Padukone School of Badminton

Name

Padukone School of Badminton

Legal name

Padukone School of Badminton

Website

https://padukoneschoolofbadminton.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sports Coaching / Badminton Training

NAICS

Sports and Recreation Instruction (61162), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Sports Boarding Schools & Residential Academies (MPAKAJAL), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Badminton coaching services
• Sports academy training
• Coach certification programs
• School sports partnerships
• High-performance athlete training

Headquarters

HQ city

Yelahanka

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coaching Program Fees: Fees from structured badminton coaching programs across beginner, intermediate, high-performance, and adult categories. Programs offered at 75+ centers across 18 Indian cities
2. Coach Certification Program: Revenue from coach certification programs at multiple levels: Beginner Level Online (Rs. 10,000), On Court Practical (Rs. 8,000), Intermediate Level (Rs. 18,000)
3. School Partnership Programs: After-school programs providing focused training with revenue sharing or partnership fees with educational institutions
4. Venue Partner Program: Revenue generation for badminton clubs/venues through coaching programs, with claims of increasing coaching revenue by at least 50% for partners

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Padukone School of Badminton (PSB) is a multi-tiered badminton coaching academy offering structured programs across four progressive levels — Beginner (ages 6+), Intermediate (ages 8+), High-Performance (ages 9+), and Adults — built on a standardized curriculum developed under the mentorship of Prakash Padukone. The academy supplements core coaching with a Coach Certification Program, School Partnership Program, and Venue Partner Program, operating across 75+ centres in 18+ Indian cities plus an international location in Doha, Qatar.

Product overview

Padukone School of Badminton (PSB) is a multi-tiered badminton coaching organization offering structured programs across all age groups and skill levels. The core portfolio consists of four progressive coaching programs — Beginner (ages 6+), Intermediate (ages 8+), High-Performance (ages 9+), and Adults — all built on a standardized curriculum developed by Prakash Padukone. Supporting the core coaching services are three add-on offerings: the Coach Certification Program (a three-tier nationally recognized certification with online and on-court components), the Venue Partner Program (franchise-style adoption of PSB methodology at existing clubs), and the School Partnership Program (curriculum integration into school sports periods). The flagship venue is the Padukone-Dravid Centre for Sports Excellence (PDCSE) in Bangalore, which houses the High-Performance programs and offers access to international-standard courts, a fully equipped gym, strength and conditioning, and physiotherapy. PSB operates across 75+ centres in 18+ Indian cities and internationally in Doha, Qatar.

Differentiator

Problem solved

Functional benefit

Products and services

• Beginner Badminton Coaching Program
• Intermediate Badminton Coaching Program
• High-Performance Badminton Training Program
• Adults Badminton Coaching Program
• Coach Certification Program
• Venue Partner Program
• School Partnership Program
• Padukone-Dravid Centre for Sports Excellence (PDCSE)

Quantifiable outcome

• Coaches report ability to increase coaching revenue by at least 50% through partnership programs
• +1 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• VICTORcoreStrategic or Co-development PartnerGlobal badminton equipment brand founded in Taipei in 1968, providing advanced technology in rackets, footwear, apparel, and accessories. VICTOR is official sponsor of BWF (Badminton World Federation) and supports PSB athletes with top-tier equipment in their journey towards excellence.
• Athlen SportscoreChannel Partner/ Reseller/ DistributorQatar-based sports management company in partnership for launching Padukone School of Badminton in Doha, Qatar. Prakash Padukone was present at the launch on October 12-13, 2024. Coaching commenced November 1, 2024 with programs for all ages and skill levels.
• Padukone-Dravid Centre for Sports Excellence (PDCSE)coreStrategic or Co-development PartnerIndia's premier integrated multi-sport complex dedicated to nurturing athletes across various sports. Houses PSB's flagship high-performance training program with international-standard courts, world-class fitness infrastructure, and professional coaching team.
• Olympic Gold QuestminorStrategic or Co-development PartnerFoundation co-founded by Prakash Padukone and Geet Sethi dedicated to promotion of Olympic sports in India. Supports elite athlete development and coaching excellence programs.
• National Public School, BangalorecoreChannel Partner/ Reseller/ DistributorPremium educational institution partnered for school badminton coaching program integrating foundational training into school sports periods with certified PSB coaches.
• Delhi Public SchoolcoreChannel Partner/ Reseller/ DistributorLarge chain of schools partnered for school badminton coaching program with structured curriculum, certified coaches, and access to PSB's network and PDCSE facilities.
• TISB (The International School of Bangalore)coreChannel Partner/ Reseller/ DistributorInternational school partnered for badminton program with focus on holistic student development, talent discovery, and professional pathways for promising players.
• School of IndiaminorChannel Partner/ Reseller/ DistributorEducational institution partnered for school badminton coaching integrating structured PSB curriculum into school sports program.
• Inventure AcademyminorChannel Partner/ Reseller/ DistributorSchool partnered for badminton program offering students access to PSB's standardized coaching methodology and tournament pathways.
• Ramagya SchoolminorChannel Partner/ Reseller/ DistributorSchool partnered in Noida for badminton coaching with after-school programs and access to Ramagya Sports Academy facilities.
• Nurture International SchoolminorChannel Partner/ Reseller/ DistributorInternational school partnered for badminton coaching program with focus on discovering and nurturing young talent.
• DISHA School, PollachiminorChannel Partner/ Reseller/ DistributorSchool partnered for badminton coaching integrating PSB's structured curriculum into student sports activities.
• Lords International School, AlwarminorChannel Partner/ Reseller/ DistributorSchool partnered for badminton coaching extending PSB's reach to Rajasthan region.
• Bluecaps Sports Arena, BengaluruminorChannel Partner/ Reseller/ DistributorBadminton venue partner providing infrastructure for PSB coaching programs.
• Aries Sports Arena, BengaluruminorChannel Partner/ Reseller/ DistributorBadminton venue partner providing infrastructure for PSB coaching programs with focus on adults programs.
• GUTS, ChennaiminorChannel Partner/ Reseller/ DistributorBadminton venue partner in Chennai providing infrastructure for PSB coaching programs.
• National Sports Club of India, MumbaiminorChannel Partner/ Reseller/ DistributorPremium sports club venue partner in Mumbai for PSB coaching programs.
• Oneiros, SuratminorChannel Partner/ Reseller/ DistributorSports club venue partner in Surat (Katargam and Adajan locations) for PSB coaching programs.
• Prakash Badminton Academy, J P Nagar, BengaluruminorChannel Partner/ Reseller/ DistributorAffiliated badminton academy providing feather touch sports arena facilities for PSB coaching programs.
• JP High Performance Sports Academy, DehradunminorChannel Partner/ Reseller/ DistributorHigh performance sports academy partner in Dehradun for advanced player training under PSB methodology.
• Enjogo/Barnes School, NashikminorChannel Partner/ Reseller/ DistributorEducational institution partner for Padukone Residential Academy in Nashik offering residential program for intensive badminton training with boarding facilities at Air Force Station Road, Devlali Camp.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• EduSports (Khel Khel Mein): India-based school sports program provider offering structured physical education and multi-sport curriculum to schools. Overlaps with PSB's School Partnership Program in the K-12 institutional channel and adjacent in sports-education methodology delivery.
• LeapVault Sports: Indian sports education company focused on curriculum, coaching, and after-school sports programs for schools. Comparable to PSB in school channel partnerships and tier-2/3 city expansion ambitions within India's sports-education category.
• KOOH Sports: Indian school-sports company delivering structured sports curricula to K-12 institutions across multiple sports. Comparable to PSB's School Partnership Program in distribution model and school-embedded coaching motion; an emerging player in the same K-12 sports education category.

Direct peers

• Lakshya Badminton Academy: Indian badminton academy providing structured coaching across age groups, competing for the same grassroots-to-elite talent pipeline that PSB targets. Comparable tiered program structure and metro-city footprint.
• Pullela Gopichand Badminton Academy: India's most prominent elite badminton academy in Hyderabad, founded by 2001 All England Champion Pullela Gopichand. Directly comparable to PSB as a tiered, methodology-driven badminton academy producing national and Olympic-level players; competes for top junior talent and coaching credibility in India.
• Centre for Badminton Excellence (formerly Prakash Padukone Badminton Academy): Former PPBA, rebranded in October 2025 after Prakash Padukone's departure and now led by Vimal Kumar and Vivek Kumar. Direct predecessor entity to PSB with the same coaching DNA — now a competitor drawing on overlapping methodology, staff lineage (Aditya Prakash, Balachandran TR are PSB alumni), and the same Bangalore high-performance base.
• Vimal Kumar Badminton Academy (Bangalore): Bengaluru-based badminton academy run by former national coach Vimal Kumar, who now leads CBE. Competes directly with PSB's Bengaluru flagship for junior and intermediate players in the same metro, leveraging Vimal Kumar's coaching reputation and curriculum overlap.

Broad incumbents

• Decathlon (sports retail and academies): Global sporting-goods retailer operating in-store coaching academies in India (including badminton). Comparable to PSB in addressing entry-level and adult recreational badminton demand, with a much wider multi-sport distribution footprint and brand reach.
• Olympic Gold Quest: Foundation co-founded by Prakash Padukone and Geet Sethi supporting elite Indian Olympic athletes, including badminton. PSB is a partner of OGQ; OGQ overlaps in talent identification, elite athlete development, and the Padukone/Indian badminton ecosystem, and competes indirectly for elite player mindshare.
• Sports Authority of India (SAI) Training Centres: Government body operating national and regional badminton training centres across India. Competes indirectly for elite junior talent via subsidised coaching and provides the incumbent alternative to PSB's high-performance pathway, particularly for state/national team aspirants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PadukoneSchoolofBadminton
• Instagraminstagram.com/padukonesportsmanagement/?igshid=MzRlODBiNWFlZA%3D%3D
• LinkedInlinkedin.com/company/padukone-school-of-badminton

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Padukone School of Badminton