Cereal4all
Cereal4all is a youth-run 501(c)(3) nonprofit that mobilizes K-12 and college students to donate cereal and breakfast products to food banks and food-insecure families across 22 US states and select international locations.
- Company typePrivate
- Founded2016
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Cereal4all does
Cereal4all is a 501(c)(3) nonprofit organization headquartered in Boca Raton, Florida, that fights breakfast food insecurity in the United States and select international locations. Founded in 2016 by twin brothers Jett and Luke Justin when they were 7 years old, the organization mobilizes K-12 and college students to donate low-sugar cereal and breakfast products to food banks and food-insecure families. Cereal4all operates five core programs: the Student Volunteer Program (students earn 10 community service hours and trigger a $30 donation to their local food bank), the Cereal4all Drive Program (school-based cereal collections with gift card rewards for participating schools), Tackle Hunger Events (college football stadium collection events), the Oatmeal Airlift (aircraft delivery of oatmeal to the Bahamas via partnerships with Buddy Hield Foundation, First Watch, and K & A Aviation), and President’s Volunteer Service Award certification. The organization does not operate a technology platform; its operating leverage comes from grassroots mobilization through schools, clubs, and food bank partnerships.
The organization’s go-to-market relies on three channels: (1) school and student-club networks (National Honor Society, Kindness Matters 365, Key Club, Red Cross Clubs); (2) food bank partnerships including Boca Helping Hands, Second Harvest of Silicon Valley, Feeding Tampa Bay, Capital Area Food Bank, Three Square Food Bank, Long Island Cares, and Arkansas Food Bank; and (3) corporate and sports partners such as Whole Foods Market, Wawa Foundation, Publix, Target, the Miami Heat, and FAU Athletics. Revenue (more accurately, gross inflow) is derived from individual donations, corporate grants, and corporate in-kind support (gift cards, store-opening donations); only one disclosed dollar amount is recorded — a $10,000 donation from Whole Foods Market in February 2025. The volunteer base of 12,000+ students across 22 states and a cumulative 1M+ bowls of cereal provided illustrate the scale of activity since 2016.
Since 2023, Cereal4all has expanded internationally through Community Alliance for Hope (Kenya, western rural) and the Oatmeal Airlift to the Bahamas, while adding flagship partners across sports (Miami Heat, FAU Football) and corporate philanthropy (Whole Foods, Wawa Foundation, Publix). Spring drive volume grew from 130,000 bowls (Spring 2024) to 180,000 bowls (Spring 2025), an approximately 38% year-over-year increase. The organization has been recognized with the Candid Platinum Seal of Transparency (2026) and a House floor recognition by Congressman Jared Moskowitz (2024). The leadership team is composed of the two co-founder/Executive Directors, a Lead Advisor (Michaella Louis), and a Student Leadership Team that includes Hanna Hawkinson and the Fortunoff brothers, who have driven regional expansion into Connecticut and South Florida.
Cereal4all firmographics
Firmographics- Name
- Cereal4all
- Legal name
- Cereal4all
- Website
- https://cereal4all.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cereal4all is a youth-run 501(c)(3) nonprofit that mobilizes K-12 and college students to donate cereal and breakfast products to food banks and food-insecure families across 22 US states and select international locations.
- Ownership category
- akta.pro rank
Cereal4all industry classification
Industry- Product category
- Hunger Relief Nonprofit Services
- NAICS
- Community Food Services (624210), Community Food Services (62421)
- akta.pro primary industry
- Food Assistance & Food Banks (BPAGAEAA)
- akta.pro secondary industries
- School Feeding & Child Nutrition Programs (BPADAJAD), Child Nutrition & Meal Programs (CACFP/Snack Programs) (EDACAMAA), Food Services Administration (Meal Eligibility, POS, Nutrition Compliance) (EDAJAHAJ)
Keywords
Where Cereal4all is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cereal4all business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Individual Donations: Tax-deductible donations from individuals supporting the nonprofit's mission to provide breakfast cereal to food-insecure families.
- Corporate Grants and Donations: Grants and donations from corporations such as Whole Foods Market ($10,000), Wawa Foundation (2024 grant), Publix Super Markets (grant), and other business partners.
- Student Volunteer Program Donations: When students volunteer, Cereal4all makes a $30 donation to their local food bank in the student's honor, funded by donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time | 100+ boxes of cereal collected = $30 gift card |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Cereal4all product offering
Product offeringCore offering
Cereal4all is a youth-run 501(c)(3) nonprofit that mobilizes K-12 and college students to collect and donate breakfast cereal to food-insecure families via student volunteer programs at food banks, school-based cereal drives, and stadium collection events. The organization channels donated cereal to 70+ Feeding America-affiliated food banks across 22 states and operates ancillary hunger-relief initiatives such as the Oatmeal Airlift to the Bahamas and food-ingredient support for orphans and widows in Kenya.
Product overview
Cereal4all is a youth-run 501(c)(3) nonprofit organization fighting hunger around America's breakfast tables since 2016. The organization does not operate a technology product platform but instead offers community programs: the Student Volunteer Program (enabling students to earn service hours while volunteering at food banks), the Cereal4all Drive Program (school-based cereal drives with rewards for participants), Tackle Hunger Events (college football stadium collection events), and the Oatmeal Airlift (aircraft delivery of food to Caribbean communities). The organization also certifies volunteer hours for the President's Volunteer Service Award. These programs work together to address breakfast food shortages at food banks while encouraging youth volunteerism.
Differentiator
Problem solved
Functional benefit
Products and services
- Student Volunteer Program A community service program where K-12 and college students volunteer at local food banks, earn 10 community service hours, trigger a $30 donation to their food bank in their honor, and receive online recognition. Participants complete four steps: a food bank volunteer session, cereal donation, photos, and a post-volunteering questionnaire.
- Cereal4all Drive Program A school-based food drive program where students organize low-sugar cereal collections to benefit local food banks. Organizers can earn community service hours, receive gift cards for their school or club ($30 Target/Amazon gift card for 100+ boxes, $50 for 300+ boxes), become Student Ambassadors, and earn cereal parties for K-5 classrooms.
- Tackle Hunger Events College football-themed cereal collection events held at stadiums where fans donate cereal boxes in exchange for game tickets. Partners include Florida Atlantic University (FAU) Football and Boca Helping Hands food bank.
- Oatmeal Airlift A humanitarian initiative delivering Quaker Instant Oatmeal via aircraft to food-insecure communities in the Bahamas and Caribbean. Implemented through partnerships with the Buddy Hield Foundation, First Watch restaurant, and K & A Aviation flight services.
- President's Volunteer Service Award Certification Cereal4all functions as an official certifying organization for the President's Volunteer Service Award (PVSA), enabling students to have their volunteer hours at Cereal4all programs certified toward this national recognition.
Quantifiable outcome
- 1M+ bowls of cereal donated to families in need since 2016
- +3 more outcomes
Companies that use Cereal4all
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Cereal4all technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cereal4all partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- Boca Helping HandsflagshipPrimary South Florida food bank partner; hosts Tackle Hunger events with FAU Football; Cereal4all founders started volunteering there at age 7
- Miami HeatflagshipNBA team partnership providing game tickets to student volunteers and raising awareness for hunger relief
- Florida Atlantic University (FAU) AthleticsflagshipHosts annual Tackle Hunger football game events where fans donate cereal for game tickets; FAU Community Service Club volunteers regularly
- Buddy Hield FoundationcorePartnership with NBA player from Bahamas for Oatmeal Airlift hunger relief to Grand Bahama Island
- K & A Aviation (Ken Morgenbesser)coreFlight instructor who teaches Cereal4all founders to fly and enables Oatmeal Airlift deliveries to Bahamas
- Community Alliance for Hope (Kenya)coreKenya-based nonprofit providing food relief to orphans and widows; Cereal4all supplies breakfast ingredients like flour, cornmeal, sugar, and cooking oil
- Feeding America Food BanksflagshipNetwork of 70+ member food banks (Second Harvest of Silicon Valley, Feeding Tampa Bay, Feeding South Florida, etc.) that receive cereal donations and host student volunteers
- National Honor SocietycoreSchool honor society that organizes cereal drives at schools across America
- Kindness Matters 365coreSchool club organizing cereal drives, particularly active in South Florida schools
Scale indicators8 records
Recent moves8 records
Expansion highlights12 records
Cereal4all competitors and assessment
Company assessmentBroad incumbents
- Feeding America: Largest U.S. hunger-relief organization and the network to which Cereal4all's food bank partners (Second Harvest, Feeding Tampa Bay, etc.) belong. Comparable as a beneficiary channel and donor competitor, but operates at vastly larger scale with broader food categories.
- Meals on Wheels America: Established national nonprofit addressing food insecurity among seniors via meal delivery. Comparable as a hunger-relief charity with corporate partnerships, though focused on a different beneficiary segment.
- Food Bank for New York City: Major regional food bank that receives donations and channels volunteers to feed food-insecure New Yorkers. Comparable as a downstream beneficiary of Cereal4all's donations and as a corporate-foundation fundraising competitor.
Direct peers
- No Kid Hungry (Share Our Strength): National campaign dedicated to ending childhood hunger through school meal programs and food bank partnerships. Highly comparable to Cereal4all in mission (child hunger / breakfast access) and stakeholder base (schools, donors, food banks).
- Blessings in a Backpack: Nonprofit that mobilizes schools and volunteers to provide weekend food for food-insecure children. Comparable to Cereal4all in channel (school-based, volunteer-led) and beneficiary (children/breakfast access).
- GENYOUth: Youth-focused nonprofit that partners with schools, corporate sponsors (including dairy/food brands), and athletes to improve child nutrition. Comparable to Cereal4all's Tackle Hunger and school-club channels and youth-engagement model.
Emerging players
- Hunger Free America: National hunger-relief nonprofit advocating for and implementing food access programs. Comparable in mission and grassroots donor base, though more policy-oriented than Cereal4all's drive model.
Regional players
- Food4Kids Ontario: Canadian charity providing weekend food bags to hungry children via school programs. Comparable to Cereal4all in target beneficiary and school-channel model, but operates primarily in Ontario where Cereal4all also reports activity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cereal4all social profiles
Digital presenceCereal4all compliance and trust
Trust signalCompliance3 records
Cereal4all financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cereal4all leadership team
Management profileNumber of profiles
Profiles6 records
Cereal4all funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cereal4all M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cereal4all
What does Cereal4all do?
Cereal4all is a youth-run 501(c)(3) nonprofit that mobilizes K-12 and college students to collect and donate breakfast cereal to food-insecure families via student volunteer programs at food banks, school-based cereal drives, and stadium collection events. The organization channels donated cereal to 70+ Feeding America-affiliated food banks across 22 states and operates ancillary hunger-relief initiatives such as the Oatmeal Airlift to the Bahamas and food-ingredient support for orphans and widows in Kenya.
Is Cereal4all a public or private company?
Cereal4all is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cereal4all founded?
Cereal4all was founded in 2016. It employs 11 to 50 people.
Where is Cereal4all based?
Cereal4all is headquartered in Boca Raton, United States, in the North America region.
How does Cereal4all make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Grants and Donations and student Volunteer Program Donations.
Who are Cereal4all's main competitors?
Broad incumbents on record are Feeding America, Meals on Wheels America and Food Bank for New York City. Direct peers are No Kid Hungry (Share Our Strength), Blessings in a Backpack and GENYOUth. Hunger Free America is listed as an emerging player. Food4Kids Ontario is listed as a regional player.
Does Cereal4all have an API?
No public API is recorded for Cereal4all.
What industry is Cereal4all in?
Cereal4all's product category is Hunger Relief Nonprofit Services. Its primary akta.pro industry code is BPAGAEAA, Food Assistance & Food Banks, with a secondary code of BPADAJAD, School Feeding & Child Nutrition Programs. Its NAICS code is 624210.