Margaux Real Estate Investment Trust

What Margaux Real Estate Investment Trust does

Margaux Real Estate Investment Trust is a Canadian publicly listed real estate investment trust that owns and operates self-storage facilities exclusively. Founded in December 2021 by Michel Lassonde and Martin Grimard, the company became publicly listed on the TSX Venture Exchange in March 2025 under the ticker ALFA.UN, and is described as Canada's first and only publicly listed REIT dedicated solely to self-storage. Headquartered in La Prairie, Quebec, Margaux currently operates four facilities across the province — Cowansville-Bromont, Roxton Pond-Granby, Drummondville, and Saint-Hyacinthe (acquired August 2025) — comprising approximately 516 storage spaces in total. The trust serves both individual consumers (residential moves, renovations, downsizing) and small/medium businesses (inventory, equipment, project overflow).

The product portfolio is unified under the Margaux Mini-Storage brand and includes indoor units ranging from 5x5 to 30x30 feet, outdoor parking for RVs, boats, trailers, and vehicles, and temperature-controlled (heated) spaces at select locations. Customers interact with the business through a digital-first self-serve platform that supports online search, comparison, reservation, contract signing, and payment, with phone-based booking available for outdoor storage and custom requirements. Security infrastructure includes 24/7 high-definition video surveillance, individual electronic access codes per tenant, alarm systems, controlled entry gates, and well-lit sites. Standard unit pricing starts at approximately $90 per month for a 5x10, $130 for a 10x10, and $220 for a 10x20, with larger and climate-controlled units at higher rates.

Margaux REIT generates recurring monthly revenue from short-term rental contracts under a subscription-style billing cadence, with the self-storage sector historically delivering NOI margins of approximately 70% and operating margins of 60-70%. The go-to-market model is direct-to-consumer with no intermediaries, relying on the corporate website, SEO-optimized location pages, and educational blog content for both customer acquisition and investor communications. Distribution is concentrated in Quebec, with a publicly stated strategy to expand across Canada, leveraging a structurally underdeveloped Canadian self-storage market (2.5 sq. ft. per capita versus 8.3 sq. ft. in the U.S.). Recent strategic activity includes the 2025 acquisition of Odessa Capital Ltd. to strengthen operational capabilities and the August 2025 Saint-Hyacinthe acquisition to reinforce the Montérégie regional footprint.

Name

Margaux Real Estate Investment Trust

Legal name

Margaux Real Estate Investment Trust

Website

https://margauxreit.ca

Company type

Public

Founded year

2021

Operating status

Operating

Short description

Margaux Real Estate Investment Trust is a Canadian publicly listed REIT (TSXV: ALFA.UN) that owns and operates four self-storage facilities in Quebec. It serves individuals and small businesses with indoor, outdoor, and climate-controlled storage units rented through an online platform.

Ownership category

akta.pro rank

Product category

Self-Storage Real Estate

NAICS

Lessors of Miniwarehouses and Self-Storage Units (53113)

SIC

Real Estate Investment Trusts (6798)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

Keywords

• Self-storage facilities
• Real estate investment trust
• Storage unit rentals
• Climate-controlled storage
• Vehicle parking storage

Headquarters

HQ city

La Prairie

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Self-Storage Unit Rentals: Margaux REIT generates recurring monthly revenue from renting indoor and outdoor storage spaces to individuals and businesses. Revenue is recurring and typically monthly with flexible lease terms. Rental rates can be adjusted based on market conditions. Operating margins historically reach 60-70% in the self-storage sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Margaux Real Estate Investment Trust owns, operates, and rents self-storage facilities across Quebec, offering indoor storage units (5x5 to 30x30), outdoor vehicle/RV/boat parking, and temperature-controlled spaces to both residential and commercial customers. The trust generates recurring monthly rental income from a portfolio of four facilities with 516 total spaces, and provides a digital-first online reservation and payment platform.

Product overview

Margaux REIT operates as a Canadian real estate investment trust exclusively focused on self-storage, offering a portfolio of four strategically located facilities across Québec (Cowansville-Bromont, Roxton Pond-Granby, Drummondville, and Saint-Hyacinthe). The company's core offerings include indoor storage spaces (5' x 5' to 30' x 30'), outdoor vehicle/RV parking, and temperature-controlled units, all accessible through an online reservation and payment platform. The product portfolio is unified under the Margaux Mini-Storage brand, providing accessible, modern, and secure storage solutions for both residential and commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Storage Spaces
• Outdoor Storage and Vehicle Parking Exterior parking and storage spaces for recreational vehicles (RVs), boats, trailers, cars, and trucks, with sizes starting at 5' x 15' up to 240 sq. ft. and larger, available at select Quebec facilities.
• Temperature-Controlled Storage Spaces Climate-controlled interior storage units available at select locations including Saint-Hyacinthe and Drummondville to protect temperature-sensitive belongings such as electronics, documents, and furniture.
• Online Reservation and Payment Platform
• 24/7 Access Storage Service Round-the-clock facility access for tenants using unique individual electronic access codes, with high-definition 24/7 video surveillance, alarm systems, controlled entry gates, and well-lit sites, available at most Margaux REIT locations.

Quantifiable outcome

• Operating margins of 60-70% historically achieved in self-storage sector
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Odessa Capital Ltd.coreStrategic or Co-development Partner · 1 January 2025Margaux REIT acquired Odessa Capital Ltd. in 2025 as part of its strategy to strengthen operational capabilities and support portfolio growth. The acquisition aligns with the REIT's disciplined growth approach and sector specialization in self-storage.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• StorageVault Canada: Canadian self-storage REIT (TSX:SVI) and Margaux's most direct public comparable. Both own/operate self-storage portfolios across Canada, share the same REIT capital structure, and target the same under-penetrated Canadian self-storage opportunity, though StorageVault is far larger with national scale.
• Universal Storage Group: Canadian self-storage owner/operator active in Quebec and Ontario. Operates similar indoor/outdoor storage products and competes directly with Margaux for residential and commercial customers in overlapping Quebec catchments.
• Canadian Net REIT (Fronsac REIT): Former public REIT of Margaux's CEO Michel Lassonde (now operating as Fronsac REIT, TSXV:FOM). Provides the closest historical/leadership lineage and same Canadian small-cap REIT playbook that Margaux's expansion model mirrors.
• BlueSky Storage: Independent Canadian self-storage operator with multiple facilities across several provinces. Comparable private competitor for customers and a potential acquisition candidate as Margaux builds out regional density outside Quebec.
• Sentinel Self Storage: One of the largest private Canadian self-storage operators. Direct private peer competing for the same Canadian customers in adjacent provinces and a likely roll-up target or competitor for Margaux's expansion strategy.

Broad incumbents

• Public Storage: Largest publicly traded self-storage REIT in the world (NYSE:PSA). Operates thousands of self-storage facilities across the U.S. and serves as the benchmark business model for self-storage REITs including Margaux — same unit-rental recurring revenue model, same 24/7 access and digital platform strategy, vastly larger scale.
• CubeSmart: U.S. self-storage REIT (NYSE:CUBE) with comparable operational focus on climate-controlled units, 24/7 access, and digital customer experience. Closely mirrors Margaux's value proposition of secure, convenient, modern storage at the REIT level.
• Morguard REIT: Diversified Canadian REIT (TSX:MRT.UN) with mixed commercial, retail, and office holdings. Not a self-storage specialist but a comparable TSX-listed REIT investor template regarding dividend policy, leverage, and capital-markets access for Canadian real estate vehicles.
• Extra Space Storage: Major U.S. self-storage REIT (NYSE:EXR) with a national footprint. Direct business-model parallel to Margaux including digital-first customer acquisition, climate-controlled units, and disciplined acquisitions — relevant as an investor template for what a scaled Canadian self-storage REIT could become.

Emerging players

• SmartStop Self Storage REIT: U.S.-focused self-storage REIT pursuing an acquisition-heavy growth strategy similar in style to Margaux's roll-up approach. Useful as a small-cap public peer for understanding investor reception of growth-oriented self-storage REITs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Margaux Real Estate Investment Trust