Nearly New
Nearly New Shop is a 501(c)(3) nonprofit thrift store in Sunnyvale, California, owned and operated by 36 PEO chapters. It sells donated clothing and household goods, directing all profits to scholarships for local women.
- Company typePrivate
- Founded1958
- HeadquartersSunnyvale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Nearly New does
Nearly New Shop is a 501(c)(3) nonprofit thrift store operating a single physical retail location at 225 E. Maude Avenue in Sunnyvale, California. Founded in 1958 and owned and operated by 36 PEO (Philanthropic Educational Organization) chapters of San Mateo and Santa Clara Counties, the shop sells gently used and new clothing, shoes, purses, jewelry, books, toys, and home decor to walk-in customers Tuesday through Saturday from 10am to 3pm. The store is staffed entirely by volunteers from these local PEO chapters, with no paid employees disclosed, and accepts cash, card, and mobile payments. Donations are received during designated drop-off hours and are tax-deductible.
The business model is straightforward thrift retail: donated inventory is priced individually and placed on the sales floor daily, with all profits directed to two scholarship programs for women — the Nearly New Shop Scholarship Fund (for college or working women in San Mateo and Santa Clara Counties) and the Sunnyvale Nearly New Shop Scholarship for graduating high school seniors, with priority given to candidates in Sunnyvale zip codes 94085-94089. Since 2021, the programs have collectively granted 29 scholarships totaling $197,550. The organization has no proprietary technology, no e-commerce channel, no API or integrations, and operates a basic Wix-hosted website supplemented by Instagram, Facebook, and Twitter accounts for community engagement.
Customer segments are horizontally distributed across general budget-conscious consumers seeking affordable clothing and household items, community donors contributing gently used goods for tax-deductible charitable purposes, and women scholarship applicants in the local counties. Marketing is community-based and organic, relying on word-of-mouth through the PEO chapter network, email newsletter, and social media. Revenue is not publicly disclosed and there is no headcount beyond volunteers, making financial scale difficult to benchmark precisely.
Nearly New firmographics
Firmographics- Name
- Nearly New
- Legal name
- Nearly New Shop
- Website
- https://nearlynewsunnyvale.org
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nearly New Shop is a 501(c)(3) nonprofit thrift store in Sunnyvale, California, owned and operated by 36 PEO chapters. It sells donated clothing and household goods, directing all profits to scholarships for local women.
- Ownership category
- akta.pro rank
Nearly New industry classification
Industry- Product category
- Nonprofit Thrift Store / Charitable Resale
- NAICS
- Used Merchandise Retailers (4595), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)
Keywords
Where Nearly New is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nearly New business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Thrift Store Retail Sales: Sale of donated gently used and new items including clothing, shoes, purses, jewelry, books, toys, and home decor. All profits are donated to scholarships for women.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Nearly New product offering
Product offeringCore offering
Nearly New is a single-location, volunteer-staffed nonprofit thrift store in Sunnyvale, California that sells donated gently used and new clothing, shoes, purses, jewelry, books, toys, and home decor. Items are priced and put out daily, and all profits from retail sales are donated to scholarship programs for women. The shop is owned and operated by 36 PEO chapters of San Mateo and Santa Clara Counties and accepts Cash, Visa/MC, Debit, Apple Pay, and Google Pay in-store.
Product overview
Nearly New is a single-location non-profit thrift store operated by 36 PEO chapters of San Mateo and Santa Clara Counties. The shop sells gently used and new items (clothing, shoes, purses, jewelry, books, toys, home decor) and donates all profits to two scholarship programs for women: the Nearly New Shop Scholarship Fund for women in college or working in the area, and the Sunnyvale Nearly New Shop Scholarship for graduating high school seniors.
Differentiator
Problem solved
Functional benefit
Products and services
- Nearly New Shop (Thrift Store) A nonprofit thrift store in Sunnyvale, CA offering gently used and new items including clothing, shoes, purses, jewelry, books, toys, and home decor. Items are priced and put out daily, and all profits are donated to scholarships for women.
- Nearly New Shop Scholarship Fund Scholarships awarded to women who graduated from high schools in San Mateo or Santa Clara County, are attending college in either county, or work in either county. Funded by thrift store profits; since 2021, 29 women have been granted scholarships totaling $197,550.
- Sunnyvale Nearly New Shop Scholarship for Graduating High School Seniors Scholarships for senior women attending high school in San Mateo or Santa Clara County who plan to attend community college, four-year college, or vocational/technical school. Priority given to candidates in zip codes 94085, 94086, 94087, 94088, or 94089.
Quantifiable outcome
- 29 women granted scholarships totaling $197,550 since 2021
Companies that use Nearly New
Customer profileSegments3 records
Ideal customer profiles3 records
Nearly New technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nearly New partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PEO Chapters (San Mateo and Santa Clara Counties)core36 PEO chapters of San Mateo and Santa Clara Counties own and operate the Nearly New Shop. The shop is staffed by volunteers from these local chapters. PEO (Philanthropic Educational Organization) Sisterhood is a philanthropic educational organization dedicated to celebrating, supporting, and motivating women through educational scholarships.
Scale indicators3 records
Recent moves8 records
Expansion highlights3 records
Nearly New competitors and assessment
Company assessmentDirect peers
- Out of the Closet (AIDS Healthcare Foundation): Chain of thrift stores operated by AIDS Healthcare Foundation, selling donated clothing and household items with proceeds funding HIV/AIDS services. Directly comparable nonprofit thrift model with mission-linked funding.
- Habitat for Humanity ReStores: Nonprofit home-goods thrift stores operated by Habitat for Humanity, selling donated furniture, appliances, and building materials with proceeds funding housing programs. Similar donation-funded resale nonprofit structure.
- Goodwill Industries International: Largest nonprofit thrift retailer in North America, operating thousands of stores selling donated clothing and household goods with proceeds funding workforce programs. Directly comparable in donation-driven resale model and nonprofit mission.
- Deseret Industries: Nonprofit thrift and donation-processing operation run by the LDS Church, selling donated goods to fund employment training and rehabilitation programs. Comparable nonprofit thrift model with mission-linked revenue use.
- Salvation Army Thrift Stores: Operates thrift stores selling donated clothing, furniture, and household goods, with proceeds funding social programs. Direct nonprofit thrift competitor with similar donation-funded mission model.
- Housing Works: Nonprofit operating thrift shops in NYC that sell donated clothing and books with proceeds funding housing and health services. Comparable mission-driven donation-to-program-funded resale model.
- St. Vincent de Paul Thrift Stores: Catholic nonprofit thrift stores selling donated goods to fund anti-poverty programs. Comparable donation-resale nonprofit structure with community-mission orientation.
- Vietnam Veterans of America Thrift Stores: Nonprofit thrift stores supporting Vietnam Veterans of America, selling donated clothing and household goods. Comparable donation-to-mission resale structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Nearly New social profiles
Digital presenceNearly New compliance and trust
Trust signalCompliance1 record
Nearly New financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nearly New leadership team
Management profileNumber of profiles
Nearly New funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nearly New M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nearly New
What does Nearly New do?
Nearly New is a single-location, volunteer-staffed nonprofit thrift store in Sunnyvale, California that sells donated gently used and new clothing, shoes, purses, jewelry, books, toys, and home decor. Items are priced and put out daily, and all profits from retail sales are donated to scholarship programs for women. The shop is owned and operated by 36 PEO chapters of San Mateo and Santa Clara Counties and accepts Cash, Visa/MC, Debit, Apple Pay, and Google Pay in-store.
Is Nearly New a public or private company?
Nearly New is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Nearly New founded?
Nearly New was founded in 1958. It employs 1 to 10 people.
Where is Nearly New based?
Nearly New is headquartered in Sunnyvale, United States, in the North America region.
How does Nearly New make money?
One revenue line is on record: thrift Store Retail Sales.
Who are Nearly New's main competitors?
Direct peers on record are Out of the Closet (AIDS Healthcare Foundation), Habitat for Humanity ReStores, Goodwill Industries International, Deseret Industries, Salvation Army Thrift Stores, Housing Works, St. Vincent de Paul Thrift Stores and Vietnam Veterans of America Thrift Stores.
Does Nearly New have an API?
No public API is recorded for Nearly New.
What industry is Nearly New in?
Nearly New's product category is Nonprofit Thrift Store / Charitable Resale. Its primary akta.pro industry code is CRAEAGAA, Traditional Variety Stores (General Variety & Five-and-Dime). Its NAICS code is 4595 and its SIC code is 5399.