What WNKY does

WNKY News 40 Television is a privately held local broadcast television station headquartered at 325 Emmett Ave. in Bowling Green, Kentucky, serving the South-Central Kentucky (SoKY) region. The station operates a dual-affiliation structure, broadcasting on both CBS 40 and NBC 40, delivering scheduled local news blocks throughout the day (News 40 Sunrise at 6AM, News 40 @ 9, News 40 @ Noon, News 40 @ 5, News 40 @ 6, and News 40 @ 10) as well as specialty programming including Football Frenzy for high school football, Friday Night Hoops for high school basketball, and community segments such as Sunrise Spotlight and Pet of the Day. The station is owned and operated by Marquee Broadcasting Kentucky as its parent company.

WNKY's core technology stack combines traditional over-the-air broadcast infrastructure with a digital platform layer: the wnky.com website and mobile applications (iOS and Android) provide on-demand news, live streaming of broadcasts, and weather updates, all powered by BLOX Digital content management technology. The station maintains an active social presence (Twitter @wnkytv, Facebook, and a dedicated @News40Sports Twitter account) and offers email newsletter subscriptions. Coverage spans multiple Kentucky counties including Warren, Christian, Hardin, Mercer, Laurel, Graves, and Pike Counties.

WNKY's business model is advertising-based, generating revenue primarily through the sale of television advertising spots and commercial airtime to local businesses and advertisers in the Bowling Green and South-Central Kentucky market. Pricing is quote-based and not publicly disclosed. Digital advertising is managed by a dedicated Digital Manager role, indicating a secondary revenue stream alongside traditional spot sales. The station's customer base is composed of local SMB and enterprise advertisers seeking access to the regional viewer audience, while its end consumers are local residents seeking hyperlocal news, weather alerts, high school sports coverage, and community information that national sources do not provide.

Name

WNKY

Legal name

WNKY News 40 Television

Website

https://wnky.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WNKY is a privately held local broadcast television station operating dual CBS 40 and NBC 40 affiliates in Bowling Green, Kentucky, delivering local news, weather, high school sports, and community content to South-Central Kentucky and monetizing its audience through regional television advertising.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Local television broadcasting
• Broadcast news
• Local weather coverage
• High school sports coverage
• Television advertising

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising: WNKY generates revenue primarily through selling television advertising spots and commercial airtime to local businesses and advertisers in the Bowling Green and South-Central Kentucky market.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WNKY operates a dual-affiliate local broadcast television station under the CBS 40 and NBC 40 brands, delivering scheduled local news, weather, sports, and community programming to viewers in Bowling Green and South-Central Kentucky. The station produces morning, midday, early evening, and late night news broadcasts (News 40 Sunrise, News 40 @ Noon, News 40 @ 5, News 40 @ 6, News 40 @ 10), along with specialized high school sports shows (Football Frenzy and Friday Night Hoops). Content is distributed via over-the-air broadcast, the wnky.com website, live streaming, and iOS/Android mobile apps, with advertising airtime sold to local businesses as the primary revenue source.

Product overview

WNKY News 40 Television is a local broadcast television station serving Bowling Green and South Central Kentucky (SOKY), operating as a dual-station operation with CBS 40 and NBC 40. The station delivers local news, weather, sports, and community content through scheduled broadcast programs including morning show News 40 Sunrise, midday News 40 @ Noon, evening news at 5PM and 6PM, and late night News 40 @ 10. WNKY also produces specialized sports programming including Friday Night Hoops for high school basketball coverage and Football Frenzy for high school football highlights. Content is distributed via traditional broadcast television and a mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• WNKY CBS 40 WNKY's CBS-affiliated television station broadcasting local news, weather, sports, and community content to viewers in Bowling Green and South-Central Kentucky through scheduled programs, the wnky.com website, live streaming, and mobile apps.
• WNKY NBC 40 WNKY's NBC-affiliated television station simulcasting local news, weather, sports, and community content alongside CBS 40 to expand content reach across the Bowling Green and South-Central Kentucky market.
• WNKY News 40 Mobile App WNY's mobile application for iOS and Android providing viewers with access to live news, weather updates, and local content from the Bowling Green and South-Central Kentucky market.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Marquee Broadcasting KentuckycoreOthersParent company and owner of WNKY News 40 Television station. Marquee Broadcasting is the broadcasting company that operates WNKY.
• Final FinishminorGTM or Marketing PartnerSponsor of Football Frenzy high school football coverage program on WNKY.
• Toyota of Bowling GreenminorGTM or Marketing PartnerSponsor of Football Frenzy high school football coverage program on WNKY.
• Infinity Pipeline, Inc.minorGTM or Marketing PartnerSponsor of Friday Night Hoops high school basketball coverage program on WNKY.
• JB ElectricminorGTM or Marketing PartnerSponsor of Friday Night Hoops high school basketball coverage program on WNKY.
• Service One Credit UnionminorGTM or Marketing PartnerFormer sponsor of Football Frenzy high school football coverage program on WNKY.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• E.W. Scripps Company: Diversified broadcast operator owning local ABC, NBC, CBS, and FOX affiliates nationwide, with a focus on small and mid-sized markets similar to WNKY's Bowling Green footprint. A direct incumbent comparable on station economics and scale.
• Gray Television: Large publicly traded television broadcast group operating numerous local CBS, NBC, ABC, and FOX affiliates across the U.S., including Kentucky properties. Gray's portfolio scale and group-wide ad-sales capabilities represent the broader incumbent model that WNKY/Marquee operates within.
• Nexstar Media Group: Largest U.S. television station operator, controlling hundreds of local affiliates including multiple NBC and CBS properties. Represents the consolidated broadcast group model and competitive benchmark for local affiliate economics relevant to WNKY.
• Sinclair Broadcast Group: One of the largest U.S. television broadcast operators, controlling local CBS, NBC, FOX, and ABC affiliates with regional news and shared digital services. A leading industry incumbent against whom WNKY's market share is benchmarked.

Direct peers

• WLKY: Louisville CBS-affiliated television station. Operates the same network affiliation and a dual broadcast + digital model comparable to WNKY, scaled to a larger Kentucky market.
• WKYT: Lexington, Kentucky CBS-affiliated television station. WKYT shares WNKY's CBS network affiliation and operates a comparable local news, weather, and sports model in Kentucky, though in a larger adjacent market.
• WBKO: ABC-affiliated local broadcast television station serving Bowling Green, Kentucky. WBKO is WNKY's most direct in-market competitor, also delivering local news, weather, and sports to the same South-Central Kentucky audience.

Others

• BLOX Digital: Content management and digital publishing platform provider powering local TV station websites including WNKY's. While not a competitor, BLOX Digital is a key technology infrastructure peer that any investor evaluating WNKY's digital stack should benchmark.

Regional players

• WTVF: Nashville CBS-affiliated television station with significant spillover reach into Bowling Green and South-Central Kentucky. Operates a news-heavy local TV model with strong regional brand recognition comparable to WNKY's market approach.
• WLEX: Lexington, Kentucky NBC-affiliated television station, sharing WNKY's NBC 40 affiliation and serving an adjacent Kentucky market with similar local news and high school sports programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wnkytv
• LinkedInlinkedin.com/company/wnky-40-television

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WNKY