Hockey Training

What Hockey Training does

Hockey Training (legal entity: KBM Marketing Ltd., founded 2011) is a London, Ontario-based digital platform that delivers hockey-specific off-ice training programs to youth players (ages 8+) and adult recreational men's league players (25+). The company operates a Hockey Domination Membership subscription ($50/month) accessed via a members mobile app, bundling three annually refreshed core programs — Off-Season Domination (10th edition), In-Season Domination (8th edition), and Men's League Domination (9th edition) — alongside a Skills Training Library, mental performance training, and a nutrition plan. Programs are built around two proprietary training architectures, Speed Accelerator™ and Speed Stack™, co-designed with Tim Lebbossiere, Assistant Performance Coach for the Boston Bruins, and delivered as structured video-based workouts with mobile tracking, printable sheets, and program selector tools.

The company's underlying technology is a content-and-app platform rather than a software platform: structured video curricula, a member-facing iOS/Android app, and a separate Hockey Training TV app for follow-along stickhandling and shooting sessions. Revenue is generated through recurring subscriptions ($50/month Hockey Domination Membership), physical product sales (Breakaway Speed Kit, Bullet-Proof Hockey Mindset Book), and the Certified Hockey Training Specialist (CHTS) certification launched in 2020, which has built a global trainer referral network across Canada, the United States, Germany, Sweden, Kazakhstan, and Singapore. Hockey Training is bootstrapped and privately held, with no external funding disclosed.

Name

Hockey Training

Legal name

KBM Marketing Ltd.

Website

https://hockeytraining.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hockey Training (KBM Marketing Ltd.) is a Canadian digital platform offering subscription-based, hockey-specific off-ice training programs for youth players and adult men's league players, delivered via mobile app and built around proprietary Speed Accelerator™ and Speed Stack™ methodologies co-designed with a Boston Bruins performance coach.

Ownership category

akta.pro rank

Product category

Online Sports Training & Athletic Performance

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Youth & Teen Personal Training (HSADAAAJ)

Keywords

• Hockey training programs
• Off-ice conditioning
• Sports performance training
• Hockey skill development
• Athletic training subscriptions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations

Revenue model

1. Hockey Domination Membership: Subscription membership providing access to all Domination training programs (Off-Season, In-Season, Men's League), skills training library, Bulletproof Hockey Mindset training, Peak Performance Nutrition Plan, mobile app access, video demonstrations, and printable workout sheets. Priced at $50/month.
2. Training Equipment & Gear Sales: Sale of physical hockey training products including the Breakaway Speed Kit, Bullet-Proof Hockey Mindset Book, and recommended equipment (shooting pads, passing aids, slide boards, jump ropes, stability balls, sleds, medicine balls, grip tools, benches, pull-up bars) through the HockeyTraining.com shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hockey Training is an online hockey-specific off-ice training platform that sells a $50/month Hockey Domination subscription membership providing access to age-tailored programs (Off-Season Domination, In-Season Domination, Men's League Domination), a skills training library, mental performance training, and a nutrition plan via a members app. The company also sells physical training products (Breakaway Speed Kit, Bullet-Proof Hockey Mindset Book), a follow-along video app (Hockey Training TV), and a hockey-specific trainer certification (CHTS).

Product overview

Hockey Training operates as a multi-product training platform offering subscription-based membership access to hockey-specific training programs, physical products, digital content, and a certification program. The core Hockey Domination membership ($50/month) provides access to the Domination program suite — Off-Season Domination (flagship off-season program now in its 10th year), In-Season Domination (in-season maintenance program in its 8th year), and Men's League Domination (adult program in its 9th year) — along with a Skills Training Library, mental performance training, and nutrition guidance. Supporting products include the Breakaway Speed Kit (physical equipment with 30-day speed system), Bullet-Proof Hockey Mindset Book (mental training resource), Hockey Training TV (video app with follow-along classes), the Training Program Selector (quiz-based recommendation tool), a global Find A Trainer directory, and the Certified Hockey Training Specialist (CHTS) certification for coaches. Programs are co-designed with Tim Lebbossiere, Assistant Performance Coach for the Boston Bruins, and deliver science-backed hockey-specific training through online video content accessed via the member app.

Differentiator

Problem solved

Functional benefit

Brands

• Speed Accelerator: A science-backed training system designed for hockey players to unlock next-level speed and agility through explosive first steps, powerful strides, and hockey-specific conditioning.
• Speed Stack
• Certified Hockey Training Specialist (CHTS)
• Hockey Training TV
• Bullet-Proof Hockey Mindset

Products and services

• Men's League Domination A hockey-specific off-ice training program for adult men's league players (25+) designed to build explosive speed, first-step quickness, and conditioning with 2-4 workouts per week using the Speed Accelerator™ system. Available in gym and bodyweight-only versions.
• In-Season Domination An in-season training program for players aged 10+ that maintains speed, strength, and conditioning during the competitive season using the Speed Stack™ system. Designed for 2 workouts per week (~40 minutes each) with gym and bodyweight versions.
• Off-Season Domination The flagship off-season hockey training program (now in its 10th year) built around the Speed Accelerator™ system by Tim Lebbossiere. Trains acceleration, change of direction, stride power, and conditioning. Available in Youth (under 14) and Gym (14+) versions.
• Hockey Training TV A video-based training app (iOS/Android) offering follow-along stickhandling, shooting sessions, and at-home skills training. Contains hundreds of follow-along classes, games, and training sessions for developing puck skills off-ice.
• Breakaway Speed Kit A hockey speed training equipment kit containing six training tools plus the 30-Day Breakaway Speed System. Designed to help hockey players of all ages improve explosive speed through ankle stability, leg power, and first-step quickness training.
• Bullet-Proof Hockey Mindset Book A mental performance training book focused on developing calm-assertive mindset, puck patience, clear thinking in fast-paced games, and logical performance execution over emotional reaction.
• Certified Hockey Training Specialist (CHTS) The first-ever hockey-specific training certification program, sharing Hockey Training's research-proven curriculum, tools, and protocols so coaches and trainers can create world-class hockey-specific training programs.
• Hockey Domination Membership The subscription platform providing access to all Domination programs (Off-Season, In-Season, Men's League), Skills Training Library (stickhandling and shooting sessions), Bulletproof Hockey Mindset Training, and Peak Performance Nutrition Plan. Priced at $50/month.

Quantifiable outcome

• Players notice improved first steps and speed within the first two weeks of Speed Accelerator™ or Speed Stack™ training.
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered supporting, core and minor.

• Certified Hockey Training Specialists (CHTS)supportingChannel Partner/ Reseller/ Distributor · 1 January 2020The CHTS certification program trains and certifies independent coaches and trainers worldwide in HockeyTraining.com's research-proven curriculum, tools, and protocols. Certified trainers are listed in a public directory and serve as local, in-person hockey training specialists. Trainers span Canada (Manitoba, Ontario, Quebec, British Columbia), the US (Alabama, Texas, Colorado, New Jersey, Indiana, Minnesota, Tennessee, North Carolina, Michigan), Germany, Kazakhstan, Singapore, and Sweden.
• Tim LebbossierecoreStrategic or Co-development Partner · 1 January 2017Tim Lebbossiere, Assistant Performance Coach for the Boston Bruins (NHL), co-designs HockeyTraining.com's flagship programs including Men's League Domination, Off-Season Domination, and In-Season Domination. Tim developed the proprietary Speed Accelerator™ and Speed Stack™ training systems used across all programs. He graduated in 2016 with a BS in Applied Exercise Science from Springfield College and in 2019 with an MS in Human Performance from Lindenwood University. He has also worked with UMass Lowell, Quinnipiac University, College of the Holy Cross, and USA Hockey.
• KBM Marketing Ltd.coreOthers · 1 January 2016KBM Marketing Ltd. is the parent company and legal entity that owns and operates HockeyTraining.com. It was incorporated in Ontario, Canada, and is the signatory on the Terms of Use and Privacy Policy. Copyright on all website content is held by KBM Marketing Ltd. (2016–2025).
• Rogue FitnessminorOthersRogue Fitness is recommended by HockeyTraining.com for hockey training sleds. The company suggests purchasing specific sled models through Rogue Fitness as the preferred provider for explosive sled movements referenced in their programs.
• Dynamax (Medicine Balls)minorOthersDynamax Medicine Balls are recommended by HockeyTraining.com as the preferred medicine balls for developing total body power output in hockey players. Referenced in their training aids section.
• PlayBoostminorOthersPlayBoost is recommended by HockeyTraining.com as an engaging resource for athletic development of children 8 and under. HockeyTraining.com redirects parents of very young children to PlayBoost as a more appropriate starting point.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/hockeytraining
• Instagraminstagram.com/hockeytrainingtips
• TikToktiktok.com/@hockeytraining.com
• Facebookfacebook.com/officehockeytraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockey Training