Reynolds Cycling

What Reynolds Cycling does

Reynolds Cycling designs, engineers, and manufactures premium carbon fiber bicycle wheelsets for road, gravel, and mountain bike disciplines. The company operates complete in-house production — from design through fabrication — supported by a registered patent grid and a proprietary engineering approach centered on the RAV design philosophy, the DET 2 aerodynamic profile, and vertical compliance technology for mountain applications. The portfolio spans the BlackLabel premium sub-brand, the AR (Aero Road) series, the ATR and G Series gravel lines, and Mountain sub-lines covering XC, Trail, Enduro, and Downhill, with rim depths from 25mm to 80mm on the road side and 27.5"/29" diameters off-road. All wheelsets are backed by a lifetime rim guarantee to the original owner, which is a defining commercial feature.

The business operates as a brand under parent company Hayes Bicycle, which provides e-commerce, digital, and distribution infrastructure. Reynolds reaches end customers through a multi-channel motion: direct-to-consumer via eu.hayesbicycle.com, a global dealer network accessed through a "Find a Dealer" locator, a Pro Deal program for professional and competitive athletes, and an Ambassador program for community-driven acquisition. Pricing is tiered (Pro, Expert, and standard/TR) and is not publicly disclosed, consistent with a premium-brand positioning.

The company is headquartered in Mequon, Wisconsin (United States), operates with 101–250 employees, and is privately held. Geographic reach spans the United States and major European markets (UK, France, Germany, Italy, Spain) through localized websites. No revenue, funding, leadership, or M&A data is disclosed in the source material.

Name

Reynolds Cycling

Legal name

Hayes Bicycle

Website

https://reynoldscycling.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Reynolds Cycling is a privately held, Mequon (USA)-based manufacturer of premium carbon fiber wheelsets for road, gravel, and mountain biking, sold via DTC, dealers, and athlete programs under parent Hayes Bicycle.

Ownership category

akta.pro rank

Product category

Cycling Components

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)

akta.pro secondary industries

Bike Parts & Components Retail (CRAMAHAB), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Carbon bicycle wheels
• Road cycling wheelsets
• Gravel bike wheels
• Mountain bike wheels
• Cycling wheel manufacturing

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Carbon Wheel Systems Sales: Reynolds generates revenue through the sale of premium carbon fiber cycling wheelsets across road, gravel, and mountain bike disciplines. Products are sold at multiple price tiers (Pro, Expert, standard) with varying component specifications. All wheels are produced in-house and backed by a lifetime warranty to the original owner.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Reynolds Cycling designs, engineers, and manufactures premium carbon fiber bicycle wheelsets across road, gravel, and mountain bike disciplines. The company exercises complete in-house control from rim design through final fabrication, producing wheels under sub-brands BlackLabel, AR (Aero Road), ATR, and G Series, with rim-depth variants tailored to each discipline. All wheels are backed by a lifetime rim guarantee to the original owner.

Product overview

Reynolds Cycling is a performance cycling wheelset manufacturer offering a comprehensive portfolio of carbon fiber wheels across three primary disciplines: Road, Gravel, and Mountain. The company operates with complete in-house design and manufacturing control, developing complete wheel systems rather than assembling components. Their product architecture centers on the BlackLabel family as the premium sub-brand, supplemented by the AR (Aerodynamic Racing) series for road, the ATR and G Series for gravel, and specialized MTB categories including XC, Trail, Enduro, and Downhill. Each discipline-specific line features rim depth/width optimized profiles, with road wheels ranging from 25mm to 80mm depth, gravel wheels designed for 700c compatibility, and mountain wheels available in 27.5" and 29" diameters. All Reynolds wheels are backed by a lifetime rim guarantee to the original owner.

Differentiator

Problem solved

Functional benefit

Brands

• BlackLabel: Premium carbon wheel product line including Road, XC, Trail, Enduro, and Downhill variants
• AR (Aero Road)
• ATR
• G Series

Products and services

• BlackLabel Road Wheelsets Premium carbon road wheelset family built on the RAV design philosophy and DET 2 profile, offered in Pro and Expert variants at 80mm, 60mm, and 46mm rim depths for aerodynamic, climbing, and all-around road use. Targeted at performance-focused road cyclists, time trialists, and triathletes.
• AR (Aero Road) Wheelsets Aerodynamic road wheelset series in 80mm (Gen 2), 60mm, 46mm, and 25mm rim depths, optimized for wind-tunnel performance and versatile road use. Targeted at road cyclists seeking aerodynamic efficiency across climbing and everyday riding.
• ATR (All-Terrain) Gravel Wheelsets Carbon all-terrain gravel wheelset family offered in Pro, Expert, and standard variants, engineered for aggressive multi-surface riding and racing on mixed terrain. Targeted at gravel racers and adventure riders who blur the lines between road and mountain biking.
• G Series Gravel Wheelsets Gravel-specific carbon wheel series offered in Blacklabel G Series Pro, Blacklabel G Series Expert, and G700 700c variants for performance-focused multi-surface and adventure riding. Targeted at gravel racers and heads-up adventure cyclists.
• BlackLabel Mountain Wheelsets Premium carbon mountain wheelset family across XC (309 XC Pro/Expert), Trail (329 Pro, 327 Expert), Enduro (309 Enduro Pro/Expert), and Downhill (309 DH Expert) categories. Targeted at cross-country, trail, enduro, and downhill mountain bikers seeking race-proven, nearly indestructible carbon wheels.
• TR Mountain Wheelsets Trail-ready carbon mountain wheelset line including TR 309 XC, TR 329 Trail (29"), and TR 309 Enduro, designed for climbing efficiency, all-mountain riding, and enduro racing with vertical compliance. Targeted at mountain bikers seeking Reynolds quality at a more accessible price tier.

Quantifiable outcome

• Wheels perform as well after seasons of use as they do on the first ride
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hayes BicyclecoreOthersHayes Bicycle is the parent company of Reynolds Cycling. The Reynolds brand operates under the Hayes Bicycle umbrella, with products distributed through Hayes Bicycle's e-commerce platform (eu.hayesbicycle.com) and infrastructure. Hayes Bicycle provides operational infrastructure including the primary website, e-commerce, and distribution capabilities for Reynolds products.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Roval Components (Specialized): Roval is Specialized's in-house premium carbon wheel brand covering road, gravel, and MTB disciplines. It is a direct competitor leveraging the Specialized bicycle ecosystem to drive wheel attach, similar to how Reynolds positions around its own brand community.
• Mavic: Mavic is a long-established French wheel and component manufacturer producing carbon and aluminum road, gravel, and MTB wheelsets. It is a direct peer with deep cycling heritage analogous to Reynolds, targeting the same enthusiast rider through a similar global dealer and direct channel mix.
• Hunt Bike Wheels: Hunt is a UK-based direct-to-consumer carbon and aluminum wheelset brand spanning road, gravel, and MTB. It is a direct competitor pursuing a more value-leaning premium positioning that pressures Reynolds from below on price-performance.
• ENVE Composites: ENVE is a US-based premium carbon composite manufacturer of road, gravel, and mountain wheelsets, plus components. It competes directly with Reynolds across every product category and shares a similar in-house design and manufacturing positioning with a premium price point.
• Zipp: Zipp (owned by SRAM) designs and manufactures premium carbon road, gravel, and MTB wheelsets targeting the same competitive and enthusiast cyclist that Reynolds serves. It is the most direct and highest-relevance competitor, competing head-to-head in aerodynamic carbon road wheels and DH/Enduro carbon MTB wheels.
• FFWD Wheels: FFWD is a Dutch premium carbon wheelset specialist focused on road, gravel, and track. It is a direct peer with similar aerodynamic carbon road positioning and a comparable international dealer and DTC distribution model.

Broad incumbents

• Campagnolo: Campagnolo is a premium Italian component manufacturer with a carbon wheel line (Bora) for road and gravel. It is a broad incumbent competing with Reynolds in the premium road wheel segment, with overlapping enthusiast customer bases.
• Shimano: Shimano is the dominant global component and wheelset manufacturer (including carbon road wheels). Although best known for drivetrains and brakes, its wheels business directly competes with Reynolds across road and gravel.
• DT Swiss: DT Swiss is a major Swiss manufacturer of wheelsets, hubs, rims, and suspension components across road, MTB, and gravel. It overlaps directly with Reynolds in wheels but operates at significantly broader scale with hubs, spokes, and suspension as additional categories.

Emerging players

• Princeton Carbon Works: Princeton Carbon Works is a US-based boutique carbon wheel manufacturer focused on high-end road, gravel, and MTB wheelsets. It is an emerging competitor in the same premium niche as Reynolds, appealing to riders seeking boutique performance brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1A3TMjMHzDystXf_KF48yg
• Facebookfacebook.com/reynoldscycling
• Instagraminstagram.com/reynoldscycling
• LinkedInlinkedin.com/company/reynolds-cycling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reynolds Cycling