Chad’s Legacy Project

Name

Chad’s Legacy Project

Legal name

Chad's Legacy Project

Website

https://chadslegacy.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Chad's Legacy Project is a Washington-based 501(c)(3) nonprofit that operates MentalHealthInstruction.org, the Washington Mental Health Summit, and Support Programs (MHFA Support Fund and CPSS scholarships) to advance mental health education, peer support, and policy reform for schools, clinicians, rural Washington communities, and policymakers.

Ownership category

akta.pro rank

Product category

Mental Health Advocacy and Education Services

NAICS

Voluntary Health Organizations (813212), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), Behavioral Health & Substance Use Program Funding (Public Health) (HLAJALAI), District Student Services Administration (Special Ed, Counseling, Health) (EDADABAJ)

Keywords

• Mental health education
• Behavioral health advocacy
• Peer support training
• Mental health curriculum
• Nonprofit mental health

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct donations from individuals via website, PayPal, and Venmo to fund mental health initiatives and education programs nationwide
2. Corporate Sponsorships: Sponsorships from businesses for events such as the Notes of Hope benefit concert, supporting mental health programs
3. Scholarship Funds: CLP CPSS Training Scholarship ($300-$750 per award) and MHFA Support Fund providing grants to offset training costs and manual fees for rural Washington communities
4. Payroll Deduction Programs: WA State Combined Fund Drive allowing payroll deductions for ongoing employee giving

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Chad's Legacy Project is a 501(c)(3) nonprofit that operates three core initiatives: (1) MentalHealthInstruction.org, a free online curriculum platform providing evidence-based mental health education resources to K-12 teachers nationwide; (2) the Washington Mental Health Summit, an annual statewide convening uniting educators, clinicians, policymakers, and funders; and (3) CLP Support Programs, which include the Mental Health First Aid (MHFA) Support Fund and Certified Peer Support Specialist (CPSS) Training Scholarships that offset training costs and lost wages for rural Washington trainees.

Product overview

Chad's Legacy Project (CLP) operates as a mental health non-profit organization rather than a unified software product. The organization's core offerings consist of three integrated initiatives: MentalHealthInstruction.org (a comprehensive online mental health curriculum platform for K-12 educators, redesigned in December 2025), the Washington Mental Health Summit (an annual statewide convening for mental health stakeholders), and CLP Support Programs (which include the MHFA Support Fund and CPSS Training Scholarships). These programs work together to advance the organization's mission of reducing stigma, improving access to care, and elevating collaboration in mental health across Washington State and nationally.

Differentiator

Problem solved

Functional benefit

Products and services

• MentalHealthInstruction.org Free online mental health education curriculum platform providing evidence-based resources for K-12 teachers to integrate mental health literacy into schools nationwide.
• Washington Mental Health Summit (WAMHS) Annual statewide convening uniting mental health experts, educators, clinicians, nonprofits, policymakers, and funders to share knowledge, pool resources, and accelerate innovation in mental health care.
• CLP Support Programs Program suite that removes barriers for community mental health education and peer advocacy through the MHFA & YMHFA Support Fund and Certified Peer Specialist Training Scholarships.
• Mental Health First Aid (MHFA) Support Fund Funded program providing user manuals and seat fee coverage for Mental Health First Aid trainings in rural Washington State communities outside King County, enabling free training access where grants and public funds are unavailable.
• Certified Peer Support Specialist (CPSS) Training Scholarship Scholarship program providing $300-$750 awards to offset lost work wages for individuals pursuing Certified Peer Support Specialist certification, targeting those without a clear path to training who have recovery experience and capability.

Quantifiable outcome

• 30+ potential trainees enabled to become Certified Peer Counselors through scholarships and virtual training support
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

13 partnerships are on record, tiered core, flagship, major and minor.

• Mental Health Instruction (MHI)coreStrategic or Co-development PartnerMentalHealthInstruction.org is CLP's flagship educational initiative, providing the most comprehensive online teacher resource for Mental Health Education curricula. Originally rolled out in beta form August 2021, it was professionally redesigned and expanded in December 2025, and is described as the national repository for curricula in Mental Health Education.
• Washington Mental Health Summit (WAMHS)coreStrategic or Co-development PartnerAnnual statewide summit bringing together experts and leaders to create solutions and accelerate innovation in mental health. Last three events drew 600+ attendees each. CLP co-founders Todd and Laura Crooks sit on the WAMHS Advisory Council.
• National Council for Behavioral HealthflagshipStrategic or Co-development PartnerRecognized CLP's Mental Health First Aid Support Fund as a breakthrough program. Provides the MHFA curriculum and certification framework that CLP supports through its support fund.
• WIT CellarsflagshipGTM or Marketing PartnerPinnacle Host Sponsor for Notes of Hope benefit concert. Located in Prosser, Washington wine country. Venue for annual fundraising event benefiting Mental Health First Aid training hub in Yakima and Lower Valley.
• Tree Top Inc.majorGTM or Marketing PartnerStage Sponsor for Notes of Hope benefit concert, supporting CLP's mental health initiatives.
• Prosser Memorial HealthmajorGTM or Marketing PartnerSupporter Sponsor for Notes of Hope benefit concert supporting mental health programs.
• Yakima Valley Farm Workers ClinicmajorGTM or Marketing PartnerFriends of CLP Sponsor for Notes of Hope benefit concert supporting mental health initiatives.
• Yakima ChiefmajorGTM or Marketing PartnerFriends of CLP Sponsor for Notes of Hope benefit concert supporting mental health initiatives.
• Yakima Valley Community FoundationmajorGTM or Marketing PartnerFriends of CLP Sponsor for Notes of Hope benefit concert supporting mental health initiatives.
• Mental Health Literacy CollaborativecoreStrategic or Co-development PartnerNational Advisory Board organization dedicated to advancing mental health education in schools. Todd Crooks serves on their national Advisory Board.
• ConflareminorImplementation/ SI/ Consulting PartnerWeb design and web development partner for chadslegacy.org website.
• Washington Healthcare AuthoritycoreStrategic or Co-development PartnerCLP leads a legislative workgroup with the Washington Healthcare Authority as part of Senate Bill 5660 (passed 2024) to develop and implement Mental Health Advance Directives.
• Children's Village of YakimacoreStrategic or Co-development PartnerLaura Crooks serves as CEO of Children's Village of Yakima, a key partner serving children of need in Central Washington. CLP is working to expand MHFA training hub in Yakima and Lower Valley.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Active Minds: Youth-led nonprofit promoting mental health awareness and education in schools and colleges. Comparable in targeting K-12 and higher-ed audiences with mental health literacy content and peer-to-peer programming.
• American Foundation for Suicide Prevention (AFSP): National nonprofit focused on suicide prevention through research, education, advocacy, and loss survivors, with strong state-chapter and community-walk fundraising model. Directly comparable in mission (suicide prevention, mental health education, policy advocacy) and donor-driven nonprofit structure.
• Child Mind Institute: Independent nonprofit providing children's mental health education, resources for families and educators, and school outreach. Comparable in delivering K-12 mental health educational resources and clinician-led content.
• Mental Health America: National community-based nonprofit focused on mental health education, screening, advocacy, and policy. Comparable as a mental health education and advocacy nonprofit operating nationally with affiliate and policy influence.
• The Jed Foundation: Nonprofit that protects emotional health and prevents suicide among college and high school students through school-based programs and policy. Directly comparable for its K-12/college mental health curriculum work and school-district partnership model.
• NAMI (National Alliance on Mental Illness): The largest U.S. mental health grassroots nonprofit, providing education, support groups, advocacy, and public policy work. Directly comparable to CLP as a mental health advocacy and education nonprofit with state-level affiliates, similar donor- and event-driven revenue model.
• Bring Change to Mind: Nonprofit co-founded by Glenn Close that runs school-based mental health education programs to reduce stigma. Comparable mission (stigma reduction via school curricula) and donor-supported nonprofit model.

Broad incumbents

• National Council for Behavioral Health (now Behavioral Health + Economics + Communities): National membership organization representing behavioral health providers, which recognized CLP's MHFA Support Fund as a breakthrough program in 2024. Comparable as a national convener in the mental health nonprofit ecosystem.
• Washington State Hospital Association: Statewide healthcare industry association that engages in behavioral health policy and education in Washington. Comparable as a larger Washington-based convener and policy voice touching mental health systems work.

Regional players

• Forefront (Forefront Suicide Prevention): Washington State-based nonprofit focused on suicide prevention through education, training, and policy. Comparable mission and Pacific Northwest footprint; Roberta Romero (CLP board) is referenced as a Forefront volunteer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chadslegacyproject
• LinkedInlinkedin.com/company/chad-s-legacy-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chad’s Legacy Project