SUPERTEAM

What SUPERTEAM does

SUPERTEAM (operating brand of Xiamen Baiyexing Outdoor Products Co., Ltd) is a China-based manufacturer and direct-to-consumer seller of carbon fiber bicycle wheelsets, founded in 2015 by MR. Ye and headquartered in Xiamen. The company leverages its parent company's prior OEM experience serving international first-line carbon fiber brands to produce handmade wheelsets at its own SGS- and UCI-certified factory. Its product portfolio spans road racing (Classic, Classic Pro, All Carbon, All-Carbon Ultra, S-All Carbon EVO, and the flagship S-ALL Carbon Ultra SL SE), gravel/cyclocross, triathlon, fixed-gear, and accessories, with proprietary technology including the shark fin bionic aerodynamic design, CS11-3.2-SL carbon fiber spokes, titanium alloy nipples, and a front-high/rear-low 51mm/48mm rim configuration.

The business operates a hybrid go-to-market model: direct e-commerce through superteamwheels.com with free shipping to US/UK/EU and Klarna installment support on select products; a B2B wholesale program for global bicycle dealers offering customization (rims, spokes, hubs) with quotes within 24 hours and a 5-set MOQ for custom orders; and a commission-based affiliate program with quarterly payouts above a $50 threshold. Pricing spans $399 (Classic entry-level) to $1,799 (Ultra SL SE flagship with DT Swiss 180 EXP hubs and ceramic bearings), supported by 3-year spoke/rim and 2-year hub warranties. Marketing is driven by blog content, YouTube reviews, a 50,000+ member newsletter, and professional cycling sponsorships including the Kőbánya Cycling Team (UCI Continental) and a three-year GCN Italia media partnership signed in March 2026. The company claims 100,000+ cyclists served and 70,000+ cumulative wheelsets sold.

Name

SUPERTEAM

Legal name

Xiamen Baiyexing Outdoor Products Co., Ltd

Website

https://superteamwheels.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

SUPERTEAM is a China-based, vertically integrated carbon fiber bicycle wheelset manufacturer selling direct-to-consumer and via B2B wholesale, serving 100,000+ cyclists worldwide with road, gravel, triathlon, and fixed-gear wheelsets priced from $399 to $1,799.

Ownership category

akta.pro rank

Product category

Bicycle Components / Carbon Fiber Wheelsets

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Carbon bicycle wheelsets
• Carbon fiber rims
• Gravel bike wheels
• Triathlon cycling wheels
• Road bike carbon wheels

Headquarters

HQ city

Xiamen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct sales of carbon fiber wheelsets to consumers through their official website. Products include Road Bike wheels (Classic, Classic Pro, All Carbon, All-Carbon Ultra, S-All Carbon EVO), Gravel, Triathlon, and Accessories.
2. B2B Wholesale: Wholesale wheelsets for major bicycle dealers worldwide. They can provide customized services and support global supply for bicycle dealers seeking to stock Superteam products.
3. Affiliate Program: Commission-based affiliate program where partners earn commissions when customers purchase through their referral links. Commissions are paid quarterly when reaching $50 USD minimum.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SUPERTEAM manufactures and sells carbon fiber bicycle wheelsets for road racing, gravel/cyclocross, triathlon, and fixed-gear cycling disciplines, sold directly to consumers globally through its e-commerce website and to bicycle dealers through a wholesale program. The product portfolio spans entry-level (Classic), mid-range (All Carbon, Classic PRO), and premium series (S-ALL Carbon Ultra, S-ALL Carbon Ultra SL SE, S-All Carbon EVO) with rim, disc, and rim-brake variants.

Product overview

SUPERTEAM is a carbon fiber bicycle wheelset manufacturer established in 2015, offering a comprehensive portfolio of carbon road bike wheels across multiple series: S-ALL Carbon Ultra SL SE (flagship all-scenario wheelset), S-All Carbon Ultra, S-All Carbon EVO, All-Carbon Ultra, All Carbon, Classic PRO, and Classic. The product lineup spans road racing, gravel/cyclocross, triathlon, and fixed-gear cycling disciplines. SUPERTEAM positions itself in the mid-to-high-end market with high cost-performance, targeting both professional cyclists and enthusiasts. The company also offers accessories for personal items and bike components.

Differentiator

Problem solved

Functional benefit

Brands

• S-ALL Carbon EVO: Premium carbon road bike wheelset series launched in 2022 featuring new production processes and improved performance
• All-Carbon Ultra
• Classic PRO
• S-ALL Carbon Ultra SL SE
• All Carbon

Products and services

• S-ALL Carbon Ultra SL SE Carbon Wheelset Flagship all-scenario carbon wheelset with 51mm front/48mm rear rim depth design, DT Swiss 180 EXP hubs, ceramic bearings, and 36T ratchet freehub system weighing 1210g±20g, designed for road cyclists seeking premium performance across varied terrain.
• S-ALL Carbon Ultra Carbon Wheelset Carbon wheelset series weighing around 1385g, balancing lightweight design, aerodynamic efficiency, and comfort for versatile riding scenarios, available in R25-50 and disc brake variants for road cyclists.
• S-ALL Carbon Ultra H2 Carbon Wheelset High-performance carbon wheelset featuring shark fin bionic aerodynamic design with 30mm inner width, optimized for road racing and triathlon use, supplied to Kőbánya Cycling Team for professional competition.
• S-All Carbon EVO Carbon Wheelset EVO series carbon road bike wheels designed for performance riding with carbon spoke technology, including the S-ALL Carbon EVO II D30-50 DISC Brake variant with gold decals aero race design.
• Classic PRO Carbon Spokes Road Wheelset Carbon wheelset maximizing speed and efficiency with carbon spoke technology, available in R25-50 rim brake and disc brake configurations for road cyclists.
• Classic Carbon Wheelset Entry-level carbon fiber road bike wheelset offering quality construction at an accessible price point, including the Classic II D28-50 DISC Brake variant, for cyclists seeking their first carbon wheelset.
• Gravel Classic PRO G34-30 Carbon Wheelset Carbon gravel wheelset with G34-30mm configuration designed for gravel and cyclocross riding with disc brake compatibility, targeted at gravel cycling enthusiasts.
• Fixed-Gear Carbon Wheelset Fixed-gear carbon wheels designed for track and fixed-gear road cycling applications.
• Triathlon Carbon Wheelsets Carbon wheelsets optimized for triathlon racing with aerodynamic performance and lightweight construction for triathlon competitors.
• B2B Wholesale and Customization Program Wholesale wheelsets for major bicycle dealers worldwide with customization services for rims, spokes, hubs, and combinations, quotes within 24 hours, and volume-based pricing. No MOQ on existing inventory; MOQ of 5 sets for customized products. Targeted at bicycle dealers stocking Superteam products and professional cycling teams.
• Affiliate Referral Program Commission-based affiliate program where partners earn commissions when customers purchase through their referral links, with quarterly payouts at a $50 USD minimum threshold, targeted at marketing partners and influencers.
• Cycling Accessories Cycling accessories including personal item solutions (bags, storage) and bike component accessories (replacement parts, upgrades) for cyclists purchasing alongside wheelsets.

Quantifiable outcome

• Wind resistance reduced by 17.62% and drag area reduced by 17.83% at 40km/h compared to ordinary 25mm non-aerodynamic rims
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Princeton CarbonWorks: Premium carbon fiber wheelset manufacturer with proprietary aerodynamic technology and patented components. Princeton competes with Superteam at the high-performance end of the road and triathlon wheel category.
• Zipp: SRAM-owned premium carbon fiber wheelset manufacturer serving road, triathlon, and gravel cyclists. Zipp is the most established premium carbon wheels brand and directly competes with Superteam across product category and customer base, with pricing typically 2-3x Superteam's.
• ENVE Composites: Premium carbon fiber wheels and components manufacturer serving the high-end cycling market. ENVE's direct-to-consumer model and premium positioning make it a direct competitor for performance-focused cyclists considering Superteam's higher-end offerings.
• Hunt Bike Wheels: UK-based direct-to-consumer carbon and aluminum wheelset brand positioned on value-engineered performance. Hunt's DTC-first model and similar mid-to-high price positioning make it the closest analog to Superteam's go-to-market approach.
• Reynolds Cycling: Carbon fiber wheelset brand with deep heritage in cycling, known for aero and climbing wheel designs. Reynolds competes with Superteam across road and triathlon categories at premium and mid-tier price points.
• Elite Wheels: China-based carbon fiber wheelset manufacturer with similar origin, DTC model, and value-premium positioning. Elite Wheels is the most direct competitor in the same manufacturing geography and product category as Superteam.
• FFWD Wheels: Dutch carbon fiber wheelset brand specializing in road, triathlon, and gravel wheels. FFWD's similar product breadth, premium positioning, and direct sales model make it a direct comparable to Superteam in both product and channel strategy.
• Lightweight Meilenstei: Premium German carbon fiber wheelset brand recognized for ultra-lightweight construction and full-carbon spoke technology. Lightweight competes with Superteam's ultra-premium S-ALL Carbon Ultra SL SE line in the high-end performance segment.

Broad incumbents

• DT Swiss: Swiss premium cycling component manufacturer producing wheels, hubs, and suspension. DT Swiss is both a supplier (its 180 EXP hubs are featured in Superteam's flagship) and a competitor through its own wheel lines, making it a hybrid peer.
• Roval (Specialized): Specialized Bicycle Components' in-house wheelset brand offering carbon wheels at premium and mid-tier price points. Roval leverages parent brand's deep cycling heritage and OEM bike integration, competing with Superteam across the road and gravel categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@superteamwheels
• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPERTEAM