Furry Land Mobile Grooming

What Furry Land Mobile Grooming does

Furry Land Mobile Grooming is a US mobile pet grooming franchise founded in Las Vegas in 2017 and acquired by Phoenix Franchise Brands in April 2021. The company operates a fleet of fully equipped mobile grooming vans that travel to customers' homes, delivering a one-on-one, cage-free grooming experience for dogs and cats. Each van contains self-contained infrastructure (heated hydrobaths, hydraulic tables, on-board power and water) so no host-home hookups are required; service is delivered at the doorstep in roughly 60-90 minutes per pet.

The core offering is the Total Care Grooming Package, bundling on-site assessment, specialty shampoo bath, full body haircut, nail clipping, paw pad shave, ear and eye cleaning, and towel/blow-out. Add-on services such as doggy facials, mat removal, fresh breath treatment, nail grinding, deshedding, and nail painting expand average ticket size. Pricing varies by market and pet size, with disclosed full-grooming rates of approximately $80-180 across Las Vegas, Phoenix, Houston, and Boston.

The company monetizes via a franchise model: individual operators purchase Furry Land locations within an investment range of under $100,000 to $650,000, with the franchisor collecting fees and royalties. Groomers are insured, bonded, background-checked, and trained in fear-free and PetCPR-certified practices. Marketing is conducted through the central furryland.us website with location-specific SEO pages, online booking, branded vans, social, client referrals, and direct mail. The brand reports over 100 locations across all 50 US states, operated independently under Phoenix Franchise Brands' portfolio, which also includes Fetch Pet Care, Spray Foam Genie, and Door Renew.

Name

Furry Land Mobile Grooming

Legal name

Furry Land

Website

https://furryland.us

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Furry Land Mobile Grooming is a US franchise (founded 2017, owned by Phoenix Franchise Brands) that operates 100+ mobile pet grooming vans delivering cage-free, doorstep bathing, haircuts, nail care, and add-on spa services to individual dog and cat owners nationwide.

Ownership category

akta.pro rank

Product category

Mobile Pet Grooming Services

NAICS

Pet Care (except Veterinary) Services (812910)

akta.pro industry

PRIMARYHSANABAA

Van-Based Mobile Pet Grooming

Home & Personal Services/Pet Grooming & Boarding Services/Mobile Pet Grooming

SECONDARYHSANABAK

Mobile Senior & Special-Needs Pet Grooming

Home & Personal Services/Pet Grooming & Boarding Services/Mobile Pet Grooming

SECONDARYHSANALAM

Paw Pad Cleaning & Hygiene Shave

Home & Personal Services/Pet Grooming & Boarding Services/Pet Hygiene & De-Shedding Services

SECONDARYHSANAAAF

Nail Care (Trim/Grind/Paw Care)

Home & Personal Services/Pet Grooming & Boarding Services/Pet Grooming (Full-Service)

Keywords

• Mobile pet grooming
• Dog grooming services
• Cat grooming services
• Pet care franchise
• Mobile pet salon

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mobile Pet Grooming Services: Transaction-based grooming services where customers pay per grooming session. Services include full grooming packages (bath, haircut, nail trimming, ear cleaning, etc.) and add-on services (facials, mat removal, teeth cleaning). Pricing varies by pet size and location.
2. Bath-Only Services: Reduced-price bathing services for pet owners seeking basic cleaning without full grooming
3. Franchise Fees: Franchise investment range of under $100,000 to $650,000 for entrepreneurs to open Furry Land locations

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Furry Land Mobile Grooming operates a fleet of fully-equipped mobile grooming vans that deliver pet salon services directly to customers' homes. Services include an on-site grooming assessment, heated hydrobath with specialty shampoo and conditioner, full body haircut, nail clipping, paw pad shave, eye cleaning, ear cleaning/plucking, and full body towel and blow out. Bath-only services and add-on treatments (facials, mat removal, dental, deshedding, nail grinding) are also offered for dogs and cats.

Product overview

Furry Land Mobile Grooming operates as a mobile pet grooming service that brings a complete pet salon experience directly to customers' doorsteps via fully-equipped grooming vans. The core offering is the Total Care Grooming Package, which bundles assessment, bathing, haircuts, and spa treatments. The company also offers separate Mobile Dog Grooming and Mobile Cat Grooming services, with various add-on services including facials, mat removal, dental treatments, deshedding, and nail care. Pricing varies by geographic location and pet size, ranging from $85-250 for full grooming services. The company operates under Phoenix Franchise Brands and has expanded to over 70 locations nationwide since its founding in Las Vegas in 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Total Care Grooming Package Flagship mobile grooming service delivered in a state-of-the-art mobile salon van. Includes on-site grooming assessment, heated hydrobath with specialty shampoo and conditioner, full body haircut, nail clipping, paw pad shave, eye cleaning, ear cleaning/plucking, and full body towel and blow out. For dogs and cats.
• Mobile Dog Grooming Service On-site dog grooming service that provides bathing, brushing, nail trimming, ear cleaning, and breed-specific haircuts at the customer's doorstep, promoting skin health and coat shine through regular maintenance.
• Mobile Cat Grooming Service Mobile cat grooming service offering bathing, brushing, nail trimming, ear cleaning, and coat maintenance for feline companions, helping prevent matting and hairballs while promoting healthy skin and coat.
• Bath Only Service Basic bathing service without full grooming, offered as a lower-priced entry-level option (starting at approximately $75-180 depending on pet size and location).
• Furry Land Franchise Opportunity Franchise offering for entrepreneurs to own and operate a Furry Land-branded mobile grooming unit in an assigned territory. Investment range under $100,000 to $650,000. Sold through Phoenix Franchise Brands.

Quantifiable outcome

• Grooming times average 60-90 minutes per pet depending on size and coat condition

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Phoenix Franchising BrandscoreOEM/ Whitelabel/ Licensing Partner · 1 April 2021Phoenix Franchising Brands acquired Furry Land in April 2021. The parent company, led by Greg Longe with 30+ years of franchising experience, collects emerging franchise concepts including Fetch Pet Care, Furry Land, Spray Foam Genie, and Door Renew. Greg Longe previously helped brands like Molly Maid and Mr. Handyman grow nationally.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Barkbus: Mobile dog grooming company operating branded vans that come to customers' homes with similar fear-free, one-on-one positioning. Direct competitor in major US metro markets with comparable service menu and ticket pricing.
• Fetch Pet Care: In-home pet care provider (sitting, walking, grooming) and sibling brand under Phoenix Franchise Brands. Comparable as a pet-care franchise in the same parent portfolio, though Fetch leans more toward pet sitting/walking than mobile grooming.
• Shampy: Mobile pet grooming startup offering on-demand van-based grooming services with similar fear-free, cage-free positioning. Emerging player competing head-to-head in select US metros with comparable one-on-one service model.
• Aussie Pet Mobile: Largest mobile pet grooming franchise in the world, operating fully equipped vans that deliver doorstep grooming services. Most direct comparable to Furry Land in business model, franchise structure, and target customer (pet owners seeking convenience).

Emerging players

• Rover: Online marketplace connecting pet owners with sitters, walkers, and groomers. Adjacent pet-services platform that includes mobile and in-home grooming providers; competes for the same convenience-seeking pet owner customer.
• Camp Bow Wow: Franchise dog daycare, boarding, and grooming brand with hundreds of locations. Adjacent pet-care franchise model with comparable grooming services, though primarily facility-based rather than mobile.
• Dogtopia: Franchise focused on dog daycare, boarding, and spa services. Adjacent pet-care franchise competitor that also bundles grooming into its offering, though its core is facility-based rather than mobile.
• Wag 'N Wash: Pet franchise offering self-service dog washes, full-service grooming, and retail. Comparable franchise structure and grooming-service offering, though primarily storefront-based rather than mobile.

Broad incumbents

• PetSmart: Largest North American pet specialty retailer with extensive in-store grooming salons. Competes for the same grooming dollars via traditional brick-and-mortar salons as part of a wider pet products and services portfolio.
• Petco: National pet retail and services giant offering in-store grooming at hundreds of locations. Provides broad-based pet grooming services as part of a wider retail/services portfolio rather than specializing in mobile delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/furrylandbrand
• LinkedInlinkedin.com/company/furrylandmobilegrooming

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furry Land Mobile Grooming