClimate platform for real-time decision support by growers and agronomists.
• HSE Hardware sensor equipment component in the METOS product line providing soil, environmental, or plant-related sensor data to the FieldClimate platform for growers and agronomy teams.
• METOS Level Levelling and positioning sensor tool in the METOS ecosystem supporting field monitoring and data collection within the FieldClimate platform for growers and precision ag service providers.
• FieldClimate Central cloud-based IoT platform aggregating data from METOS hardware devices (weather stations, soil probes, insect traps, crop cameras, plant stress sensors) and delivering real-time alerts, disease models, yield prediction, work planning, and dashboards accessible on mobile and desktop for farmers, agronomists, ag retailers, and turf managers.
• iSCOUT Mobile Mobile application using computer vision AI to digitize and count insects on manual sticky traps via smartphone photography, organizing the data within the FieldClimate platform for growers and scouts performing manual insect scouting.
• FarmView Web-based farm management and visualization tool within the FieldClimate ecosystem, providing dashboards and data views for multi-farm operations and agronomic decision support for growers, agronomists, and ag retailers.
• Work Planning Tools Field-specific work planning software within FieldClimate that combines soil temperature, humidity, precipitation, wind, soil moisture, and forecast data to predict sowing windows, field accessibility, tillage ability, plant nutrition scheduling, plant protection timing, and harvest windows for growers.
• Disease Models Subscription-based software module providing over 80 disease models for more than 40 crops, calculating hourly infection risk from weather station sensor data (rain, humidity, leaf wetness, solar radiation, soil parameters, temperature) to optimize fungicide application timing for growers and agronomists.
• Yield Prediction Software module within FieldClimate providing crop yield estimates at harvest based on water availability, air temperature, seasonal rainfall forecasts, and user management settings, comparing current season performance to long-term averages for wheat, barley, canola, soybean, maize, and durum wheat; includes Satellite Subscription (LAI, NDVI). Targeted at growers and agronomists.
• Weather Forecast Precision weather forecast subscription providing field-specific forecasts used to power disease models, work planning tools, yield prediction, and spray timing decisions across the FieldClimate platform for growers and agronomists.
• Water Management Irrigation and water management software tools within the FieldClimate platform utilizing real-time soil moisture and weather data to optimize water use, reduce waste, and support irrigation scheduling decisions for growers, agronomists, and irrigation managers.

Quantifiable outcome

• Real-time data collection every 5 minutes
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TurflogiccoreStrategic or Co-development Partner · 16 January 2026Strategic partnership to deliver transformational IoT- and AI-driven insights for golf course management. METOS NA provides IoT hardware and environmental monitoring while Turflogic provides precision turf analytics capabilities.
• Ukko Agro Inc.coreStrategic or Co-development Partner · 28 August 2025Partnership brings together Ukko's predictive analytics and METOS' trusted in-field technology. Delivers practical tools including field-level risk alerts, spray-timing windows, and clean dashboards for multi-farm retail networks. Built for independent agronomists, retailer agronomy teams, and progressive row-crop growers across U.S. and Canada. Joint product development, sales, and marketing.
• Lindsay CorporationminorChannel Partner/ Reseller/ DistributorLindsay is shown as a partner logo on the dealer/partner page. FIELDNET by Lindsay provides irrigation management solutions integrated with METOS.
• AgExpertminorChannel Partner/ Reseller/ DistributorAgExpert logo shown as a dealer partner. Canadian agricultural software and services company.
• AgronamxminorChannel Partner/ Reseller/ DistributorAgronamx logo shown as a dealer partner. Canadian agronomy services company.
• AgconnexionminorChannel Partner/ Reseller/ DistributorAgconnexion logo shown as a dealer partner. Canadian agricultural software company.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Davis Instruments: Davis Instruments manufactures professional-grade weather stations and environmental sensors used widely in agriculture, overlapping METOS on weather-station hardware sold into farm and research customers.
• CropX: CropX provides IoT soil sensors and a cloud analytics platform for precision irrigation and nutrient management, directly competing with METOS on in-field sensor hardware and decision-support software for row-crop growers.
• Teralytic: Teralytic offers in-field soil sensor probes and analytics to optimize irrigation and fertilizer decisions, overlapping METOS's soil moisture probe and water management product lines.
• Arable: Arable builds compact all-in-one weather and plant sensing stations with a cloud platform, directly competing with METOS weather stations and FieldClimate dashboards for crop monitoring and decision support.
• Semios: Semios is an ag-IoT platform combining in-field sensors, pest monitoring, and predictive analytics for tree crops and row crops, overlapping METOS on the sensor-and-decision-support stack with adjacent pest management capabilities.

Broad incumbents

• John Deere Operations Center: John Deere Operations Center is a connected farm platform integrated with Deere equipment, providing field data, agronomic insights, and decision tools that overlap FieldClimate as part of a much broader OEM-driven offering.
• Granular (Corteva): Granular, owned by Corteva, provides farm management software and agronomy analytics for large-acreage row-crop operations, overlapping FieldClimate as a precision-agriculture software platform with significant balance-sheet support.
• Trimble Agriculture: Trimble Agriculture offers precision agriculture hardware and software, including guidance, telemetry, and water management solutions, overlapping METOS's precision-ag offerings within Trimble's broader portfolio.
• Climate FieldView (Bayer): Bayer's Climate FieldView is a leading digital agriculture platform bundling field data, imagery, and prescription tools with Bayer's seed and chemistry offerings; it competes with FieldClimate as a broader farm management suite with deep incumbent backing.

Emerging players

• Sentera: Sentera provides aerial imagery, remote sensing analytics, and crop health monitoring tools for agriculture, overlapping METOS's CropVIEW and Satellite Subscription capabilities with a focus on imagery-driven analytics.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metos-north-america
• Xx.com/Metos_Canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about METOS North America