What BRAND OFF does

BRAND OFF is a Japanese luxury resale company operated by K-Brand Off Co., Ltd. (also referenced as Brand Off Co., Ltd.), headquartered in Tokyo with a flagship retail store in Ginza and an additional registered address in Kanazawa. The company sells authenticated pre-owned and new luxury goods across categories including handbags, wallets, watches, brand jewelry, designer accessories, and clothing, sourced from 50+ premium brands such as HERMES, CHANEL, LOUIS VUITTON, ROLEX, Cartier, GUCCI, and PRADA. The handbags category alone lists more than 19,000 SKUs, with individual item prices ranging from approximately ¥20,000 to ¥5,400,000. Every item is professionally appraised for authenticity, and products are graded using a standardized condition ranking system (New, Unused, Rank A, Rank B, Rank C) to provide transparency for online buyers.

The company distributes through a dual-platform e-commerce model: an international online store at en.brandoff-store.com (which ships free worldwide but excludes Japan) and a separate Japanese domestic site at brandoff-store.com. Supporting technology includes SSL encryption and 3D Secure authentication (Verified by VISA, MasterCard SecureCode) for payment security, along with advanced search functionality that filters by brand, category, condition, price range, color, and stock status. BRAND OFF accepts credit cards (Visa, Mastercard, American Express, Discover, Diners Club, JCB), PayPal, Klarna (US orders only), and Google Pay. The company also offers free gift wrapping and watch/jewelry resizing services.

BRAND OFF's go-to-market is fundamentally self-serve e-commerce with an emphasis on trust signals: AACD membership since April 1998, Tokyo Prefecture Antique Dealer's License (No. 301061906960, granted December 2019), and Japanese-origin quality assurance. Revenue is generated through one-time transactional sales of individual items at fixed listed prices that include free global shipping; customs duties are not included. Marketing relies primarily on organic channels including Instagram (@brandoff_tokyo), email newsletter subscription, and SEO-optimized brand and category pages rather than paid acquisition. The company is privately held with no disclosed funding, no parent company, and no public listing.

Name

BRAND OFF

Legal name

Brand Off Co., Ltd.

Website

https://en.brandoff-store.com

Company type

Private

Operating status

Operating

Short description

BRAND OFF is a privately held Japanese luxury resale company operating a dual e-commerce platform (international and Japan-domestic) that sells authenticated pre-owned and new luxury handbags, watches, jewelry, and accessories from 50+ premium brands to global individual consumers, with free worldwide shipping outside Japan.

Ownership category

akta.pro rank

Product category

Luxury Resale Retail

NAICS

Used Merchandise Retailers (459510), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)

akta.pro primary industry

Luxury Consignment Boutiques (Online/Offline) (CRAKAKAE)

akta.pro secondary industry

Off-Price Luxury / Designer Resale & Discount Boutiques (CRAEABAE)

Keywords

• Luxury resale
• Pre-owned luxury
• Authenticated designer handbags
• Luxury watches resale
• Brand jewelry retail

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: BRAND OFF generates revenue through direct sales of pre-owned and new luxury goods. Products are sold at fixed prices displayed on the website. Prices include free worldwide shipping. Customs duties are not included and vary by destination country. Revenue is one-time transactional per item sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BRAND OFF operates a self-serve e-commerce platform and physical retail stores selling authenticated pre-owned and new luxury goods—including handbags, wallets, watches, brand jewelry, designer accessories, and clothing—across more than 60 designer brands. Each item is professionally appraised and condition-graded (New, Unused, Rank A/B/C) before listing, with free worldwide shipping offered to international customers.

Product overview

BRAND OFF operates a dual-platform e-commerce marketplace for luxury branded goods, consisting of the International Online Store (en.brandoff-store.com) for global customers and a separate Japanese domestic store (brandoff-store.com). The platform specializes in authenticated pre-owned and new luxury items across categories including bags (handbags, shoulder bags, totes), wallets, brand jewelry, watches, designer accessories (belts, scarves, key holders), and clothing. The portfolio features over 50 luxury brands such as HERMES, LOUIS VUITTON, CHANEL, ROLEX, Cartier, GUCCI, and PRADA. The offering is unified under the Brand Off brand with services including authentication guarantee, free global shipping, gift wrapping, and watch/jewelry resizing.

Differentiator

Problem solved

Functional benefit

Products and services

• BRAND OFF International Online Store
• Luxury Bags
• Luxury Wallets
• Brand Jewelry
• Luxury Watches
• Designer Accessories
• Designer Clothing
• Gift Wrapping Service
• Watch and Jewelry Resizing Service
• Japanese Domestic Online Store

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Norton by SymantecminorOthersSecurity certification partnership providing website safety verification and trust signals for customers through Norton SafeWeb rating.
• AACD (Association Against Counterfeit Product Distribution)coreStrategic or Co-development PartnerMember of AACD since 1998 with membership number R-0157. AACD is a private organization established by 24 companies to eliminate counterfeit and fraudulent products from the market through compliance with criteria for handling parallel imports.
• PayPalcoreChannel Partner/ Reseller/ DistributorPayPal Express Checkout integration enabling one-click checkout and alternative payment for customers whose cards may not be approved by the global processing service.
• KlarnaminorChannel Partner/ Reseller/ DistributorPay-in-four-installments payment option available for US orders, allowing customers to pay in equal installments every two weeks.
• Google PayminorChannel Partner/ Reseller/ DistributorMobile payment integration allowing customers to complete checkout quickly using the Google Pay app.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vestiaire Collective: Global C2C luxury resale platform with strong presence in Japan via dedicated country operations and Japanese seller community. Vestiaire competes directly with BRAND OFF for cross-border luxury buyers, though with a peer-to-peer rather than buy-sell model.
• 2nd Street: One of Japan's largest second-hand retail chains (operated by Geo Holdings), trading in branded apparel, bags, watches, and accessories. 2nd Street is a broader-market peer with significant overlap in luxury handbags and accessories, though it is more mass-market than BRAND OFF.
• Fashionphile: US-based pre-owned luxury handbag and accessories resale platform with strong authentication infrastructure. Fashionphile is directly comparable to BRAND OFF's core handbag category, particularly for high-value designer resale (HERMES, CHANEL, LV).
• Komehyo: Japan's largest listed pre-owned luxury retailer, operating both physical stores and an e-commerce platform that buys and resells branded handbags, watches, jewelry, and apparel. Komehyo is the most direct domestic comparison to BRAND OFF given overlapping category mix (HERMES, CHANEL, LV), Japanese sourcing model, and authentication-driven value proposition.
• EcoRing: Japan-based pre-owned luxury and branded goods resale chain with nationwide stores and an online platform. EcoRing competes head-to-head with BRAND OFF in the Japanese luxury resale category, with a comparable brand portfolio and buy-sell-trade model.
• RAGTAG: Japanese designer fashion resale specialist (subsidiary of JFR/DFR) operating stores and an online marketplace for pre-owned branded apparel and accessories. RAGTAG overlaps with BRAND OFF's clothing and accessories category and shares the same Tokyo-based customer base.

Broad incumbents

• 1stDibs: Online marketplace for luxury items including jewelry, watches, and fashion from vetted dealers globally. 1stDibs is an adjacent incumbent serving high-net-worth luxury buyers and overlaps with BRAND OFF's authenticated-jewelry and watch categories.
• The RealReal: US-listed authenticated luxury consignment marketplace covering apparel, handbags, watches, and jewelry. The RealReal is a broader-market incumbent that overlaps BRAND OFF's authenticated resale model across categories, though it is much larger and US-centric.

Emerging players

• StockX: Authenticated resale marketplace initially known for sneakers but expanding aggressively into luxury watches and handbags. StockX competes with BRAND OFF in the watch category (ROLEX, OMEGA, Audemars Piguet) using a bid/ask model rather than fixed-price retail.

Regional players

• Daikokuya: Long-established Japanese pawnbroker and luxury goods dealer with a multichannel retail and auction business. Daikokuya is comparable to BRAND OFF on the supply side (Japanese luxury sourcing) and on the authenticated-resale model, but skews more toward auctions and pawn-based transactions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/brandoff_tokyo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRAND OFF