Kindness Matters
- Company typePrivate
- Founded2008
- HeadquartersBoca Raton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Kindness Matters firmographics
Firmographics- Name
- Kindness Matters
- Legal name
- Samaritans365 Foundation, Inc.
- Website
- https://kindnessmatters365.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Kindness Matters industry classification
Industry- Product category
- Social-Emotional Learning Programs
- NAICS
- Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- School-Based SEL Curriculum & Instructional Programs (EDAKAMAA)
- akta.pro secondary industry
- Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)
Keywords
Where Kindness Matters is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kindness Matters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Educational Program Fees: Schools pay for program packages including clubs, workshops, trainings, and assemblies. Pricing ranges from $3,000 basic packages to $7,500 comprehensive year-long designations.
- Corporate Training: Workplace workshops and Kindness Culture Training sold to businesses and organizations at $3,000 per session.
- Donations: Tax-deductible donations from individuals and supporters, with suggested amounts of $15, $30, and $60 monthly or annual contributions.
- Membership Subscriptions: Core Member annual subscription at $250/year for extended access to resources, event invites, and community platform access.
- Merchandise Sales: Branded merchandise including t-shirts ($22-$35), hats ($25), and other items sold through the online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Basic School Group Package |
| Subscription | Annual | Kind Space or Kind Campus Designation |
| One time/ perpetual license | Pay-as-you-go | Kindness Culture Workshop |
| Freemium | Monthly | Ambassador (Educators) |
| Subscription | Annual | Core Member |
| Unit Pricing | Pay-as-you-go | Add-on: Student Assemblies |
| Unit Pricing | Pay-as-you-go | Add-on: Staff Trainings |
| Unit Pricing | Pay-as-you-go | Add-on: Parent/Caregiver Workshops |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Kindness Matters product offering
Product offeringCore offering
Kindness Matters delivers social-emotional learning (SEL) programs that teach kindness as a structured life skill through its proprietary "10 Skills of Kindness" framework. Offerings include school-based clubs, workshops, trainings, and assemblies for K-12 and college audiences; corporate Kindness Culture Workshops for workplaces; an intergenerational volunteer network (Kindness Alliance); and supporting memberships and branded merchandise.
Product overview
Kindness Matters is a nonprofit organization offering a comprehensive suite of social-emotional learning programs designed to teach kindness as a life skill. The portfolio centers on Educational Programs (clubs, workshops, trainings, assemblies) delivered through tiered school packages, alongside Kindness in Motion community and corporate offerings including the Kindness Culture Workshop. The organization operates through distinct sub-brands including Kindness at Work, Kindness Alliance (volunteer network), Kindness International (global expansion), and Kindness Angels (community service division). Membership tiers (Free Ambassador, $250/year Core Member) provide graduated access to resources, while optional add-ons (assemblies, staff trainings, parent workshops) extend the core school packages. The organization also maintains a merchandise shop supporting its mission.
Differentiator
Problem solved
Functional benefit
Products and services
- Educational Programs (Kindness in Schools) School-based social-emotional learning programs including clubs, workshops, trainings, and assemblies designed for elementary through college students, educators, and families to build kindness, empathy, and emotional resilience. Sold as tiered packages with optional add-ons to K-12 schools, colleges, and universities.
- Kindness Culture Workshop (Kindness at Work) Corporate workplace training at $3,000 designed to cultivate empathy, strengthen emotional intelligence, and foster a compassionate workplace culture through the 10 Skills of Kindness framework. Targeted at businesses and organizations seeking to improve team culture.
- Kindness in Motion Community and corporate programs bringing emotional learning to life through hands-on service, collective experiences, and community engagement, including service projects, events, community clubs, and campaigns.
- Ambassador Membership Free membership tier for educators providing school ID, including access to meeting plans, kindness extensions, intro videos, and slide decks for skills training.
- Core Member Membership Annual membership at $250 per user with extended access to resources, event invites, community platform access, and tool-kit access for individuals seeking mindfulness content.
- Merchandise Shop Online store selling branded merchandise including unisex and youth t-shirts ($22-$25), women's racerback tanks ($24), unisex long sleeve tees ($35), muscle shirts ($25), and hats ($25) to support the organization's mission.
- Guiding Beliefs Documentary Documentary film exploring the organization's guiding beliefs and mission, released in November 2025 and used as an educational and awareness tool.
Quantifiable outcome
- Participants show measurable growth in emotional regulation, social awareness, empathy, confidence, resilience, and positive behavior
- +2 more outcomes
Companies that use Kindness Matters
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Kindness Matters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kindness Matters partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Dominican Republic Local PartnerscoreInternational expansion partner including local organizations, schools, and community leaders. Team includes bilingual educators, community organizers, and mental health professionals. Programs include school-based kindness education, community ambassador training, professional development, and family engagement programs.
- St. Gregory's ChurchcoreMonthly partner for Meals with Meaning program where volunteers serve food to unhoused individuals. Church location at 100 NE Mizner Blvd, Boca Raton, FL serves as distribution point for community meals and essential items.
- Achievement Center for Children and FamiliescoreLocal Delray Beach organization hosting regular events including carnival, Santa Shop, and Kindness Gift Market for underserved children and families at their facility at 555 NW 4th St, Delray Beach, FL.
- Lucky Horse SanctuaryminorAnnual food drive beneficiary - a healing space where rescued animals help promote wellness of the mind, body, and spirit.
- Dixie ManorcoreOngoing partnership for holiday events including Dixie Manor Holiday Party and Shop With A Cop program serving after-care students with local police partners.
- Caridad - Boynton BeachminorBeneficiary of diaper drives organized by Kindness Matters, serving families in need in the Boynton Beach area.
- Speak Up for KidsminorBook drive beneficiary - advocates for children in foster care, receiving donated new or gently used books.
- Boca Raton Museum of ArtcoreVenue partner for Day of Service event on March 7, 2026, located at 501 Plaza Real, Boca Raton, FL 33432.
Scale indicators11 records
Recent moves1 record
Kindness Matters competitors and assessment
Company assessmentBroad incumbents
- Committee for Children (Second Step): Committee for Children produces the Second Step SEL program, one of the most widely adopted K-12 SEL curricula in U.S. schools. It is a broad incumbent serving the same schools with overlapping SEL content but at much greater scale and with deeper district integration.
- Yale Center for Emotional Intelligence (RULER): RULER is an evidence-based SEL approach developed at Yale for K-12 schools, focusing on recognizing, understanding, labeling, expressing, and regulating emotion. It competes for the same school SEL budget dollars as Kindness Matters and is typically anchored in academic research.
- CASEL (Collaborative for Academic, Social, and Emotional Learning): CASEL is the leading SEL framework and advocacy organization that defines the SEL standards most U.S. districts follow. It is a broad incumbent shaping the competitive context for any K-12 SEL provider, including Kindness Matters.
Direct peers
- Move This World: Move This World delivers K-12 SEL programming through video-based lessons, workshops, and educator support, similar to Kindness Matters' clubs and trainings. It is a direct peer targeting the same school buyers with a comparable product mix.
- MindUP (The Goldie Hawn Foundation): MindUP is an evidence-based SEL program for K-12 students focused on mindfulness, emotional regulation, and well-being. It is a direct peer because Kindness Matters' CEO previously served as its Head of Education and the curriculum directly overlaps in brain-science-based SEL methodology.
- The Kindness Campaign: The Kindness Campaign is a nonprofit that brings kindness and SEL programming to schools through assemblies, classroom kits, and educator resources. It is a direct peer competing for the same school SEL budget dollars with similar product types.
- The Random Acts of Kindness Foundation: RAK Foundation is a nonprofit providing free kindness lesson plans, activities, and resources for schools and families. It is a direct peer because of its overlapping kindness-focused, school-targeted SEL content and similar nonprofit mission structure.
- Choose Kindness Initiative: Choose Kindness is a nonprofit that delivers kindness-themed educational programming and resources to schools and youth organizations. It is a direct peer in the kindness-as-SEL niche targeting similar school audiences.
Others
- Greater Good Science Center (UC Berkeley): Greater Good produces research-based resources, articles, and educator tools on kindness, empathy, and well-being. It is an adjacent enabling organization that shapes the SEL/kindness evidence base Kindness Matters operates within.
Emerging players
- Panorama Education: Panorama provides K-12 SEL survey, intervention, and curriculum tools used by districts nationwide. It is an emerging player with partial overlap, competing for SEL budget through technology-driven measurement and instruction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kindness Matters social profiles
Digital presenceKindness Matters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kindness Matters leadership team
Management profileNumber of profiles
Profiles13 records
Kindness Matters subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kindness Matters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kindness Matters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kindness Matters
What does Kindness Matters do?
Kindness Matters delivers social-emotional learning (SEL) programs that teach kindness as a structured life skill through its proprietary "10 Skills of Kindness" framework. Offerings include school-based clubs, workshops, trainings, and assemblies for K-12 and college audiences; corporate Kindness Culture Workshops for workplaces; an intergenerational volunteer network (Kindness Alliance); and supporting memberships and branded merchandise.
Is Kindness Matters a public or private company?
Kindness Matters is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kindness Matters founded?
Kindness Matters was founded in 2008. It employs 1 to 10 people.
Where is Kindness Matters based?
Kindness Matters is headquartered in Boca Raton, United States, in the North America region.
How does Kindness Matters make money?
Five revenue lines are on record. Educational Program Fees are the primary driver. The others are corporate Training, donations, membership Subscriptions and merchandise Sales.
Who are Kindness Matters's main competitors?
Broad incumbents on record are Committee for Children (Second Step), Yale Center for Emotional Intelligence (RULER) and CASEL (Collaborative for Academic, Social, and Emotional Learning). Direct peers are Move This World, MindUP (The Goldie Hawn Foundation), The Kindness Campaign, The Random Acts of Kindness Foundation and Choose Kindness Initiative. Greater Good Science Center (UC Berkeley) is listed as an others. Panorama Education is listed as an emerging player.
Does Kindness Matters have an API?
No public API is recorded for Kindness Matters.
What industry is Kindness Matters in?
Kindness Matters's product category is Social-Emotional Learning Programs. Its primary akta.pro industry code is EDAKAMAA, School-Based SEL Curriculum & Instructional Programs, with a secondary code of EDAMAIAC, Social-Emotional Learning (SEL) & Emotional Regulation Programs. Its NAICS code is 6117 and its SIC code is 8200.