Rest Easier
Rest Easier is a UK B2B financial wellbeing and life protection platform, sold to employers at £10 per employee per month and distributed via SSO, that helps employees write wills, set up LPAs, trace pensions, nominate beneficiaries and consolidate wealth in one place.
- Company typePrivate
- Founded2022
- HeadquartersLeigh-on-sea, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Rest Easier does
Rest Easier Limited is a UK-headquartered (Leigh-on-Sea) employee benefits company that sells a single financial wellbeing and life protection platform to UK employers, who then provision it to their entire workforce through single sign-on. The platform bundles six modules behind one login: a wealth tracker covering UK and overseas pensions, property and savings; a learning portal; work benefit nominations; guided workflows for UK wills, trusts, Lasting Powers of Attorney and severance of tenancy; plus an in-platform conversational AI guide called Ivy, with outputs qualified for UK law and reviewed by an FCA-registered Head of Estate Planning and Compliance. Core application infrastructure runs on AWS in London, with additional EU presence in Ireland and Frankfurt, and the platform is SOC 2 certified with ISO 27001 in process.
Commercially, Rest Easier uses a flat per-employee subscription at £10 per employee per month for the Core tier, plus a quote-based Enterprise tier for organisations with 1,000+ headcount that adds custom rollout, SSO and HRIS sync, dedicated success, procurement and DPIA support, and quarterly founder-led steering. Distribution is founder-led direct sales and inside sales (founder-hosted 30-minute demos and book-a-demo forms) followed by a designed 7-day SSO/CSV/Workday rollout that has reportedly driven around 50% employee activation in month one against a stated 5-10% industry average. Named customers are predominantly UK SMBs and mid-market employers (Barmy Army, S.T.I. Freight Management, Hello Finch, The Packaging Club, Edgemont, Pinter) with at least one FTSE-listed enterprise (Croda) and a reference FTSE 100 Global Rewards Director. The company was founded in 2022 by Will Spencer (ex-Amazon and Red Bull HR) and Dan Makin, and closed a first disclosed funding round in October 2025 with Darius Cubed Ventures and LvlUp Ventures.
Rest Easier firmographics
Firmographics- Name
- Rest Easier
- Legal name
- Rest Easier Limited
- Website
- https://resteasier.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rest Easier is a UK B2B financial wellbeing and life protection platform, sold to employers at £10 per employee per month and distributed via SSO, that helps employees write wills, set up LPAs, trace pensions, nominate beneficiaries and consolidate wealth in one place.
- Ownership category
- akta.pro rank
Rest Easier industry classification
Industry- Product category
- Employee Financial Wellbeing Platform
- NAICS
- Insurance and Employee Benefit Funds (5251)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)
Keywords
Where Rest Easier is headquartered
LocationHeadquarters
- HQ city
- Leigh-on-sea
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rest Easier business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Per-employee subscription (Core): Flat £10 per employee per month for the full platform: wills, LPAs, trusts, severance of tenancy, pension and work benefit nominations, wealth tracker and assets register, financial learning portal and Ivy, quarterly outcomes report, live HR launch session, and partner access. Billed monthly, no setup fee, partner included at no extra cost.
- Enterprise contract (1,000+ headcount): Custom-priced enterprise contract for organisations with 1,000+ employees. Includes everything in Core plus custom rollout, dedicated success, SSO and HRIS sync, custom outcomes reporting, procurement/infosec/DPIA support, and quarterly steering with the founder. Quote-based, multi-year available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Core - the full platform for every employee |
| Other | Multi-year contract | Enterprise - for 1,000+ headcount organisations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Rest Easier product offering
Product offeringCore offering
Rest Easier is an HR-distributed employee financial wellbeing and life admin platform sold to UK employers at £10 per employee per month. It bundles UK will and trust creation, Lasting Power of Attorney, severance of tenancy, pension and work benefit nominations, a wealth tracker and assets register, and a financial learning portal with the in-platform AI guide Ivy, into a single employee experience distributed via employer SSO.
Product overview
Rest Easier is a platform-plus-modules architecture: a single HR-distributed financial wellbeing platform, sold to UK employers at £10 per employee per month, that bundles six core modules — Wealth Tracker, Learning Portal, Work Benefit Nominations, Wills and Trusts, Lasting Power of Attorney, and Severance of Tenancy — alongside the in-platform AI guide Ivy, into one employee experience. The Wealth Tracker, Work Benefit Nominations and Peace of Mind Score anchor the everyday financial and protection picture, while the Learning Portal and Ivy deliver plain-English education tailored to each employee's life stage. Wills and Trusts, Lasting Power of Attorney and Severance of Tenancy handle the heavier legal protections, with in-platform guidance, document generation, qualified legal review and a secure document hub so the family has what it needs in one place.
Differentiator
Problem solved
Functional benefit
Brands
- Ivy: In-platform AI guide that assists employees with questions on wealth, protection and financial literacy. Provides guidance, not regulated advice, and hands off to a human when needed.
- Peace of Mind Score
Products and services
- Rest Easier Platform HR-distributed employee financial wellbeing and life admin platform sold to UK employers at £10 per employee per month. It bundles UK wills and trusts, Lasting Power of Attorney, severance of tenancy, pension and work benefit nominations, a wealth tracker and assets register, a financial learning portal, and the in-platform AI guide Ivy into one employee experience distributed via SSO, CSV or Workday, designed to go live in 7 days.
Quantifiable outcome
- ~50% employee activation in month one, versus a stated 5-10% industry average
- +4 more outcomes
Companies that use Rest Easier
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Rest Easier technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature9 records
Rest Easier partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and supporting.
- Amazon Web Services (AWS)flagshipAWS is the core hosting provider for the Rest Easier application. Core application database infrastructure is hosted in AWS availability zones in London, UK, with additional supporting services hosted in AWS data centres in the EU (Ireland eu-west-1 and Frankfurt, Germany). Underpins the platform's UK data residency claim and SOC 2 posture.
- LovablecoreProvider of the Rest Easier website and Learn Portal. Acts as the build/host platform for the marketing website and the in-product learning portal content layer.
- StripecorePayment processing partner for billing employers for the per-employee subscription. Handles the recurring £10/employee/month billing and Enterprise contract payments.
- ZendeskcoreCustomer support tooling partner. Powers the "Humans are always one click away" support experience and the human hand-off from the Ivy AI guide.
- SendGrid (Twilio)coreCommunication services provider for the platform's email communications with employees and employers.
- ResendsupportingTransactional email provider used alongside SendGrid for product and account-related emails.
- Neutrino APIsupportingPhone number validation API used during account onboarding and work benefit nominations to verify UK phone numbers.
- Ideal PostcodessupportingUK address lookup API used to validate postal addresses entered into wills, LPAs, nominations and account profiles.
- Google AnalyticssupportingAnalytics provider for the public website, used to measure site performance and improve the service; sets _ga and _ga_* cookies for up to 2 years.
- Sir Nigel Knowles (Non-Exec Director)coreNon-Executive Director and advisor; co-founder of DLA Piper. Provides board-level governance and legal-industry credibility.
- Steve Denison (Chairman)coreChairman of the board; ex-PwC Senior Partner. Provides governance and Big-Four audit/consulting credibility.
- Monique Drummond (Advisor)supportingConsumer Insights Expert advisor listed on the About page; supports customer insight and proposition work.
- Andrew Pinto (Head of Estate Planning and Compliance)coreListed under Advisors on the About page; FCA-registered. Responsible for estate planning and compliance oversight of wills, LPAs and trusts produced by the platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Rest Easier competitors and assessment
Company assessmentDirect peers
- Mintago: UK-based workplace financial wellbeing platform offering pensions, financial coaching and money education to employees via employers. Direct competitor to Rest Easier in the same HR-distributed, B2B SaaS category with overlapping feature sets and buyer personas.
- Wagestream: UK workplace financial wellbeing platform providing earned wage access, savings, financial coaching and learning to employees via employer distribution. Targets the same UK HR and reward buyer persona and is explicitly cited by Rest Easier as a comparison page target.
- Bippit: UK workplace financial coaching and wellbeing platform, sold B2B to employers and embedded via SSO. Closely comparable on GTM motion, buyer persona and category, even if the product leans more on coaching than estate-planning workflows.
Others
- Origin: US workplace financial wellness and benefits platform covering emergency savings, student loan repayment and financial coaching. Adjacent category player and useful US comp for employer-distributed financial wellbeing at scale.
Broad incumbents
- Penfold: UK workplace pension provider targeting SMEs and mid-market employers via direct and accountant channels. A broader incumbent in UK workplace financial benefits that competes for the same HR budget line as Rest Easier.
- Smart Pension: UK workplace pension and savings platform serving hundreds of thousands of employees via employers. A large incumbent in the UK workplace financial benefits stack that competes for the same benefits budget and HR buyer.
- Hastee: UK employer-distributed earned wage access and financial wellbeing platform. Competes with Rest Easier for the same HR reward budget line and employee financial wellbeing use cases.
Emerging players
- LearnLux: US workplace financial wellbeing platform providing education, coaching and planning tools via employers. Different geography but functionally comparable as a B2B-distributed financial wellbeing platform with learning and AI guidance components.
- Farewill: Large UK direct-to-consumer will-writing and probate platform. While D2C-first, it is explicitly called out by Rest Easier as a comparison page target and represents the consumer alternative that Rest Easier's B2B distribution is built to bypass.
- Octopus Legacy: UK will-writing and legacy service, part of the Octopus Group, sold both D2C and through employer partnerships. Overlaps Rest Easier on the wills module and is explicitly named in Rest Easier comparison pages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Rest Easier compliance and trust
Trust signalCompliance5 records
Rest Easier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rest Easier leadership team
Management profileNumber of profiles
Profiles6 records
Rest Easier funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rest Easier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rest Easier
What does Rest Easier do?
Rest Easier is an HR-distributed employee financial wellbeing and life admin platform sold to UK employers at £10 per employee per month. It bundles UK will and trust creation, Lasting Power of Attorney, severance of tenancy, pension and work benefit nominations, a wealth tracker and assets register, and a financial learning portal with the in-platform AI guide Ivy, into a single employee experience distributed via employer SSO.
Is Rest Easier a public or private company?
Rest Easier is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rest Easier founded?
Rest Easier was founded in 2022. It employs 1 to 10 people.
Where is Rest Easier based?
Rest Easier is headquartered in Leigh-on-sea, United Kingdom, in the Europe region.
How does Rest Easier make money?
Two revenue lines are on record. Per-employee subscription (Core) is the primary driver. The others are enterprise contract (1,000+ headcount).
Who are Rest Easier's main competitors?
Direct peers on record are Mintago, Wagestream and Bippit. Origin is listed as an others. Broad incumbents are Penfold, Smart Pension and Hastee. Emerging players are LearnLux, Farewill and Octopus Legacy.
Does Rest Easier have an API?
No public API is recorded for Rest Easier.
What industry is Rest Easier in?
Rest Easier's product category is Employee Financial Wellbeing Platform. Its primary akta.pro industry code is FSAIAMAN, Worksite Financial Wellness & Employee Assistance Programs (EAP). Its NAICS code is 5251 and its SIC code is 6411.