Grupo Conauto
Grupo Conauto is a Mexican private autofinancing provider that finances new Ford vehicles exclusively through Ford authorized dealerships, offering 60-month subscription plans with no income verification for individual consumers and businesses with variable income.
- Company typePrivate
- Founded1989
- HeadquartersMiguel Hidalgo, Mexico
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Grupo Conauto does
Grupo Conauto is a Mexican private autofinancing company that finances the acquisition of new Ford vehicles through a nationwide network of Ford authorized dealerships. Operated by CONAUTO, S.A. de C.V. and owned by the Asociación Mexicana de Distribuidores Ford A.C. (the Mexican Association of Ford Distributors), the company markets two core 60-month plans: Plan Maestro, offering credit lines of MX$200,000 to MX$1,260,000 with no income verification and no down payment, and Plan Empresarial, offering credit lines of MX$500,000 to MX$1,500,000 with a 25% initial contribution and one year of complimentary automotive insurance. An Adjudicación Acelerada service enables faster vehicle delivery through periodic award events, while an online Cotizador and a Portal de Clientes support self-service quoting and account management.
The underlying technology is a rules-based autofinancing system that combines fixed (frozen) monthly payment schedules with credit assessment driven by prior payment history rather than income documentation, and a lottery-style adjudication mechanism for vehicle delivery. The revenue model is subscription/recurring: customers make fixed monthly installments over the 60-month term, with revenue recognized across the contract life. GTM is exclusively channel-partner driven — Ford dealers present Conauto financing options at point-of-sale — supplemented by digital channels including WhatsApp, Facebook, YouTube, X, Instagram, and TikTok. Target customer segments are Mexican individuals aged 18-69 with variable or non-documentable income, businesses (personas morales), and returning 'Cliente Platino' members with punctual payment histories who receive pre-authorized credit. The company is headquartered in Mexico City (Miguel Hidalgo) and employs 51-100 people; financials are not publicly disclosed.
Grupo Conauto firmographics
Firmographics- Name
- Grupo Conauto
- Legal name
- CONAUTO, S.A. de C.V.
- Website
- https://conautoford.com.mx
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grupo Conauto is a Mexican private autofinancing provider that finances new Ford vehicles exclusively through Ford authorized dealerships, offering 60-month subscription plans with no income verification for individual consumers and businesses with variable income.
- Ownership category
- akta.pro rank
Grupo Conauto industry classification
Industry- Product category
- Consumer Auto Financing
- NAICS
- Sales Financing (52222), Sales Financing (522220)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
Keywords
Where Grupo Conauto is headquartered
LocationHeadquarters
- HQ city
- Miguel Hidalgo
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Grupo Conauto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Autofinanciamiento (Auto Financing): Revenue generated from monthly installments paid by customers over the financing term (60 months). Customers pay fixed monthly amounts that include the vehicle cost plus financing charges, managed through the Conauto autofinancing program administered via Ford dealerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan Maestro: Lines from $200,000 to $1,260,000 MXN |
| Subscription | Monthly | Plan Empresarial: Lines from $500,000 to $1,500,000 MXN |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Grupo Conauto product offering
Product offeringCore offering
Grupo Conauto provides Ford-exclusive auto financing (autofinanciamiento) plans in Mexico, enabling customers to acquire new Ford vehicles through fixed monthly payments over 60-month terms. The company offers two core plans — Plan Maestro for individuals and Plan Empresarial for businesses — both accessed exclusively through the authorized Ford dealer network, with credit assessment based on payment history rather than income verification.
Product overview
Grupo Conauto is a Ford-authorized autofinancing company offering a unified financial product portfolio for purchasing new Ford vehicles in Mexico. The core offering consists of two main autofinancing plans: Plan Maestro (flexible, customizable financing with credit lines from $200,000 to $1,260,000 MXN over 60 months) and Plan Empresarial (accelerated financing with $500,000 to $1,500,000 MXN credit lines requiring 25% down payment). Both plans are complemented by an Adjudicación Acelerada (accelerated adjudication) service for faster vehicle delivery through periodic award events. Supporting these are a Cotizador (online quote calculator) tool for prospective customers and a Portal de Clientes for existing clients to manage accounts and view adjudication schedules. The company operates exclusively with Ford vehicles and does not require income verification for qualification.
Differentiator
Problem solved
Functional benefit
Products and services
- Plan Maestro Consumer autofinancing plan with credit lines from $200,000 to $1,260,000 MXN, no income verification required, no down payment, frozen monthly payments, and 60-month terms. Available with and without annual contributions for individuals aged 18-69.
- Plan Empresarial Business autofinancing plan with credit lines from $500,000 to $1,500,000 MXN, requiring a 25% initial contribution, and including one year of free automotive insurance. Plans without annual contributions over 60-month terms.
- Adjudicación Acelerada Accelerated vehicle adjudication service that enables eligible customers to receive their Ford vehicle faster through periodic award events and selection processes, complementing the standard adjudication timeline of the autofinancing plans.
Companies that use Grupo Conauto
Customer profileSegments3 records
Ideal customer profiles3 records
Grupo Conauto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grupo Conauto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ford (Asociación Mexicana de Distribuidores Ford A.C.)coreConauto is operated by the Asociación Mexicana de Distribuidores Ford A.C. (Mexican Association of Ford Distributors), which owns and operates the Conauto autofinancing system exclusively for Ford vehicles sold through authorized Ford dealerships in Mexico. This is the core operational partnership that enables the entire business model.
Recent moves5 records
Expansion highlights4 records
Grupo Conauto competitors and assessment
Company assessmentEmerging players
- Kueski Pay: Mexican fintech offering digital consumer credit and BNPL at the point of sale, including automotive merchant integrations. Emerging competitor encroaching on the underbanked consumer segment Conauto serves.
Direct peers
- Autofin (Asociación de Distribuidores): Mexican autofinancing platform offering multi-brand autofinanciamiento plans with periodic adjudication. Directly comparable by product structure and target consumer base.
- Autofinanciamiento Mazda México: Operates the same autofinanciamiento (monthly-payment + adjudication lottery) model exclusively for Mazda vehicles in Mexico. Direct competitor using an identical captive-brand financing structure targeting similar variable-income consumers.
- Autofinanciamiento Toyota: Toyota's Mexican dealer-affiliated autofinancing program; identical monthly-payment-plus-adjudication structure for Toyota vehicles. Closest direct peer by business model and customer experience.
Broad incumbents
- BBVA México Auto Financing: One of Mexico's largest banks offering auto loans across brands and dealers. Competes for the same vehicle-financing wallet as Conauto but with traditional underwriting and broader product portfolio.
- Santander Consumer México: Captive auto finance operation of Santander in Mexico; multi-brand dealer financing with traditional underwriting. Comparable in the auto-credit category but operates through bank-style credit evaluation.
- Volkswagen Financial Services México: Captive finance arm of Volkswagen in Mexico offering traditional auto loans and leases through VW dealers. Comparable in captive-brand auto finance, though using conventional credit (with income verification) rather than autofinanciamiento.
Regional players
- Kia Finance México: Captive financing for Kia vehicles in Mexico via dealer partners. Comparable captive-brand auto finance competitor operating in the same Mexican market with similar product positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Grupo Conauto social profiles
Digital presenceGrupo Conauto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Conauto leadership team
Management profileNumber of profiles
Grupo Conauto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Conauto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Conauto
What does Grupo Conauto do?
Grupo Conauto provides Ford-exclusive auto financing (autofinanciamiento) plans in Mexico, enabling customers to acquire new Ford vehicles through fixed monthly payments over 60-month terms. The company offers two core plans — Plan Maestro for individuals and Plan Empresarial for businesses — both accessed exclusively through the authorized Ford dealer network, with credit assessment based on payment history rather than income verification.
Is Grupo Conauto a public or private company?
Grupo Conauto is a private company. It is classified as corporate owned and is currently operating.
When was Grupo Conauto founded?
Grupo Conauto was founded in 1989. It employs 51 to 100 people.
Where is Grupo Conauto based?
Grupo Conauto is headquartered in Miguel Hidalgo, Mexico, in the Latin America region.
How does Grupo Conauto make money?
One revenue line is on record: autofinanciamiento (Auto Financing).
Who are Grupo Conauto's main competitors?
Kueski Pay is listed as an emerging player. Direct peers are Autofin (Asociación de Distribuidores), Autofinanciamiento Mazda México and Autofinanciamiento Toyota. Broad incumbents are BBVA México Auto Financing, Santander Consumer México and Volkswagen Financial Services México. Kia Finance México is listed as a regional player.
Does Grupo Conauto have an API?
No public API is recorded for Grupo Conauto.
What industry is Grupo Conauto in?
Grupo Conauto's product category is Consumer Auto Financing. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAEAEAK, Auto & Vehicle Loan Brokerage. Its NAICS code is 52222 and its SIC code is 6141.