2nd STREET
2nd STREET is a wholly-owned subsidiary of GEO Holdings operating 957+ physical resale stores across Japan plus USA, Malaysia, and Taiwan. It buys and sells secondhand fashion, accessories, electronics, furniture, and luxury goods through retail, e-commerce, mail-in, and home-visit purchasing channels.
- Company typePrivate
- Founded2000
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What 2nd STREET does
2nd STREET (株式会社セカンドストリート) is a Japanese comprehensive reuse/resale retailer operating 957+ physical stores across Japan plus additional locations in the USA, Malaysia, and Taiwan. The business purchases secondhand items from individuals and resells them at markup, spanning 14 product categories including menswear, womenswear, bags, shoes, accessories, sports equipment, electronics, furniture, musical instruments, hobby items, and kitchenware. Customer-facing inventory visible on the online store exceeds one million SKUs across major categories (664,613 menswear, 192,476 womenswear, 152,393 bags). The company serves four primary consumer segments — fashion-conscious consumers, sports/outdoor enthusiasts, general household consumers, and luxury brand sellers — with pricing varying by item condition, brand, and rarity rather than via standardized tiers.
The underlying operating platform combines a nationwide physical retail network with an e-commerce storefront (2ndstreet.jp), and supports four distinct supply channels for sellers: in-store purchase (店頭買取), mail-in purchase (宅配買取) with free shipping and cancellation, home visit purchase (出張買取) for large furniture and appliances, and a Kanto-region brand-focused home visit service (ブランド出張買取) for luxury items including watches, jewelry, gold, and sneakers. The company operates nine differentiated store formats — full-spec reuse (フルスペックリユース), total reuse (総合リユース), apparel reuse (アパレルリユース), used select, brand vintage select, and specialty formats — plus two sub-brand e-commerce sites, Sekasuto HOBBY for hobby goods and Golf Ace for used golf equipment. Owned content platforms (knowbrand Magazine, talk about, 2nd STYLE) and active social channels (X, Facebook, Instagram, YouTube, LINE) form a community layer around the transaction. The image search ("画像から探す") feature provides visual product discovery.
2nd STREET is a wholly-owned subsidiary of GEO Holdings Co., Ltd. (株式会社ゲオホールディングス), a Tokyo-listed diversified retail conglomerate. The company holds memberships in the Japan Reuse Industry Association (日本リユース業協会) and the AACD (Anti-Association of Counterfeit and Piracy, member R-0084), supporting industry-standard positioning and luxury authentication credibility. No public funding rounds, M&A, or external investment are disclosed; revenue figures are not publicly broken out at the 2nd STREET entity level.
2nd STREET firmographics
Firmographics- Name
- 2nd STREET
- Legal name
- 株式会社セカンドストリート
- Website
- https://en.2ndstreet.jp
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- 2nd STREET is a wholly-owned subsidiary of GEO Holdings operating 957+ physical resale stores across Japan plus USA, Malaysia, and Taiwan. It buys and sells secondhand fashion, accessories, electronics, furniture, and luxury goods through retail, e-commerce, mail-in, and home-visit purchasing channels.
- Ownership category
- akta.pro rank
2nd STREET industry classification
Industry- Product category
- Secondhand Retail
- NAICS
- Used Merchandise Retailers (459510), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Furniture and Home Furnishings Retailers (4491), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Retail-Furniture Stores (5712), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Apparel, Footwear & Accessories Resale (CRAFAGAA)
- akta.pro secondary industries
- Luxury & Designer Resale (CRAFAGAB), Sporting Goods & Outdoor Gear Resale (CRAFAGAH), Jewelry, Watches & Accessories Resale (CRAFAGAJ), Online Secondhand Home Furnishings Marketplaces (Home-focused) (CRAIANAO), Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE)
Keywords
Where 2nd STREET is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
2nd STREET business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Resale of Used Goods: Company purchases secondhand items from individuals and resells them at markup. Revenue generated from margin between acquisition price and retail selling price. Covers broad categories: fashion, bags, shoes, accessories, electronics, furniture, sporting goods, instruments, hobby items, kitchenware, and more.
- Online Store Sales: E-commerce platform for buying and selling used goods. Products sold online with delivery to customers. Online-exclusive sales events and promotions.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
2nd STREET product offering
Product offeringCore offering
2nd STREET buys and resells secondhand goods across categories including menswear, womenswear, kids' clothing, bags, shoes, accessories, watches, eyewear, sporting goods, electronics, home appliances, furniture, musical instruments, hobby items, cameras, computers, and kitchenware. It operates 957+ physical reuse stores across Japan in nine distinct formats (full-spec reuse, total reuse, apparel reuse, used select, brand vintage select, and specialty stores) plus stores in the USA, Malaysia, and Taiwan, alongside an e-commerce platform. Customers can sell via in-store, mail-in, home visit, or brand-specialist home visit purchasing channels.
Product overview
2nd STREET is a comprehensive reuse/recycling retail platform operated by 2nd STREET Corporation, a subsidiary of GEO Holdings. The company operates both a physical store network of over 957 locations across Japan (with expansion to USA, Malaysia, and Taiwan) and an online e-commerce platform. The core offering consists of buying and selling second-hand goods across 14 major categories: menswear, womenswear, bags, shoes, accessories, kids items, sports equipment, instruments, electronics, computers, cameras, hobby items, kitchenware, interior goods, DIY supplies, and furniture. The platform offers four distinct purchasing methods: in-store purchase, mail-in purchase (free shipping and cancellation), on-site visit purchase for large items, and brand-focused visit purchase in the Kanto region. 2nd STREET also operates specialized sub-brands including Sekasuto HOBBY for hobby items and Golf Ace for pre-owned golf equipment, along with content platforms knowbrand Magazine, talk about, and 2nd STYLE to engage customers.
Differentiator
Problem solved
Functional benefit
Brands
- knowbrand magazine: モノを知る。好きになる。- A web magazine about knowing and loving things/products
- talk about
- 2nd STYLE
Products and services
- 2nd STREET Online Store E-commerce platform for purchasing secondhand goods including clothing, bags, shoes, accessories, electronics, sports equipment, instruments, furniture, and hobby items. Targets individual consumers seeking pre-owned items across 14+ major categories.
- 2nd STREET Physical Reuse Stores Network of 957+ physical retail locations across Japan (plus international stores in USA, Malaysia, Taiwan) offering in-store shopping and selling of secondhand goods. Operates nine distinct store formats: full-spec reuse, total reuse, apparel reuse, used select, brand vintage select, and specialty stores (outdoor, hobby, golf).
- Store Purchase (店頭買取) In-store buying service where customers can sell used clothing, bags, shoes, furniture, appliances, and daily goods directly to 2nd STREET shops for immediate evaluation and buyout.
- Mail-in Purchase (宅配買取) Shipping-based purchase service where customers send items in boxes. Free shipping, free cancellation, completed entirely online. Suitable for selling clothing, accessories, and smaller items.
- Visit Purchase (出張買取) On-site purchase service where 2nd STREET staff visit customer locations to purchase large furniture and appliances that are difficult to transport.
- Brand Visit Purchase (ブランド出張買取) Kanto-area limited on-site purchase service focused on luxury brand items including watches, bags, clothing, jewelry, gems, gold, sneakers, and smartphones. Backed by professional authentication services.
- Sekasuto HOBBY (セカストHOBBY) Specialty e-commerce site for hobby items operated by 2nd STREET, offering mail-in purchase and online store sales of hobby goods.
- Golf Ace (ゴルフAce) Specialty site for pre-owned golf clubs, offering mail-in purchase and online store sales of golf equipment.
Companies that use 2nd STREET
Customer profileSegments4 records
Ideal customer profiles4 records
2nd STREET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
2nd STREET partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GEO Holdings (ゲオホールディングス)coreParent company and corporate group. 2nd STREET is a subsidiary of GEO Holdings, a major Japanese retail and entertainment group. GEO group includes various retail chains, video rental stores, mobile shops, and online retail operations.
- 日本リユース業協会 (Japan Reuse Industry Association)minorIndustry association membership demonstrating commitment to industry standards and sustainable reuse practices.
- 日本流通自主管理協会 (AACD)minorMember of the Anti-Association of Counterfeit and Piracy (AACD), membership number R-0084. Committed to preventing distribution of counterfeit goods and ensuring authenticity of luxury items.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
2nd STREET competitors and assessment
Company assessmentBroad incumbents
- ThredUp Inc. ThredUp operates a US online resale platform for secondhand apparel and accessories with managed cleaning, photography, and fulfillment. Comparable to 2nd STREET's online store and apparel resale categories as a scaled secondhand fashion operator, providing a benchmark for online-only resale unit economics.
- Poshmark, Inc. Poshmark operates a large online secondhand fashion marketplace in North America. Comparable to 2nd STREET's apparel reuse and online store categories, though operating as a peer-to-peer marketplace in a different geography. Provides benchmark for digital-first resale UX and category coverage.
- The RealReal, Inc. The RealReal operates a US-based online luxury consignment platform with professional authentication. Comparable to 2nd STREET's luxury authentication and brand-focused resale offerings, though concentrated in North America. Useful benchmark for luxury resale unit economics and authentication operations.
Direct peers
- HARD OFF CORPORATION: HARD OFF (parent of BOOKOFF) operates a chain of reuse specialty stores including Hobby Off, Mode Off, and Hard Off itself for household goods, hobby items, and apparel. Closely comparable to 2nd STREET's specialty reuse store formats (Sekasuto HOBBY, apparel reuse), serving the same Japanese consumer base with similar buy-and-sell reuse model.
- BOOKOFF Corporation: BOOKOFF operates Japan's largest chain of used bookstores and broader reuse retail stores (books, CDs, DVDs, games, apparel, electronics). Directly comparable to 2nd STREET as a multi-category Japanese reuse retailer with physical store dominance, buy-and-sell model, and similar target consumers seeking affordable secondhand goods.
- Mercari, Inc. Mercari operates Japan's leading C2C flea market app for secondhand goods including fashion, electronics, hobby items, and home goods. Comparable to 2nd STREET on the secondhand consumer market in Japan, though via a marketplace model rather than vertical retail — competing for the same sellers and buyers.
- Rakuten Rakuma: Rakuma is Rakuten's C2C flea market app for secondhand fashion, accessories, and lifestyle goods. Comparable to 2nd STREET on the Japanese secondhand consumer marketplace, competing for sellers of fashion items with potentially higher net payouts and a digital-first convenience proposition.
- Komehyo Co., Ltd. Komehyo is a leading Japanese luxury reuse specialist operating both physical stores (Komehyo, Brand Komehyo, Watch Komehyo) and online channels. Directly comparable to 2nd STREET's Brand Visit Purchase service for luxury goods — overlapping in luxury authentication, brand-focused trade-in, and high-margin luxury resale.
- Treasure Factory Co., Ltd. Treasure Factory operates used branded clothing and lifestyle goods stores (including brand-focused formats) and a buy-and-sell reuse model across Japan. Comparable to 2nd STREET's apparel reuse and brand vintage select formats, with overlapping fashion-conscious consumer segments and luxury brand resale capability.
Others
- Okura & Co., Ltd. Okura is a GEO Holdings group company (sister company to 2nd STREET within the same parent group) operating in the reuse and rental space. Related entity sharing the GEO Holdings infrastructure, useful as a within-group peer for understanding capital and operational synergies available to 2nd STREET.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
2nd STREET social profiles
Digital presence2nd STREET financial estimates
Financial estimateRevenue estimate
Valuation estimate
2nd STREET leadership team
Management profileNumber of profiles
2nd STREET subsidiaries and ownership
Company hierarchySubsidiaries2 records
2nd STREET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2nd STREET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2nd STREET
What does 2nd STREET do?
2nd STREET buys and resells secondhand goods across categories including menswear, womenswear, kids' clothing, bags, shoes, accessories, watches, eyewear, sporting goods, electronics, home appliances, furniture, musical instruments, hobby items, cameras, computers, and kitchenware. It operates 957+ physical reuse stores across Japan in nine distinct formats (full-spec reuse, total reuse, apparel reuse, used select, brand vintage select, and specialty stores) plus stores in the USA, Malaysia, and Taiwan, alongside an e-commerce platform. Customers can sell via in-store, mail-in, home visit, or brand-specialist home visit purchasing channels.
Is 2nd STREET a public or private company?
2nd STREET is a private company. It is classified as corporate owned and is currently operating.
When was 2nd STREET founded?
2nd STREET was founded in 2000. It employs 251 to 500 people.
Where is 2nd STREET based?
2nd STREET is headquartered in Los Angeles, United States, in the North America region.
How does 2nd STREET make money?
Two revenue lines are on record. Retail Resale of Used Goods are the primary driver. The others are online Store Sales.
Who are 2nd STREET's main competitors?
Broad incumbents on record are ThredUp Inc., Poshmark, Inc. and The RealReal, Inc.. Direct peers are HARD OFF CORPORATION, BOOKOFF Corporation, Mercari, Inc., Rakuten Rakuma, Komehyo Co., Ltd. and Treasure Factory Co., Ltd.. Okura & Co., Ltd. is listed as an others.
Does 2nd STREET have an API?
No public API is recorded for 2nd STREET.
What industry is 2nd STREET in?
2nd STREET's product category is Secondhand Retail. Its primary akta.pro industry code is CRAFAGAA, Apparel, Footwear & Accessories Resale, with a secondary code of CRAFAGAB, Luxury & Designer Resale. Its NAICS code is 459510 and its SIC code is 5651.