Hastee
Hastee is a London-based employee financial wellbeing platform offering earned wage access, financial education, and money management tools via mobile app to enterprise employers and their frontline workforces across the UK, Spain, and other European and LATAM markets, now distributed through Zellis Group following its June 2025 acquisition.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Hastee does
Hastee is a London-headquartered employee financial wellbeing platform founded in 2017, offering earned wage access (Hastee Earn), personalized financial education (Hastee Learn), and money management tools including savings, retail discounts, and a government benefits calculator (Hastee Grow). The product is delivered via mobile apps on iOS and Android, with a web-based admin portal for HR and payroll teams, and is built on AWS infrastructure with ISO 27001 certification, GDPR compliance, and an AI-powered financial assistant chatbot. A core architectural asset is its integration layer: more than 80 pre-built connectors span HRIS, payroll, workforce management, and time-and-attendance systems (SAP, Workday, ADP, Kronos, Planday, Deputy, Personio, Ceridian, BambooHR, and others), with API/SFTP fallback options, enabling rapid employer deployment.
The company operates a B2B SaaS go-to-market targeting enterprise HR, reward, and payroll decision-makers via direct field sales and channel referrals from payroll/WFM partners, selling under multi-year contracts with employer-negotiated commercial terms ranging from zero platform fees to all-inclusive bundles. Revenue is generated through employer subscription fees and employee-per-transaction fees (set per employer contract), with the platform structurally cashflow-neutral to employers since Hastee funds the wage advances. Named enterprise customers include McDonald's, PayPal, Securitas, Taco Bell, Kellogg's, Domino's, NHS, IKEA, Unilever, EY, MediaMarkt, Air Europa, and Iberostar across food service, healthcare, retail, hospitality, financial services, and security verticals. Following its acquisition by Zellis Group in June 2025 — itself PE-backed by Apax Partners — Hastee is being distributed through Zellis, Moorepay, and Benifex, with offices in London, Bristol, and Barcelona and a stated ambition to reach 5 million users by 2027.
Hastee firmographics
Firmographics- Name
- Hastee
- Legal name
- Hastee Technologies HR Ltd
- Website
- https://hastee.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Hastee is a London-based employee financial wellbeing platform offering earned wage access, financial education, and money management tools via mobile app to enterprise employers and their frontline workforces across the UK, Spain, and other European and LATAM markets, now distributed through Zellis Group following its June 2025 acquisition.
- Ownership category
- akta.pro rank
Hastee industry classification
Industry- Product category
- Employee Financial Wellbeing / Earned Wage Access
- NAICS
- Employment Services (5613)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- Savings Automation & Goal-Based Savings (FSAGADAC), Benefits Administration & Enrollment Support (BPAAAIAB)
Keywords
Where Hastee is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Hastee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B SaaS Subscription (Employer Fees): Hastee charges employers a platform fee for providing the financial wellbeing benefit to employees. The company offers flexible commercial terms from zero platform fees to 'all inclusive' options. Employer fees are negotiated directly and are cashflow neutral to the employer since Hastee funds the advances.
- Employee Transaction Fees: Employees pay withdrawal fees agreed between Hastee and their employer. Fees are deducted from the advance and visible within the app before cash-out. The employer determines the fee structure during onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Flexible employer-negotiated pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Hastee product offering
Product offeringCore offering
Hastee is an all-in-one employee financial wellbeing platform that employers offer as a workforce benefit. It provides earned wage access (allowing employees to withdraw accrued wages before payday), financial education content, and money management tools (discounts, savings, benefits calculator). The platform is sold to employers on a B2B SaaS basis and integrated with their payroll and workforce management systems.
Product overview
Hastee is an all-in-one employee financial wellbeing platform offering three core product pillars: Hastee Earn (earned wage access, earnings tracking, and weekly salary automation), Hastee Learn (financial education, financial health checkups, and an AI Financial Assistant), and Hastee Grow (discounts, savings, and benefits calculator). The platform includes an Admin Portal for employers to manage and customize the offering. All products are delivered through a mobile app and integrate with over 80 HR, payroll, time & attendance, and benefits systems. Hastee was acquired by Zellis Group in June 2025 to integrate its financial wellbeing tools into Zellis' AI-enabled HR, workforce management, payroll, and benefits platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Hastee Earn: Earned wage access solution allowing users to instantly withdraw a portion of their earned wages before payday, along with Earnings Tracker and Weekly Salary features.
- Hastee Learn
- Hastee Grow
- Hastee Pay
- Hastee Ed
- Hastee Discounts
- Hastee Savings
Products and services
- Hastee Earn Hastee Earn is the platform's earned wage access (EWA) product, allowing employees to instantly withdraw a portion of accrued wages before payday. It includes an Earnings Tracker that monitors shifts and income in real time and a Weekly Salary feature that automates recurring weekly withdrawals. Sold to employers as a workforce financial wellbeing benefit.
- Hastee Learn Hastee Learn is the financial education pillar of the platform, providing personalized news, tips, tools and interactive modules (powered by Nudge) plus a Financial Health Checkup assessment and an AI Financial Assistant chatbot that addresses personal finance queries. Available to employees via the Hastee mobile app at no additional cost to the employer.
- Hastee Grow Hastee Grow is the money management pillar of the platform, bundling Hastee Discounts (exclusive vouchers from brands such as Amazon, Apple, IKEA, Nike, Odeon, Spotify and Tesco), Hastee Savings (automated allocation into savings pots with goal-setting), and a Benefits Calculator that helps employees identify and claim government benefits they are entitled to.
- Hastee Admin Portal Web-based admin portal for HR, payroll and reward teams to manage the Hastee deployment. Employers can configure features, set employee limits, view dashboard analytics, customize the offering and access dedicated account management. Sold as part of the Hastee platform to B2B customers.
- Hastee Mobile App Mobile application for employees on iOS and Android that delivers Hastee Earn, Hastee Learn and Hastee Grow. Employees self-register using their work email and access earned wages, financial education, savings, discounts and benefits tools. Distributed via the Apple App Store and Google Play Store.
- Hastee Pay Standalone earned wage access product allowing employees to access their wages on demand before payday. Marketed as a sub-brand of the Hastee Earn product pillar.
- Hastee Ed Financial education content product powered by Nudge, delivering personalized video, audio, podcast and written content on financial topics to employees via the Hastee app.
- Hastee Savings Automated savings feature that allows employees to allocate a portion of their earnings into a savings pot each pay cycle and set savings goals. Part of the Hastee Grow product pillar.
- Hastee Discounts Discount feature providing exclusive vouchers from top brands including Amazon, Apple, IKEA, Nike, Odeon, Spotify and Tesco. Employees claim discounts using their Hastee balance. Part of the Hastee Grow product pillar.
Quantifiable outcome
- 92% of users feel more in control of their finances; 79% feel happier at work
- +6 more outcomes
Companies that use Hastee
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Hastee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability3 records
Feature5 records
Hastee partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- Zellis GroupcoreZellis Group acquired Hastee in June 2025 to integrate earned wage access, financial education, and money management into its AI-enabled HR, workforce management, payroll, and benefits platforms. The acquisition enables customers across Zellis, Moorepay, and Benifex to access Hastee's financial wellbeing tools through integrated platforms.
- LoqboxsupportingStrategic partnership announced December 2024 to empower employees with better credit profiles. Combines Hastee's earned wage access with Loqbox's credit-building tools.
- NudgecoreNudge provides market-leading financial education content for Hastee Learn, including personalized news, tips, tools, and interactive modules. Nudge powers the financial education within the Hastee app at no additional cost to employers or employees.
- ModulrsupportingPayment infrastructure partner supporting Hastee's transaction processing capabilities.
- RevolutsupportingRevolut is listed as a partner, likely supporting payment or financial services integration.
- Inbest (Investment Solver Ltd)supportingInbest powers Hastee's Benefits Calculator feature, using user-entered information to calculate government grants and benefits eligibility. Inbest privacy policy applies to data shared for this purpose.
- SAPcoreSAP is listed as a major integration partner with logo placement on homepage. Hastee connects to SAP SuccessFactors and other SAP HCM solutions.
- WorkdaycoreWorkday is listed as a key integration partner. Hastee integrates with Workday HCM for seamless payroll and workforce data synchronization.
- PlandaycorePlanday is highlighted as a partner with case study reference showing easy integration resulting in zero requests for pay advances and reduced admin burden.
- ADPcoreADP is listed as an integration partner, connecting Hastee's earned wage access with ADP payroll systems.
- UK Money & Pensions ServicecoreCo-founded the world's first EWA Code of Practice with the UK Government's Money & Pensions Service, CIPP, and 6 other EWA providers.
- CIPP (Chartered Institute of Payroll Professionals)supportingCo-founded the EWA Code of Practice with CIPP as a founding industry partner.
- National Coalition for Workplace SavingssupportingHastee is a founding partner of this government-backed initiative dedicated to helping working people in the UK build financial resilience through workplace savings.
- RotageeksupportingRotageek partnership enables integration for employee scheduling and financial wellbeing, providing holistic employee engagement solutions.
- S4 Labour (Catton Hospitality)supportingIntegration between Hastee and S4labour results in accurate and seamless payroll process with increased retention for hospitality customers.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Hastee competitors and assessment
Company assessmentDirect peers
- Wagestream: UK-based earned wage access and financial wellbeing platform built with major UK charities and employers. Direct competitor to Hastee in the UK enterprise market with overlapping payroll-partner distribution strategy.
- ZayZoon: Earned wage access provider focused on small and mid-sized employers, integrating with payroll platforms. Comparable core product to Hastee Earn and competes in the same SMB/mid-market employer segment Hastee targets via Moorepay.
- DailyPay: US-based earned wage access provider offering on-demand pay integrated with employer payroll systems. Closely comparable to Hastee Earn with similar B2B employer-led distribution model and similar frontline-worker target segments.
- Even (Responsibilities): Earned wage access and budgeting app sold to employers as an employee benefit. Comparable in employer-led EWA delivery and target employee segments (hourly/frontline workers).
- Payactiv: Earned wage access and financial wellness platform sold through employers and integrated with payroll/HRIS systems. Comparable B2B SaaS model and frontline-worker focus to Hastee, with overlapping payroll partner ecosystem.
- Earnin: Direct-to-consumer earned wage access app offering early pay access plus financial health tools. Comparable to Hastee Earn in core functionality, though Hastee is B2B employer-led while Earnin is consumer-led.
Broad incumbents
- ADP: Global payroll and HR services incumbent that integrates with Hastee and increasingly competes in employee pay flexibility. Relevant as a distribution partner and as a broad incumbent offering overlapping capabilities at scale.
- Workday: Large HCM and payroll platform that is both a Hastee integration partner and a potential competitor as it broadens financial wellbeing offerings. Highly relevant as a distribution channel and as a benchmark incumbent in payroll-adjacent employee services.
Emerging players
- Rain (Instant Pay): Embedded earned wage access delivered through partner payroll and HR platforms. Comparable to Hastee's API/integration-first distribution approach and increasingly competes for the same payroll-partner channel.
- Brightside: Employer-sponsored financial wellness platform offering budgeting, savings, and financial education tools. Comparable to Hastee Learn and Grow pillars, particularly the financial education and money management components powered by partners like Nudge.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hastee social profiles
Digital presenceHastee compliance and trust
Trust signalCompliance5 records
Hastee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hastee leadership team
Management profileNumber of profiles
Profiles7 records
Hastee subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hastee funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hastee M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hastee
What does Hastee do?
Hastee is an all-in-one employee financial wellbeing platform that employers offer as a workforce benefit. It provides earned wage access (allowing employees to withdraw accrued wages before payday), financial education content, and money management tools (discounts, savings, benefits calculator). The platform is sold to employers on a B2B SaaS basis and integrated with their payroll and workforce management systems.
Is Hastee a public or private company?
Hastee is a private company. It is classified as corporate owned and is currently acquired.
When was Hastee founded?
Hastee was founded in 2017. It employs 51 to 100 people.
Where is Hastee based?
Hastee is headquartered in London, United Kingdom, in the Europe region.
How does Hastee make money?
Two revenue lines are on record. B2B SaaS Subscription (Employer Fees) is the primary driver. The others are employee Transaction Fees.
Who are Hastee's main competitors?
Direct peers on record are Wagestream, ZayZoon, DailyPay, Even (Responsibilities), Payactiv and Earnin. Broad incumbents are ADP and Workday. Emerging players are Rain (Instant Pay) and Brightside.
Does Hastee have an API?
No public API is recorded for Hastee.
What industry is Hastee in?
Hastee's product category is Employee Financial Wellbeing / Earned Wage Access. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of FSAGADAC, Savings Automation & Goal-Based Savings. Its NAICS code is 5613 and its SIC code is 7361.