Ultra Tune

What Ultra Tune does

Ultra Tune is an Australian automotive aftercare franchise network founded in 1979 and headquartered in Victoria. It operates 260+ (per some pages 270+) branded service centres across Australia, with a parallel presence in New Zealand, marketed as the country's largest independent auto-service brand. The network delivers a full suite of consumer vehicle services — log-book servicing, brakes, tyres, wheel alignment, suspension, air-conditioning, registration inspections, battery replacement, safety inspections and 24/7 roadside assistance — predominantly to individual passenger-vehicle owners on a quote-based transactional model.

The business is built on a franchise model: independently owned and operated centres pay Ultra Tune royalties and marketing-fund contributions, and benefit from a shared brand, centralised procurement, training and digital infrastructure (online booking, gift cards, Google Maps-based location discovery). End-customer pricing is set per service — e.g., wheel alignment at AUD $80–$150 — and roadside assistance is bundled free with any service priced at AUD 150 or above, an attempt to attach a membership-style benefit to a single-visit relationship.

Ultra Tune is privately held with no disclosed institutional investors, no public revenue figures and 1,001–5,000 employees system-wide. There are no disclosed AI or proprietary technology assets; the competitive proposition rests on distribution scale (network density), 45+ years of brand equity, and procurement/training centralisation rather than technology differentiation. Recent strategic activity has focused on catalogue breadth (adding battery, safety-inspection, warranty and roadside categories in 2025) and incremental centre count rather than material M&A, funding events or leadership changes.

Name

Ultra Tune

Legal name

Ultra Tune Australia Pty Ltd

Website

https://ultratune.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ultra Tune is an Australian automotive service franchise network founded in 1979, operating 260+ centres that provide log-book servicing, repairs, tyres, batteries, inspections and 24/7 roadside assistance to individual vehicle owners under a franchise-fee business model.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYTLAKAAAA

General Automotive Repair & Maintenance

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKAAAC

Brakes, Steering & Suspension Services

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTHAIANAC

Vehicle Inspection, Testing & Compliance (Safety, Emissions, Certification)

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Ground Passenger Transport Operations & Fleet Services (Depots/Maintenance/Dispatch)

Keywords

• Automotive repair services
• Vehicle maintenance
• Wheel alignment services
• Car servicing network
• Roadside assistance

Headquarters

HQ city

Glen Iris

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Vehicle Servicing and Repairs: Revenue generated from providing automotive maintenance and repair services including log book services, mechanical repairs, brake services, tyre fitting, wheel alignment, suspension, air conditioning, and battery replacement to individual vehicle owners at service centres.
2. Roadside Assistance: Free 12-month roadside assistance provided with qualifying services ($150 or more), including towing, flat battery jump starts, emergency fuel, and tyre changes. This is offered as an add-on value service to attract and retain customers.
3. Franchise Fees: Revenue from franchise operations where independent operators pay to operate Ultra Tune service centres under the brand, benefiting from the network brand, systems, and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ultra Tune is Australia's largest independent car servicing franchise network, operating 260+ service centres that deliver mechanical repair and vehicle maintenance services — including log book servicing, brakes, tyres, wheel alignment, suspension, air conditioning, rego/inspection, battery replacement, and warranty-compliant servicing — directly to consumer vehicle owners. The company also sells franchise licences and bundles free 12-month 24/7 roadside assistance with qualifying services over $150.

Product overview

Ultra Tune operates as Australia's largest independent car servicing franchise network, offering a comprehensive suite of automotive maintenance and repair services. The core offering consists of mechanical repair and maintenance services including Log Book Service, Maintenance & Repairs, Brakes, Tyres & Wheels, Wheel Alignment, Suspension & Shock Absorbers, Air Conditioning, Rego & Inspection, Car Warranty Services, Car Battery Replacement, Car Safety Inspections, and Roadside Assistance. The service portfolio is delivered through over 260 service centres across Australia as a franchise model. Additionally, the company offers Gift Cards as a retail add-on product. All services are performed by qualified mechanics using manufacturer specifications to maintain vehicle warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Log Book Service Scheduled vehicle maintenance carried out according to manufacturer specifications, designed to preserve new-vehicle warranty protection and optimal performance.
• Maintenance & Repairs General mechanical repair services covering routine maintenance such as oil changes, fluid top-ups, brake inspections, and vehicle safety reports for consumer vehicles.
• Brakes Brake system inspection, repair, and replacement including pads, rotors, and brake cleaning to maintain safe stopping performance.
• Tyres & Wheels Tyre fitting, balancing, replacement, and puncture repair using state-of-the-art equipment for all vehicle types including 4WDs, SUVs, and European vehicles.
• Wheel Alignment Precision adjustment of vehicle suspension and wheel angles to manufacturer specifications to ensure even tyre wear, improved handling, and fuel efficiency; priced between $80 and $150.
• Suspension & Shock Absorbers Inspection and repair of suspension components including shocks, struts, springs, bushings, and control arms to maintain ride comfort and vehicle stability.
• Air Conditioning Air conditioning service, regas, repair, and cleaning including refrigerant leak detection, compressor repair, and mould/bacteria elimination.
• Rego & Inspection Registration inspection and roadworthy certificate services (RWC, eSafety check, pink slip) required for vehicle registration in Australian states and territories.
• Car Warranty Services Servicing that follows manufacturer requirements to maintain statutory warranty validity when work is performed outside the dealership network.
• Car Battery Replacement Battery testing, replacement, and installation with manufacturer warranty and installation guarantee for all vehicle types.
• Car Safety Inspections & Safety Certificates Professional safety inspection of brakes, tyres, steering, suspension, battery, lights, seatbelts, and other safety components, typically taking 60–90 minutes.
• Roadside Assistance 24/7 emergency roadside assistance covering towing, flat tyre changes, jump starts, and fuel delivery; free for 12 months with two free call-outs when bundled with qualifying Ultra Tune services of $150 or more.
• Gift Cards Gift cards sold via the online shop that allow customers to gift Ultra Tune car servicing to friends or family.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Meineke Car Care Centers: Global franchise network offering brakes, tyres, exhaust, oil changes, and general repairs from neighbourhood service centres — analogous business model and service breadth to Ultra Tune at smaller international scale.
• Valvoline Instant Oil Change: U.S.-led quick-lube and light-service franchise brand; not a direct competitor in Australia, but a comparable franchise-driven model monetising commoditised maintenance services at scale.
• Jiffy Lube: The largest dedicated quick-service oil-change and light maintenance franchise globally; comparable through franchise-driven national scale in commoditised auto maintenance, though heavier skew to oil-change than Ultra Tune's broad mechanical mix.
• Autobarn: National Australian auto parts and accessories retailer that has progressively added in-store fitment and servicing options, overlapping with Ultra Tune's accessories and basic installation categories as a broader incumbent.

Regional players

• Goodyear AutoCare: Tyre-manufacturer-affiliated service network across Australia providing tyre, alignment, brake, and general servicing — directly comparable retail-service category mix and franchise characteristics to Ultra Tune.
• Bridgestone Select: Australian retail and service franchise operated by Bridgestone, focused on tyre sales, fitment, alignment, and basic mechanical services — overlapping with Ultra Tune's tyre and alignment categories under a regional franchise structure.

Emerging players

• AAMCO Transmissions & Total Car Care: Australia-based franchise transmission and full-service mechanical repair chain sharing Ultra Tune's franchise-network footprint and broad-mechanical service positioning.

Direct peers

• Midas Australia: Established Australia-wide franchise network of auto service centres focused on brakes, exhaust, suspension, and general mechanical servicing — overlapping service mix, franchise model, and consumer target with Ultra Tune.
• Repco Auto Services: Australia's largest automotive parts and accessories chain, which also runs a network of Repco-authorised service centres offering log-book servicing, brakes, tyres, and general repairs under a similar franchise/banner model to Ultra Tune.
• Kmart Tyre & Auto Service: Kmart's in-store Tyre & Auto Service centres provide routine vehicle servicing, tyre fitting, and repairs across Australia, directly competing with Ultra Tune for value-conscious consumers on common maintenance services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ultratuneaust
• Facebookfacebook.com/ultratuneaustralia
• LinkedInlinkedin.com/company/ultra-tune-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultra Tune