What Mapa Broker does

Mapa Broker (legal entity Mapa 2020 LLC) is a Miami-based car resale brokerage founded in 2020 by Venezuelan immigrants Erika Rodríguez and Kerwin "Pocho" Pereira. The company operates as an official Copart broker and assists customers — primarily Spanish-speaking individuals and small resellers — with purchasing vehicles from US auto auctions (Copart, IAAI, Manheim, Adesa), exporting them to Latin American markets, financing purchases, and arranging transportation. Its core technology is service- and advisory-led, wrapped around a mobile Mapa App (mapaapp.io) prototype for lot search and an AI-powered cost calculator, plus a separately operated physical dealer in Doral, Florida (Mapa Auto Sales) that sells financed inventory directly.

The company monetizes across six interlocking streams: per-transaction brokerage fees (3.5% on US card refunds, 4.5% on foreign), vehicle financing margins, transport services, a Mapa Education platform with 100+ courses, ebooks, and country-specific export guides priced $60–$420, tiered membership (Free, Pro, Premium), and a $1,000/year Reseller subscription offering up to 50% off auction rates. Its go-to-market blends sales-led advisory (WhatsApp, Zoom, in-person sessions), product-led growth through the Mapa App, community-led conversion via the Mapa Space Telegram community, and event-driven acquisition (e.g., Harvard World Leaders Congress). The customer base is fragmented across individual buyers, resellers, and Latin American importers across ~19 countries, with no disclosed enterprise contracts or large-logo concentration. The business is bootstrapped, founder-controlled, and has no recorded external funding rounds.

Name

Mapa Broker

Legal name

Mapa 2020 LLC

Website

https://mapabroker.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Mapa Broker is a Miami-based official Copart broker that helps Spanish-speaking buyers purchase vehicles from US auto auctions, export them to Latin America, and access financing, transport, and education through its Mapa App, Mapa Education platform, and Doral, Florida dealer.

Ownership category

akta.pro rank

Product category

Vehicle Auction Brokerage

NAICS

Wholesale Trade Agents and Brokers (425120)

akta.pro primary industry

Automotive / Vehicle Transport Brokerage (TLADAMAM)

Keywords

• Vehicle auction brokerage
• Auto auction advisory
• Vehicle export services
• Auction education courses
• Used car dealer

Headquarters

HQ city

Veli Losinj

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Auction Brokerage Services: Mapa Broker charges fees for facilitating the purchase of vehicles from Copart and other auction platforms. They charge a security deposit and take a percentage on refunds (3.5% for US cards, 4.5% for foreign cards).
2. Vehicle Financing: The company offers financing for vehicles purchased directly from auctions or from their dealer inventory in Doral, Florida.
3. Vehicle Transport Services: Transportation/logistics services for moving vehicles from US auction yards to destinations across the US or for export to Latin America.
4. Online Education and Courses: Revenue from selling online courses, ebooks, and export guides covering auction strategies, platform tutorials (Copart, IAAI, Manheim, Adesa), and country-specific export guides.
5. Membership Programs: Tiered membership model (Free, Pro, Premium) offering different access levels. Reseller membership requires $1000 annual subscription for lower auction rates.
6. Dealer Sales: Sale of vehicles from their dealer inventory located in Doral, Florida, including financed vehicles.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Mapa Broker is an official Copart broker and advisory service that helps Spanish-speaking customers purchase vehicles from US auto auctions (Copart, IAAI, Manheim, Adesa) for personal use or export to Latin America and Spain. The company guides buyers through every step of the auction process from vehicle identification to title transfer, offering security deposit handling, payment processing (Wire, Débito, Crédito, Zelle), vehicle financing through its Doral, Florida dealer (Mapa Auto Sales), and nationwide transport logistics. It supplements brokerage with Mapa Education (100+ courses, ebooks, tutorials, and 19 country-specific export guides), the Mapa App with AI-powered cost calculation, tiered memberships, and the Mapa Space community.

Product overview

Mapa Broker is an auction vehicle purchasing advisory service operating as an official Copart broker. The core product is the Mapa App, a mobile application for searching and purchasing vehicles from US auctions (Copart, IAAI). The offering includes Mapa Education with online courses (ABC de las Subastas, Bootcamp 2.0), platform tutorials (Copart, IAAI, Manheim, Adesa), and 13 country-specific export guides. Supporting services include Mapa Aut Sales dealer inventory with financing, Mapa Space private community, AI-powered fee/tax calculator, membership tiers (Free/Pro/Premium/Reseller), vehicle transport service, and Mapa Shop merchandise. The Mapa App prototype was presented at Harvard in October 2025 alongside the Copart partnership announcement.

Differentiator

Problem solved

Functional benefit

Brands

• Mapa Education: Educational platform offering online courses, tutorials, and ebooks about auto auctions, vehicle purchasing, and export guides for various Latin American countries.
• Mapa App
• Mapa Space
• Mapa Auto Sales

Products and services

• Mapa App Mobile application prototype enabling self-service search and bidding on Copart and IAAI auction vehicles, with embedded AI-powered cost calculator for fees, taxes, and shipping. Used by individual buyers and resellers to identify vehicles and calculate maximum bid amounts.
• Mapa Auto Sales (Dealer Inventory) Physical dealer in Doral, Florida operated under Mapa 2020 LLC selling vehicles purchased from auctions plus financed inventory. Customers can apply for financing from any part of the US and visit in person for advisory sessions.
• Vehicle Transport Service Vehicle transportation and tow service covering any US origin for delivery domestically or for export to Latin America. Quotes are coordinated via WhatsApp.
• Mapa Space Private Community Private Telegram-based community providing information, contacts, support, and networking for members interested in auction vehicle purchasing and exporting to Latin America.
• Mapa Shop (Branded Merchandise) E-commerce store selling branded apparel such as t-shirts and sweaters with auction-themed designs; proceeds support projects for Venezuela.
• Advisory Services (Online, In-Person, Personalized) Personalized consulting sessions delivered online via Zoom, in person at the Miami dealer, or via premium 1-on-1 sessions with founders Erika Rodríguez and Pocho Pereira to guide vehicle purchase decisions.
• AI Calculator (Calculadora) AI-powered assistant that calculates auction fees, taxes, and total landed costs for vehicle purchases and exports, accessible via the Mapa App.
• ABC de las Subastas (Online Course) Online course covering auction basics for beginners, including Copart platform searches, filter usage, vehicle inspections, and Carfax report interpretation. Priced at $220.
• ABC de las Subastas + Asesoría (Course with Zoom) Beginner auction course bundled with a 1-hour personalized Zoom session with a specialized Mapa Broker advisor for guided learning. Priced at $230.
• Bootcamp 2.0 (Comprehensive Course) Advanced course covering vehicle selection, history reading, title types, bidding strategies, basic paint work, pre-purchase inspections, and video editing for sales. Priced at $420.
• Tutorial Copart Tutorial covering Copart platform navigation, search filters, and vehicle purchasing methods. Priced at $60.
• Tutorial IAAI Tutorial on the IAAI platform with 194+ branches and 360,000 vehicles, covering search tools and acquisition methods. Priced at $60.
• Tutorial Manheim

Quantifiable outcome

• Resellers can receive up to 50% off on auction rates with annual subscription
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CopartflagshipStrategic or Co-development Partner · 9 October 2025Mapa Broker is an official broker of Copart, one of the largest vehicle auction companies in the United States. This partnership was highlighted at the World Leaders Congress at Harvard University in October 2025. The strategic alliance enables Mapa Broker to offer their customers access to Copart's extensive auction inventory and platform, while positioning Mapa as a key channel partner for Copart in serving Spanish-speaking customers and Latin American exporters.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Copart: One of the two largest US vehicle auction platforms (the other being IAAI) and Mapa Broker's flagship strategic partner. Comparable because Mapa Broker is positioned as Copart's official broker for Spanish-speaking and LATAM-export customers, and the companies share auction-buyer customers and inventory sources.
• Manheim: US wholesale vehicle auction platform operated by Cox Automotive, covering dealer-to-dealer and public auctions. Comparable because Manheim is one of the four auction platforms whose tutorials Mapa Broker sells education for, and competes for the same set of dealer/reseller customers.
• CarMax: Largest US used-vehicle retailer with nationwide physical and online presence. Comparable as a buyer of Mapa Broker's latent exit (dealership/certified inventory competes with auction cars) and a parallel 'end-point' destination for Latin American exporters weighing new vs. secondhand US vehicles.
• Adesa: US and Canadian vehicle auction platform, owned by KAR Global, focused on dealer consignment and fleet remarketing. Comparable as one of the four auction platforms whose tutorials Mapa Broker monetizes, and relevant to Mapa Broker's reseller program that targets dealers.
• IAAI (Insurance Auto Auctions): The other dominant US vehicle auction platform and a core inventory source for Mapa Broker alongside Copart. Comparable as a primary auction channel whose buyer journey (search, bid, transport, title) Mapa Broker replicates in Spanish and toward LATAM exporters.

Others

• CarGurus: Online used-vehicle marketplace and dealer lead-generation platform. Comparable insofar as Mapa Broker's Mapa App replicates marketplace/inventory discovery in a narrow auction segment, and CarGurus owns the broader discovery layer Mapa Broker depends on for top-of-funnel attention in the US.
• AutoTrader: Established US online used-vehicle marketplace connecting dealers and consumers. Comparable as a competing destination in the broader US used-car funnel where Mapa Broker's Mapa App positions itself as an auction-specific alternative.

Emerging players

• Vroom: Online used-vehicle retailer that pioneered end-to-end digital car buying with national delivery. Comparable in the online-vehicle-buying experience category and as a cautionary comp for Mapa Broker's PLG roadmap given Vroom's well-documented operational scaling challenges.
• Kavak: LATAM-headquartered used-vehicle marketplace with operations across Mexico, Brazil, Argentina and other countries. Comparable because Kavak addresses the same Spanish-speaking cross-border used-vehicle buyer/seller audience Mapa Broker serves, and competes for the LATAM-import portion of Mapa's funnel.
• Carvana: Online used-vehicle retailer with vertically integrated reconditioning and direct-to-consumer delivery. Comparable as a parallel online-first vehicle-buying experience for Spanish-speaking US buyers, and a benchmark for Mapa Broker's PLG ambitions via the Mapa App.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mapabroker
• Facebookfacebook.com/mapabroker
• Instagraminstagram.com/mapabroker
• TikToktiktok.com/@mapabroker

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapa Broker