Yestonstore
Yestonstore is the official direct-to-consumer online store of Yeston, a China-rooted IT hardware company founded in 2000 that designs, manufactures, and sells AMD and NVIDIA graphics cards, PC cooling products, and accessories to global gaming PC enthusiasts and DIY builders.
- Company typePrivate
- Founded2000
- HeadquartersParis, France
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yestonstore does
Yestonstore is the official direct-to-consumer e-commerce storefront of Yeston, an IT hardware company founded in 2000 that designs, manufactures, and sells desktop graphics cards, PC cooling products, and computer accessories. The legal entity operating the site is UMALL TECHNOLOGY S.A.R.L, registered in Paris, France, while the primary warehouse and fulfillment operations run from Shenzhen/China. Yeston holds technical partnerships with AMD, NVIDIA, and Intel, enabling it to ship graphics cards spanning multiple chip architectures — AMD Radeon RX 9000/7000/6000/500 series and NVIDIA GeForce RTX 50/40/30/GTX/GT series — across price points from $99 to $1,549.
The product portfolio is organized into themed sub-brand lines: Sakura Atlantis (premium, marine-themed aesthetics), Sakura (mainstream cherry blossom-inspired designs), Cute Pet (compact single-fan small form factor GPUs), Game Ace (middle- and high-end gaming), and GAEA (value-oriented). Adjacent categories include the Sakura 360 AIO liquid CPU cooler, Zeaginal ARGB case fans, and accessories such as mouse pads and keycap blind boxes. Distribution runs through a Shopify-hosted storefront at yestonstore.com, with complementary social media presence on Twitter, Facebook, Instagram, and YouTube, plus an industry news and GPU review blog.
The business model is straightforward one-time hardware sales to individual consumers, with no subscription, recurring, or service component. Yeston serves gaming PC enthusiasts, PC DIY builders, and budget-conscious consumers across 40+ countries in Asia, Europe, North America, the Middle East, and Oceania. In its home market of China, the company operates 300+ distribution systems and five offices, providing a foundation that has not yet been mirrored by equivalent international retail penetration.
Yestonstore firmographics
Firmographics- Name
- Yestonstore
- Legal name
- UMALL TECHNOLOGY S.A.R.L
- Website
- https://yestonstore.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- Yestonstore is the official direct-to-consumer online store of Yeston, a China-rooted IT hardware company founded in 2000 that designs, manufactures, and sells AMD and NVIDIA graphics cards, PC cooling products, and accessories to global gaming PC enthusiasts and DIY builders.
- Ownership category
- akta.pro rank
Yestonstore industry classification
Industry- Product category
- PC Graphics Cards and Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Graphics & Accelerator Cards (GPUs, compute accelerators) (HDACAGAA)
- akta.pro secondary industries
- PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC), PC Components for Gaming (GPUs, CPUs, Motherboards, RAM, PSUs) (MPAFAGAD)
Keywords
Where Yestonstore is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Yestonstore business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Graphics Cards Sales: One-time purchase revenue from selling desktop computer graphics cards across multiple GPU architectures (AMD Radeon RX series, Nvidia GeForce RTX/GTX series). Products are sold directly to consumers through e-commerce with pricing ranging from budget ($99) to high-end ($1,549) segments.
- Cooling Products Sales: Sale of computer cooling products including ARGB LED case fans, liquid CPU coolers, and thermal solutions
- Accessories Sales: Sale of PC accessories including keycap blind boxes and other computer peripherals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Entry-Level GPUs ($99-$249) |
| Unit Pricing | Pay-as-you-go | Mid-Range GPUs ($299-$699) |
| Unit Pricing | Pay-as-you-go | High-End GPUs ($699-$1,149) |
| Unit Pricing | Pay-as-you-go | Flagship GPUs ($1,149-$1,549) |
| Unit Pricing | Pay-as-you-go | Cooling Products ($15.90-$89) |
| Unit Pricing | Pay-as-you-go | Accessories ($19.90-$39.90) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Yestonstore product offering
Product offeringCore offering
Yestonstore designs, manufactures, and sells desktop computer graphics cards built on AMD Radeon and NVIDIA GeForce architectures, organized into themed series (Sakura Atlantis, Sakura, Cute Pet, Game Ace, GAEA). The company also sells related PC components including all-in-one liquid CPU coolers and ARGB case fans, plus accessories such as extended gaming mouse pads and themed keycap blind boxes, all offered through its own direct-to-consumer e-commerce storefront.
Product overview
Yestonstore is an official online store for Yeston, an IT enterprise founded in 2000 specializing in R&D, production, and marketing of computer accessories. The company owns multiple product lines: graphics cards (Sakura Atlantis, Sakura, Cute Pet, Game Ace, and GAEA series) covering AMD Radeon and Nvidia GeForce options from entry-level to high-end; cooling products including liquid CPU coolers and ARGB case fans; and peripherals such as mouse pads and keycap blind boxes. The product portfolio spans RX 9000, RX 7000, RX 6000, RX 500 series (AMD) and RTX 50, RTX 40, RTX 30, GTX series (Nvidia), with distinctive aesthetic designs themed around marine (Atlantis), floral (Sakura), and gaming (Game Ace) motifs.
Differentiator
Problem solved
Functional benefit
Brands
- Sakura: Product series featuring marine-themed aesthetics for graphics cards
- Atlantis
- Sakura Sugar
- Cute Pet
- Game Ace
- GAEA
Products and services
- Sakura Atlantis Series Graphics Cards Premium graphics card series featuring marine-themed aesthetics with distinctive cooling designs, available in both AMD Radeon (RX 9070, RX 9070 XT) and Nvidia GeForce (RTX 5070 Ti, RTX 5080) variants, targeted at high-end gaming and content creation enthusiasts.
- Sakura Series Graphics Cards Mainstream graphics card series featuring cherry blossom-inspired designs with ARGB lighting, covering AMD Radeon and Nvidia GeForce options from entry-level to mid-range, intended for general gaming PC users.
- Cute Pet Series Graphics Cards Compact form factor graphics card series featuring pet-themed designs with single-fan cooling solutions, including RTX 4060 and RTX 5060 models with short-size design (18.8cm length), built for small form factor PC builds.
- Game Ace Series Graphics Cards Gaming-focused graphics card series oriented toward middle- and high-end gamers, featuring AMD Radeon RX 9060 XT variants with emphasis on gaming performance.
- GAEA Series Graphics Cards Value-oriented graphics card series featuring AMD Radeon and Nvidia GeForce options including GTX 1050 Ti, RX 6500 XT, RX 9060 XT, and RTX 5060 Ti models, aimed at budget-conscious buyers.
- Sakura 360 Desktop Liquid CPU Cooler All-in-one 360mm liquid CPU cooling solution supporting Intel and AMD platforms with PWM temperature control fans, designed for gaming and high-performance PC builds.
- Zeaginal ARGB Case Fans ARGB LED case cooling fans available in multiple series including Tears of the Moon God, Zhuishen Ti, and Light of Zhuishen variants with quiet edition high airflow design, priced from $15.90.
- Sakura Atlantis Extended Gaming Mouse Pad Extended gaming mouse pad (700x300mm) with marine-themed Sakura Atlantis design, non-slip base, and spill-resistant surface for gaming desks.
- Yeston Keycap Blind Box Randomized keycap set packaged in blind box format for PC gaming keyboard customization, priced at $19.90.
Quantifiable outcome
- Products widely recommended by Chinese and foreign authoritative media editors
Companies that use Yestonstore
Customer profileSegments3 records
Ideal customer profiles3 records
Yestonstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Yestonstore partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AMDcoreAMD is a strategic technology partner providing GPU chip technologies. Dr. Lisa Su personally autographed Yeston graphics card products at COMPUTEX 2024, indicating a strong collaborative relationship. Yeston manufactures graphics cards based on AMD Radeon architectures including RX 9000, RX 7000, RX 6000, and RX 500 series.
- NVIDIAcoreNVIDIA provides GPU chip technologies for Yeston's GeForce graphics card lines. Yeston manufactures graphics cards based on NVIDIA architectures including RTX 50, RTX 40, RTX 30, GTX, and GT series.
- IntelcoreIntel is mentioned as a world-class manufacturer partner with whom Yeston maintains good technical exchanges and partnership. Intel provides CPU technologies and platform compatibility support for Yeston's products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Yestonstore competitors and assessment
Company assessmentDirect peers
- ZOTAC: Hong Kong-based GPU AIB producing NVIDIA GeForce cards including compact and mini-ITX form factors, overlapping with Yeston's Cute Pet and Sakura series. Direct competitor in the small-form-factor and themed GPU niche.
- PowerColor: TUL Corporation brand focused on AMD Radeon graphics cards with distinctive cooling and design variants. Direct competitor in the AMD AIB segment with comparable product positioning across multiple Radeon series.
- Colorful: Chinese GPU and motherboard manufacturer with strong domestic distribution and themed product lines. Closest geographic and product-positioning peer to Yeston, also selling globally and emphasizing aesthetic differentiation.
- Sapphire Technology: AMD-exclusive add-in-board partner manufacturing Radeon graphics cards. Directly comparable to Yeston as a GPU AIB building cards on AMD reference designs with branded cooling solutions, though Sapphire is far larger and globally established.
- Inno3D: Hong Kong-based AIB producing NVIDIA GeForce graphics cards across budget to flagship tiers. Comparable international distribution model and product-line breadth to Yeston's NVIDIA offerings.
- Maxsun: China-based GPU and motherboard manufacturer selling AMD and NVIDIA cards with distinctive designs. Competes head-to-head with Yeston in domestic channels and increasingly in international e-commerce.
- Galax (KFA2): Hong Kong-based GPU manufacturer (KFA2 in Europe) producing NVIDIA GeForce cards including themed HOF and SG editions. Comparable aesthetic-led product strategy to Yeston's Sakura and Atlantis lines.
Broad incumbents
- MSI: Major Taiwanese GPU AIB offering Gaming X, Ventus, Suprim and other lines on both AMD and NVIDIA. Competes with Yeston across the full GPU stack with significantly larger marketing and channel budgets.
- Gigabyte (Aorus): Global GPU and motherboard manufacturer with Aorus gaming sub-brand. Competes with Yeston across mainstream and enthusiast GPU segments with established worldwide retail presence.
- ASUS (ROG/TUF): Largest global GPU AIB with extensive AMD and NVIDIA lineups plus broader PC portfolio (motherboards, laptops, monitors). Competes with Yeston in GPU retail but at vastly larger scale across all price tiers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Yestonstore social profiles
Digital presenceYestonstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yestonstore leadership team
Management profileNumber of profiles
Yestonstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yestonstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yestonstore
What does Yestonstore do?
Yestonstore designs, manufactures, and sells desktop computer graphics cards built on AMD Radeon and NVIDIA GeForce architectures, organized into themed series (Sakura Atlantis, Sakura, Cute Pet, Game Ace, GAEA). The company also sells related PC components including all-in-one liquid CPU coolers and ARGB case fans, plus accessories such as extended gaming mouse pads and themed keycap blind boxes, all offered through its own direct-to-consumer e-commerce storefront.
Is Yestonstore a public or private company?
Yestonstore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yestonstore founded?
Yestonstore was founded in 2000.
Where is Yestonstore based?
Yestonstore is headquartered in Paris, France, in the Europe region.
How does Yestonstore make money?
Three revenue lines are on record. Graphics Cards Sales are the primary driver. The others are cooling Products Sales and accessories Sales.
Who are Yestonstore's main competitors?
Direct peers on record are ZOTAC, PowerColor, Colorful, Sapphire Technology, Inno3D, Maxsun and Galax (KFA2). Broad incumbents are MSI, Gigabyte (Aorus) and ASUS (ROG/TUF).
Does Yestonstore have an API?
No public API is recorded for Yestonstore.
What industry is Yestonstore in?
Yestonstore's product category is PC Graphics Cards and Hardware. Its primary akta.pro industry code is HDACAGAA, Graphics & Accelerator Cards (GPUs, compute accelerators), with a secondary code of CRACAFAC, PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage). Its NAICS code is 33411 and its SIC code is 5734.