Victor
Victor is a London-based digital private jet charter marketplace connecting customers to 7,000+ aircraft and 100+ operators worldwide, serving high-net-worth individuals, corporates, sports teams, and entertainment clients via transparent quotes and a loyalty ecosystem.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Victor does
Victor is a London-headquartered digital marketplace for on-demand private jet charter, operating as a charter broker rather than a direct air carrier. It connects customers to a global network of 7,000+ aircraft operated by 100+ AOC-certified partners across 157 countries and 40,000+ airports, accessible via web, iOS, and Android. The platform differentiates on transparency, disclosing operator name, aircraft tail number, and real images before booking, and offers specialised products including Group Charter for 18+ passengers, Empty Leg flights, Helicopter Charter, and Victor Concierge. Revenue is generated primarily through transaction fees on each charter booking, with bespoke travel management fees for multi-leg itineraries such as music tours, and an ecosystem layer through the Alto loyalty programme that spans hotels, yachts, and luxury experiences.
The company is privately held with co-CEOs James Farley and Toby Edwards leading a team of 101-250 employees across offices in London, Washington DC, and Abu Dhabi. Victor has raised approximately $62M across five disclosed funding rounds between 2011 and 2018, with strategic backers including BBA Aviation and BP Ventures, and acquired YoungJets in 2015. It maintains regulatory credentials including ARGUS certification and US DOT Part 295/298 compliance, and has positioned sustainability as a core brand pillar through partnerships with Neste for Sustainable Aviation Fuel and 4AIR for contrails analysis. Customer segments span high-net-worth individuals, corporate accounts, international sports teams, entertainment tours, and government or lobbying groups.
Victor firmographics
Firmographics- Name
- Victor
- Legal name
- Fly Victor
- Website
- https://flyvictor.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Victor is a London-based digital private jet charter marketplace connecting customers to 7,000+ aircraft and 100+ operators worldwide, serving high-net-worth individuals, corporates, sports teams, and entertainment clients via transparent quotes and a loyalty ecosystem.
- Ownership category
- akta.pro rank
Victor industry classification
Industry- Product category
- Private Jet Charter Brokerage
- NAICS
- Nonscheduled Chartered Passenger Air Transportation (481211)
- SIC
- Air Transportation, Nonscheduled (4522)
- akta.pro primary industry
- Business Jet Charter (On-Demand) (THABAFAA)
- akta.pro secondary industries
- Private Jet Charter (Midsize/Super-Midsize/Heavy Jet) (TLAFABAB), Charter Airlines & ACMI / Wet-Lease Passenger Operators (TLAFAAAC)
Keywords
Where Victor is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Victor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Charter Booking Fees: Victor charges competitive booking fees for all online charter request bookings. No upfront costs or hidden charges. Quotes include landing fees, basic catering for Europe, and taxes where required. No extra costs for taxiing time or fuel surcharges.
- Travel Management Services: Travel management fees for music tours and similar multi-leg itineraries are priced by arrangement, providing bespoke coordination services.
- Alto Loyalty Program: Alto is the world's first frequent-flyer points programme for private jet charter. Members earn points on flights and Alto partner bookings (hotels, yachts, services), redeemable for flights or partner services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | On-demand charter booking with transparent pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Victor product offering
Product offeringCore offering
Victor operates a global digital private jet charter marketplace that aggregates 7,000+ aircraft from 100+ AOC-certified operator partners and connects them with travellers through a web platform and iOS/Android apps. Every booking is supported by transparent quotes that disclose the operator name, aircraft tail number and real images before commitment, plus dedicated personal account managers and 24/7 operations teams in the UK, USA and UAE handling catering, ground transfers and full trip coordination.
Product overview
Victor is a digital private jet charter marketplace offering on-demand booking with full transparency (disclosing operator and aircraft details before booking). The platform encompasses the core charter marketplace, Group Charter for 18+ passengers, Empty Leg discounted flights, Helicopter Charter, and the Alto loyalty/concierge programme. Additional services include Climate Action with SAF options and Client Preferred Operators quality ratings. The platform is accessible via web and mobile apps (iOS/Android).
Differentiator
Problem solved
Functional benefit
Brands
- Alto: The world's first frequent-flyer points programme for private jet charter, available exclusively to Victor customers. Members earn Alto points when flying with Victor or booking through Alto partners including hotels, yachts, and luxury services.
- Victor Concierge
Products and services
- On-Demand Private Jet Charter Digital marketplace connecting customers with private jet operators worldwide, offering transparent quotes that disclose operator name, aircraft tail number and real images before booking, backed by 24/7 personal account managers. Targeted at high-net-worth individuals and corporate travellers needing flexible on-demand air travel.
- Group Charter
Quantifiable outcome
- Up to 75% savings on private jet charter through empty leg flights
- +2 more outcomes
Companies that use Victor
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Victor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Victor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NestecorePioneering partnership with Neste, the world's leading producer of sustainable aviation fuel (SAF). Victor's members can purchase Neste MY Sustainable Aviation Fuel at checkout, reducing carbon emissions by up to 80% compared to fossil jet fuel. Victor is the first and only on-demand private jet charter provider to credibly offer SAF for every booking.
- RocketRoutecoreFlight mapping technology partnership using RocketRoute combined with data from thousands of historic Victor flights to provide accurate fuel burn estimates on every quote, enabling customers to make more sustainable aircraft choices.
- 4AIRminorPartnership to publish the first Contrails Analysis Report from a private jet charter broker, analyzing 2,987 flights worldwide and highlighting non-CO2 aviation impact. The report found that 1% of contrails accounted for 48% of total warming impact.
- ARGUScoreARGUS certification evaluates charter brokers against 10 Standards of Excellence covering ethical and financial conduct, safety, and security. Victor is one of a select group of ARGUS-rated charter brokers.
- Alto Partner NetworkcoreAlto is Victor's frequent-flyer points programme with partner network including Mandarin Oriental, Corinthia, The Langham hotels; Sixt car rental; Golf Traveller; Fraser yachts; and luxury travel brands like EnVogue, Luminaire, and Wilderness Reserve. Members earn and redeem points across all partners.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
Victor competitors and assessment
Company assessmentDirect peers
- CharterScanner: Online private jet charter comparison and booking platform. Competes with Victor on the price-comparison and instant-quote digital experience for on-demand charter customers.
- Paramount Business Jets: US-based private jet charter broker with global operator network and online quote/booking platform. Comparable to Victor as a non-asset-owning broker aggregating third-party aircraft capacity.
- Jettly: Digital private jet booking marketplace and app aggregating operator inventory globally. Direct competitor to Victor on the digital charter booking experience, with similar transparency and on-demand positioning.
- LunaJets: Geneva-based private jet charter broker and marketplace offering on-demand and empty-leg bookings across Europe and globally. Directly comparable to Victor in business model (asset-light broker), customer base (HNW and corporate), and digital booking platform.
- JetSuiteX (JSX): US-based semi-private and charter aviation platform offering scheduled and on-demand private jet experiences. Comparable to Victor's digital marketplace and app-led booking model, though more concentrated in North American routes.
- PrivateFly: UK-based private jet charter broker (part of Magellan Jets group) with a digital booking platform and global network. Closest head-to-head competitor to Victor in geography, business model, and on-demand charter marketplace positioning.
Broad incumbents
- Air Charter Service: Large UK-headquartered charter broker offering private jets, group charter, and cargo across global markets. Overlaps with Victor's group charter and corporate offerings but operates a much broader portfolio beyond on-demand private jets.
- Wheels Up: US-based private aviation platform combining membership, owned fleet, and marketplace charter. Broader incumbent competitor to Victor in the digital private aviation category with significant capital raised.
- VistaJet: Global business aviation operator with owned fleet serving HNW and corporate clients via membership and on-demand charter. Competes with Victor on the HNW/corporate demand side but as an asset-owning incumbent rather than broker.
Emerging players
- Blade: Urban air mobility and private aviation platform offering on-demand helicopter and jet services via app. Comparable to Victor in digital-first booking and app experience but focused on short-haul urban and Northeast US routes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Victor social profiles
Digital presenceVictor compliance and trust
Trust signalCompliance4 records
Victor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Victor leadership team
Management profileNumber of profiles
Profiles8 records
Victor funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Victor M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Victor
What does Victor do?
Victor operates a global digital private jet charter marketplace that aggregates 7,000+ aircraft from 100+ AOC-certified operator partners and connects them with travellers through a web platform and iOS/Android apps. Every booking is supported by transparent quotes that disclose the operator name, aircraft tail number and real images before commitment, plus dedicated personal account managers and 24/7 operations teams in the UK, USA and UAE handling catering, ground transfers and full trip coordination.
Is Victor a public or private company?
Victor is a private company. It is classified as venture growth investor backed and is currently operating.
When was Victor founded?
Victor was founded in 2012. It employs 101 to 250 people.
Where is Victor based?
Victor is headquartered in London, United Kingdom, in the Europe region.
How does Victor make money?
Three revenue lines are on record. Charter Booking Fees are the primary driver. The others are travel Management Services and alto Loyalty Program.
Who are Victor's main competitors?
Direct peers on record are CharterScanner, Paramount Business Jets, Jettly, LunaJets, JetSuiteX (JSX) and PrivateFly. Broad incumbents are Air Charter Service, Wheels Up and VistaJet. Blade is listed as an emerging player.
Does Victor have an API?
No public API is recorded for Victor.
What industry is Victor in?
Victor's product category is Private Jet Charter Brokerage. Its primary akta.pro industry code is THABAFAA, Business Jet Charter (On-Demand), with a secondary code of TLAFABAB, Private Jet Charter (Midsize/Super-Midsize/Heavy Jet). Its NAICS code is 481211 and its SIC code is 4522.