FYI

What FYI does

FYI (legal entity FYI.FYI, Inc.) is a Los Angeles-headquartered, private mobile application company founded in 2022 that builds an AI-powered productivity platform targeted at the creative community. The product combines encrypted messaging, content-aware video calls, project workspaces, an AI creative co-pilot, a calendar, and creator-monetization features (marketplace, subscriber-only paywalls, and a Shopify storefront integration) into a single mobile app distributed through the Apple App Store, Google Play, and direct download. Core technology includes end-to-end encryption using ECDHE and ECDSA (the same elliptic-curve cryptography used to secure Bitcoin and Ethereum transactions), multimodal AI capabilities spanning text, audio, video, and image, and a deployment on IBM Cloud with generative AI delivered through the IBM watsonx platform.

The company monetizes through three streams: paid monthly subscriptions that unlock advanced features, marketplace commissions on creator-sold digital and physical products, and revenue share on creator subscription/paywall services. Payments are processed via Stripe (credit card or PayPal). The target segments are individual creatives (artists, musicians, filmmakers, content creators, innovators) and creative teams collaborating on projects; the platform is offered globally with stated geographic availability restrictions excluding Illinois, Texas, and Washington in the United States. The primary go-to-market motions are product-led growth through app store self-serve acquisition, layered with community-led and celebrity-driven marketing anchored by founder and CEO will.i.am. Operations are lean (11–50 employees) with no disclosed institutional funding rounds, valuation, revenue, or user counts; the operating leadership team documented in the input is Founder/CEO will.i.am and COO Lee Chan.

Name

FYI

Legal name

FYI.FYI, Inc.

Website

https://fyi.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

FYI is a Los Angeles-based, private mobile app company (founded 2022) that builds an AI-powered productivity and collaboration platform combining encrypted messaging, content-aware video calls, project workspaces, generative AI tools, and creator-monetization features for individual creatives and creative teams.

Ownership category

akta.pro rank

Product category

Creative Collaboration Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYFSAPAGAD

Metaverse Virtual World Platforms (social worlds, land, UGC)

Financial & Insurance/Blockchain & Web3/Web3 Gaming & Metaverse Platforms (GameFi, virtual worlds, in-game assets)

Keywords

• Creative collaboration software
• AI productivity tools
• Encrypted messaging platform
• Generative AI assistant
• Creative project management

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription (Paid Account): Users can upgrade to Paid Accounts for access to advanced features with automatic subscription renewal. Fees are charged via credit card or PayPal through Stripe payment processor.
2. Marketplace Transactions: Users can sell digital and physical products on their FYI pages. FYI collects gross revenues and deducts credit card processing fees before remitting to sellers, retaining a percentage.
3. Subscriber-Only Paywalls: Content creators can offer subscription services for exclusive access to content, with FYI handling payment processing and retaining a portion of gross revenues.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

FYI is a mobile-first communication and productivity platform designed for the creative community. It unifies encrypted messaging, project management, video/voice calls, file sharing, calendar, AI-assisted content generation, and creator monetization tools into a single app. The platform combines these collaboration features with an AI creative co-pilot (FYI.Ai) and end-to-end encryption using ECDHE/ECDSA cryptography.

Product overview

FYI is a unified communication and productivity platform for creatives that combines multiple integrated modules. The core FYI app serves as the central hub, incorporating FYI.Ai (AI creative co-pilot), Projects (workspace and file management), Messaging/Chat with end-to-end encryption, Content Calls (video conferencing), FYI Calendar, and monetization tools including Marketplace and Subscriber-Only Paywall. RAiDiO STAiTIONS provides AI-powered radio functionality. The platform operates on IBM Cloud and integrates with Shopify for e-commerce capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• FYI App Unified mobile communication and productivity platform for creatives that combines encrypted messaging, project management, video/voice calls, file sharing, AI-assisted content generation, and creator monetization tools into a single app. Targeted at artists, musicians, filmmakers, and creative professionals and their teams.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature7 records

Partnerships

One partnership is on record.

• IBMcoreTechnology or Integration · 27 August 2023FYI and IBM announced collaboration to leverage watsonx AI platform for secure and trustworthy generative AI for creatives. FYI runs on IBM Cloud and uses IBM technology for secured messaging and cryptography. The partnership enables custom AI capabilities for automating content creation and supply chain workflows, reducing administrative tasks and enhancing team communication. FYI serves as a 'digital coach' with services including business document creation and creative development workflow management.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Frame.io (Adobe): Creative review and collaboration platform for video and media teams. Comparable to FYI's Content Calls with sync mode and project-based file sharing for creative professionals.
• Geneva: Group-based community platform combining chat, voice rooms, and events. Comparable to FYI as a community-led hub for creative groups with integrated messaging and content sharing.

Direct peers

• Discord: Community/messaging platform popular with creators, gamers, and creative groups. Directly comparable to FYI as a multi-modal (messaging, voice, video) hub for community-led creative collaboration.
• Signal: Privacy-first end-to-end encrypted messaging app. Comparable to FYI on the ECDHE/ECDSA-based encryption and security positioning for sensitive communications.
• Slack: Team messaging and project coordination platform. Closely comparable to FYI's combination of chat, project workspaces, and integrations for collaborative teams.
• Telegram: Encrypted messaging platform with large file sharing, groups, and channels. Comparable to FYI's end-to-end encrypted power-messaging with unlimited file size and translation features.
• Patreon: Creator monetization platform with subscriptions and paywalled content. Comparable to FYI's subscriber-only paywalls and marketplace as a revenue layer for individual creators.
• Substack: Subscription-based creator publishing and monetization platform. Comparable to FYI's subscriber paywall and marketplace models for monetizing creator content.
• Notion: Productivity and project management platform with native AI. Comparable to FYI's Projects module + FYI.Ai co-pilot as an all-in-one workspace for individuals and small teams.

Broad incumbents

• ClickUp: All-in-one productivity platform combining tasks, docs, chat, and AI. Comparable to FYI's bundling of messaging, projects, AI co-pilot, and calendar into a single app.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FYI