Medfem Fertility Clinic

What Medfem Fertility Clinic does

Medfem Fertility Clinic is a privately held, specialty fertility center headquartered in Bryanston, Johannesburg, South Africa, operating from a single facility near Oliver Tambo International Airport. The clinic has been in continuous operation for approximately 30 years, tracing back to the first IVF performed in South Africa in 1983, and claims to have helped bring over 17,500 babies into the world. It is led by three directors — Dr Antonio Rodrigues (founder), Dr Nicholas Clark, and Dr Lusanda Shimange-Matsose — supported by a team of 56 staff including four reproductive medicine specialists with over 100 years of combined experience and six expert embryologists. The clinic holds sector accreditations from SASREG, ANARA, ICMART, and SARA, and operates an on-site pharmacy, laboratory, and surgical theatre.

Medfem offers a comprehensive portfolio of assisted reproductive technology services delivered as a single integrated practice rather than a modular platform. Core treatment services include in vitro fertilisation (IVF), intracytoplasmic sperm injection (ICSI), artificial insemination/IUI, ovulation induction, and frozen embryo transfer. Third-party reproduction services include egg donation through six SASREG-accredited partner agencies, surrogacy, and donor sperm. Fertility preservation services cover egg, sperm, and embryo cryopreservation for both elective and oncology indications. Surgical capabilities include laparoscopy, hysteroscopy, fibroid surgery, and surgical sperm retrieval (MESA, PESA, TESE). Laboratory techniques include blastocyst culture, assisted hatching, and preimplantation genetic testing/diagnosis (PGT/PGD). The clinic is the only facility in Africa using the RI Witness electronic sample-tracking system, deployed since 2012 to reduce human error in IVF workflows. Ancillary offerings include psychological counselling, an ovulation calculator tool, and a proprietary supplement line (StaminoGro and Comega Vite).

The business model is fee-for-service professional medical practice with no disclosed external funding, no parent company, and no institutional ownership. Patients are acquired through a multi-channel marketing mix including the website, blog, email newsletters, YouTube and podcast content, free educational seminars, earned media coverage, and an ovulation calculator tool. Distribution combines in-person clinic consultations, a HealthDocs self-serve mobile app for appointments, and virtual consultations across five platforms (WhatsApp, Zoom, Skype, Microsoft Teams, Google Meet). A dedicated international patient program supports medical tourism with visa letters and accommodation coordination for patients from Australia, the UK, Europe, the USA, and across Africa.

Name

Medfem Fertility Clinic

Legal name

Medfem Fertility Clinic

Website

https://medfem.co.za

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Medfem Fertility Clinic is a privately held, SASREG-accredited fertility center in Bryanston, Johannesburg, offering IVF, ICSI, IUI, third-party reproduction, fertility preservation, and surgical services to local South African and international patients across four continents.

Ownership category

akta.pro rank

Product category

Fertility and Reproductive Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD)

Keywords

• Fertility treatment services
• In vitro fertilisation
• Reproductive medicine
• Fertility preservation
• Assisted reproductive technology

Headquarters

HQ city

Bryanston

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fertility Treatment Services: Fee-for-service medical treatments including IVF, ICSI, IUI, egg freezing, sperm freezing, embryo freezing, fertility preservation, surrogacy, egg donation, laparoscopy, hysteroscopy, and other fertility procedures. Consultation fees also charged.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Medfem Fertility Clinic delivers advanced assisted reproductive treatments including IVF, ICSI, IUI, egg/sperm/embryo freezing, preimplantation genetic testing, and minimally invasive reproductive surgery. The clinic also provides fertility preservation, third-party reproduction services (egg donation, surrogacy), psychological counselling, and virtual consultations for international patients, all delivered from its SASREG-accredited Bryanston facility in Johannesburg.

Product overview

Medfem Fertility Clinic offers a comprehensive portfolio of fertility treatments and services as a single unified practice rather than a modular platform. The core services centre on advanced assisted reproductive technologies including In Vitro Fertilisation (IVF), Intracytoplasmic Sperm Injection (ICSI), Artificial Insemination/Intrauterine Insemination (IUI), and ovulation induction. The clinic provides complete third-party reproduction options including egg donation (through SASREG-accredited agencies), surrogacy, and sperm donation. Fertility preservation services encompass egg freezing, embryo cryopreservation via vitrification, and sperm freezing. Surgical capabilities include laparoscopy, hysteroscopy, fibroid surgery, and surgical sperm retrieval (MESA, PESA, TESE). The clinic operates an on-site pharmacy and laboratory with advanced techniques such as blastocyst culture, assisted hatching, preimplantation genetic testing/diagnosis (PGT/PGD), and the RI Witness electronic sample tracking system. Support services include psychological counselling, fertility preservation for cancer patients, and virtual consultations for international patients. The clinic also offers proprietary fertility supplements StaminoGro and Comega Vite. Treatment pathways are available for single individuals and same-sex couples. All services are delivered at the Bryanston, Johannesburg facility with coordination for international patients.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilisation (IVF)

Quantifiable outcome

• 17,500+ babies born through fertility treatments
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Egg Donor CocoreStrategic or Co-development PartnerSASREG accredited egg donor agency based in Sandton, Morningside. Provides racially diverse egg donors for Medfem patients through electronic donor selection platform.
• GiftovLifecoreStrategic or Co-development PartnerEgg donor agency with national coverage. Contact Tami at giftovlife.com. Manages donor recruitment, screening, and coordination for Medfem Fertility Clinic.
• ababySAcoreStrategic or Co-development PartnerNational egg donor agency managed by Lara. Provides egg donor matching and coordination services for Medfem patients.
• NurturecoreStrategic or Co-development PartnerEgg donor agency managed by Tertia. Specialized in egg donor matching for fertility treatments at Medfem.
• Baby MiraclesminorStrategic or Co-development PartnerEgg donor agency providing donor services for Medfem fertility treatments.
• Baby2MomminorStrategic or Co-development PartnerEgg donor agency managed by Jenny, providing donor matching services for Medfem patients.
• SASREGcoreStrategic or Co-development PartnerSouthern African Society of Reproductive Medicine and Gynaecological Endoscopy - regulates and accredits fertility services in South Africa. Medfem is a SASREG accredited clinic.
• AndrocryosminorChannel Partner/ Reseller/ DistributorSperm bank in Johannesburg. Referred to patients when Medfem stopped recruiting new sperm donors. Contact: [email protected], 011 484 2695.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• CREATE Fertility: UK-based fertility clinic chain focused on mild/Natural IVF. Comparable as a UK competitor serving inbound fertility patients, relevant to Medfem's UK-sourced international patient cohort.
• Genea: Australian fertility clinic group with proprietary media and technology. Comparable as a regional fertility specialist group targeting medically-bound cross-border patients, similar to Medfem's international patient cohort.

Direct peers

• BioART Fertility Centre: South African fertility clinic providing IVF, ICSI, and PGT services. Comparable specialist practice serving similar patients in the same regulatory environment (SASREG).
• Aev Fertility Institute: Johannesburg fertility clinic offering full ART services including IVF, ICSI, and donor gamete programmes. Comparable specialist clinic competing for the same metropolitan patient pool.
• Cape Fertility: One of the oldest ART clinics in South Africa, offering IVF, ICSI, and donor programs. Comparable as a directly competing fertility clinic in the same market with similar service portfolio.
• Sandton Fertility Clinic (Dr. Botha): Specialist fertility clinic located in the same Sandton/Johannesburg node as Medfem. Comparable scale, services, and referral ecosystem.
• Vitalab Fertility Clinic: Johannesburg-based fertility clinic offering IVF, ICSI, IUI, and egg donation. Directly competes with Medfem in the Gauteng patient market with comparable pricing and service mix.
• Wijnland Fertility: Stellenbosch-based fertility clinic offering IVF, ICSI, donor programs, and fertility preservation. Comparable in service scope and South African market positioning.

Broad incumbents

• IVI-RMA (now IVI Americas): Global fertility network with clinics across Europe, Latin America, and beyond. Comparable as a large, multi-country IVF chain operating at much greater scale than Medfem.
• CCRM Fertility: US-based fertility clinic network with lab-driven differentiation and research focus. Comparable as a multi-site, technology-led fertility group; offers a US benchmark for Medfem's clinical tech portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=DEYsNqagguU
• Facebookfacebook.com/medfemfertility
• LinkedInlinkedin.com/company/medfem-fertility-clinic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medfem Fertility Clinic