Fitrockr

What Fitrockr does

Fitrockr Health Solutions, operated by Digital Rebels GmbH and headquartered at Friedrichstraße 155, Berlin, is a B2B SaaS platform for collecting, integrating, and analyzing wearable health data across clinical research, healthcare, defense, insurance, corporate wellness, and coaching use cases. The platform is built around a multi-sync, REST-API-accessible cloud (with on-premise and local hosting options) that aggregates data from 16+ wearable brands — Garmin, Apple, Oura, Google/Fitbit, Polar, Samsung, Withings, Omron, and Dexcom — and supports granular sensor streams including heart rate, HRV, stress, Body Battery, breath-by-beath interval, skin temperature, and continuous glucose. Modular offerings include Research & Clinical Trials, Healthcare & Patient Monitoring, Live Data Streaming, Surveys & ePRO/eCOA/EMAs, Analytics Studio, and consumer-facing Fitness Challenges, with companion iOS, Android, and tablet sync applications.

The business model is subscription- and project-based, anchored on device-license rather than per-seat pricing, with tiered SaaS pricing from a free trial through Basic (from €50/month) and Pro (from €150/month) plus pay-as-you-go add-ons and enterprise custom quotes. Go-to-market combines direct enterprise sales, a freemium trial funnel, joint Garmin Health research grants across multiple regions, and a customer referral program. Founder-led and bootstrapped (no disclosed funding rounds), the company has executed 300+ projects across 56 countries and serves organizations including Harvard Medical School, Charité Hospital, US Army, Nestlé, Commonwealth Bank of Australia, and Medical University of Vienna. Certifications include HIPAA, GDPR, and ISO, supporting regulated-buyer adoption.

Name

Fitrockr

Legal name

Digital Rebels GmbH

Website

https://fitrockr.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitrockr is a Berlin-based B2B SaaS platform that aggregates and analyzes wearable health data from 16+ device brands for clinical research, remote patient monitoring, defense, insurance, and corporate wellness customers, monetized via tiered device-license subscriptions and project-based pricing.

Ownership category

akta.pro rank

Product category

Wearable Health Data Analytics

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO)

akta.pro secondary industries

Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF), Remote Patient Monitoring (RPM) Platforms & Device Hubs (Connectivity/Gateways) (HLAHACAH)

Keywords

• Wearable data analytics
• Health data platform
• Clinical trial data
• Wearable integration software
• Patient monitoring software

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Subscription-based access to Fitrockr platform with device license pricing. Pricing tiers include Trial (free), Basic (€50/month), and Pro (€150/month) with additional device licenses priced €1-€15/month depending on tier.
2. Device Licensing: License fees based on number of connected wearable devices rather than user accounts. Enables cost optimization for projects with shared devices across multiple participants.
3. Add-on Modules: Optional add-ons including Live Data Streaming, Push Notifications, Surveys, EU Data Hosting, Local Hosting, and On-Premise Self-Hosting available at additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fitrockr Health Solutions provides a cloud-based, plug-and-play wearable health data analytics platform that ingests granular sensor data from 16+ wearable brands, then delivers analytics, dashboards, raw data exports (XLS/CSV/JSON), surveys/ePROs, and live data streaming for research, clinical, healthcare, defense, insurance, and corporate wellness use cases. The platform is delivered as a SaaS core with paid add-on modules (Live Data Streaming, Surveys, EU/US/Local Hosting, On-Premise Self-Hosting, Push Notifications) and is offered with HIPAA/GDPR/ISO-compliant cloud or on-premise deployment.

Product overview

Fitrockr Health Solutions is a modular platform combining a core wearable data platform with specialized add-on modules. The core platform provides data collection from wearables (via Garmin Connect app, Fitrockr Hub app, or multi-sync tablet), data analytics, dashboards, reports, and raw data exports. Add-on modules include Research & Clinical Trials (for universities, pharma, clinical research), Healthcare & Patient Monitoring (remote patient monitoring, digital therapeutics, rehabilitation), Coaching (health and fitness coaching), Live Data Streaming (real-time health data monitoring), Surveys & Outcome Assessments (surveys, ePROs, eCOA, EMAs), and Fitness Challenges (corporate wellness, gamification, team competitions). The platform integrates with multiple wearable brands and health platforms, supporting EU, US, or local hosting with HIPAA and GDPR compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitrockr Research & Control Center Central SaaS platform for wearable data collection, management, analytics, dashboards, reports and raw data exports, serving clinical research, healthcare, coaching and corporate use cases via multi-brand wearable integration.
• Fitrockr Live Data Streaming Paid add-on module providing real-time, next-generation live streaming of wearable health data with real-time visualization for advanced live data assessments.
• Fitrockr Surveys & Outcome Assessments Paid add-on module for surveys, electronic patient-reported outcomes (ePROs), electronic clinical outcome assessments (eCOAs) and ecological momentary assessments (EMAs) with web survey and reminder functionality.
• Fitrockr Fitness Challenges Community Free online community platform featuring team and individual fitness competitions with global leaderboards, powered by wearable data syncing and Fitrockr's gamification engine.
• Benefitters Free consumer-facing fitness challenges community platform for participating in rewarding fitness challenges with compatible fitness trackers, distributed via the Fitrockr ecosystem as a partner-branded experience.
• FITROCKR SYNC Mobile app for iOS and Android that syncs wearable data from Garmin Connect and other connected devices directly to the Fitrockr platform, including direct Wifi Sync for cloud uploads.
• Fitrockr Hub (Multi-Sync Tablet App) Tablet-based multi-sync application that centralizes data collection from multiple wearables simultaneously in research and clinical settings, often used as a shared sync station across multiple participants.

Quantifiable outcome

• 300+ research projects conducted
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• ChronolifecoreStrategic or Co-development Partner · 16 January 2024Strategic partnership to advance wearable health technology use in research, patient monitoring and clinical trials. Combines Chronolife's wearable technology with Fitrockr's data analytics platform.
• Mountain BiometricscoreStrategic or Co-development Partner · 4 December 2023Partnership to offer end-to-end wearable health data collection and analysis. Mountain Biometrics provides expertise in biometric data interpretation while Fitrockr handles data collection infrastructure.
• AlphabeatscoreTechnology or Integration · 12 May 2023Neurofeedback startup using Garmin devices and Fitrockr platform for mental training pilots with professional sports clubs in the Netherlands. Athletes use Garmin vívosmart 5 with Fitrockr data collection combined with Alphabeats EEG data.
• Garmin HealthflagshipStrategic or Co-development Partner · 1 January 2018Primary strategic partnership with Garmin Health since 2018. Fitrockr became Garmin's preferred platform for research, clinical trials, and healthcare applications. Joint research grant programs and co-marketing at Garmin Health Summit events. Deep API integration providing high-resolution physiological data from Garmin devices.
• BenefittersminorChannel Partner/ Reseller/ DistributorFree fitness challenges community powered by Fitrockr. Benefitters uses the Fitrockr platform for its challenge ecosystem, expanding Fitrockr's reach to individual consumers through a partner-branded experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FitrockrApp
• Facebookfacebook.com/fitrockr
• LinkedInlinkedin.com/company/fitrockr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitrockr