What Nuroe does

Nuroe is a direct-to-consumer mobile application that delivers the Cogmed Working Memory Training program, originally developed by Professor Torkel Klingberg, to families with school-age children. The app structures a 40-session adaptive training regimen that adjusts difficulty based on individual performance, designed to improve working memory and, per the company's cited research, academic outcomes including top-school admissions. The product is positioned for "tiger parents" and globally distributed via the iOS App Store, with no geographic restrictions disclosed.

The business model is a subscription-based, product-led direct-to-consumer model with a 14-day free trial converting to monthly paid subscriptions. Pricing is not publicly disclosed. Nuroe has reached 10,000+ families without announced outside funding, indicating an organic, founder-led growth posture. The company is led by Hoa Ly (PhD) and benefits from public endorsement by Sebastian Siemiatkowski, CEO of Klarna, as well as a published Journal of Political Economy study showing a 50% increase in top-school admissions among Cogmed-trained participants. The defensibility rests on the Cogmed IP and the underlying 120+ peer-reviewed studies, rather than on disclosed proprietary AI/ML technology.

Name

Nuroe

Website

https://nuroe.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Nuroe is a subscription-based mobile app that delivers the Cogmed Working Memory Training program to families with school-age children, founded by Hoa Ly (PhD) to translate Professor Torkel Klingberg's peer-reviewed neuroscience research into accessible cognitive training.

Ownership category

akta.pro rank

Product category

Cognitive Training Software

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Microlearning & Mobile Learning Content (EDAGAEAD)

Keywords

• Working memory training
• Cognitive training app
• Brain training
• Child focus training
• Neuroscience based learning

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription-based App Access: Users pay for subscription access to the Nuroe app which includes two training accounts (for parent and child). The model includes a 14-day free trial. The subscription enables access to the 40-session working memory training program.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nuroe delivers a mobile app that provides a 40-session, 15-minute per session Working Memory training program for children, with each subscription including two training accounts so parents and children can train together. The training is built on Professor Torkel Klingberg's Cogmed Working Memory Training protocol, adapted for home use via app-based adaptive exercises, and is sold on a recurring subscription with a 14-day free trial.

Product overview

Nuroe is a single, unified mobile application (iOS and Android) focused exclusively on Working Memory training for children. The product consists of the main Nuroe app containing the complete 40-session training program (15 minutes per session), with built-in parent account management and child account features for family use. No separate modules, add-ons, or platform extensions are offered — the entire product is delivered as one integrated app with two included training accounts per subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Nuroe Working Memory Training App

Quantifiable outcome

• 50% increase in top school admissions 3 years after training (Journal of Political Economy study)
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lumosity: Direct competitor in the consumer brain training app category. Lumosity offers gamified cognitive exercises via mobile app with a similar subscription model targeting adults seeking focus and memory improvements, though lacking Nuroe's pediatric focus and peer-reviewed working memory protocol.
• Elevate: Mobile brain training app with subscription model targeting adults seeking improved focus, memory, and processing speed. Direct consumer competitor with similar daily micro-session format, though broader cognitive focus versus Nuroe's specialized working memory training.
• BrainHQ (Posit Science): Brain training platform with clinically validated exercises targeting memory, attention, and brain speed. Peer competitor with stronger clinical validation and B2B healthcare channel presence versus Nuroe's consumer-only approach.
• Cogmed (Pearson Clinical): The original academic/clinical working memory training program developed by Professor Torkel Klingberg, which Nuroe is built upon. Cogmed sells to universities and clinics rather than directly to consumers, making it a channel-adjacent competitor with the same underlying methodology.
• CogniFit: Cognitive assessment and brain training platform with personalized training programs available to consumers, schools, and healthcare providers. Direct competitor with broader age coverage and institutional channel access that Nuroe currently lacks.
• NeuroNation: Brain training app offering personalized cognitive exercises developed with neuroscientists, available via subscription. Direct competitor with similar mobile subscription model and scientific positioning, serving the European consumer market with broader cognitive training versus Nuroe's working memory specialization.
• Peak (Brain Training): Consumer brain training app offering cognitive games covering memory, attention, and problem-solving via subscription model. Direct competitor in mobile cognitive training, though without Nuroe's pediatric targeting and peer-reviewed clinical validation.

Emerging players

• Duolingo: Leading mobile learning subscription app demonstrating the product-led growth model for consumer learning subscriptions. While focused on language rather than cognitive training, it represents the model Nuroe aspires to in mobile microlearning subscription consumer engagement and retention.
• EndeavorRx (Akili Interactive): FDA-cleared prescription digital therapeutic for pediatric ADHD delivered as a video game treatment. Closest regulatory-validated analog in the cognitive training space targeting children, representing a more clinical/medical pathway versus Nuroe's consumer wellness positioning.

Broad incumbents

• Khan Academy (Khan Academy Kids): Major educational platform offering free learning content including for children. While focused on academic subjects rather than working memory training, it represents a trusted destination for parent-driven educational spending that could indirectly compete for the same household budget as Nuroe.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61556084716433
• LinkedInlinkedin.com/company/nuroe-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuroe