Djarum Foundation

What Djarum Foundation does

Djarum Foundation is a non-profit corporate foundation established on April 30, 1986 and headquartered in Kudus, Central Java, Indonesia. It is the primary corporate social responsibility vehicle of Djarum Group, one of Indonesia's largest privately held conglomerates, and operates programs across five pillars: Bakti Sosial (community welfare), Bakti Olahraga (sports development), Bakti Pendidikan (education), Bakti Budaya (culture), and Bakti Lingkungan (environmental conservation). The foundation runs flagship programs including PB Djarum (a badminton academy producing Olympic medalists and All England champions since 1969), Djarum Beasiswa Plus (merit scholarships across 132 universities in 38 provinces), Galeri Indonesia Kaya (a digital cultural edutainment gallery), the Indonesia Kaya digital platform (1.5M monthly visitors), Djarum Trees For Life (environmental reforestation), and co-branded sports initiatives including MilkLife Soccer Challenge, MilkLife Athletics Challenge, and HYDROPLUS Soccer League.

The foundation delivers services through a hybrid model combining direct physical delivery (nationwide auditions, competitions, exhibitions, community centers) and digital platforms (multiple dedicated websites, social media, podcasts). Its technology stack centers on digital content delivery and program management rather than proprietary AI or advanced software. Programs are entirely free to beneficiaries, with no pricing models or revenue-generating mechanisms. The foundation is funded solely through corporate social investment from Djarum Group, with no external investors, no fundraising, and no publicly disclosed budget.

Its beneficiaries span multiple segments: youth athletes (badminton, football, athletics, archery), high-achieving university students, Indonesian artists and cultural enthusiasts, local communities in Kudus and Central Java, early childhood through vocational education institutions, and environmental conservation communities. Notable impact metrics include 5,000+ athletes trained, 21 All England titles, 11 Olympic medals, 13,930+ scholarship recipients, 34,833+ vocational graduates, 2.3M+ tree seedlings planted, 1.1M+ mangroves planted, 439,000+ COVID-19 vaccine doses administered, and 82,000+ residents receiving free medical services.

Name

Djarum Foundation

Legal name

Djarum Foundation

Website

https://djarumfoundation.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Djarum Foundation is a non-profit corporate foundation established in 1986 by Djarum Group, operating five program pillars (social, sports, education, culture, environment) across Indonesia. It delivers free programs including badminton talent development, university scholarships, cultural edutainment, and environmental conservation, funded entirely by parent-company corporate social investment.

Ownership category

akta.pro rank

Product category

Corporate Philanthropy and Social Investment

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Support Activities for Forestry (11531)

SIC

Services-Educational Services (8200), Forestry (800)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

akta.pro secondary industries

Private Foundations (BPAGAKAA), Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Corporate social responsibility
• Philanthropic foundation
• Youth sports development
• Merit scholarship program
• Cultural preservation

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Corporate Social Investment / Foundation Funding: Djarum Foundation operates as the corporate foundation of Djarum Group (a major Indonesian tobacco company). As a foundation, it is funded through corporate social investment allocations from Djarum Group rather than generating its own commercial revenue. The foundation does not sell products or services to external customers; its programs are funded through corporate contributions and administered for public benefit across five pillars: social, education, sports, culture, and environment.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Djarum Foundation is a corporate philanthropic foundation that delivers five program pillars free of charge to beneficiaries: Bakti Sosial (community welfare, healthcare, clean water, orphanages), Bakti Pendidikan (scholarships and school support), Bakti Olahraga (badminton, athletics, women's football, archery), Bakti Budaya (cultural preservation and performing arts), and Bakti Lingkungan (reforestation, mangrove planting, waste management). All programs are funded through corporate social investment allocations from parent Djarum Group and administered for public benefit across Indonesia.

Product overview

Djarum Foundation operates as a corporate social responsibility organization with five main social programs: Bakti Sosial (social welfare since 1951), Bakti Olahraga (sports development since 1969), Bakti Lingkungan (environmental conservation since 1979), Bakti Pendidikan (education initiatives since 1984), and Bakti Budaya (cultural preservation since 1992). The foundation maintains multiple digital platforms including Galeri Indonesia Kaya for cultural edutainment, Djarum Beasiswa Plus portal for scholarship management, Djarum Trees For Life for environmental tracking, and PB Djarum for badminton athlete development. Key programs like MilkLife Athletics Challenge, MilkLife Soccer Challenge, and Kudus ASIK waste management operate through these platforms with supporting digital initiatives including Podcast DF and Siap Darling environmental movement.

Differentiator

Problem solved

Functional benefit

Brands

• PB Djarum: Perkumpulan Bulutangkis Djarum - Badminton training center and club established in 1969 that has produced world champions and Olympic medalists.
• Djarum Beasiswa Plus
• Indonesia Kaya
• Djarum Trees For Life
• MilkLife Soccer Challenge
• MilkLife Athletics Challenge
• MilkLife Archery Challenge
• Hydroplus Soccer League
• Kudus ASIK
• Siap Darling

Products and services

• Bakti Sosial (Social Welfare Program) Free community welfare program for residents of Kudus and surrounding regencies, encompassing child welfare (20 LKSA orphanages with 1,500+ residents), maternal and child health (GEMAS, stunting prevention), clean water provision (Jomblang Cave 144,000 liters/day; infiltration wells), blood donation, mass circumcision, and cleft palate surgery.
• Bakti Pendidikan (Education Program) Free education program for Indonesian students, comprising the Djarum Beasiswa Plus merit scholarship (13,930+ recipients from 132 universities across 38 provinces since 1984), vocational high school (SMK) curriculum and teacher training support, and basic education programs (PAUD, primary, junior high). Recipients receive financial support plus Character Building, Leadership Development, and Nation Building soft-skills training.
• Bakti Olahraga (Sports Development Program) Free sports development program for young Indonesian athletes, delivered through PB Djarum badminton (annual Audisi Umum talent search, 5,000+ athletes trained, 21 All England titles, 11 Olympic medals), MilkLife Soccer Challenge (girls youth football in 8+ cities), MilkLife Athletics Challenge (KU 8-KU 18 in 23 events with PASI), MilkLife Archery Challenge, and the HYDROPLUS Soccer League.
• Bakti Budaya (Cultural Preservation Program) Free cultural preservation program supporting 2,000+ Indonesian artists since 1992 through Galeri Indonesia Kaya (150-person digital edutainment gallery in Kudus, 1,000,000+ cumulative visitors), Taman Indonesia Kaya (public cultural park in Semarang, 300+ events since 2017), Ruang Kreatif creative training programs, and the Indonesia Kaya digital platform.
• Bakti Lingkungan (Environmental Program) Free environmental program covering tree planting (2,300,000+ seedlings since 1979, including 1,099,768 mangroves and 173,200 trembesi along 3,361 km of corridors), conservation of Mount Muria and Patiayam slopes (149,031 trees), Kudus ASIK community waste management (50 tons/day, 525 pickup points, 15,000 tons processed), and the Siap Darling digital climate-awareness movement for university students.
• Djarum Beasiswa Plus (Scholarship Program) Free merit scholarship program providing financial support plus Character Building, Leadership Development, and Nation Building modules to 13,930+ high-achieving students from 132 universities across 38 Indonesian provinces since 1984. Includes essay contests, international exposure, and community empowerment challenges.
• PB Djarum Badminton Club Free elite badminton training and competition program for young athletes identified through nationwide auditions. Provides coaching, facilities, and competition pathways; has produced 21 All England titles, 11 Olympic medals, and 37 athletes in Indonesia's national training center (pelatnas) as of 2023. Alumni coaches operate in 17 countries across 4 continents.
• Galeri Indonesia Kaya (Digital Cultural Edutainment Gallery) Free public digital edutainment gallery in Kudus featuring a 150-person auditorium with interactive digital presentations of Indonesian cultural traditions; has welcomed 1,000,000+ cumulative visitors since inception and complements the indonesiakaya.com digital cultural portal serving 1.5 million monthly visitors.
• Djarum Trees For Life (Reforestation Program) Free reforestation and carbon-sequestration program focused on trembesi tree planting along national transportation corridors and toll roads, with 3-year maintenance support. Cumulative outputs include 173,200 trembesi along 3,361 km of corridors, 1,099,768 mangroves along north-coast Java and Bali, and 149,031 trees on Mount Muria and Patiayam slopes.
• Siap Darling (Digital Environmental Movement) Free digital environmental movement platform that engages university students and millennials on climate action through social media campaigns (Candi Darling, Kampus Darling, One Action One Tree, Aksi Darling) operated via Instagram, Facebook, YouTube, Twitter, and TikTok.
• Kudus ASIK (Community Waste Management Program) Free community waste management program in Kudus providing digital GIS-mapped waste pickup points (525 locations), organic waste processing through the PPO at Djarum Oasis (50 tons/day capacity, 15,000 tons processed cumulatively), PKK cadre training (150 cadres), and the Lomba Keluarga ASIK family-level waste sorting competition.

Quantifiable outcome

• 439,000+ COVID-19 vaccine doses administered across Kudus, Semarang, and Rembang
• +8 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Savoria Group (PT Savoria Kreasi Rasa)coreStrategic or Co-development Partner · 15 November 2025Savoria Group co-brands the MilkLife program and serves as sponsor for MilkLife Healthy Family Festival and MilkLife Soccer Challenge events. PT Savoria Kreasi Rasa manufactures HYDROPLUS Soccer League products and co-organizes the HYDROPLUS Soccer League All-Stars national tournament. The partnership enables youth sports development and community health initiatives across Indonesia.
• Pemerintah Kabupaten Kudus (Kudus Regency Government)coreStrategic or Co-development Partner · 15 November 2025The Kudus Regency Government collaborates on multiple foundation programs including MilkLife Healthy Family Festival (stunting prevention), Kudus ASIK waste management, and sports development. The partnership leverages government infrastructure, community networks, and policy support to amplify program reach and sustainability at the local level.
• Organisation for Economic Co-operation and Development (OECD)minorStrategic or Co-development Partner · 1 March 2021Since March 2021, Djarum Foundation collaborates with OECD on developing social-emotional skills of students in Kudus schools. Kudus became the only city in Indonesia and one of 15 global locations participating in the Global Social-Emotional Skills (SSES) Survey in 2023, providing international benchmarking for Indonesian education outcomes.
• Kelompok Mahasiswa Pecinta Alam GAPADRI, Institut Teknologi Nasional Yogyakarta (ITNY), and PadasukaminorStrategic or Co-development Partner · 1 January 2019Bakti Sosial Djarum Foundation partners with GAPADRI student group, ITNY, and Padasuka (Padepokan Dakwah Sunan Kalijaga) for clean water provision from Jomblang Cave. Water extraction from the 180-meter deep vertical cave provides 144,000 liters per day serving 2,071 residents of Gendayakan Village, Wonogiri.
• Bank MandiriminorGTM or Marketing Partner · 6 July 2018Bank Mandiri co-sponsored the Batik For The World exhibition at UNESCO Paris in July 2018, alongside the Indonesian Permanent Delegation to UNESCO and Bakti Budaya Djarum Foundation. The event showcased Denny Wirawan's Kudus Batik collection alongside works by Oscar Lawalata and Edward Hutabarat.
• Persatuan Atletik Seluruh Indonesia (PASI) KuduscoreStrategic or Co-development PartnerPASI Kudus partners with Bakti Olahraga Djarum Foundation and MilkLife to organize the MilkLife Athletics Challenge, an annual athletics competition for school children from ages 8 to 18 across 23 event categories. The partnership supports grassroots athletics talent identification and development in Central Java.
• PSSI (Persatuan Sepakbola Seluruh Indonesia)coreStrategic or Co-development PartnerPSSI partners with Bakti Olahraga Djarum Foundation and MilkLife for the MilkLife Soccer Challenge, a national girls youth football development program. PSSI provides endorsement and pathways for talent identification, with national team coaches scouting players from the competition for Srikandi Merdeka Cup and international representation.
• PT Global Dairi Alami (MilkLife)coreGTM or Marketing PartnerPT Global Dairi Alami brands its MilkLife dairy products through sports and social programs including MilkLife Soccer Challenge, MilkLife Athletics Challenge, MilkLife Archery Challenge, MilkLife Festival Keluarga Sehat, and MilkLife Healthy Family Festival. The co-branding partnership enables product marketing reach while funding youth sports and community health programs.
• TP PKK (Tim Penggerak Pemberdayaan Kesejahteraan Keluarga) Kabupaten KuduscoreStrategic or Co-development PartnerTP PKK partners with Bakti Lingkungan Djarum Foundation on the Kudus ASIK (Apik dan Resik) waste management program. The collaboration drives household-level waste management behavior change with 150 PKK cadres receiving training and 525 waste pickup points mapped through a digital GIS system.
• Del Indonesian Permanent Delegation to UNESCOminorStrategic or Co-development PartnerThe Indonesian Permanent Delegation to UNESCO collaborated with Bakti Budaya Djarum Foundation and Bank Mandiri to present Batik For The World at UNESCO Paris in July 2018, promoting Indonesian batik as intangible cultural heritage on the world stage.
• 132 Universities in IndonesiacoreChannel Partner/ Reseller/ DistributorDjarum Foundation partners with 132 universities across 38 Indonesian provinces for the Djarum Beasiswa Plus scholarship program. Universities assist in identifying high-achieving students and provide institutional support for scholarship recipients, enabling nationwide reach for the education program.

Scale indicators30 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tzu Chi Foundation Indonesia: Indonesian arm of the global Buddhist Tzu Chi Foundation, running healthcare, education, and disaster relief programs across Indonesia. Direct peer as a major Asian regional foundation with comparable healthcare, education, and community welfare scope.
• Salim Group Foundation: Philanthropic arm of the Salim Group, one of Indonesia's largest conglomerates, supporting education and community welfare. Direct peer as a long-standing Indonesian conglomerate foundation with similar multi-decade program structure.
• Indofood Foundation (Yayasan Indofood): CSR arm of Indofood Sukses Makmur, one of Indonesia's largest food companies, running education and community welfare programs. Direct peer as another Indonesian conglomerate foundation with national reach and education emphasis.
• Sampoerna Foundation: Indonesian corporate foundation also historically linked to a tobacco parent, focused on education access and teacher training. Direct peer given the shared tobacco-parent heritage and education-heavy program mix, with comparable reputational dynamics.
• Yayasan Astra: Corporate foundation of Astra International, one of Indonesia's largest conglomerates, running education, environment, and community development programs. Direct peer as a long-established Indonesian corporate foundation with similar multi-pillar program structure.
• Mayapada Foundation: Corporate foundation of the Mayapada Group, focused on education, healthcare, and social welfare in Indonesia. Direct peer as a privately funded Indonesian corporate foundation with comparable program pillars and national scope.
• Tanoto Foundation: Singapore-headquartered corporate foundation of the Tanoto/RGE Group, running large-scale education and human capital programs across Indonesia. Closely comparable in being a Southeast Asian conglomerate-backed foundation focused on scholarships, K-12 education, and leadership development.
• Yayasan Sinar Mas (Sinar Mas Foundation): Corporate foundation of the Sinar Mas conglomerate running education, social, and environmental programs across Indonesia. Direct peer as another diversified conglomerate foundation operating nationwide multi-pillar CSR programs.

Regional players

• UNICEF Indonesia: United Nations agency delivering child-focused education, health, and welfare programs across Indonesia. Comparable as a large-scale operator in Indonesian education, maternal health, and child welfare, often partnering with corporate foundations like Djarum on stunting and child development programs.

Broad incumbents

• Bill & Melinda Gates Foundation: Largest global private foundation, operating at vastly greater scale across global health, education, and development. Comparable as a benchmark for foundation structure, program impact measurement, and long-term grantmaking operations, though at very different scale and geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pbdjarum-official
• Facebookfacebook.com/pages/Indonesia-Kaya
• Instagraminstagram.com/pbdjarumofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Djarum Foundation