Leo33
Leo33 is a Nashville-based independent record label founded in 2023 that develops and promotes country and Americana artists, offering recording, distribution, marketing, and touring support to a roster of emerging talent.
- Company typePrivate
- Founded2023
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Leo33 does
Leo33 is a Nashville-based independent record label founded in 2023 by industry veterans Rachel Fontenot and Katie Dean, operating as Leo33 Music LLC from 1033 Demonbreun St., Ste. 300, Nashville, TN. The label specializes in developing, recording, and promoting country, Americana, and heartland music artists, with a current roster of seven artists led by flagship signing Zach Top (September 2023), and subsequently Jenna Paulette (February 2024), Ashland Craft (June 2024), Jason Scott & The High Heat (September 2024), Trey Pendley (June 2025), Clay Street Unit, and Sela Campbell.
The label's core offering is artist development services—recording, production, marketing, promotion, and digital distribution through Spotify, Apple Music, Pandora, YouTube Music, and Amazon Music—augmented by live touring support, festival bookings, and limited merchandise extensions (e.g., Jenna Paulette's CowboyGirl Rangewear line at Boot Barn). Revenue is generated through streaming royalties, album/single sales, touring and live performance income, and branded merchandise. The go-to-market is event-driven: artists build audiences via major festival appearances (CMA Fest, Stagecoach, AmericanaFest, Tortuga, Born & Raised, Summerfest), high-profile support slots for acts such as Luke Bryan, Dierks Bentley, Lainey Wilson, Cody Johnson, and Alan Jackson, and earned media coverage in Billboard, Rolling Stone, American Songwriter, NPR, and The Tennessean. Touring and booking partnerships with agencies such as Wasserman, WME, and The Neal Agency, and management representation through Triple 8 Management and Major Bob Music, extend the label's reach without requiring internal headcount expansion.
Leo33 firmographics
Firmographics- Name
- Leo33
- Legal name
- Leo33 Music LLC
- Website
- https://leo33.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Leo33 is a Nashville-based independent record label founded in 2023 that develops and promotes country and Americana artists, offering recording, distribution, marketing, and touring support to a roster of emerging talent.
- Ownership category
- akta.pro rank
Leo33 industry classification
Industry- Product category
- Independent Record Label
- NAICS
- Music Publishers (512230)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
Keywords
Where Leo33 is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Leo33 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Music Streaming & Record Sales: Leo33 releases albums and singles through digital streaming platforms and digital/physical record sales. Revenue is generated through streaming royalties and album/single purchases across platforms such as Spotify, Apple Music, Pandora, and YouTube.
- Touring & Live Performance Revenue: Artists generate revenue through ticket sales at headline concerts, festival performances, and support slots for major touring acts. The label's roster includes artists regularly performing at major venues and festivals, with touring serving as a key revenue driver and artist discovery mechanism.
- Merchandise & Brand Partnerships: Artists such as Jenna Paulette have launched branded merchandise lines (CowboyGirl Rangewear in partnership with Ely Cattleman/Ely & Walker), available exclusively at Boot Barn retail locations, generating additional revenue beyond music.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Leo33 product offering
Product offeringCore offering
Leo33 is a Nashville-based independent record label that signs country, Americana, and heartland music artists and provides them with recording, production, marketing, promotion, and global digital distribution services. The label operates as Leo33 Music LLC from its Nashville headquarters and focuses on developing artist careers through release campaigns, streaming platform placement, festival bookings, and major-tour support slots.
Product overview
Leo33 is a Nashville-based independent record label operating as a single, unified offering. The label specializes in country, Americana, and heartland music genres, providing comprehensive artist development services including record production, marketing, promotion, and distribution. The label's artist roster includes Zach Top (flagship artist, neo-traditional country), Ashland Craft (gritty country), Jenna Paulette (Red Dirt country), Jason Scott & The High Heat (Americana/heartland rock), Trey Pendley (country/folk/Americana), Clay Street Unit, and Sela Campbell. Leo33 releases music across major streaming platforms and supports artists through touring, festival appearances, and media features.
Differentiator
Problem solved
Functional benefit
Products and services
- Leo33 Independent Record Label Services
Quantifiable outcome
- Zach Top's 'Cold Beer & Country Music' garnered over 3.5 million streams in its first week
- +5 more outcomes
Companies that use Leo33
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Leo33 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leo33 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Make Wake ArtistscoreMake Wake Artists provides management services for Trey Pendley, who signed with Leo33 in June 2025. The partnership connects Trey Pendley with management representation alongside his record deal, ensuring coordinated artist development across recording and management functions.
- Triple 8 ManagementcoreTriple 8 Management provides management services for Jason Scott & The High Heat in addition to the band's record deal with Leo33. The partnership ensures comprehensive artist management alongside label support for the Oklahoma City-based Americana band.
- WassermancoreWasserman provides booking representation for Jason Scott & The High Heat, facilitating their placement at major venues, festivals, and touring opportunities alongside their Leo33 record deal. Wasserman is a global entertainment and sports talent agency.
- Ely & Walker (Ely Cattleman)minorEly & Walker (home of Ely Cattleman shirts) partnered with Jenna Paulette to create the CowboyGirl Rangewear line, a functional working female cowboy collection. The partnership extends the artist's brand into lifestyle merchandise, distributed exclusively at Boot Barn's 200+ locations.
- Soar Entertainment (Carrie Lelwica)minorSoar Entertainment's Carrie Lelwica is referenced in connection with Ashland Craft's Grand Ole Opry debut, suggesting booking or management representation support for live performance appearances.
- The Neal AgencycoreThe Neal Agency provides worldwide booking representation for Ashland Craft, facilitating her touring relationships including support slots with major country artists and festival appearances.
- Wildrose ProjectsminorWildrose Projects' Helena Capps is referenced in connection with Jenna Paulette's signing to Leo33, suggesting a co-development or consulting relationship supporting Paulette's artist development and career growth.
- Major Bob Music (Bob Doyle)coreMajor Bob Music, led by Bob Doyle, represents Zach Top for publishing and provided the connection that led to his signing with Leo33 and subsequent artist development. Bob Doyle and Associates also provides management representation for Zach Top, with booking handled by Jay Williams at WME.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Leo33 competitors and assessment
Company assessmentBroad incumbents
- Rounder Records (Concord): Long-established Americana/roots label under Concord that competes with Leo33 for similar Americana and roots-country A&R and festival/streaming audiences, with broader catalog depth.
- MNRK Music Group: Multi-genre independent music company (formerly eOne Music) with a Nashville country roster; broader portfolio than Leo33 but overlapping artist rosters, distribution strategy, and competitive A&R.
- Sun Records: Historic independent label with legacy in country, rock, and Americana; brand prestige and catalog depth are benchmarks for indie positioning in the same genre space as Leo33.
Direct peers
- 30 Tigers: Nashville-based independent label with a roster focused on Americana, roots, and country-adjacent artists—directly aligned with Leo33's country and Americana specialization and a strong functional peer for catalog scope and A&R strategy.
- Curb Records: Long-tenured Nashville independent label with deep country roster history (Tim McGraw, Lee Brice, Wynonna Judd); serves as a direct independent country label peer with comparable focus on artist development, distribution, and touring support.
- New West Records: Independent Americana and roots label with catalog and artist roster strongly overlapping Leo33's Americana/country positioning; competes for similar A&R signings and festival-driven audience.
- Broken Bow Records: Independent Nashville country label (now part of BBR Music Group/BMG) with rosters anchored by acts like Jason Aldean, Lainey Wilson, and Jelly Roll; directly comparable to Leo33 as an indie-leaning country operation building artists across traditional and contemporary country.
- Big Machine Records: Nashville-based independent-leaning country label and one of the most relevant direct comps for Leo33; both are Nashville indies focused on country and Americana with curated artist rosters; Big Machine's scale and history (Taylor Swift, Florida Georgia Line) set a benchmark for what a successful Nashville indie label can become.
- Dualtone Records: Independent Americana/country label (Lumineers, Americana rosters); closely comparable to Leo33 in genre focus, indie ethos, and artist-development approach.
- Lightning Rod Records: Nashville-based independent country label co-founded by veteran producer Keith Stegall; comparable size and traditional-country A&R approach to Leo33.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Leo33 social profiles
Digital presenceLeo33 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leo33 leadership team
Management profileNumber of profiles
Profiles3 records
Leo33 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leo33 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leo33
What does Leo33 do?
Leo33 is a Nashville-based independent record label that signs country, Americana, and heartland music artists and provides them with recording, production, marketing, promotion, and global digital distribution services. The label operates as Leo33 Music LLC from its Nashville headquarters and focuses on developing artist careers through release campaigns, streaming platform placement, festival bookings, and major-tour support slots.
Is Leo33 a public or private company?
Leo33 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leo33 founded?
Leo33 was founded in 2023. It employs 1 to 10 people.
Where is Leo33 based?
Leo33 is headquartered in Nashville, United States, in the North America region.
How does Leo33 make money?
Three revenue lines are on record. Music Streaming & Record Sales are the primary driver. The others are touring & Live Performance Revenue and merchandise & Brand Partnerships.
Who are Leo33's main competitors?
Broad incumbents on record are Rounder Records (Concord), MNRK Music Group and Sun Records. Direct peers are 30 Tigers, Curb Records, New West Records, Broken Bow Records, Big Machine Records, Dualtone Records and Lightning Rod Records.
Does Leo33 have an API?
No public API is recorded for Leo33.
What industry is Leo33 in?
Leo33's product category is Independent Record Label. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent). Its NAICS code is 512230.